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OVERVIEW OF VIRGIN

Started by Richard Branson Leading entrepreneurial brand with 400

companies Operates in a range of markets across

34 countries Innovation in Industries

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MAIN FOCUS ‘RELATED DIVERSIFIED’ RANGES:

Travel & Tourism Leisure and Pleasure Telecoms & Media Shopping Social & Environment Financial

+ other smaller operations

Share Management, expertise, and funding

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VIRGIN BRANDS… Lifestyle:

The Virgin Voucher Virgin Balloon Flights Virgin Books

Virgin Active Australia, Italia, Portugal , South Africa , UK , Spain

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Virgin Care Virgin Digital Help UK Virgin Digital Help US

Virgin Experience Days Virgin Games Virgin Gaming

Virgin Health Bank Virgin Health Miles Virgin Life Care

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Virgin Pure Virgin Wines Australia Virgin Wines UK

Virgin Wines US

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Media & Mobile:

Virgin Connect Virgin Media Virgin Mobile Australia

Virgin Mobile Canada Virgin Mobile Chile Virgin Mobile France

Virgin Mobile India Virgin Mobile Poland Virgin Mobile South Africa

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Virgin Mobile UK Virgin Mobile USA Virgin Produced

Money:

Virgin Money Australia Virgin Money Giving Virgin Money South Africa

Virgin Money UK

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PEOPLE & PLANET:

Virgin Earth Challenge Virgin Green Fund Virgin Unite

Red Room:

Virgin Festivals Virgin Megastore Virgin Radio International

Travel:

Virgin Trains Virgin Vacations Virgin Limobike

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Virgin America Virgin Atlantic Airways Virgin Australia

Virgin Galactic Virgin Holidays Virgin Holidays + Hip Hotels

Virgin Holidays Cruises Virgin Limited Edition

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BIBLIOGRAPHY

www.virgin.comwww.virginunite.comVirgin Case StudyContemporary Strategy Analysis, Grant R M The Challenge of Strategic Management, Arevuo M

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Thank you for your time