vipul deshmukh
TRANSCRIPT
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A
Project Report On
AComparative Analysis Of Saving Accounts In
Axis Bank Limited With Other Banks
[SBI AND HDFC]
Submitted By
Vipul M. DeshmukhBBA - IIIrd
Session 2014-15
Under The Guidance
Prof. MayurTrivedi
Department Of Management Studies
Shankarlal Agrawal College Of Management Studies
Suryatola, Gondia
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SHANKARLAL AGRAWAL COLLEGE OFMANAGEMENT STUDIES, SURYATOLA, GONDIA
ertificate
This is to certify that Mr. Vipul M. Deshmukh is a bonafied
student of BBA final year in the Shankarlal Agrawal College of
Management Studies Suryatola, Gondia for the session 2014-15. He
has completed his entitled
A Comparative Analysis Of Saving Accounts In Axis Bank
Limited With Other Banks [SBI AND HDFC]
under the guidance of Prof. MayurTrivedi
This dissertation is being submitted to R.T.M Nagpur University
for the Graduate degree in Bachelor of Business Administration.
Date: Prof.
MayurTrivedi
(Head of the Department)
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CERTIF ICATE OF GUIDE
This is to certify that Mr. Vipul M. Deshmukh is a student of
B.B.A final year in the department ofBachelor of Business
Administration S.A.C.M.S College, Gondia. Has completed his project
work entitled A Comparative Analysis Of Saving Accounts In Axis
Bank Limited With Other Banks [SBI AND HDFC]Under my guidance
The candidate has satisfactory conducted research for not less
than academic year.
The project is the result of the candidates own work and is of
sufficiently high standard to warrant its presentation to the
R.T.M. Nagpur University in partial fulfillment of the
requirement of degree of Bachelor of Business Administration.
Project Guide -
Prof. MayurTrivedi
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DECLARATION
I hereby declare that this project work, entitled A Comparative
Analysis Of Saving Accounts In Axis Bank Limited With Other Banks
[SBI AND HDFC]is the result of my own work under the guidance of
Prof. MayurTrivedi.
I am student of B.B.A f inal year at ShankarlalAgrawal College
of Management Study Sur yatola, Gondia.This is original report repaired by me and it has never been
submitted prior to this for the award of any other degree or diploma.
Mr. Vipul M. Deshmukh
Dept. of Bachelor of
Business Administration
S.A.C.M .S College,Gondia.
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Acknowledgement
I am using this opportunity to express my gratitude to
everyone who supported me throughout the course of this
BBA project A Comparative Analysis Of Saving Accounts In Axis
Bank Limited With Other Banks [SBI AND HDFC]am thankful for
their aspiring guidance, invaluably constructive criticism and
friendly advice during the project work. I am sincerely
grateful to them for sharing their truthful and illuminating
views on a number of issues related to the project.
I am highly indebted to Mr. MayurTrivedifor their
guidance and constant supervision as well as for providing
necessary information regarding the project & also for their
support in completing the project.
I tried my best to enlighten the whole topic in this
project and taken almost care to avoid errors.
Mr. Vipul M. Deshmukh
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Introduction
Company Profile
Objective of the study
Findings
Data Analysis
Research And Methodology
Limitation of the study
Hypothesis
Conclusion
Suggestion
Bibliography
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INTRODUCTION
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Savings accounts are accounts maintained by retail
financial institutions that pay interest but cannot be used directly as
money in the narrow sense of a medium of exchange (for example, by
writing a cheque). These accounts let customers set aside a portion of
their liquid assets while earning a monetary return. For the bank, money
in a savings accounts may not be callable immediately and in some
jurisdictions, does not incur a reserve requirement, freeing up cash from
the banks vault to be lent out with interest.
The other major type of accounts is deposit account are transactional
account (checking account or current account by country), money
market account, and the time deposit. To open a savings account,
simply go down to your local bank with proper identification and ask to
open an account.
Because saving accounts almost pay lower interest rates than Treasury
bills and certificates of deposit, they should not be used for long-term
holding period. Their main advantages are liquidity and superior rates
compared to checking accounts. Most modern savings accounts offer
access to funds through visit to a local branch, over the interest and
through automated teller machines.
The topicA Comparative Analysis Of Saving Accounts In Axis Bank
Limited With Other Banks [SBI AND HDFC] Is basically concerned about the
saving product offered by AXIS BANK. Bank provides various kinds of
saving account for different segments of people, according to the current
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requirements and demand of the customers. Every saving products is
designed so well that it contains all the important features and services
according to the current scenario for the people, which obviously very
easily attracting customers to deal at least once with the ban. Apart from
this, my area of work also includes to compare these saving accounts
provided by AXIS BANK with other private banks and government banks
i.e. HDFC BANK and STATE BANK OF INDIA
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Company Profile
Axis bank is the third largest private sector bank in India. Axis
entire spectrum of financial services to customer segments covering
large and Mid-Corporates, MSME, Agriculture and Retail Businesses.
INTERNATIONAL BUSINESS
The Bank has a large footprint of 2402 domestic branches
(including extension counters) and 12,922 ATMs spread across the
country as on 31st March 2014. The overseas operations of the Bank are
spread over its seven international offices with branches at Singapore,
Hong Kong, DIFC, (Dubai International Financial Centre), Colombo and
Shanghai and representative offices at Dubai and Abu Dhabi. During the
year, the bank has upgraded its representative office in Shaghai, China
to a branch to become the first Indian private sector bank set up a
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branch in China. During the year, the Banks overseas subsidiary
namely Axis Bank UK Ltd. commenced banking operations
Traded as
BSE:532215
LSE:AXBC
NSE:AXISBANK
Industry Banking,Financial services
Founded 1994 (as UTI Bank)
Headquarters Mumbai,Maharashtra,India
Key peopleDr. Sanjiv Mishra (Chairman)
Shikha Sharma (MD & CEO)
Products
Credit cards,consumer banking,corporate
banking,finance and insurance,investment
banking,mortgage loans,private banking,
private equity,wealth management
Revenue 340 billion (US$5.3 billion) (2012)[2][3]
Operating
income 94 billion (US$1.5 billion) (2012)
Net income 52 billion (US$820 million) (2012)
Total assets 3.4 trillion (US$53 billion) (2012)
Employees 42,420 (on 31-March-2014)
Website www.axisbank.com
http://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/stock-share-price/x/y/532215/http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=AXBChttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=AXISBANK§ion=7http://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Shikha_Sharmahttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Commercial_bankhttp://en.wikipedia.org/wiki/Commercial_bankhttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Mortgage_loanhttp://en.wikipedia.org/wiki/Private_bankinghttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Wealth_managementhttp://en.wikipedia.org/wiki/Axis_Bank#cite_note-bse-532215-2http://en.wikipedia.org/wiki/Axis_Bank#cite_note-bse-532215-2http://en.wikipedia.org/wiki/Axis_Bank#cite_note-bse-532215-2http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://www.axisbank.com/http://www.axisbank.com/http://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/File:AXISBank_Logo.svghttp://www.axisbank.com/http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Axis_Bank#cite_note-bse-532215-2http://en.wikipedia.org/wiki/Axis_Bank#cite_note-bse-532215-2http://en.wikipedia.org/wiki/Wealth_managementhttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Private_bankinghttp://en.wikipedia.org/wiki/Mortgage_loanhttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Investment_bankinghttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Commercial_bankhttp://en.wikipedia.org/wiki/Commercial_bankhttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Shikha_Sharmahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Financial_serviceshttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=AXISBANK§ion=7http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=AXBChttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.bseindia.com/stock-share-price/x/y/532215/http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Ticker_symbol -
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HISTORYAxis Bank is one of the first new generation
private sector banks to have begun operations in1994. The Bank was
promoted in 1993, jointly bu Specified Undertaking of Unit Trust of India
(SUUTI) (then known asUnit Trust of India), Life Insurance Corporation of
India (LIC), General Insurance Corporation of India (GIC), National
Insurance
Company Ltd., The New India Assurance Company Ltd., The Oriental
Insurance Company Ltd. and United India Insurance Company Ltd. The
shareholding of Unit Trust of India was subsequently transferred to
SUUTI, an entity established in 2003.
With a balance sheet size of Rs.3,83,245 Crores a
on 31st March 2014, Axis Bank has achied consistent growthand stable
asset quality with a 5 year CAGR (2010-2014) of 21% in Total Asset,
19% in Total Deposits, 23% in Total Advances and 28% in Net Proffit.
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Brand Ambassador
Deepika Padukone, well-known Bollywood Actress was appointedas
the brand ambassador of Axis Bank.
Registered Office
The registered office of Axis Bank is located at:-
Trishul, 3rd Floor,
Opposite Samartheshwar Temple,
Near Law Garden, Ellisbridge,
Ahmedabad, Gujrat - 380006
Axis Bank Limited (Axis Bank) offers a broad range of retail &
corporate banking products and services in India. The bank was earlier
known as UTI Bank Limited. Axis bank offers banking and financial
services in India. The companys services and Brands include the
following:
Services:
Personal Banking:
Accounts
Deposits
Loans
Cards
Investments
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Insurance
Payments
Other Services
Corporate Banking:
Accounts
Credit
Capital Market
Cash Management Services
Govt Business
NRI servi ces:
Accounts
Deposits
Remittances
COMPETITORS OF AXIS BANK L IMITED
Central bank of India
Corporation bank
HDFC bank limited
ICICI bank limited
State bank of India
Union bank of India
Bank of Baroda
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Objectives of the Study
To study the Saving Accounts Policy followed by Axis Bank Ltd.
To compare the Savings Account Policy with other private banks.
Consumer awareness about the products and services provided by the
axis bank.
Consumer preference about various products and services.
Customers perception towards private Banking and their
expectations from private banks.
Customer satisfaction with the service provided by the bank.
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SAVING PRODUCTS OF AXIS BANK
PRIME SAVING ACCOUNT
Axis Bank has always strived to pace their products with the growing
needs of the customers. The Prime Saving account has therefore been
created with the customers specific financial requirements in mind.
WIDER ACCESSIBIL ITY
As a Prime Saving account holder, customers enjoy access to a wide
network of over825 branches and one of the largest ATM networks (3595
ATMs) in India giving them easy access to their account from almost any
corner of the country.
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PRIME SAVING ACCOUNT : FEATURES
At Par Cheque Facility with an enhanced limit upto Rs. 1,00,000
Free 6 cash withdrawal transactions per quarter at other bank
ATM's
Free monthly statement of account
Free DD/PO (drawn on Axis Bank Centers)
Free Passbook
Access through more than 671 offices & 2764 ATMs
24*7 Telebanking, Internet banking and Mobile Banking.
*Condi t ions Apply
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PRIME SAVING ACCOUNT : DOCUMENTATION
To open Prime Saving Account with Axis Bank, you just need toprovide:
An account opening form duly filled.
2 Latest passport size colour photographs
.
Photo proof of identity PAN card, passport, Driving License or A
letter from the Bank Manager verifying identity, signature and address
along with a self signed cheque
.
Proof of residence like recent electricity bills or telephone bills or
credit card statements
.
The account opening form can be collected from the branch or can
be down loaded. The duly filled account opening form along with the
relevant document scan be submitted at the branch.
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SENIOR PRIVILEGE ACCOUNT
Because life begins at sixty
Axis Bank's Senior Citizen Saving Account has been designed
keeping in mind the fact that a senior citizen's banking requirements are
wholly different
and require special consideration.
SENIOR PRIVILEGE: FEATURES
BANKING PRIVILEGES
Dedicated Relat ionship Managers :
Free Monthly Statement of Ac cou nts/Free Passboo k
Faster Credits to Foreign Cheques
Anyw here Banking
Tele-banking
Free Mobile Banking
I-Connect:.
Complim entary Financial Planning:
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SENIOR PRIVILEGE: ELIGIBILITY
You can avail of a Senior Citizen Saving Account subject to the
following criteria
Person should be a Indian Resident
Age as on date of account opening should be greater than or equal
to 60 years.
* Condition Apply
EASY ACCESS SAVING ACCOUNT
Banking made easy
Presenting, Axis Bank's Easy Access Saving Account. The account is
an endeavour by the Bank to understand the consumers' needs and
redefine banking to suit the requirements for a truly comfortable banking
experience. Easy Access Saving Account gives customers instant
access to their money anywhere, anytime. Possessing a range of
unmatched features, it has been devised to better suit the convenience
of banks client base.
Customers can avail of all these services with a minimum quarterly
average balance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in
semi urban centers and Rs. 1,000 in rural centers.
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EASY ACCESS SAVING ACCOUNT : FEATURES
At Par Cheque Book
ATM Network
Anywhere Banking
Tele-banking
I-Connect
Mobile Banking
Account Statement
Quarterly Interest
ZERO BALANCE SAVING ACCOUNT
Save at Zero
Presenting, Axis Bank's Zero Balance Saving Account. At Axis Bank it
has been their constant endeavour to create products specifically
catering to customers needs. The account while offering a whole range
of services also addresses customers latent need of having an account
without the hassle of maintaining an average quarterly balance.
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FEATURES :
No Average Quarterly Balance requirement
Free International Debit Card with an Accidental Insurance cover
up to Rs. 2 lakhs* (charges for the primary holder are waived)
Free mobile banking facility
Access through more than 825 branches and more than 3595
ATMs
At-Par cheque facility with the clearing limit of Rs 50,000
24x7 Tele-banking & Internet banking
Free quarterly statements
*Condi t ions Apply
1). Initial funding of Rs. 5,500.
2). Account maintenance fee of Rs. 500 per annum
DOCUMENTATIONS
An Account Opening Form duly filled
One latest passport size photograph
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Initial cheque of Rs 5,500
Photo identity proof like PAN card, Passport, Driving License or Voters
card
Proof of residence like recent utility bill or bank account/credit card
statement.
Any two of the following documents:
Latest Post paid mobile bill with a minimum bill payment of Rs.1,000
Minimum Net Salary Rs. 20,000 or other bank account statement with
minimum day end balance of Rs 25,000
Frequent Flyer Card or Customer Loyalty Card (any of the
renowned retail chain)
Proof of owning a house
Latest paid landline phone bill of Rs. 1,500/- or higher
Professionals (Doctors, CA/CS/Cost Accountant, and Architect) need to
submit any one of the above document along with proof of profession.
KRISHI SAVING ACCOUNT
Khet i Ho Khushhal i Ki
Axis Bank offers a unique saving account which is easy to operate and
transact immediately. This product has been specially designed keeping
in mind the unique requirements of a farmer and true to its nature has
been called the Krishi Saving Account.
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KRISHI SAVING ACCOUNT: FEATURES
Average Balance RequirementThis account is offered with the requirement of maintaining the half-
yearly average balance of Rs 1000 only.
Internation al Master Debit Card
The Krishi Saving Account entitles customers to an International
Master Debit
Card with which they can access their account anytime through the
Axis Bank
ATM network free of cost. This card comes with:
A cash withdrawal limit of Rs 25,000 per day
Free Accident Insurance cover of Rs 2 lacs
Anyw here Banking
Being a Krishi account holder, customers are entitled to access wide
network of
more than 700 branches and 3000 ATMs across 440 cities. They can
now easily carry out their transactions through any of the branches or
ATMs.
At Par Cheque Book
Krishi Saving Account comes with the At-Par Cheque facility. This
facility
enables customers to encash the cheques as local instruments at any
of the 440centres where the Bank has its presence, at no extra cost.
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Moreover, customers can also issue cheques at other centres up to the
limit of Rs 50,000.
*Condi t ions App ly
DOCUMENTATION:
The KYC documentat ion required wou ld be as under:
The document should contain the name, photograph, residential
address and the approximate period of residence by the customer at
the given address.
.
The letter should not be more than one month old and the public
official /government servant should affix his rubber stamp and
signature on the letter.
The letter should have a provision for further certification by the
public official / government servant wherever the address of the
customer is being changed.
Krishi Saving Account should be opened only for farmers. Hence
the customers are required to submit a document supporting his/her
occupation. This document can be any of the following:
Certificate from the Village Administrative Officer or Patwari
Land document
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The account opening form can be collected from the branch or can be
downloaded. The duly filled account opening form along with the relevant
documents can be submitted at the branch.
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Data Analysis
SOURCE OF DATA
Primary source
Secondary source
SAMPLE SIZE
The sample size I took for this research is 50(x2).
Primary data: The data which are collected at first hand either by the
researcher or by someone else especially for the purpose of the study
are known as Primary Data.
Thus for the research I have collected the data from:
Observation
Survey
Secondary data:Any data which have been gathered earlier for some
other purpose are secondary data. Most of the data in this research is
primary since my report was of exploratory type although some
secondary data have been also use through:
Websites
Miscellaneous reports
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Internal experts
DATA COLLECTION
1) If given an option, which bank will you prefer to deal with as a
customer?
Among the total customers, 36% customers are in favor of SBI.
These customers prefer to deal with SBI, the reason being it is a public
bank and it is located in every nook and corner of the city.
The second preference of the customers is Axis bank, 31%
customers favor this bank for banking activity. Thus giving tough
competition to SBI. 22% customers are in favor of HDFC Bank. Bank of
Baroda, Standard chartered and Karnataka bank are also preferred by
some customers.
4% 4% 3%
31%
22%
36%
0%
5%
10%
15%
20%
25%
30%
35%
40%
bank of
baroda
standard
charted
a bank axis bank hdfc bank sbi
PREFER TO DEAL
DEALING
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2) In terms of saving bank account opening, which bank would you
prefer?
Among the total customers, 34% customers are in favour of SBI. The
customers prefer this bank because its charges are less than the other
banks. 30% customers prefer Axis bank due to the efficient level of
services provided by this bank which attracts customers.25% customers
are totally loyal to the HDFC bank. BOB, Standard Chartered,
ICICI and Allahabad bank are also preferred by some customers.
30%
4%
25%
2%
34%
3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Preference in terms Saving Bank Accuont
Saving Bank Accuont
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3) What are the services you use of bank, in saving account?
ATM/debit card is most preferred by the customers.45% customers
are in favour of this service. Thus, ATM maintenance charges should be
kept optimum and cash withdrawal/deposits also be made more
convenient to the customers. The second preference of the customers is
cheque book at par.32% customers prefer to use this service provided
by the bank in saving account. The next preference is internet banking.
Thus more and more facilities and services should be inculcate by the
bank in internet banking for making it more attractive to the
customers.8% customers use mobile banking.
Relationship manager and door step banking are also preferred by
few customers.
45%
10%
32%
8%1% 4%
0%
5%
10%
15%20%
25%
30%
35%
40%
45%
50%
Preference of use of service in saving A/C
service in saving accuont
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5) Which banks ATM you use the most, for cash withdrawal?
Among the total no. of customers, 36% customers said that they use
Axis banks ATM the most for cash withdrawal because its location
covers almost all the areas of the city. The next preference is HDFCBank and 26% customers said that they use HDFC banksATM because
they are convenient with it. The third preference is SBI and 22% people
are in favour of this bank. The reason being it is a public bank. 6% are
totally loyal to their existing ICICI bank. PNB, BOB and Standard
chartered are also preferred by some customers.
36%
26%
22%
4%
2%
6%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Axis Bank HDFC SBI BOB Standard
charted
ICICI PNB
Using ATM
ATM
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Findings
People prefer to deal with SBI the most than other banks, the
reason being it is a public bank and it is located in every nook and corner
of the city.
According to analysis that majority of people are in favour of public
banks in terms of charges, the reason is their blind faith upon these banks
regarding charges.
According to analysis, majority of people agreed that only public
banks provide the zero balance account facility to low income level group
of customers and in private banks one has to maintain an average
quarterly balance.
Majority of customers use net banking only for making bill
payments. Thus, they do not avail other services offered in net banking.
Most of the customers believe, Private Banks provide better
customer services than public banks just to attract more and more
customers.
Public banks do mass banking and private banks do class
banking.
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HypothesisA hypothesis is a tentative statement about the relationship
between two or more variables.
From the above data analysis of capital budgeting of bank of
India, some points are observed, collected & predicted.
I have to observed that Axis Bank maintain their Saving
Accounts by using some processes
There are some services which are provided regarding the
Saving accounts.
Provide better customer service.
If the management should make a careful decisions whether a
particular project is economically acceptable and within the
specified limits of investments to be made during a specified
period of time then it should be effective for organizations.
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Limitations
1) The study was based on a very modest sample size, hence
cannot be called as a representation of the views and opinion of
the majority.
2) The conclusion arrived at are based on very less observation.
Positive performance of working capital will reflect on the
financial health.
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Conclusion
The topic A DETAILED ANALYSIS OF SAVING ACCOUNT IN AXIS
BANK LTD. AND ITS COMPARISON WITH OTHER BANKS [ SBI AND
HDFC ]is basically concerned about the saving products offered by
AXIS BANK. I have gone through these entire saving product, theirfeatures and services during my research. I have also compared these
saving products of Axis Banks with HDFC Bank ANDSTATE BANK OF
INDIA. This comparison includes some common basis of differentiation
through which evaluation has been done. I have also used a
QUESTIONNAIRE for comparative analysis, which has been filled by the
customers just to know what they think about the banks services and
facilities given to them. I have found very interesting results from the
research.
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Suggestions
The most important threat which appears in Axis Bank Lucknow
are the
compet i tors in which the major competitor isState Bank of Indi a,
having many branches in Lucknow itself and thats why it is more
convenient for the people to approach that bank. Thus Axis Bank should
expand the number of branches.
In terms of charges also, majority of customers are in favour of
SBI. Thus Axis Bank should adopt flexible approach in charges and the
charges should be charged according to the customers income,
competition and other factors so that they do not loose any genuine
customer due to these unfair charges.
According to my analysis, majority of customers said that they use
AXISBANKS ATM the most for cash withdrawal because its location covers
almost all the areas of the city. Thus, Axis bank can use this feature as a
major tool for advertising and promotion purposes.
Providing best customer service is also one of the advantages for
the bank which can be used for promotion purposes so that more and
more people attracts towards the bank.
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Bibliography
BOOKS:
i.) Kothari, C.R.:- Research Methodology methods and techniques,
(second revised edition), New Delhi, new age international (P) Limitedpublishers, 2008.
ii.) Khan, M.Y. : Financial services, (Third Edition)
iii). Beri, G.C.:- Marketing research, (Fourth Edition), New Delhi, TataMcGraw-
Hill Publishing Company Limited, 2008.
WEBSITES:
I. www.axisbank.comII. www.google.com, Axis Bank: Explore Axis Banks Profile
III. www.wikipedia.com, Axis Bank Wikipedia the freeencyclopaedia
http://www.axisbank.com/http://www.axisbank.com/