'Bieber' your businessHow to increase your visibility in Search Engines

Jordan Kerr, SEO Executive, Virgin Mobile: June 2011

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On offer for today…

Why SEO is more important than everHow to work out the ROI of SEOHow to choose an SEO company5 things you can do to boost your rankingsWhy you need to integrate SEO with a social marketing

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Is the bad reputation of SEO justified?

A lot less experts than people selling expertiseYou’re not buying customers, you’re buying an audience

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Why should you do SEO?

Think of your website as you would a traditional bricks-and-mortar business

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Calculating the ROI of SEO

Obama got Osama desktop stationary!

Made from 100% recycled intel

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Show me the money!

https://adwords.google.com/select/KeywordToolExternal

70,556 – total traffic potential (per month)

6 in 1st pos = 29,7046 in 2nd pos = 8,3966 in 3rd pos = 5,9976 in 4th pos = 4,3035 in 5th pos = 3,457

Total = 51,857

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Show me the money!

BTOR directly online = 2.0% on search termsHowever, BTER = 20% of which half convertBranding means that 20% go back later and search on your company nameConservatively = 1,037 orders per month

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Show me the money!

Stationary is a consumableCustomers repeat 3 timesAve order worth $60A customer is worth $180

$62,000 per month

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Choosing an SEO company

Too cheapAnyone who refers to themselves as a guruPromises a positionKPI on traffic not positionsNo references

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SEO in 2011

Many places to searchSEO or DAO?

(That’s Digital Asset Optimisation)

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Top 5 things to improve SEO

BlogPublish testimonials Your website is never finishedCreate multimedia contentTreat your customers well

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Search is getting more social

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Q&A