Layout & Color “Color harmony delivers visual interest and a sense of order.” In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer, creates an inner sense of order and balance in the visual experience. When something is not harmonious, it's either boring or chaotic.

Layout – the secret of the 2 Ls •  Lump •  Line Up

Program  Title  DESCRIPTIVE  SUBHEADER  

Paragraph   of   text   that  describes   the   program.  Paragraph   of   text   that  describes   the   program.  Paragraph   of   text   that  describes   the   program.  Paragraph   of   text   that  describes   the   program.  Paragraph   of   text   that  describes  the  program.    

Program  Date  &  Time  

PHOTO  

Phone  #  Website  address  Mandatory  ADA  statement.  Mandatory  ADA  statement.  Mandatory  ADA  statement.    

Library  

Program  Title  

DescripEve  Subheader  

Paragraph   of   text   that   describes   the   program.   Paragraph   of   text  that   describes   the   program.   Paragraph   of   text   that   describes   the  program.  Paragraph  of  text  that  describes  the  program.  Paragraph  of  text  that  describes  the  program.    

Program  Date  &  Time  

PHOTO  

Phone  #  Website  address  

Mandatory  ADA  statement.  Mandatory  ADA  statement.  Mandatory  ADA  statement.    

Library  

Doodle time! – Have a plan

•  Yes! I said “Doodle” Put some thoughts on scrap paper Your sketch is your road map • You don’t need drawing skills! No detail required. It is just to give you a starting point for your layout. • Group items Put like items together to create distinct sections. Most flyers have general info like logos, phone numbers, and ADA statements… put together to make a footer.

Phone  #  Website  address  

Mandatory  ADA  statement.  Mandatory  ADA  statement.  Mandatory  ADA  statement.