VISUAL TOOLS FOR DESIGNby roberta tassiwww.servicedesigntools.org

01 02 03 04

research

thesis web resource

ISSUE

WHY TALKING ABOUT VISUALIZATION?

ISSUE

product

01

ISSUE

productservice

01

ISSUEISSUE

productserviceexperience

01

ISSUEISSUE

productserviceexperience

interaction

01

ISSUEISSUE

productserviceexperience

interactionsystem

01

ISSUEISSUE

productserviceexperience

interactionsystemprocess...

01

ISSUEISSUE

THE GROWING COMPLEXITY DESIGNERS DEAL WITH ENHANCES THE NEED OF MAKING EVIDENT INTANGIBLE ELEMENTS. HOW TO REPRESENT SOMETHING THAT IS MAINLY IMMATERIAL, DYNAMIC, HETEROGENEOUS,... ?

01

ISSUEISSUE

02designer

ISSUEISSUE

02designer

stakeholder

ISSUEISSUE

02designer

stakeholder

expert

ISSUEISSUE

02designer

stakeholder

employer

expert

ISSUEISSUE

02designer

stakeholder

expert

employer

user

ISSUEISSUE

02

TALKING TO A MAINLY UNDIFFERENTIATED GROUP OF INTERLOCUTORS REQUIRES A DEEP UNDERSTANDING OF THE EXISTING VISUALIZATION TOOLS, OF THE OPPORTU-NITIES GIVEN BY REPRESENTATION AND OF THE DIFFER-ENCE BETWEEN POSSIBLE VISUAL LANGUAGES

RESEARCH

WHICH ARE THE EXISTING VISUAL TOOLS?

RESEARCH

01INTERVIEWSezio manzini (MILAN / POLITECNICO DI MILANO)

elena pacenti (MILAN / DOMUS ACADEMY)

nicola morelli (AALBORG / AALBORG UNIVERSITY)

sean miller (LONDON / LIVEWORK)

toke barter (LONDON / RADARSTATION) stefan moritz (LONDON / AEGIS MEDIA)

RESEARCH

01ezio manzini

AT THE BEGINNING, WHERE SERVICE DESIGN DISCIPLINE WAS BORN, THERE WASN’T ANY CODIFIED TOOL. EVERYONE USED TO CREATE SPECIFIC MODELS FOR THE REPRESENTATION OF THE PROJECT TIME TO TIME. BUT NOW SOME TOOLS HAVE REALLY BECOME STAN-DARDS FOR THE COMMUNICATION OF THE PROJECT (THINK AT THE STORYBOARD AND BLUEPRINT).

RESEARCH

01elena pacenti

IT’S VERY IMPORTANT TO DISTINGUISH AMONG THE VISUALIZATION AS NOTATIONAL TECHNIQUES AIMED AT THE REPRESENTATION OF THE IDEA AND OF THE SYSTEM AND THE VISUALIZATION AS THE COMMUNICATION OF THE SERVICE THROUGH ITS EVIDENCES AND ITS INTERFACE.

RESEARCH

01nicola morelli

THE THOUGHT THAT THE DESIGNER COULD EASILY ADAPT THE EXISTING REPRESENTATION TECHNIQUES TO THE NEW CONTENTS IS WRONG.SERVICE DESIGN REQUIRES THE CONSTITUTION AND SEDIMENTATION OF A SET OF TOOLS THAT ARE REALLY ABLE TO SUPPORT THE GENERATION OF INNOVATIVE SOLUTIONS AND THEIR COMMUNICATION.

TOOLBOX

RESEARCH

RESEARCH

02COLLECTINGdesignHCIbusinesssocial sciences...

FROM DIFFERENT FIELDS

RESEARCH

02

CHARACTERPROFILES

tool

PERSONAStool

TEMPLATEStool

ROLE SCRIPTtool

SPECIFICATIONtool STORY

TELLING

toolMOTIVATIONMATRIX

tool

ROUGH PROTOTYPING

toolEXPERIENCEPROTOTYPE

tool

MOCK UPtool COGNITIVE

WALKTHROUGH

methodologyCONSTRUCTIVEINTERACTION

methodologyHEURISTIC EVALUATION

methodologySERVICE PROTOTYPE

tool

EVIDENCINGtool WIZARD

OF OZ

methodology

BLUEPRINTtool CUSTOMER

JOURNEY MAP

toolINTERACTIONTABLE

toolTOUCHPOINTSMATRIX

toolPROCESSMAP

tool

AFFINITYDIAGRAM

toolGROUPSKETCHING

tool

INFORMANCEmethodology

ROLE PLAYtool

ISSUE CARDStool LEGO SERIOUS

PLAY™

toolDESIGNGAMES

tool

ACTORS MAPtool

MIND MAPtool OFFERING

MAP

tool

SYSTEM MAPtool

CONCEPT MAPtool

MOODBOARDtool TOMORROW

HEADLINES

toolCONTEXTPANORAMA

tool

POSTERtool

STORYBOARDtool

USE CASEStool SERVICE

IMAGE

tool

TAXONOMIES

WHAT AFFECTS THE VISUALIZATION?

WHEN?TAXONOMIES

co-designingenvisioningtesting&prototypingimplementing...

DESIGN ACTIVITIES

TAXONOMIES

ISSUE CARDS, BOVISA CO-HOUSING PROJECT / DIS, POLITECNICO DI MILANO http://www.dis.polimi.it/english/

TAXONOMIES

SERVICE EVIDENCES, HEALTH CONNECT / ENGINE http://www.enginegroup.co.uk

WHO?TAXONOMIES

expertsstakeholdersemployersusers...

RECIPIENTS

TAXONOMIES

NET-MAPS / EVA SHIFFER http://netmap.wordpress.com/

TAXONOMIES

SERVICE ECOLOGY, FIAT MULTI+ ACTORS / LIVEWORK http://www.livework.co.uk

WHAT?TAXONOMIES

contextsysteminteractionoffering...

CONTENTS

TAXONOMIES

LEGO SERIOUS PLAY, REAL TIME WEB / Trivioquadrivio http://www.triq.it/lspunit/file/01.htm

TAXONOMIES

SERVICE BLUEPRINT, PRESBY NEURO CLINIC / Carnagie Mellon University http://kipworks.com/upmc_holisticbook.pdf

HOW?TAXONOMIES

graphsnarrativesmodels gamestexts...

KINDS OF REPRESENTATION

TAXONOMIES

SYSTEM MAP, PORTA D’ACCESSO A ROMA ARCHEOLOGICA / DARC http://darc.domusacademy.com

TAXONOMIES

CONCEPT IMAGE, PHONE BATTLE / V-TAIL WORKSHOP http://projects.domusacademy.net/v-tail/

TOOLBOX

TOOLBOX

researchersdesignersprofessionists (other)...

ADDRESSED TO

TOOLBOX

quoted in design and business blogs and websites700 bookmarks on de.li.ci.ous...

FEEDBACKS

thanks