VIRTUAL MOBILE SHOPPING

“Every little thing helps”

Business Concept

Virtual mobile shopping is an revolutionary marketing concept

QR code is Scanned through QR code Scanner installed in mobile

Restaurant

Tourism

Art& fashion

Photography

Used in industry

Increase the sale by 130%Increase membership by 76%

Scan the Above QR code for purchase

Working

1. Scan the QR code of product with the help of

phone

2. Product automatically lands in online

product list

3. When the online purchase is done,

4. It is delivered to home and payment take

place .

Advertisement

..\out door marking.FLV

Countries where it is working

Home plusWal-MartPeapodYebhiPayPal

Company Involve

MARKET RESEARCH PROCESS

Problem and Research Objective

What is to be researched (the content, the scope)

• Potential customers

• Potential Industry

Why is to be researched (the decisions that are to be made)

• To test Feasibility of virtual mobile shopping in Dehradun

RESEARCH PLAN

Data sources

Secondary- Research papers, journals, magazines

Primary – Questionnaire

Research Instruments

Questionnaires

Quantitative Approach- Customer

Qualitative Approach –business houses

Research Software

• IBM SPSS Statistics 20

Sampling Plan

Sample size -100

Probability sample

Simple Random sample

Non probability sample

Convenience sample-friends,

Judgment sample -business houses

MARKETING STRATEGY

Consumer Segment

Consumer segmentation (stp)

Geographical -

Demographic

Target Demographic

Age -18 to 25 years

25+years

Income group-10000-200000

200000+

Martial status –Male, female

Geographic

• Urban area

• Dehradun

• Working professional

• Students

• Housewife

Positioning ( target location)

Railway stations

College

Airport

Parks

DEMOGRAPHIC ANALYSIS

AnalysisMajority of the population which liked VMS is aged 20-30 year(78.6%)

Analysisworking professional and Students are the potential customer

What is age category of respondent

What is profession category of respondent

Analysis Practice of VMS is more common among who are graduates or above ( working class are major percentage of graduates )

What is qualification category of respondent

Strength:

increase in sales without increase in retail store

Market penetration

Attracts pool of busy and professional people

Established brand name in foreign countries

Weakness:

If number of the product change, it would be costlier to create virtual store again with QR code technology.

Customers can’t touch the product

Rural areas

 

S.W.O.TOpportunity:

67 million Smart phone usersSubstitute to Traditional shopping style Potential user -Reliance trend , Big bazarThe widest portfolio of products

Threats: Threat from hackers Rapid pace of change in technology Online stores Consumer knowledge

ProductDesign-Square in shapeFeatures- QR code and ScannerCustomer service -24*7, home serviceWill eliminate the need of traditional shopping styleGood life cycle ( 5 years)

PriceIn India price always been the deciding factor of product

So the only cost to be incurred is cost of the poster

4 P’sPlace CollageBus stand / Railway stationRestaurantPark

PromotionBannerssocial networking websites etcAds in –TV, magazineWOM

Cost To Company Cost To Customer

Cost of poster-size, Quality Software cost- free

Cost of QR code- Free(GOQR.ME )

Delivery cost –may be

Maintenance cost-website ,poster

Customer Question Analysis

Which places would you prefer to do virtual mobile shopping

Do you find virtual mobile shopping a convenient mode to shop

Analysis Most of the people would like to purchase through virtual mobile shopping

AnalysisCollege and railway stations are the most preferred locations

What category of product would you prefer purchasing through virtual mobile shopping

What benefit do you yield from virtual mobile shopping

Analysis Electronic product and clothes are most preferred product

Analysis time saving and wide variety are the most benefit associated with VMS

Findings from quantitative Questionnaires

Cross Tabulation –Income And Convenience

From the 80 respondents more than 87% people ranging from 6 L to 10L willing to spend for convenience in their shopping . Results Potential customers - 6 L to 10L Range

Out of 80 respondents 86% of them preferred VMS Out of 86% ,90% of male prefer VMS

Result

Potential customer – Male ( working Men)

Cross tabulation- virtual preference gender category

Qualitative Questionnaires Analysis

WOULD YOU LIKE TO INTRODUCE VIRTUAL MOBILE SHOPPING INTO YOUR BUSINESS

DO YOU THINK VIRTUAL MOBILE SHOPPING WILL HELP IN INCREASING YOUR COMPANY SALES

Analysis Business Owners are

very much interested in VMS and they welcome

the concept

Analysis Expectation of owners are very much high from VMS and they are confident that our concept will increase their sales

WHERE WOULD YOU LIKE TO POSITION VIRTUAL WALL

Analysis Combo are Jumbo

WHICH PROMOTIONAL TECHNIQUE WOULD YOU WANT TO INTRODUCE

Analysis Collage and Railway station are hot favorite positioning place

Finding from qualitative Questionnaires

Cross tabulation- introduction of VMS and shopping sector

Out of 20 Retail outlet 78 % of them willing introduce VMS Out 78% of retail outlet megastore and clothes store shows keen interest Result Potential customers-mega store and clothes store

Cross tabulation-introduction of VSM and positioning

Out of respondents who say yes to VMS want to position there virtual wall in college and railways stations

ResultPosting Area – Railway stations and college

FINDINGS AND CONCLUSION

In case of cross tabulation between gender category and virtual as convenience mode 90% male feel that virtual shopping as convenience mode of shopping

From the 80 respondents more than 87% people ranging from 6 L to 10L willing to spend for convenience in their shopping

Out of 20 Retail outlet 78 % of them willing introduce VMS Out 78% of retail outlet megastore and clothes store shows keen interest Potential customers-mega store and clothes store

Out of respondents who say yes to VMS want to position there virtual wall in college and railways stations

Limitation

Limited time period of the study

Non-availability of owner, Mangers

Behaviour of people

Complexity of the subject

Recommendation

Is to invest in VMS as responses are very much positive from the people and have good market feasibility.

Our recommendation to the Business houses

References

Richard Clarke- Vice President,Jan.01.2013 , White paper Retailing Without Walls,1vol,Fujitsu,International Business,Boston, page no-3.

Kpmg International ,Issues In The Retail Industry ,September 2012, Volume 12.pg -27 Tesco bids for a virtual supermarket sweep, Independent, February 2012

Pop-up store turns UK historic sites into augmented reality shopping centers, QR Code Press, November 2011

Tesco launches online grocery shopping in Prague, Tesco, January 2012

Online grocery shoppers like home delivery, Internet Retailer, March 2011

Tesco, Ocado Trial Virtual Shopping Walls to Lure Mobile Users, Bloomberg, August 2011

Walls become shop shelves in grocery war, AU the west, February 2012

Just popping by to phone in some window shopping, the Islander, February 2012

Appendix

Reference supplementary materials and resources