{ visual order }
DESCRIPTION
A sophomore visual communications project.TRANSCRIPT
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VISUALORDER{ }
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VIS
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L O
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| 2014
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figure/ground
similarity proximity
closure continuance
translation rotation
reflection glide/reflection
dilation
symmetric balance asymmetric balanceambiguous balance
neutral balance
| 8 | 10| 12| 14
| 18| 20| 22 | 24| 26
| 30| 32| 34| 36
| 6
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VIS
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GEST
ALT
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A set of principles established by pyschologists. These principles (similarity, proximity, continuation, and closure) state that the human brain sorts and organizes objects reflexively.
PRINCIPLES
OF GROUPING
GEST
ALT
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VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV
VVVVVVVVV
ISU
AL
OR
DE
R | 2
014V
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VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV
VVVVVVVV
FIGU
RE
/ GRO
UN
D | the identification of a figure from
its background by using contrast.
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SIMIL
ARIT
Y | O
bjects with sim
ilar traits seem to belong together.
iIiI iIi
IiI i
IiI iI
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SS
SS
SSSSS
SSSSSSSSS
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PROX
IMIT
Y | objects that are located near each other appear to be part of a group.
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CLO
SURE | Tw
o or more objects appear to be connected by an invisible line.
u uuuu uuu
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VIS
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AAAAAAAAAAAAAAAAAAAAAAAA
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CO
NT
INU
AN
CE | an object leads the eye by using line and curve.
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SYM
MET
RY
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Symmetrical objects are objects that are duplicated at least once, and are repeated or rotated. These objects can be divided into several categories: translation, rotation, reflection, glide reflection, and dilation.
SYM
MET
RY
OPERATIONS
SYMMETRIC
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TRA
NSL
AT
ION
| the linear equal reproduction of an object. L
L L L L
LL
L L L L
LLL L L L
LL
L L L L
L
L
L L L L
L LL L L L
L
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VIS
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OOOO
OO
O Oooooo ooo oooo ooo o
OOO
OO
OO O
ooooo ooo oooo ooo o
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ROTA
TIO
N | the rotation of an object on an axis.
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RE
FLEC
TIO
N | an object is reflected beside its counterpart. RR RR
RR RRRR RRRR RR
RR RRRR RRRR RRRR RR
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VIS
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| 2014 d
ddd
dd d
d
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GLID
E R
EFL
EC
TIO
N | tw
o identical objects are shifted apart from each other along an invisible line.
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VIS
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DIL
AT
ION
| symm
etrical objects which change in scale to im
ply growth.
E
EE E
EE
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Different ways of dividing and arranging a composition by deliberately placing objects in a way to create visual order and interest. Includes symmetric balance, asymmetric balance, ambiguous balance, and neutral balance.
COMPOSITIONAL
BALANCE
BALA
NC
E
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SYM
MET
RIC
BALA
NC
E | an im
age that, when divided on a center axis, is sym
metrically balanced.
rr rrrrrr rr rr
rrrr
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111 1 111 1
111 1 111 1111 1 111 1111 1 111 1
111 1 111 1
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ASY
MM
ETRIC
BALA
NC
E | An image that, w
hen divided along a center axis, is unevenly balanced on either side.
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AM
BIGU
OU
S BALA
NC
E | An image w
hich has a poorly defined or non-vertic axis.
4 44 44 44 4
4 44 44 44 4
4 44 44 44 4
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******
*
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NU
ETRA
L BA
LA
NC
E | An image w
hich has no discernable axis or balance.
*
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KATIE M. This tabloid was an excellent study in visual order, the process of which was more than a little enlightening. Not only am I more capable now of finding examples of these principles in the physical world, I am able to apply them to my designs. of course, getting to ex-plore some old rundown places was pretty fun too.
DESN
200
, KC
AI G
RAPH
IC D
ESIGN
PROG
RAM
| Michael Kidw
ell, assistant professor
RODDEN
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{ 2 0 1 4 }