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9SUSTAINABILITY REPORT 2009

Sustainable Management System

Under the CSR vision of Global Harmony with People, Society and Environment, Samsung Electronics strives to build

a society where people, society and the environment coexist in harmony.

At Samsung Electronics, the aim of CSR management is to promote mutual growth with its stakeholders through

Samsungs corporate vision of Leading Digital Convergence Innovation and its CSR vision of Global Harmony with

People, Society and Environment, ultimately become a widely respected corporate citizen. To that end, a CSR Liaison

Office was set up under the CEOs supervision in January 2009, to build a company-wide consensus and organize its

corporate social responsibility practice. With the launch of the CSR Liaison Office, we devised a company-wide CSR

mid-term strategy, centralized its CSR communication channels, and established CSR meeting programs as part of its

internal CSR infrastructure.

Samsung Electronics CSR initiatives are classified into Integrity Management, Green Management, Social Contribution,

Products & Services and Partner Collaboration with business partners. We ensure that business activities are closely

connected with ours CSR activities in response to stakeholder needs and major issues. Chaired by the CEO, Partner

Collaboration Executive Meetings are held twice a year as official CSR meetings. In the meetings, the executive

management in charge of the five CSR initiatives decide on CSR policies, check the performances of each division, and

come up with follow up action items and measures reflective of the major CSR issues and trends. Partner Collaboration

& Enhancement Office also holds quarterly working-level meetings. Samsung Electronics will continue to share and

implement its CSR initiatives while maintaining communications with its stakeholders to collect and reflect their

opinions in the companys future CSR activities.

CSR Management

CSR Strategies

SocialContributions

Partnercollaboration

Products& Services

GreenManagement

Pursuing a happiersociety

Strengthening Win3

partnershipsSupporting innovation

initiatives of partners

Strengthening productcompetitivenessCustomer satisfaction

service innovation

Addressing climatechangeRealizing green

convergence

IntegrityManagement

Building a creative

corporate cultureRespecting global diversity

Harmony

Business partnersGovernment,

local communities

EmployeesShareholders, investorsLabor/human rights

organizations

CustomersNGO, international

organizations

Society Environment

People

Green Management Products & ServicesSocial Contribution Partner CollaborationIntegrity

Management

CSR Liaison Office

PartnerCollaboration

ExecutiveMeeting