visual order
DESCRIPTION
assignment 1 - finished publication for Visual Communication 1.TRANSCRIPT
![Page 1: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/1.jpg)
![Page 2: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/2.jpg)
content
figure/ground
similarity
proximity
closure
comtinuance
translation
rotation
reflection
glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
![Page 3: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/3.jpg)
figure/ground the fundamental law of perception that allows us to “read” imagery.
![Page 4: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/4.jpg)
similaritywe tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.
![Page 5: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/5.jpg)
proximitywe tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.
![Page 6: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/6.jpg)
closurewe tend to visually “close” or “complete” figures that seem open or unresolved
![Page 7: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/7.jpg)
continuancewe tend to see figures that are arranged a certain way as continuing beyond what can be seen.
![Page 8: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/8.jpg)
translationmoving an object along a predetermined axis while retaining its shape and proportions
![Page 9: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/9.jpg)
rotationrotating a figure around a fixed point while retaining its original size, shape and proportions
![Page 10: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/10.jpg)
reflectionflipping an image over an imaginary axis so that it appears relected as though in a mirror
![Page 11: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/11.jpg)
glide/reflectionreflecting a shape while simultaneously “gliding” it into a new position
![Page 12: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/12.jpg)
![Page 13: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/13.jpg)
dilationenlarging a shape while maintaining its original proportions.
![Page 14: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/14.jpg)
structure 1
![Page 15: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/15.jpg)
structure 2
![Page 16: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/16.jpg)
structure 3
![Page 17: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/17.jpg)
structure 4
![Page 18: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/18.jpg)
structure 5
![Page 19: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/19.jpg)
structure 6
![Page 20: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/20.jpg)
symmetric balancecharacterized by a central axis and regularity, congruency, proportion, passivity, restfulness,
static, inactivity, and stability.
![Page 21: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/21.jpg)
asymmetric balancecharacterized by irregular or unequal arrangements between compositional elements relative to
a central axis; dynamic, active, stressful, tense
![Page 22: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/22.jpg)
ambiguous balancecharacterized by a lack of, or unclear, relationships between compositional elements; vague, indefinite
![Page 23: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/23.jpg)
neutral balancecharacterized by randomness and ambiguous equilibrium; nonactive, lacking emphasis or contrast
![Page 24: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/24.jpg)
![Page 25: Visual Order](https://reader034.vdocuments.us/reader034/viewer/2022042901/568c33cb1a28ab02358e0a50/html5/thumbnails/25.jpg)
lauren lanigan, © 2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.