visual sourcing | sosueu | oscar mager
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Visual Sourcing | Exploring the Value of Images for Talent Sourcing. Presented at the Sourcing Summit Europe on September 12-13, 2013 in Amsterdam by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #sosueuTRANSCRIPT
VISUAL SOURCINGEXPLORING IMAGE SEARCH FOR TALENT SOURCING
@OscarMager #SOSUEU
SOURCING SUMMIT EUROPE | SEPTEMBER 12-13, 2013 | AMSTERDAM, THE NETHERLANDS | RANDSTAD SOURCERIGHT
VISUAL SOURCING
EXPLORING IMAGE SEARCH FOR TALENT SOURCING
@OscarMager #SOSUEU
VISUAL SOURCINGABOUT ME
@OscarMager #SOSUEU
OSCAR MAGERRECRUITING ESSENTIALS
THE NETHERLANDSRECRUITING SPECIALIST | TALENT SOURCERFOUNDER | RECRUITING ESSENTIALS (2006)SENIOR CONTRACT RECRUITER EMEA | SONOS (2011)
MISSIONSUPPORT BUSINESSES IDENTIFYING AND ATTRACTING TRIPLE A TALENT SUPPORT BUSINESSES IMPROVING THEIR RECRUITING/SOURCING FUNCTION.
VISUAL SOURCINGA PICTURE IS WORTH A 1,000 WORDS
@OscarMager #SOSUEU
VISUALIZATION: COMPLEXITY MADE SIMPLEABSORBING DATACAPTURE FACIAL EXPRESSIONS AND HUMAN EMOTIONUNIQUE WAY OF IDENTIFICATIONBUILDING INTELLIGENCE
PICTURES ARE A FUNDAMENTAL PART OF THE SUCCESS OF SOCIAL NETWORKS.
TAGGING AND SHARING PICTURES TO INCREASE THE SOCIAL NETWORKS USER BASE.
CREATION OF INTELLIGENCE
VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS
@OscarMager #SOSUEU
FACEBOOK 350MM PICTURES PER DAY, 300 BN PICTURES TOTALSNAPCHAT 200MM PICTURES PER DAYINSTAGRAM 40MM PER DAY, 16BN PICTURES TOTAL...TONS OF DATA
VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS
@OscarMager #SOSUEU
VISUAL SOURCINGRECENT DEVELOPEMENTS
@OscarMager #SOSUEU
VISUAL SOURCINGFACE RECOGNITIONTAG SUGGESTIONS
@OscarMager #SOSUEU
HOW DO IMAGE SEARCH ENGINES WORK?
META DATA - TEXT TAGSEXACT MATCH TO AN IMAGEEXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGYRUDIMENTARY VISUAL SEARCH - COLOR HISTOGRAM ANALYSIS
VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCH
@OscarMager #SOSUEU
VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCHCOLOR HISTOGRAM ANALYSIS
@OscarMager #SOSUEU
VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCHADVANCE SEARCH RESULTS
@OscarMager #SOSUEU
3 MAIN CHALLENGES FORIMAGE SEARCH ENGINE DEVELOPERS
TECHNOLOGYINDEX AND QUERY TRILLIONS OF IMAGESHUMAN FACTORSLOW TOLERANCE FOR IMPRECISE RESULTSBUSINESS MODELNEED OF REVENUE IMPACTS R&D DECISIONS
VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCH
@OscarMager #SOSUEU
THERE IS NO GENERIC ALGORITHMIC VISUAL SEARCH ENGINE THAT CONSISTENTLY DELIVERS HIGHLY RELEVANT RESULTS FOR ANY TYPE OF QUERY IMAGE [YET].
CHROME / FIREFOX BROWSERREVERSE IMAGE SEARCH CHROME PLUGIN/ADD-ONGOOGLE IMAGE SEARCHSCREEN CAPTURE TOOL
LET’S START EXPLORING!
@OscarMager #SOSUEU
VISUAL SOURCINGTOOL BOX
CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COM“ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPESELECT FACE
EXAMPLE 1BASIC BOOLEAN SEARCHGOOGLE
@OscarMager #SOSUEU
EXAMPLE 2BASIC IMAGE SEARCHGOOGLE
@OscarMager #SOSUEU
THE BASICS
CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COMOR USE THE REVERSE IMAGE SEARCH PLUGIN
EXAMPLE 3BASIC IMAGE SEARCHCOMPANY WEBSITES
@OscarMager #SOSUEU
COMPANY WEBSITESA GREAT SOURCE TO FIND PROFILE PICTURES.
TIPVISIT THEIR JOBSSECTIONS TO FIND EMPLOYEE PICTURES
X-RAY SEARCH IN GOOGLE IMAGE SEARCHSITE:UK.LINKEDIN.COM “ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPE, FACERIGHT CLICK PICTUREREVERSE IMAGE SEARCH
EXAMPLE 4SOCIAL NETWORKSLINKEDIN BACKGROUND CHECK
@OscarMager #SOSUEU
FACEBOOKGRAPH SEARCH:PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS
GOOGLE+SITE:PLUS.GOOGLE.COM “ANDROID DEVELOPER” “LIVES IN LONDON” INURL:ABOUT
FOLLOWERWONKREVERSE IMAGE SEARCH TWITTER AVATARS
EXAMPLE 5SOCIAL NETWORKSFACEBOOK / GOOGLE+ / TWITTER
@OscarMager #SOSUEU
SEARCHING FOR AVATARS IN BLOGS IS A QUICK WAY TO FIND A BLOGGER’S PROFILE.
SOME PLACES TO LOOK:GRAVATARBLOGGER.COMTUMBLR.COM ABOUT ME OR ABOUT.MESEARCH FOR BIO OR PROFILE
NOTEYOU WILL FIND THAT BLOGGERS DON’T NECESSARILY USE FACES IN AVATARS.
BLOGGERS DO LIST ALL THEIR SOCIAL PROFILES.
EXAMPLE 6BLOGSAVATAR
@OscarMager #SOSUEU
INSTAGRAM HAVE ENABLED DESKTOP PROFILES THIS YEAR - NOW BEING INDEXED BY SEARCH ENGINESSITE:INSTAGRAM.COM “ANDROID DEVELOPER”
SOME ALTERNATIVESWEB.STAGRAM.COMSTATIGR.AMGRAMFEED.COM
EXAMPLE 7PHOTO SHARING NETWORKSINSTAGRAM
@OscarMager #SOSUEU
WHYSHARING A COMMON INTEREST OR PASSION.PICTURES WELL SHARED ON SOCIAL NETWORKS.EVENT PICTURES BECOMING AVATARSGREAT SOURCE FOR RELEVANT PICTURES
HOW/WHEREGOOGLE IMAGE SEARCHPHOTO SHARING SITESSOCIAL NETWORKSEVENT MEMBERS & SPEAKER BIOSEVENT GROUPSFIND THE LOCAL EVENT PAPARAZZIFIND THE LOCAL EVENT BLOGGERS
EXAMPLE 8EVENT PICTURESPROFESSIONALS MEETING UP
@OscarMager #SOSUEU
FINDING TALENTFLICKR.COM/PHOTOS/TAGCAPTURE SCREENPASTE IN IMAGES.GOOGLE.COM
FINDING WINNERSX-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER)SELECT PICTUREVIEW ALL SIZESREVERSE IMAGE SEARCH
EXAMPLE 9EVENTSPHOTO SHARING SITES FLICKR
@OscarMager #SOSUEU
SOCIAL EVENT WEBSITES:MEETUP (11MM+)LANYRD (2MM)PLANCAST
BONUS: MEETUP HACK
EVENT PAGES:INDUSTRY EVENTSSEARCH BY HASHTAG: #SOSUEU
EXAMPLE 10EVENTSEVENT MEMBERS & SPEAKER BIOS
@OscarMager #SOSUEU
EXAMPLE 11EVENT PICTURESFACEBOOK
@OscarMager #SOSUEU
FACEBOOK EVENTSPAGEGOOGLE+ EVENT’S PAGETHE EVENT’S PHOTOGRAPHER
EXAMPLE 12EVENT PICTURESTWITTER
@OscarMager #SOSUEU
SEARCH.TWITTER.COM#SOSUEU“SOURCING SUMMIT EUROPE”
TOPSY.COMGOOD RESULTS FINDING PICTURES ON TWITTER
FIND GEOLOCATION GPS COORDINATESINK361.COM
ALTERNATIVESPANORAMICOFLICKRMOBYPICTURE
DISCOVER EXIF IN PICTURES
EXAMPLE 13GEOLOCATIONGPS | EXIF
@OscarMager #SOSUEU
FINDING TALENTED PEOPLE IN YOURLOCATION.
EXAMPLE 14GEOLOCATIONFOURSQUARE
@OscarMager #SOSUEU
VISUAL SOURCINGNOW AND IN THE FUTURETHE BEST HAS YET TO COME
@OscarMager #SOSUEU
FACE RECOGNITIONTAG SUGGESTIONS vs. AUTO INDEXINGAUGMENTED REALITYPREDICTIVE TECHNOLOGY: FACIAL PROFILINGGOOGLE GLASSGOOGLE CONTACTS
VISUAL SOURCINGTHE FUTUREGOOGLE CONTACTS
@OscarMager #SOSUEU
OSCAR MAGERRECRUITING ESSENTIALS
@OscarMager #SOSUEU
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