virgin mobile launch presentation

Agenda

• About Virgin Mobile• The Opportunity: Urban Youth• Virgin Mobile India Strategy• Virgin Mobile India Launch Proposition

Mobile Service of Tata Teleservices

About Virgin Mobile

• 15 million youth customers across 4 continents• Winner of 8 JD Powers customer satisfaction awards in 7 years • Virgin voted the most admired brand in the UK in 2007

1999

2006

2006

2008

2002

2004

2001


The opportunity

Urban youth: Distinct mobile needs• More and longer out-bound voice calls• Large calling circles for both making and receiving calls• Large users of SMS• Both the earliest adopters and highest users of value-added services• Higher usage for both voice and SMS at weekends• Handset upgrade cycle of less than 12 months• Mobile as a badge of self-expression: brand and style very important

Urban youth: More than just a segment• India has 215m between the ages of 14 – 25 years old.• Incremental urban youth subscribers between 2008 – 2010 will be

more than 50 million.• Urban youth mobile service revenues >Rs. 350 billion by 2010


Our VisionTo be the favourite mobile service of India’s youth.


Delivering imaginative solutions that offer…

• Value for money & flexible tariffs that reflect their unique needs• Innovative, game-changing value-added services• Great handsets at great prices• Personalised customer care

Whilst achieving a low operating cost per customer through…

• Sharp focus on India’s top youth markets• Fewer, stable propositions with low support and service costs • Imaginative, eye-catching advertising & PR that gets youth talking • A lean, enthusiastic team supported by simple processes

Our Strategy:

Win a 10% share of the urban youth market by…


Our Phones:100% Colour & 100% FM

V Trendy V Swing V Bling V Kewl V Sleek Nokia 2505


Our VAS: Easy-to-use & Engaging

Easy One-touch Access

Easy to navigate

Engaging


Our Care:

• Real conversations: no scripts• End-to-end ownership of problems: same

Champ call-back• Champ empowerment: authorised to resolve

issues on the spot• Welcome calls: all customers are personally

welcomed to Virgin Mobile

Personalised


Our Points of Sale

• 50 cities, 15,000 handset & 40,000 top-up outlets.• 55 Virgin Mobile kiosks & Shop-in-Shops.• Plan to expand to 1000 cities across India end of 2008.

Extensive


Our Tariffs:

Long-distance bolt-on

SMS blaster bolt-on

TGI the Weekend bolt-on

Get paid to receive calls

50 paise to any local network

Enjoy all national long-distance calls at only Rs 1 for 30 days for only Rs 51

Enjoy local SMS at only 20 paise for 30 days for only Rs 25

Enjoy a weekend of extreme calling and texting by paying only Rs 18 to receive 100 local SMS and all local mobile calls at 30 paise from Friday to SundayEasy-to-use bolt-ons

that allow customers to tailor our plans to their

own specific needs

Earn 10 paise for every in-coming minute received from any network

After the 1st 2 mins of calls each day (which will be charged at Re1) all Virgin Mobile customers nation-

wide will be able to call any local network at any time of day for only 50 paise per minuteOne simple tariff for all

customers

Value for Money & Flexible


Virgin Mobile Launch Firsts

• Get paid to receive calls – Virgin Mobile customers will get 10 paise credit for every in-coming minute they receive from any network.

• 50 paise to any local network – After the 1st 2 minutes of calls each day - which will be charged at Rs1 -all Virgin Mobile customers nation-wide will be able to call any local network at any time of day for only 50 paise per minute.

• TGI the weekend Bolt-on - Virgin Mobile customers can enjoy a weekend of extreme calling and texting by paying only Re18 to get 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday.

• One Touch access to V-Bytes - All Virgin Mobile-branded handsets will have a simple one-touch access button that takes customers directly to our unique VBytes portal.

• Unlimited access to V-Bytes for a simple daily charge - Virgin Mobile customers can enjoy unlimited access to our unique VBytes data portal, including Virgin-selected content, for a simple daily charge.

• ‘100% colour, 100% FM’ handsets - Virgin Mobile is the only mobile service brand to offer its customers a handset range that is both 100% colour and 100% FM-radio enabled.

• Easy Handset upgrades - Virgin Mobile is India’s first CDMA service where all customers will be on RUIM-based phones, thereby giving them the convenience of upgrading their phones without having to change their number or re-enter their address book.

• Personalised Care: All Virgin Mobile customers will be called back by the same call center agent to address their query

• Bling Phones: Virgin Mobile will launch India’s first mirror finished clam shell phone with dual screens at a price of less than Rs. 2500

• Safe Secrets - All Virgin Mobile RUIM cards will have a secret folder where SMSs can be stored and password-locked to keep them safe from prying eyes.


virgin mobile launch presentation

Documents