ku. rupali v. deshmukh
TRANSCRIPT
Chapter- I
INTRODUCTION
Chapter -II
PROFILE OF THE ORGANISATION
Chapter- III
PROFILE OF THE STUDY AREA
Chapter- IV
METHODS AND MATERIAL
Chapter- V
PRESENTATION OF DATA ANDFINDINGS
Chapter -VI
SUMMARY, CONCLUSION ANDRECOMMENDATION
ANNEXURE
“Market Research for Market Potential andCompetitive Analysis of Bio-chemicals, Bio-
stimulants and Micronutrients Industry InJalna District” at Bejo Sheetal Seeds Pvt. Ltd.
PROJECT REPORT
Submitted to the
Jawaharlal Nehru Krishi Vishwa Vidyalaya Jabalpur.
In partial fulfilment of the requirementsFor the degree of
MASTER OF BUSINESS ADMINISTRATION
INAGRICULTURE
(AGRICULTURE ECONOMICES AND FARM MANAGEMENT)
BY
KU. RUPALI V. DESHMUKH
Department of Agricultural Economics and Farm ManagementCollege of Agriculture
Jawaharlal Nehru Krishi Vishwa Vidyalaya’ Jabalpur (MP)2012
DECLARATION
I, Rupali Deshmukh student of M.B.A. (Agriculture), 2010-2012,
Department of Agricultural Economics and Farm Management, College of
Agriculture, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur. Hereby
declare that I have furnished original data and information to the best of my
knowledge in the project report, entitled “.Market Research For MarketPotential And Competitive Analysis of Biochemicals Biostimulants AndMicronutrients Industry In Jalna District” At Bejo Sheetal Seeds Pvt.Ltd. and that no part of this information has been used for any other purpose
but for the partial fulfillment towards completion of the degree.
Ku. Rupali V. Deshmukh
MBA (Agriculture)2010-2012
Jawaharlal Nehru Krishi Vishwa Vidyalaya,Jabalpur (MP.) - 482002
CERTIFICATE I
This is to certify that the thesis entitled “Market Research For MarketPotential And Competitive Analysis of Biochemicals, Biostimulants AndMicronutrients Industry In Jalna District” submitted in partial fulfillment of
the requirements for the degree of Master of business administration in
Agricultural Economics and Farm Management of Jawaharlal Nehru Krishi
Vishwa Vidyalaya, Jabalpur (M.P.) is a record of the bonafide research work
carried out by Rupali Deshmukh under my guidance and supervision. The
subject of the thesis has been approved the Student’s Advisory Committee
and Director of Instruction.
No part of the thesis has been submitted for any other degree or
diploma (certificate awarded etc.) or has been published. All the assistance
and help received during the course of the investigation has been
acknowledged by her.
Date : (Dr.P.K.Awasthi)Chairman of the Advisory Committee
THESIS APPROVED BY THE STUDENT’S ADVISORY COMMITTEE
Chairman (Dr. P. K. Awasthi) ………………………………..
Member (Dr.A.M.Mishra) ………………………………..
Member (Dr. A. K. Rai) ………………………………..
CERTIFICATE II
This is to certify that the thesis entitled “Market Research For MarketPotential And Competitive Analysis of Biochemicals Biostimulants AndMicronutrients Industry In Jalna District” submitted by Rupali Deshmukhto the Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur in partial fulfillment
of the requirements for the degree of Master of business administration inAgricultural Economics and Farm Management, has been after evaluation,
approved by the External Examiner and by the Student’s Advisory Committee
after an oral examination of the same.
Date : (Dr.P.K. Awasthi)Place: Jabalpur Chairman of the Advisory Committee
THESIS APPROVED BY THE STUDENT’S ADVISORY COMMITTEE
Chairman (Dr.P.K.Awasthi) ………………………………..
Member (Dr.A. M. Mishra) ………………………………..
Member (Dr. A. K. Rai) ………………………………..
Head of Department: Dr. N.K. Raghuvanshi ……………………………...
Director of Instructions: Dr. P. K. Mishra …………………………………...
Acknowledgement
It is indeed a great pleasure in getting this privilege to express my
indebtedness and deepest sense of gratitude and sincere thanks to my
guide Dr.P.K.Awasthi, Professor, Department of Agricultural Economics
and Farm Management. College of Agriculture, J.N.K.V.V. Jabalpur for
the talented and inspiring guidance, constructive criticism, constant
encouragement and generous throughout the course and specially during
my project.
I have intense desire to express my wholehearted sense of gratitude
to venerable member of my advisory committee namely Dr.A.M.Mishra,
Professor, Departmrnt of Agricultural Economics and Farm Management
and Dr.A.K.RAI for their valuable guidance and fruitful suggestions
during the course of study and project work.
I feel short of words for expressing my sincere and profound
gratitude to Dr. N. K. Raghuwanshi ,Prof. & Head, Department of
Agricultural Economics and farm management, College of Agriculture,
J.N.K.V.V., Jabalpur for their keen interest in watching the progress of
my work, constructive criticism and giving useful suggestions from time
to time throughout the project work.
I express my sincere thanks else I would be failing in my duty if I
forget to express my due obligations to Dr. K. G. Choubey, Dr. A.K.
sarawgi, Dr. D.N. Tiwari, Dr. R.M.. Sahu, Dr. Hariom Sharma and all
the professors of Dept. of Economics And Farm Management for
constant encouragement and suggestions at various stages during the
course of this study.
I also thanks to Dr. D .K. Mishra Dean, College of Agriculture, for
providing all the necessary facilities during the study at J.N.K.V.V.,
Jabalpur.
I render my sincere thanks & gratitude to my company Chairmen
Mr.Suresh O. Agrawal, to give me an opportunity to work as a
management trainee and for his support to the completion of this project.
My heartfelt thanks to all my colleagues, Padma Khadipure, Ravi
Jawarkar, Pankaj Kawale, Pratibha, Swati, Deepraj Simanchal, Vasu,
Pranav and all batch mates and my seniors (Sneha Kalambkar, Anjana
Kumari, Nitesh Kumar ,Rahul Dixit, Mukesh Upadhayaya) for their
precious help and for enduring the extended period of total immersion
that often required to get the job done.
I wish to specially acknowledge Shri D.P. Pathak library in charge
for their kind co-operation during the preparation of this report.
My acknowledgement will be incomplete if I don’t mention the
farmers, distributors, dealers, other company officials and respondent of
surveyed area who had given me their valuable time and co-operation to
materialize my survey work.
Last but not the least, I wish to express my gratitude to my father
Shri Vijaykumar Deshmukh My mother Smt.Pushpa Deshmukh, my
brother Kuldeep Deshmukh ,Gajendra Banarase and all my relatives
whose worship able blessing helped me to get this success.
Place Rupali V. Deshmukh
Date : MBA (Agri.)
LIST OF CONTENTS
CHAPTER PERTICULARS PAGENO.
1 INTRODUCTION 1-3
2 PROFILE OF THE ORGANISATION 4-9
3 PROFILE OF THE STUDY AREA 10-15
4 METHODS AND MATERIAL 16-18
5 PRESENTATION OF DATA AND FINDINGS 1-44
6 SUMMARY , CONCLUSION ANDRECOMMENDATION
45-49
ANNEXURE I-IX
VITA
LIST OF TABLES
TABLENO. PARTICULAR PAGE
NO.
3.1 Agro-climatic /Ecological zone. 10
3.2 Tahasils rainfall distribution in Jalna district year 2005 to2011. 12
3.3 Demographic features of Jalna district. 13
3.4 Land use pattern in Jalna district during 2010-2011. 14
3.5 Agriculture Land use (000’ha). 14
3.6 Major field crop of the year 2010-2011. 15
3.7 Horticulture crops fruits and vegetables Area. 16
5.1 Sale performance of different companies in Jalna. 19
5.2 Bio-chemicals, bio stimulants and micronutrients sale%. 21
5.3 Sales of selected dealers of bio chemicals, bio-stimulants and micronutrients. 22
5.4 Monthly sales of Biochemicals, Biostimulants AndMicronutrients. 23
5.5 Factors contribute to the market potential ofBiochemicals, Biostimulants and Micronutrients. 24
5.6 Prostects of Market potential biochemical biostimulantsand micronutrient in Jalna District 25
5.7 Selling reasons for Biochemicals. 26
5.8 Selling reasons for Biostimulants. 27
5.9 Selling reasons for Micronutrients. 28
5.10 Important factors for influencing sales. 29
5.11 Ranking of the market leader companies inBiochemicals class. 30
5.12 Ranking of the market leader companies in Biostimulantclass. 31
TABLENO. PARTICULAR PAGE
NO.
5.13 Ranking of the market leader companies inMicronutrients class. 32
5.14 Top ranked companies in Biochemical class. 33
5.15 Top ranked companies in Biostimulant class. 34
5.16 Top ranked companies in Micronutrients class. 35
5.17 Size of land holdings of sample respondents. 36
5.18 Use of Bio-chemicals, Bio-stimulants And Micronutrientsby sample farmers. 37
5.19 Annual expenses on purchase of BiochemicalsBiostimulants and Micronutrients. 38
5.20 Mode of purchasing of Bio chemicals, bio stimulantsand micronutrients. 39
5.21 Factors affects purchasing of Biochemicals. 39
5.22 Factors affects purchasing of Biostimulants. 40
5.23 Factors affects purchasing of Micronutrients. 41
5.24 Important factors purchasing Biochemicals, Bio-stimulants And Micronutrients. 42
LIST OF FIGURES
FIG.NO. PARTICULAR PAGE
NO.
5.1 Sales performance of selected dealers year (2010) 20
5.2 Sales performance of selected dealersyear (2011) 20
5.3 Bio-chemicals, bio stimulants and micronutrients sale % 21
5.4 Biochemical, Biostimulants and Micronutrients sales %. 22
5.5 Monthly sales of Bio-chemicals, Biostimulants andMicronutrients. 23
5.6 Factors affecting market potential of Biochemicals,Biostimulants and Micronutrients. 25
5.7 Market potential of Bio-chemicals, Bio-stimulants AndMicronutrients. 26
5.8 Biochemicals selling reasons. 27
5.9 Bio-stimulants selling reasons. 28
5.10 Micronutrients selling reasons. 29
5.11 Factors influencing sales. 30
5.12 Biochemicals company ranking. 31
5.13 Bio-stimulant Company ranking. 31
5.14 Micronutrient Company Ranking 32
5.15 Farmer’s land analysis. 36
5.16 Bio-chemicals, Bio-stimulants And Micronutrients users % 37
5.17 Biochemicals Biostimulants and MicronutrientsExpenditure. 38
5.18 Factors affecting purchasing of Biochemicals. 40
5.19 Factors affecting purchasing of Biostimulants. 41
5.20 Factors affecting purchasing of micronutrient 42
V I T A
The author of this report Miss Rupali V. Deshmukh daughter of Mr.
Vijaykumar Deshmukh was born on 24 November 1988 at Murtizapur, Dist Akola in
Maharashtra.
She receive primary education in Murtizapur and passed her higher secoandary
education from Bharatiya Dhyanpeeth Vidhyalaya Murtizapur, (Amravati Board) in year
2006 with second division.
After this, she joined Shri Shivaji College of Horticulture Amravati (MH)
and passed BSc (Horticulture) in second division in the year 2010. Subsequently, she
joined MBA (Agriculture) Programme in Jawaharlal Nehru Krishi Vishwa Vidyalaya
Jabalpur (MP) in the year 2010 for the session 2010-11 and for completion of her
degree programme this project report in degree submitted as partial fulfilment
of the MBA (Agriculture) degree.
ABSTRACT
Title of the thesis : “Market Research for Market potential andcompetitive analysis of BiochemicalsBiostimulants and Micronutrient industry”in Jalna district
Student Name : Rupali Vijaykumar Deshmukh
Address : Shri Krupa Bhavan Maratha Nagar Near Diwanicourt Murtizapur Dist Akola( MH) Pin :444107
Advisor Name : Dr. P. K. Awasthi
Address (Office) : Professor, Department of AgriculturalEconomics and farm management JNKVV,Jabalpur (M.P.)
Degree awarded : MBA in Agriculture
Year of awardedDegree
: 2012
Major Subject : MBA (Agriculture)
Total number of pagesIn the thesis
: 49
Number of words inthe abstract
: 312
Signature Signature Signature
(Dr.P. K. Awasthi) (Professor and head) (Rupali V. Deshmukh)
ABSTRACT
The Project is caried out in “BEJO SHEETAL SEEDS PVT. LTD.JALNA” under the title of “A Market research for the Market Potentialand competitive analysis of Biochemicals, Biostimulants andMicronutrients industry ”. The Bejo Sheetal seeds Pvt. Ltd. is the well
recognized and leading vegetable seeds company in India .The Company
has a wide range of the all vegetable seeds. The study is based on the
Market Potential and competitive analysis of present situation in the
market . There are more than 50 competitors are present in the market
at the present time in the area of the JALNA district of Maharashtra .
The data collected from the 8 Talukas of the Jalna district, the data collected
from the dealers and farmers. It include the interacting with all for study
the present practices by various companies for measuring market potential
and competitive analysis through one by one interaction with dealers and
farmers.
The Company has planned to the strengthen Distribution network & After
sales service, Credit & pricing policies their market position and also meets
the customer’s demands and try to satisfy them. Initially interacting with the
dealers, distributors and vegetable growing farmers to one by one interaction
for the brand awareness to analyses the position of the brand in the existing
market. After the data collection of the researcher has analysis and
interpreted it in from of table, charts & graphs.
Analytical and Comparative study of existing top competitors in market in the
specific area. Analyze the performance on their brands and respective
products in the market. The Market potential and Competitive Analysis can be
done by carrying observation, personal interview and questionnaire and
person to person interaction. After the study found the major finding after
interpretation and given the suggestions to the organization such as to
develop the brand and create the No – 1 position in the market.
1
INTRODUCTION
1.1 The problem:
In order to meet the requirements of growing population there is a needto intensify the production of food and other plant originated products usingnewer methods of plant genetics, plant hygiene and plant nutrition withoutaffecting the environment and tapping the energy reserves to the minimal andto stop such hunger deaths & malnutrition. This is achieved by improving theefficiency of the plants as genetic modifications may affect the interests of thehumanity.
Bio Pesticides that are derived from natural resources. and refer toPesticides of Biological Origin and the plant extracts (Neem, Karanj, Annona)that are standardized for use as Pesticides and do not cause collateraldamage to ecosystem. The use of chemical origin pesticides has pollutedfood, feed, fodder,water and soil and also created resistance of insects anddisease causing organisms and minor pests also the extracts or concentratesfrom natural resources for sustainable agriculture and judicious use of theseBio Agri Inputs namely Neem Cake, Vermi Compost, Kelp, Organic Manuresand others.
With the coming up of latest developments in the industry, modernscience and technology has helped in standardizing the extracts of theseknown and proven inputs. This helps in the better growth of plants, profuserooting, better photosynthesis, enhanced assimilation of protein hydrolysis,and availability of natural bio stimulants.
The basic aim of each and every organization is to maximize profitwith minimum expenditure. So there was a need to carry study in achievingfollowing aspects of the organization:
To increase the market share by exploring the product and services.
To increase the sales and maximize profit.
To determine the new market opportunities.
To know the competitor strategy so to enhance the new product in themarket by knowing what other players are doing to grab the market.
2
To know various services provided by competitors.
To know the prices of the competitors.
To know the promotion part of the competitors.
To determine Marketing mix.
The crux of the present study is to know the
Firsthand and experience of ground level marketing.
Reason how to introduce new product in the market.
Know where other players are lacking in the market.
How business can be developed by utilizing available resources and
Market potential and competitive analysis of the present situation of themarket of Biochemicals, Biostimulants and Micronutrients.
1.2 Scope of the study
In this competitive era it is very essential for any business organizationto keep them update with the all market information to face competition withsatisfy customer’s needs & demands. In this ever changing world of marketingit’s very important that to study the competitors analytically, in that study theactual product of the competitors, study the existing marketing strategy topromote and sell the product. Acquired the knowledge and information as afeedback to increase the market share and maximize the profit.
The Company planned to the strengthen distribution network & aftersales service, credit & pricing policies their market position and also meets thecustomer demands and try to satisfy them. Initially interacting with thedealers, distributors and vegetable growing farmers to one by one interactionfor the brand awareness to analyses the position of the brand in the existingmarket.
At the present situation in the biochemical, biostimulants andmicronutrients market there are almost 250 companies. So in this competitiveit is very essential to know the market situation for this purpose the marketpotential analysis, customer satisfaction analysis and competitive analysis isvery significant through this analysis Organization will also create theremarketing strategies that will generate a asset which will provide a distinct andenduring competitive advantage.
3
The study is carried out in three blocks (Ambad, Mantha andBadnapur) of Jalna district in the Maharashtra state.
The study helps to know market share.
The study also provides information of the competitors.
The study also helps to company in enhancing more additionalservices to the new product.
The study also provides the information about consumers expectation.
The study gives us the information about competitors.
1.3 Specific Objective
Specific objective of the study are
To study the present practices by various companies.
Competitive analysis of biochemicals, biostimulants and micro nutrientsindustry.
Understanding the expectations & requirements of all our customers.
Developing service or product standards based on findings.
Identify actionable & leverage areas for improvement
Strategic direction for improvement in Critical Areas.
SWOT analysis of Bejo Sheetal seed company.
1.4 Limitation:
The study was carried in only three tahasils (Ambad, Badnapur andMantha) of Jalna district.
The time constraint was a major limitation to the study.
Getting actual information from the respondent was difficult.
Some of the respondents were not much serious about the fillingquestionnaire.
Some of them want to hide the fact that they did not respond andparticipated in the survey wholeheartedly.
The findings entirely depend upon the willingness & mental condition ofthe respondents.
4
ORGANIZATION PROFILE
COMPANY PROFILE
Name and Address of Company:
Bejo sheetal seeds pvt. Ltd.
Bejo Sheetal Corner, Mantha Road,
Jalna- 431 203 (India).
Tel.: +91-2482-244000,
Fax: +91-2482-230398
E-mail: [email protected]
Website: www.bejosheetalseeds.com
Bejo Sheetal:
Strongly believes in slow and steady growth by providing friendly
support to the farmers. Continual improvement in the products and need
based research is the major reason behind the successful business in India
and SAARC countries. With the success in vegetable seed business, Bejo
Sheetal extended its business and established 100% own company in
Bangladesh "Bejo Sheetal Seeds (Bangladesh) Ltd.", Joint Venture Company
in China, Joint Venture company with West Bengal Government "West Bengal
Hybrid Seeds & Biotech Pvt. Ltd."
5
Vision:
“Bejosheetal seeds Pvt. Ltd. is dedicated to customer satisfaction for
providing novel, quality, high yielding, nutritionally rich vegetable seeds
products with imperative after sales service.”
Mission:
“Our mission is to reach every village to connect each vegetable
growing farmer and to see every farmer with happiness and prosperity.”
2.1 Profile:
Bejo Sheetal is dedicated for developing and supplying quality
vegetable seeds for the farmers of India and SAARC countries using its
excellence in vegetable breeding. Having strong research activities in various
regions of India with the inputs of expert team developed more than 700
research hybrids of vegetables. Bejo Sheetal is the first company to develop
and commercialize short day F1 Hybrid Onion in India and already achieved
number one position in chili pepper seed sales having good market share in
India. True potato seeds and potato breeding is another innovative activity
where Bejo Sheetal achieved mastery in production of True Potato African
countries.
Bejo Sheetal strongly believes in slow and steady growth by providing
friendly support to the farmers. Continual improvement in the products and
need based research is the major reason behind the successful business in
India and SAARC countries. With the success in vegetable seed business,
Bejo Sheetal extended its business and established 100% own company in
Bangladesh “with West Bengal Government" West Bengal Hybrid Seeds &
BiotechPvt.Ltd." Bejo Sheetal Seeds (Bangladesh) Ltd.", Joint Venture
Company in China, Joint Venture company Seeds. True potato seeds
production facilities have spread over 6 ha area at Jalna, Maharashtra and
expert team is engaged in high quality true potato seeds production. Business
extended in all over Asia and We provide all kinds of tropical and temperate
vegetable seeds. Keeping the pace with global need and demand of modern
biotechnology for agriculture crop and vegetable improvement, Bejo Sheetal
has established global standard biotechnology laboratories for developing
6
technologies of global standard with the help of National and International
premium Institutes for supplying the quality technology aided seed with
affordable price. Bejo Sheetal Seeds Committed to develop the products to
meet farmer's expectations.
Bejo Sheetal is keen and aware about social responsibility, in order to
develop expert human resource in the field of seed supply value chain and
Agriculture biotechnology research established "Bejo Sheetal BioscienceFoundation". Main mandate is to conduct International training courses for
developing expert human resource to serve respective Nations of developing
and developed countries.
2.2 Background information:
Diverse Bejo Sheetal Seeds Pvt. Ltd. operations started at Jalna
District of Maharashtra in India. This was the time when limited vegetable
seeds knowledge was available in India. Founder of the company Mr. Suresh
O. Agrawal with his great vision to fulfill the need of quality vegetable seeds,
started vegetable seed research in short day Onion, Chilly pepper, Tomato,
Brinjal, Okra, Cucumber, Melons, Gourds and other vegetable crops with
strong understanding of local climatic conditions and choice with various
regions of India .
Mr. Suresh Agrawal had a vision for future need of quality vegetable
seeds for the farmers of India. He has identified the scope of serving Indian
farmers for the betterment of the farmer's life which directly and indirectly
contributes the development of country. It was the time when there was very
less known about vegetable crop breeding. Open pollinated seeds were
routinely being used for vegetable cultivation and most of temperate
vegetable seeds were being imported from European countries and marketed
in India. Mr. Suresh Agrawal was also involved in this business of importing
open pollinated seeds and selling to farmers of India. However he realized the
need of good research activities for delivering quality seeds to Indian
Farmers.
7
Bejo Zadan B.V. Nederland:
Is very strong in temperate crops research globally, and wasinterested in research activities of tropical crops. Bejo was planning to doresearch for on tropical vegetable crops for marketing at global level, keepingthe need of quality and regional choice of vegetable seeds. From India Mr.Suresh Agrawal was looking for research on overall vegetable crops and fromEurope Bejo Zadan was interested in tropical crop research; hence join thehand together for working on mutual interest. The joint venture vegetableseeds company Bejo Sheetal Seeds Pvt. Ltd. started research initially onshort day onion. Subsequently entered in other tropical vegetable crops likeChilly pepper, Tomato, Brinjal, Okra, Cucumber, Melons, Gourds, etc.
Bejo Sheetal Seeds Pvt. Ltd. :
Initially gave full emphasis on research and development activitiesonly. Keeping research scope on vegetables in mind, Bejo Sheetal extendedhands with Tata group of companies i.e. Rallies India Ltd. for marketing ofvegetable seeds in India and SAARC countries. In 1998 Bejo Sheetal decidedto enter in marketing of own research hybrids, this not only helped thecompany in promoting its own hybrids but also bought the company in closecontacts with the farmers of India and other countries. Since then companyhas never looked back and has grown steadily and became very strong to beamongst leaders in Indian vegetable seed sector
Joint Venture:
Bejo is into joint venture with Bejo Zaden b.v. Netherlands forconducting researches on tropical vegetable crops and true potato seeds.“We have successfully commercialized about 500 vegetable hybrids. Both thecompanies strongly believe in conducting quality research and offering bestpossible seeds to the farmers. Bejo Sheetal is Bejo Zaden’s Global researchcenter for tropical vegetable crops and the Dutch scientists regularly visit BejoSheetal and are actively involved in our research,” maintains Mr. Baijal.
Quality policy:
We at Bejo Sheetal Seeds private limited are committed for “researchdevelopment, production, processing and supply of vegetable hybrid seeds”so as to satisfy existing and future needs of our customers.This will beachieve by:
8
Provision and effective utilization of resource.
Complying with applicable customer, statutory and regulatory
requirement.
Employee development through training.
Continual improvement in our activity.
Maintain and improve QMS as per require of ISO-9001 international
standard.
Keeping in line with latest development in the field of seeds technology.
This policy shall be received for its continuing suitability every year.
This policy is communicated and understood within organization
through display, interaction and awareness program.
This policy also provides structure for establishing objective of
organization.
2.3 Future Prospects:
Bejo sheetal is dedicated to the developing and supplying quality
vegetable seeds for the farmer’s of India of SAARC countries using It’s
excellence in breeding for tropical crops& for temperate crops from partner
company. We have developed than 700 research hybrids varieties of the
vegetables are made available to commercial cultivation keeping the region
wise choice of the farmers.We keep pace with global need and demand of the
modern Boi -technology for Agriculture crops and vegetable seeds,
improvement by developing our self in the developing technologies of the
global standard with the help of National & International Premium institutes for
supplying the quality technologies aided seeds with affordable Price
2.4 Company Network:
Bejo Sheetal is reaching to every part of India and SAARC countries
for providing quality seed and service to the small scale & medium to big
farmer through the network of our more than 1500 dealers and distributors in
India and about 150 in SAARC countries other than India. We provide support
to our dealers and distributors with the help of strong marketing and sales
9
expert team represents one third of company's workforce. The marketing and
sales team is qualified and professionally experienced in industry. To supply
the vegetable seeds within the required time, quick and safely with excellent
logistics planning through our depot located at 11 important and easily
accessible locations: Pune, Hyderbabd, Guntur, Bangalore, Indore, Badoda,
Bhubaneswar, Kolkatta, Jalandher, Patna & Varanasi.Our marketing team
members are in close contact with farmers form sales to produce by providing
valuable information a nd guidance to the farmers for optimal inputs and good
management practices with the help of dealers and distributors. Suggestions
and feedback from farmers serve as a key for future R & D business
strategies. The achievements of such efforts is enhancing the brand
awareness among the farming community.
10
PROFILE OF THE STUDTY AREA
Jalna district is one of the seventh districts of Aurangabad
Administrative Region. Prior to the year 1981, Jalna was one of the tehsil of
Aurangabad district. It has been formed as a separate district with effect from
1st May 1981 bifurcating it from Aurangabad district. It has been declared as
one of the backward districts of Maharashtra State. Earlier, Jalna district
comprises of 5 talukas. Recently 3 more talukas viz. Badnapur, Ghansavangi
and Mantha have been formed. The geographical area of Jalna district
comprises of 2.53% of the area of Maharashtra State. The majority of its
population are engaged in agricultural occupations and there is little industrial
development in the district. In order to make rapid industrialisation possible
and with a view to decentralising the location of industries, the Govt. has
made available a number of special concessions and incentives for the Jalna
district.
3.1 Topography:
Jalna district is situated in the upper Godavari Basin. The central hill
range known as Jalna Hill is an upland, plateau and is drained by Purna river
and its tributaries. Southern portion is comparatively low land, flat area
terminating at Bank of Godavari River in the South. District slopes towards
south and average elevation above sea level is 534 meters.
3.2 Location & BoundariesJalna district is approximately sitauated at the centre part of
Maharashtra state and in northen direction of Marathwada region.
Table 3.1 Agro-climatic /Ecological zone
Agro-Climatic/ Ecological ZoneAgro Ecological Sub Region (ICAR) Deccan Plateau, Hot Semi-Arid Eco-RegionAgro Climatic Zone (NARP) Central Maharashtra plateau Central
Maharashtra plateau Zone (MH-7)List all the districts or part thereoffalling under zone
Aurangabad, Jalana, Parbhani, Hingoli, Beed,Osmanabad, Latur, Nanded, Dhule, Buldhana,Amravathi,
Geographic coordinates of district Latitude Longitude Altitude19o 50’20.22” N 75o 53’13.84” E 534 m
above MSL
11
Map showing Jalna District
12
3.3 ClimateThe district has a sub-Tropical climate, in which the bulk of rainfall is
received from the southwest monsoon, between June to September. The
average annual rainfall of the district ranges between 650 to 750 mm.
The district often experiences drought with rainfall recording as low as 400 to
450 mm.
The rainy season is followed by Winter, which last up to February,
during which the minimum temperature ranges between 9 to 10 c and
maximum temperature ranges between 30 & 31C. The winter is followed by
hot summer, which continues up to June. The maximum day temperature
ranges between 42 & 43 C's during summer.
3.4 Rainfall:
Rainfall is not uniform in all parts of the district. The average rainfall
ranges between 600mm to 750mm.
Table 3.2: Tahasils rainfall distribution in Jalna district during year 2005to 2011. (unit: mm)
Tahsil AnnualAvg. 2005 2006 2007 2008 2009 2010 2011
Mantha 763.4 1125.0 670.0 671.0 607.0 742.0 491.0 671.0Badnapur 685.4 832.2 682.0 683.3 648.9 705.3 550.4 692Ambad 707.7 1372.0 654.0 800.0 671.0 814.0 402.0 614
3.5 Soil:
The soils of the district are black with considerable variation in texture
and depth. They are light, medium and heavy soils. The soils along the river
banks especially in Ambad and Partur blocks are deep black and quite fertile.
The soils in northern parts of the district i.e. in Jalna, Bhokardan blocks are
coarser.
3.6 Population of District
According to the Census-2011, Jalna district have 19,58,657 as a
total population & density of population is 255 persons / Sq Km while in 2001
census it was 209 persons / Sq Km.
13
Table: 3.3 Demographic features of Jalna district:
Jalna District :
Area 7612 Sq. K.M.
Geographical position 19.1 to 20.3 North Latitudes ,75.4 to 76.4 East Longitude.
Weather Min. Temp. 10.50 0C
Average Rainfall 763 m.m.
Population 2001 2011
Total:-> 16.12 Lac 19.58 Lac
Men :-> 8.26 Lac 10.15 Lac
Women:->
7.86 Lac 9.43 Lac
Density:->
209 Per k.m. 255 Per k.m.
Female/MaleRatio->
952/1000 929/1000
Provisional Population as per census 2011
Literacy 2001 2011
Total:-> 64.52 % 73.61%
Male:-> 79.17 % 85.25%
Female:->
49.25 % 61.28%
No. Of Talukas (8) Jalna, Ambad, Bhaokardan, Badnapur,Ghansavangi, Partur, Mantha, Jafrabad
Sub-divisions (2) Jalna, Partur
Cities (4) Jalna, Bhokardan, Ambad & Partur
Villages 970
Panchyat Samities (8) Jalna, Ambad, Bhaokardan, Badnapur,Ghansavangi, Partur, Mantha, Jafrabad
Municipal Cuncils (4) Jalna, Bhokardan, Ambad, Partur
Gram Panchyats 781
14
3.7 Land Use pattern:
The most significant part of the Jalna district is that about 85 % of the
geographical area is under agricultural use. Out of the total 7,61,200
Hectares of the geographical area, 6,51,553 Hectare of land is under
agricultural use.
Table 3.4: Land use pattern in Jalna district during 2010-2011.
Land use / cover Category Area in Hect. % of Geographical area
Built up land 2,381 0.28 %
Agriculture land 6,88,553 85.56 %
Forest land 12,600 1.65 %
Waste land 80,035 10.51 %
Water bodies & River 6,371 0.85 %
Others 8,260 1.15 %
3.8 Agriculture:
About 75 % area is under Kharif crops, which about 40 % of land are
under Rabbi crops. The Jowar, Wheat are the major cereals grown in the
district. The area under cotton is also very entensinc. The area under double
crops is just 15 % while area under irrigation is only 7.8% which is far below
the state average.
Table 3.5: Agriculture Land use (000’ha)
Agriculture land use Area (000’Ha)
Net sown area 529.0
Area sown more than once 159.0
Gross cropped area 688.0
Cropping Intensity% 130
15
Table 3.6: Major Field crop of the year 2010-11
Field crop cultivated Kharif(000’ha) Rabi(000’ha)
Cotton 209.5
Pearlimillete 69.7
Maize 58.9
Pigeon pea 51.6
Green gram 44.0
Wheat 23.2
Sunflower 12.4
Rabi jowa 159.3
Gram 15.7
Table 3.7: Horticulture crops fruits and vegetables Area (000’ha)
Crop Total area Crop Total area
Sweet orange 18.80 Tomato 0.2
Banana 0.49 Brinjal 0.2
Mango 0.40 Okra 0.2
Grape 0.14 Onion 0.8
Carrot 0.3
16
METHODS AND MATERIAL
As per the objectives stated earlier this chapter deals with the research
methodology and analytical tools employed for the collection and analysis of
data. The methods and materials adopted have been described into following
heads.
1. The Study Area2. Sampling Technique.3. The Data4. Method of Analysis.
1.1 The study area :
The study is confined to Jalna district of Maharashtra. In order to keep
the study within manageable limits in a specific time period, the Jalna district
was selected puropselly which comprises eight tahasils namely Jalna,
Ambad, Badnapur, Jafrabad, Bhokardan, partur, Ghanasawangi and Mantha.
The company executive has assigned to conduct present study only in
three Tahasils namely Ambad, Badnapur and Mantha. Three villages from
Badnapur and Ambad tahasils and four villages from Mantha tahasils were
select.Thus,study carried out 10 villages from section of ultimate sample size.
4.2 Sampling techniques:
The Sampling technique followed by the researcher is the simple
random sampling to select the dealers and farmers
Selection of the Respondents:4.2.1 Farmers
After the selection of villages, a list of users of Biochemicals
Biostimulants and Micronutrients were prepared from each village 10 farmers
were selected randomly. Thus total 100 farmers were selected from 10
villages of different categories were considered for the study purpose.
Farmers belongs to small (upto5 acre), medium (5 to 10 acre) and large
(10acre and more) categories comparises 28,43 and 29 in number
respectively
17
4.2.2 Dealer
The 35 dealer were selected from Ambad, Badnapur and Mantha
Tahasils Thus, total sample size was
Dealers-35
Farmers-100
4.3 The Data:
The study required both secondary and primary nature of the data. The
secondary data were collected from company published reports while for
primary data a questionnaire was prepared separately for dealers and
farmers. Primary data were collected by filling the questionnaires after
interviewing the dealers and farmers. This raw data was collected, tabulated
and then analyzed using tools like Point ranking method for Market Potential
and competitive analysis for drawing logical conclusions. For giving some
concrete suggestions and recommendations, the raw data is to be analyzed.
In this chapter, the findings of this survey and their analysis have been
recorded for facilitating analysis & interpretation. Data has been separately
analyzed for the dealers and farmers.
Period of study
The project period was 8-10 weeks from 25 July 2011 to 5 October
2011.
Secoandry data – Year 2010 and 2011
Primary data –Agriculture Year 2011-12.
4.4 Method of Analysis:
A proper excel sheet is prepared and the complete data is feed into it
for proper understanding of data. The averages and percentages are found
out of the total outlet for all the parameters. The analysis is done through the
pie charts and tables.
Analytical and Comparative study of existing top competitors in market
in the specific geographical area. Analyze the performance on their brands
and respective products in the market. The Market potential and Competitive
18
Analysis can be done by carrying observation, personal interview and
questionnaire and person to person interaction.
4.5 Concept and term used:
4.5.1 Biochemicals
Biochemicals are chemicals produced from organic sources.
Biochemcals is that can be naturally and regularly replenished.
4.5.2 Biostimulants
The term biostimulant is defined as a substance that is neither a plant
nutrient nor a pesticide, but has a positive impact on plant health. A
biostimulant is an organic material that, when applied in small quantities,
enhances plant growth and development such that the response cannot be
attributed to application of traditional plant nutrients. Biostimulants stimulate
plants to meet their maximum and healthy potential and cause regeneration of
healthy soil. It also affects the growth of plants.
4.5.3 Micronutrients
Micronutrients are those elements essential for plant growth which are
needed in only very small (micro) quantities. These elements are sometimes
called minor elements or trace elements. The micronutrients are
boron, copper, iron, chloride, manganese, molybdenum and zinc.
19
PRESENTATION OF DATA AND FINDINGS
In this chapter, the findings of the survey and their analysis have been
recorded for facilitating analysis and interpretation. Collected data has been
separately analyzed for the dealers and farmers.
5.1 Sales performance :
Study of sale performance is utmost necessary to know the extent of
progress of the different organizations and how much they achieved the set
objectives. Bejo sheetal seed company involved in the marketing of seeds in
Jalna, ( Maharashtra) In addition as a vertical integration. company now also
intrested in the field of selling trace elements which is acts as a plant growth
materials. The sale performances of the different companies of the
biochemicals, Biostimulants Micronutrients have been presented in the table
5.1.
Table 5.1 : Sale performance of different companies in Jalna. (2010 and2011)
Sale performance
Year 2010 Sales Year 2011 sale Change
Sales range(In Lakh Rs)
No.ofdealers
Salesvalue
(In Lakh Rs)
Percentshare
No. ofdealers
Sales value
(In Lakh Rs)
Percentshare
Salesvalue
(lakh Rs)
Percent
Upto 5 10 30.25 10.68 21 37.50 21.90 7.25 6.50
5-10 9 57.75 20.40 7 42.75 25 -15 13.40
10-15 9 99.75 35.20 4 44.25 25.80 -55.5 49.6
15-20 7 95.50 33.72 3 46.75 27.30 -48.75 30.50
Total 35 283.25 100 35 171.25 100 -112 100
20
21.90%
25.00%
25%
27.30%
Upto 5 Lakh
5-10 Lakkh
10-15 Lakh
15-20 Lakh
Fig 5.1 : Sales performance of selected dealers year (2010)
Fig. 5.2: Sales performance of selected dealersyear (2011)
10.68%
20.40
35.20%
33.72%
Upto 5Lakh5-10 Lakh
10-15Lakh
15-20 Lakh
21
74%
26%
68%
32%
70%
30%
Biochemicals Biostimulants Micronutrients
No
Yes
The table 5.1 shows that the sales performance of the dealers of
different companies in terms of selling of Biochemicals, Biostimulants and
Micronutrients during the year 2010 to 2011 and 2011 to 2012 In Jalna
district of Maharashtra Table inferred that sales volume of selected dealers
during the year 2010-11 was to the extent of Rs.283.25 Lakh which in the
subsequent year declined to the amount of Rs 171.25 lakh accounted to be
40 percent in relative terms.More than 45 percent of the selected dealers has
shared 69 percent of annual ternover 10 lakh and more. Such figures during
succeeding year change to 7 dealer and 53 percent of annual sales value.
Thus, sales turnover upto 5 lakh range increased in the subsequent period
while sale value share of Rs 5-10 Lakh,10-15 Lakh and 15 Lakh and more
declined remarkably.
Table 5.2: Sales of Bio-chemicals, bio stimulants and micronutrients instudy area during the year 2011.
Sale Bifurcation Biochemicals Biostimulants Micronutrients
Yes 26 24 25
No 9 11 10
Fig 5.3: Bio-chemicals, bio stimulants and micronutrients sale %.
22
Table 5.2 shows that more than two third (68 to 74 percent) of selected
dealers sales Bio-chemicals, Bio-stimulants and Micronutrients. while 26
percent ,32 percent and 30 percent was not sold respectively. Thus, majority
of dealers preferred to sold bio agri inputs for crop protection.
Table 5.3: Sales performance of bifurcation of Biochemical,Biostimulants and Micronutrients.
SalesBifurcation
Upto 15% 15-30%
30-45% More 40% Total
Biochemicals 14 7 3 2 26
Biostimulants 9 12 3 0 24
Micronutrients 13 10 02 0 25
Fig:5.4 Biochemical, Biostimulants and Micronutrients sales( %).
54%
26%
12%
8%
37%
50%
13%
0%
52%
40%
8%
0%
Biochemicals biostimulants Micronutrients
Upto 15%
15-30%
30-45%
45%more
23
Table 5.3 shows that there is great variation in the quantum of bio agri-inputs
sold by selected dealers in three blocks of Jalna district. For example selected
8 percent of dealers sold more than 45 percent of quantity of Biochemicals
while 54 percent dealers sold only less than 15 percent of quantity. while
about 40 percent of dealers transacted 15 to 45 percent of the total quantity
sold less than one third of micronutrients quantum was sold by 88 percent of
dealers while 12 percent dealers sold big quantum of micronutrients. Similar
imbalances were also observed in micronutrients quantity sold by dealers.
Table 5.4: Monthly sales of Biochemicals, Biostimulants andMicronutrients
Sale Bifurcation Upto 5 lit 5-10lit 11 to 20 lit 21-30 lit
Biochemical 3 12 8 0
Biostimulants 11 7 4 2
Micronutrients 2 6 14 3
Fig. 5.5: Monthly sales of Bio-chemicals, Biostimulants andMicronutrients.
13%
52%
34%
0
45%
29%
16%
8% 8%
24%
56%
12%
Biochemicals Biostimulants Micronutrients
Upto 5 lit5-10 lit10-20 lit20-30 lit
24
Table 5.4 shows that there is a great variation in the quantum of bio
agri-inputs sold by selected dealers in three blocks of Jalna district. For
example the 13 percent of dealers sold upto 5 litters and about 86 percent of
dealers sold of 5 to 20 litter of bio-chemicals while 45 percent of dealers sold
upto a 5 litter of bio-stimulants while same as quantity that is about 45 percent
of the dealers sold in between 5 litter to 20 litter. In regard to micronutrient
about 56 percent of dealers sold 10 to 20 litter while only 12 percent of
dealers sold 20 to 30 litter/kg of micronutrients.
5.5 Factors contribute to the market potential.
Study of identification of factors is necessary for making strategy of
enhancing the products sold in the market. Product quality, effectiveness,
availability, price and brand name etc .are the important factors which traders
are keeps in mind before selling the reference products in the market and the
same have been presented in the table 5.5.
Table 5.5: Factors contribute to the market potential.
Factors Bio-chemicals Bio-stimulants Micronutrients Total
Quality 11 9 7 27
Effectiveness 9 8 10 27
Availability 2 5 2 9
Low price 2 2 3 7
Brand name 3 - 3 6
Total 27 24 25
25
Fig.5.6: Factors affecting market potential of Biochemicals,Biostimulants and Micronutrients.
Table 5.5 shows that Quality and effectiveness of Biochemicals,
Biostimulants and Micronutrients are the leading factors affecting market
potential reported by the sample treders while selling these products in the
market. Against hypothesis product availability price and brand name factors
do little influence in selling of product reported by 6 to 9 dealers only. Thus all
possible efforts should be focused in future making by company in producing
quality products and effectiveness in terms of results oriented bio-agri inputs.
Table 5.6: Prospect of Market Potential of Bio-chemicals, Bio-stimulantsand Micronutrients in Jalna district.
Opinion Biochemical Bio stimulants Micronutrients
Strongly agree 8 12 14
Agree 13 9 10
Modirate 5 3 1
Disagree - - 0
Total 26 24 25
26
Fig.5.7: Market potential of Bio-chemicals, Bio-stimulants AndMicronutrients
Table 5.6 shows the opinion of dealers regarding prospects of
biochemicals, bio stimulants and micronutrients marketing. Half of the
selected dealers that is 50 percent involved in marketing of biochemicals are
agree with tremendous market potential while 30.76 percent reported strongly
agree with the statement. In case of bio stimulants and micronutrient 50 to 56
percent of the dealers expressed their strongly agree opinion while
37.5percent dealers agree with good market potential 1 to 5 selected dealers
think moderate market potential of bio-agri inputs in the study area.
Table 5.7: Selling reasons for Biochemicals reported by respondents.
SellingReasonFactor
GoodPrice
MarginEffectiveness Good
availability
Fastmoving
andturnoveris good
Goodquality
Brandname
&image
Salespromotions
andschemes
Important 9 8 11 4 5 12 21
VeryImportant 15 16 12 20 19 7 3
SligthlyImportant 0 0 1 0 0 5 0
30%
50%
40%
50%
37%
56%
20%
9%
4%
Biochemicals Biostimulants Micronutrients
Strongly agree
Agree
Moderate
27
Fig 5.8: Biochemicals selling reasons reported by respondent
Table 5.7 inferred that sales promotions and schemes are an
important reasons of selling biochemical reported by 21 selected dealers
followed by brand name and image, timely availability, attractive price margin,
effectiveness etc. are very important factor reported by 12 to 20 dealers.
Thus, these factors should be kept in mind by dealers while selling
biochemical in markets.
Table 5.9: Selling reasons for Biostimulants reported by respondant.
SellingReasonFactor
GoodPrice
MarginEffectiveness
Goodavailability
Fastmoving
andturnover is
good
Goodquality
Brandname
&image
Salespromotions
andschemes
Important 5 8 9 13 8 5 10
VeryImportant 19 16 13 11 16 16 14
SligthlyImportant 0 0 2 0 0 3 0
28
Fig 5.9 Bio-stimulants selling reasons.
Table 5.8 inferred that good price margin as a very important reason of
selling of biostimulants reported by 19 dealers followed by effectiveness,
good quality, brand name and image and sales promotion and schemes etc
while fast moving and turnover, good availability, good quality etc are little
Important factors reported by 13 to 5 dealers. Thus, these factors should be
keep in mind by dealers while selling biostimulants in the market.
Table 5.9: Selling reasons for Micronutrients.
SellingReasonFactor
GoodPrice
MarginEffectiveness
Goodavailability
Fastmoving
andturnover is
good
Goodquality
Brandname
&image
Salespromotions
andschemes
Important 10 9 8 8 4 12 16
VeryImportant 15 16 10 14 21 10 9
SligthlyImp 0 0 7 3 0 0 0
29
Fig 5.10 Micronutrients selling reasons
Table 5.9 shows that the Good quality is very important reason of
selling of micronutrients reported by 21 dealers followed by effectiveness,
good price margin etc. While sales promotions and schemes, brand name and
image, good price margin etc are important factors reported by 8 to 16
dealers. Thus these factors be keep in mind by dealers while selling of
micronutrients in the market.
Table 5.10: Important factors for influencing sales.
Fact
ors
Res
ult T
ime
Perf
orm
ance
Purit
y
Pric
e
Adv
ertis
ing
Bra
nd N
ame
Pack
agin
g
Afte
r Sal
es
Serv
ice
Cre
dit
Polic
ies
Oth
ers
Rank 1 2 3 4 5 6 7 8 9 10
Dealer 32 29 24 26 22 19 20 13 15 12
30
Fig 5.11: Factors influencing sales.
Table 5.10 shows that out of total 35 selected dealers from three
blocks of Jalna district, majority of the dealers felt that result time is top
ranked factor for influencing sales & hence ranked 1st among the category
whereas Performance is 2nd ranked, Purity is 3rd, Price is 4th, Advertising is
5th, Brand name/Image is 6th, Packaging is 6th, after sales service is 8th,
credit policy is 9th & Others are 10th ranked factors.
Table 5.11: Ranking of the market leader companies in Biochemicalsclass.
Company Bayer Tata Rallis Syngenta Aries Non Users
Dealers 11 7 6 2 9
Rank Given 1 2 3 4 -
31
Rank1 Rank
2 Rank3 Rank
4 Rank
Bayer Tata Rallis Syngenta Aries
Fig .5.12 Biochemicals company ranking
Table 5.11 shows that out of total 35 selected dealers from three
blocks of Jalna district, majority of the dealers feel that Bayer is the leading
player among companies in biochemicals sales & hence ranked 1st among
the category whereas Tata Rallis is 2nd ranked, 3rd is Syngenta, 4th is Aries &
Non users Pesticides given a 5th ranked.
5.12 Ranking of the market leader companies in Biostimulant class.
Company Biostadt MBF Mahafeed Richfied Non Users
Dealers 9 7 6 3 10
Rank Given 1 2 3 4 -
Fig 5.13. Bio-stimulant Company ranking
32
Table 5.12 shows that out of 25 dealers selected from three blocks of
Jalna district, majority of them reported that Biostad is top ranked company in
biostimulants in terms of ternover & hence ranked 1st among the category
whereas MBF is 2nd ranked, 3rd is Mahaafeed, 4th is Richfied & Non users
Pesticides given a 5th ranked in the study area.
Table 5.13: Ranking of the market leader companies in Micronutrientsclass.
Company RCF MBF Agricon Mahafeed Others Non Users
Respondent 9 6 5 3 2 10
Rank Given 1 2 3 4 5 -
Fig. 5.14 : Micronutrient Company ranking
Table 5.13 shows that out 25 dealers selected from three blocks of
Jalna district, majority of them feel that Rashtriya Chemicals & Fertilizers is
top ranked company in Micronutrients class & hence ranked 1st among the
category whereas Maharashtra Biofertilizers Ltd. stood 2nd ranked, 3rd is
Agricon & Mahafeed is 4th ranked among companies involved in the field of
marketing of micronutrients.
33
Table 5.14: Top ranked companies in Biochemical class.
CompanyName
Bayer Tata Rallis SyngentaAries Agro
Ltd.
Products Confidor,Admire,Calypso,Decis, Temik,OberonAtlantis,Basta, Betanal,Fenikan,Hoestar,Husar,MaisTer, Puma
Daksh, Asataf,Tata Mida,Tata Metri,Reeva,Maanik, Rogor
Rifit 50 EC,Gramoxone24, Topik 15WP, Actara,Proclaim,Cigna,Pegasus,Vertimec,Matador
Plantomycin,Agronaa,Aquarite,Hydropro
Sales upto 25 Lakhs Upto 18 Lakhs upto 11 Lakhs upto 6 Lakhs
Packaging 100ml to 1Ltrand 50gms to250gms
100ml to 1Ltr 100ml to 1Ltrand 50gms to250gms
100ml to1Ltr
Creditperiod
30days to180days
30days to180days
60days 60days
Discount upto 12% upto 15% upto 8% upto 8%
Logistics Transport Transport Transport Transport
Table 5.14 shows that Bayer and Tata Rallis are the leading companies
having high Product sales range as compared with others companies viz.
Syngenta, Aries Pesticides which has less sales product Range. Bayer has
highest sales as compared with others. The average packaging size of
products is 100ml to 1 ltr. Whereas Bayer has 100ml to 1Ltr and 50gms to
250gms and Tata Rallis has 100ml to 1ltr. The average discount of companies
was 11 percent. Bayer gives upto 12 percent discount and credit period was
30days to 180 days to dealers whereas Tata Rallis gave upto 15 percent
discount and the credit period of 30days to 180 days. All companies gives
discount to dealers on net purchasing and having their distribution pattern
totally by transport.
34
Table 5.15 Top ranked companies in Biostimulant class.
CompanyName Biosadt MBF Mahafeed Richfied
ProductsBiozyme,
Defense, Moskil,Half
Brown Gold Organic Fertilizer, MBF Lal Toofan, MBF MiteOut, MBF Micro-Ad, MBF Aminogold No.1, MBF Humic Acid12%, MBF Unisa-82, MBF Super Humic Gold, MBF KalaSona, MBF Ultra Life, MBF Sulphur, MBF Neem fighter, MBFTAR, BTM Speed, BT Cotton Special, MBF Chana Special, MBFToor Special, MBF Soya Special, MBF Chilly Special, MBF TomatoStarter, MBF Grape Special, MBF Lemorange, Brown Gold OrganicSoil Conditioner, MBF Stress Guard, MBF Potorich, MBFRhizobium, MBF Azotobacter, MBF Biophorse No.1, MBFAcetobacter, MBF Azospirillum, MBF Speed Composter, MBFTricho-Action, MBF Vir-O-Action, MBF Meta-Action, MBF Larvo-Action, BTM Bug, MBF Pseudo Gun, MBF Nemato Control, MBFRakshak, MBF Enviro, MBF Poultry King, MBF Extra Power
MegafollSuper,
Rootmax andSoluseamix
Chemical,Biostimulants,
biological fertilizers,water soluble
fertilizers, foliarspray fertilizers
Azospirillum, MBF Speed Composter, MBF Tricho-Action, MBF Vir-O-Action, MBF Meta-Action, MBF Larvo-Action, BTM Bug, MBFPseudo Gun, MBF Nemato Control, MBF Rakshak, MBFEnviro, MBF Poultry King, MBF Extra Power
upto 5 Lakhs Less than 5 Lakhs
Sales upto 35 Lakhs upto 25 Lakhs upto 5 Lakhs Less than 5 Lakhs
Packaging 500ml to 1 Ltrs 500ml to 1 Ltrs 500ml to 1Ltrs 250ml to 5 Ltrs
Credit period 7days to 60days 30days to 90days 90days -
Discount 5% to 20% 4% to 8% 15% -
Logistics Transport Transport Transport Transport
35
Table 5.15 shows that high product range was observed in case of
Maharashtra Bio-Fertilizers whereas Biostadt, Mahafeed and Richfield has
relatively less product Range. Biostadt has highest sales as compared with
others. The average Packaging size of products is 500ml to 1ltr. whereas
Biostadt has 500ml to 1ltr and Maharashtra Bio-Fertilizers has 500ml to 1ltr.
The average discount of companies is 11 percent. Biostadt offers 5 percent to
20percent discount and credit period range between 7days to 60 days to
dealers whereas Maharashtra Bio-Fertilizers gives 4 percent to 8percent
discount the credit period of 30 days to 90 days gives discount to dealers on
net purchasing and distribution pattern totally by transport.
Table 5.16: Top ranked companies in Micronutrients class.
CompanyName RCF MBF Agricon Mahafeed
Products Sujala,Suphala15:15:15,Suphala20:20:0,Ujjwala,
Microla andBiola
Brown Gold OrganicFertilizer, MBF LalToofan, MBF Mite
Out, MBF Micro-Ad, MBFAminogold No.1, MBFHumic Acid 12%, MBFUnisa-82, MBF Super
Humic Gold, MBF KalaSona, MBF Ultra Life, MBF
Sulphur, MBF Neemfighter, MBF TAR, BTM
Speed, BT CottonSpecial, MBF ChanaSpecial, MBF ToorSpecial, MBF SoyaSpecial, MBF Chilly
Special, MBF TomatoStarter, MBF Grape
Special, MBF
ActiveSquare,
Antidot, AxisCombi, Axis
Iron, AxisZinc, Axiz-
Mn,Bollgrow,Borosoft,Corolla,Cotton
Aantidot,Energy-9,
EnergyLiquid,Energy
Mixol,Borofoll,Fersim,Calsim,
Brexol-Zn,Brexol-Fe,Brexol-L,
Mahamag
Sales upto 40 Lakhs upto 30 Lakhs upto 25Lakhs
upto 15Lakhs
Packaging 1Ltr to 5Ltrsand 1kg to
5kg
1Ltr to 5Ltrs and 1kg to5kg
1Ltr to 5Ltrsand 1kg to
5kg
1Ltr to5Ltrs and1kg to 5kg
Creditperiod
30days to180days
30days 30days to180days
90days
Discount 7% to 15% 4% 7% to 10% 15%
Logistics Transport Transport Transport Transport
36
28%
43 %
21 %
6% 2%
Upto 5 Acre
5-10 Acre
10-20 Acre
20-30 Acre
More than 30Acre
Table 5.16 shows that high Product range was observed in case of
Rashtriya Chemicals and Fertilizers company whereas, Maharashtra Bio-
Fertilizers, Agricon and Mahafeed has less product Range. Rashtriya
Chemicals and Fertilizers company has highest sales turnover as compared
with other companies. The average Packaging size of products is 1Ltr to 5Ltrs
and 1kg to 5kg. Whereas Rashtriya Chemicals & Fertilizers and Maharashtra
Bio-Fertilizers has a similar packaging size of 1 Litter to 5 Litters and 1kg to
5kg. The average discount of companies is 11 percent. Rashtriya Chemicals
and Fertilizers gave 7 percent to 15 percent discount and credit period
ranged between 30 days to 180 days to dealers whereas Maharashtra Bio-
Fertilizers gave 4 percent discount and the credit period of 30days. The
Companies gives discount to dealers on net purchasing. and logistically
depend on transport for their distribution pattern.
Table:5.17 Size of land holdings of sample respondents.
Land Analysis Upto 5 acres 5 to 10 acres 10 to 20acres
20 to 30acres
Morethan 30acres
No.of Farmers 28 43 21 6 2
Total area( In Acres)
84 328 79 71 70
Fig 5.15 Farmer’s land analysis:
37
Table 5.17 shows that out of total 100 farmers selected from Jalna
district, majority is 43 percent farmers have land upto 5 to 10 acres
representing medium farmers whereas 28 percent farmers have land upto 5
acres, 21 percent farmers have land between 10 to 20 acres, 6 percent
farmers have land between 20 to 30 acres & 2 percent farmers have land
more than 30 acres. While 21 percent farmers have land holding above 10
acre and more representing large farmers.
Table 5.18 : Use of Bio-chemicals, Bio-stimulants And Micronutrients bysample farmers
Bifurcation Yes No
Bio-chemicals 78 22
Bio-stimulants 71 29
Micronutrients 76 24
Fig 5.16 :Bio-chemicals, Bio-stimulants And Micronutrients users %.
Table 5.18 shows that more than three fourth (71 to 78 percent) of
selected farmers use Bio-chemicals, Bio-stimulants and Micronutrients.
while 22 percent , 29 percent and 24 percent respectively reported on use.
Thus, majority of farmers prefered to use bio agri inputs in crop protection.
38
0
5
10
15
20
25
30
35
40
45
Biochemicals Biostimulants Micronutrients
Upto 500
500-1000
1000-2000
More than 2000
Table 5.19: Annual expenses on purchase of BiochemicalsBiostimulants and Micronutrients
Biochemicals Biostimulants: Micronutrients: Over all
Expensesrange
No. ofFarmers
Expences(In Thou.)
No. ofFarmers
Expences(In thous)
No. ofFarmers
Expences(In thous)
No.offarmers Expenses
Upto 500 16 5.8 22 9.5 9 5.25 4720.55(0.44)
500-1000 24 17.1 31 21.9 12 27.30 6766.30(0.99)
1000-2000 27 32.70 13 19.55 24 40.80 6493.05(1.45)
> 2000 11 25.60 5 9.75 31 22.5 47 57.85
Total 78 81.20 71 60.70 76 95.85 225 237.75
(figures written brackets indicate per farmer expenditure)
Fig 5.17 : Biochemicals Biostimulants and Micronutrients Expenditure.
Table 5.19 shows that samples farmers in purchase of biochemical,
biostimulants and micronutrients inputs. The share of three bio-agri inputs in
the total expenditure incurred was to the extent of 34 percent 26 percent and
40 percent respectively. Maximum expenditure of Rs. 93.05 thousand was
incurred by 64 sample farmers which falls within the range of Rs.1000 to Rs.
2000. Minimum per farmers expenditure Rs. 0.44 thousand was fallen in the
39
expenses range of below Rs. 500 due to lack of owned funds the pattern of
expenditure was made by sample respondents .
It may be noted from the table that an amount of Rs 237.75 thousand
were invested by 225 farmers.
Table 5.20: Mode of purchasing of Bio chemicals, bio stimulants andmicronutrients
Sr.No Particular No. of
respondents Percentage
1 Mode of purchasing
i)Cash 45 60
ii)Credit 30 40
2 Availability at
i) specific shop 40 55
ii)Every retail shop 35 35
Table 5.20 shows that 60 percent of the selected farmers have reported cash
as mode of purchasing of biochemicals , biostimulants and micronutrients.
While remaining 40 percent farmers have credit as mode of purchasing.
Similarly 55 percent farmers feel that biochemicals, biostimulants and
micronutrients should be available at every retail shop while close number of
farmers opinion that availability of at specific retail shop.
Table 5.21: Factors affects purchasing of Biochemicals. (Rank 1 to 7)
FactorsYieldeffect
Resulttime
PriceBrandName
After saleservices
Advertising
Schemes Others
Rank 1 2 3 4 5 6 7 8
Respondent 98 96 90 87 82 82 78 82
40
Fig 5.18: Factors affecting purchasing of Biochemicals.
Table 5.21 shows that majority of the farmers feel that yield effect is top
ranked factor and is most important factors while purchasing of Biochemicals
& hence ranked 1st is given to the yield effect whereas Results time 2nd
ranked, Price is 3rd, Brand Name is 4th, after sale services is 5th, Advertisisng
is 6th, Schemes is 7th & Others are 8th ranked factors reported by the sample
respondents.
Table 5.22 : Factors affects purchasing of Biostimulants.
Factors Yield Purity PriceBrandName
Advertising
Aftersale
surviceSchemesOthers
Rank 1 2 3 4 5 6 7 8
Respondent 98 96 96 93 91 86 84 -
41
Fig 5.19: Factors affecting purchasing of Biostimulants.
1 st Rank
2 nd Rank
3rd Rank4th Rank
5th Rank
6th Rank
7 Rank
Yield
Purity
Price
Brand Name
Advertising
After sale survice
Schemes
Table 5.22 shows that majority of the farmers feel that the most
important factors while purchasing of bio stimulants is yield is the top ranked
factor and hence ranked 1st is given to the Yield whereas Purity 2nd ranked,
Price is 3rd, Brand Name is 4th, Advertisisng is 5th, after sale survice is 6th ,
Schemes is 7th & Others are 8th ranked factors reported by the sample
respondents.
Table 5.23: Factors affects purchasing of Micronutrients.
Factors Yield Puirty Price BrandName Advertising
Aftersalesservice
Schemes Others
Rank 1 2 3 4 5 6 7 8
Respondent 96 94 93 88 84 82 78 ---
42
Fig 5.20: Factors affecting purchasing of micronutrient
1st rank
2 Rank
3 Rank
4 Rank
5 Rank
6 Rank
7 Rank
Yield
Purity
Price
Brand Name
Advertising
after sale survice
Schemes
Table 5.23 shows that majority of the farmers feel that the most
important factor affect while purchasing of micronutrients is yield as top
ranked and hence ranked 1st is given to the Yield whereas Puirty 2nd ranked,
Price is 3rd, Brand Name is 4th, , Advertisisng is 5th,after sale service is 6th ,
Schemes is 7th & Others are 8th ranked factors reported by the sample
responden
Table 5.24: Important factors while purchasing of Biochemicals, Bio-stimulants And Micronutrients
Biochemicals Biostimulants Micronutrients
Factors Rank Factors Rank Factors Rank
Price 1 Price 1 Availability 1
Availabiity 2 Availabiity 2 Price 2
Opinion ofdealer
3 Opinion ofdealer
3 Brand 3
Brand 4 Brand 4 Others opinion 4
Other personopinion
5 Other personopinion
5 Dealers opinion 5
Scheme 6 Scheme 6 Scheme 6
43
Table 5.24 shows that majority of the farmers feel that Price is top
ranked and most important factor while purchasing of bio chemicals and bio
stimulants & hence ranked 1st among the category whereas availabity is
stood 2nd ranked, followed by Opinion of dealer , Brand name , Opinion of
other person and Schemes. But in relation to Micronutrients farmers feel that
availability is top ranked and hence rank 1st among these where as 2nd to the
Price, 3rd to Brand name,4th to Others opinion,5th to dealers opinion and 6th to
the Scheme.
5.25 SWOT ANALYSIS
SWOT Analysis, is a strategic planning tool used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a project or in
a business venture. It involves specifying the objective of the business
venture or project and identifying the internal and external factors that are
favourable and unfavourable to achieving that objective. Strengths and
Weaknesses are internal and Opportunities and Threats relate to external
factors. Thus, SWOT Analysis (Strengths, Weaknesses, Opportunities, and
Threats) is a powerful technique to throw light on business. Based on the
perception of all the respondents regarding Bejo sheetal Seeds Ltd. on the
key factors identified for brand image, SWOT analysis was done and
presented below:
5.25. 1 Strengths:
Market leader in Seeds industry
Bejo well known brand in the area.
Product quality is comparatively good.
Strong research and development
Strong capacity for processing and packaging
Availability of wkde range of seed in different crop varieties.
Customer satisfaction
Geographical coverage.
It has got a wide network. that is national and international.
44
5.25.2 Weakness:
Less number of field staff as compared to sale.
Communication gap between farmers and staff.
Poor in promotional activities like demonstration, campaigning and
farmers or dealers meeting.
Some seeds has high price.
5.25.3 Opportunities:
Area under vegetables is increasing.
Company want to introduce new product of Bio agri inputs.
Rising demand of Biochemicals, Biostimulants and Micronutrients
Strong backup of R & D facility
Company can provide good quality and varieties of the products
Small and marginal farmers
5.25.4 Threat:
Increasing competition in Biochemicals, Biostimulants and
Micronutrients industry
New entry of Multinational companies in this market.
Introduction of Product varieties
At present strong competitors are present in the field of seed industry.
Availability of local seeds in cheaper rates.
45
SUMMARY, CONCLUSION AND RECOMMENDATION
6.1 Summary
The study is confined to Jalna district of Maharashtra. In order to keep
the study within manageable limits in a specific time period. The company
executive has assigned three tahasils i.e Mantha, Badnapur and Ambad and
10 villages from the selected tahasils of Jalna district of Maharashtra. From
the selected tahasils 35 dealers and 100 farmers were selected randomly for
collection of required data. The data were collected by survey method and
personal interviews of the selected respondants. The period of study pertain
to the agriculture year 2011-2012.Avarage and percentage statistical
techniques were employed to analyse the collected data.
In any industry customer satisfaction measurement is essential for
moving the product from manufacture unit to customer. Ultimately
manufacture firm must have knowledge of quality of products produced as per
the views of purchaser/ users of the product. Study of consumer satisfaction is
very important to both customer as well as manufacturer point of view. Due to
lack of literacy information and identification of quality of product purchase
selection of product customers are not fully acquaint with the product and
faced the problem in crop production numbers of purchased inputs are used
to produce the product the bio-chemicals, bio-stimulants and micronutrients
are an important input which play an important role to enhance the crop
productivity. At present number of companies are existing in the market,
which supplied the different brands of biochemicals, biostimulant and
micronutrients. It is very essential for any business organization to keep them
update with the all market information to face competition which satisfies
customer’s needs & demands.
In the present market place there are almost 250 national & also
multinational companies. In this condition each company want to take a
competitive advantage and want to acquire the no.1 market share. During this
project work the study is carried out for how to introduce new product in the
market and know where other players are laking in the market also analyze
the market situation, and conducted the competitive analysis for the same.
46
The achiving of sets of objective the project has been under taken entitled “A
Market research for Market Potential and Competitive Analysis of
Biochemicals, Biostiulants and Micronutrients industry”in Jalna district.at Bejo
sheetal seeds pvt. Ltd. With the following specific objectives:
To study the present practices by various companies.
Competitive analysis of biochemicals, biostimulants and micro nutrients
industry.
Understanding the expectations & requirements of all our customers.
Developing service or product standards based on findings.
SWOT analysis of Bejo Sheetal seed company
The Market Potential and competitive analysis are very important key
factors for deciding the marketing mix and develop the marketing strategy. In
the existing market there are almost 250 Biochemicals, Biostiulants and
Micronutrients manufacturing companies in Maharashtra state. So, it is very
necessary to conduct the Market Potential and competitive analysis. The
brand awareness that consumer recognize the existence and availability of
companies products.
The market potential and competitive analysis gives us the information
about the brand position in the market and also SWOT analysis and help to
take a competitive advantage of the market situation. Also it helps to
organization to take advantage of market situation over competitors for the
business gains. Competitive analysis helps the organization to develop the
marketing strategy and marketing mix and future course of action.
The market potential and competitive analysis study give a lot of
information about market and competitors and it help to the marketers for
deciding business, corporate and functional strategies .In this competitive
industry the customers want new varieties of the products which give them a
high yield, and they get a maximum return. At the present situation in the
market place there are almost 250 seed company are there with large
varieties of the products. In this this situation the organization has a very good
image in the market.
47
6.2 Findings
1) After carrying a survey and interacting with the dealers it was
observed that Approx. 75 percent of dealers are Biochemicals,
Biostimulants and Micronutrients Seller most sells of bifurcation was
done by. Biochemicals and micronutrients where as Biostimulants
have little share. Approx. 76 percent farmers are Biochemicals,
Biostimulants and Micronutrients user.
2) Half of the selected dealers involved in marketing of biochemicals
agree to tremendous market potential while about one third
reported strongly agree with the statement.
3) 50 to 56 percent of the dealers expressed their strongly agree
opinion while 37.5 percent dealers agree with good market potential
of the biostimulant and micronutrients.
4) Most of the dealers consider good price margin , effectiveness,
good quality, effectiveness, brand name is good, as Very Important
reasons for selling Biostimulants against good quality,
effectiveness, good price margin, as Very Important reasons of
selling Micronutrients.
5) Sales promotions and schemes are important reasons of selling
biochemical as reported by 21 selected dealers followed by brand
name and image, timely availability, attractive price margin,
effectiveness etc.
6) The dealers feel that Bayer is the leading player among companies
in biochemicals sales and result time is top ranked factor for
influencing sales.
7) Majority of the dealers reported that Biostad is top ranked company
in biostimulants and majority of the dealers feel that against
Rashtriya Chemicals & Fertilizers company in Micronutrients class
in terms of ternover.
8) Most farmers have land between 5-10 acres.
48
9) An amount of Rs 237.75thousand were invested by 225 farmers onpurchasing of bio agri inputs.
10) Most farmers feel that yield effect is top ranked factor as mostimportant factor while purchasing of Biochemicals, Bio-stimulantsand micronutrient.
11) Majority of the farmers feel that Price is top ranked and mostimportant aspect while purchasing of bio chemicals.
6.3 Conclusion:
After conducting a market potential & competitive analysis program inthe Jalna district of the Maharashtra state, it was found that the company hasregularly gone through this kind of the market research to increase theirmarket share, and sustain strongly in the industry.
6.4 Recommendation
For sustainable development in market share of Jalna district, thecompany should requires a strategy which can be helpful to overtake themarket leaders and create a top position in the competition with the help offollowing points;
Field Development activites
Sales Promotional Activites
Distribution Strategy
Field Development Activities:
1. Appointing sufficient number of field assistant especially before thestart of season..
2. Field assistant will conduct demonstration program and farmermeetings constantly which will lead to generate more demand fromfarmers.
3. Field assistant will convince farmers by finding their needs andprescribing right product.
4. They will make the farmer aware about products.
5. When a new product is launched in market they should convincefirst to opinion leaders and progressive farmers about the products.
49
Sales Promotional Activities:
1. The company should provide good dealers schemes.
2. The company should also concentrate on display of banners and
posters in market places and at dealers and retailers outlets.
3. The literatures supplied to farmers and dealers should be more
attractive, clearly written in simple language, it should be in regional
language.
4. Company should focus on logo as a brand
Distribution strategy:
1. Company may focus on adequate & timely supply of material.
2. Fulfil the complete demand of dealers as per his advance booking..
3. To increase availability of products in Market Company may focus
on increasing number of dealers point.
4. As company is new in the market so the company should adopt
effective promotional activities.
5. They should come out with different packages with related to price
and related channels.
6. The company should concentrate more in its distribution channel.
7. The vouchers should be made available to the consumer easily.
8. More interactive services should be provided in compare to
competitors.
I
ANNEXURE - I
“Market Research for Market potential,Competitive Analysis ofBiochemical, Bio-stimulant and Micro nutrients industry” In JalnaDistict
Questionnaire for Dealers
Dear Respondent,
I, the undersigned, is a bonafide student of ABM 2nd year of
Jawaharlal neharu krishi vishwa vidhyalay Jabalpur.
I am doing project to Market Research for Market potential, Customer
satisfaction and Competitive Analysis of Biochemical, Bio-stimulant and
Micro-nutrients industry in Jalna District. So, I kindly request you to please
cooperate by giving valuable inputs in Questionnaire for fulfillment of Project.
Thanking You.
Ku.Rupali V. DeshmukhABM IInd year
1) Since how long in this Profession –
a) 0 – 5 yrs. b) 5 – 10 yrs.C) 10 – 15 yrs. d) 15 yrs. & more
2) Area of sales………………………………………………………………………………
3) Last year’s Sales of your Business –a) Upto 05 lakhs b) 05 – 10 lakhs c) 10 – 15 lakhs d) 15 – 20 lakhs & more
4) Current year sales -a) Upto 05 lakhs b) 05 – 10 lakhs c) 10 – 15 lakhs d) 15 – 20 lakhs &more
Shop Name: E-Mail
Proprietor: Telephone no.:
Postal Address: Mobile no.:
Date:
II
5) Sales bifurcation (Bio-stimulant, Bio-chemicals & Micro-nutrients)i)Bio-chemicalsa) Upto 15% b) 15% – 30% c) 30% – 45% d) 45% & moreii)Bio-stimulantsa) Upto 15% b) 15% – 30% c) 30% – 45% d) 45% & morei)Micro-nutrientsa) Upto 15% b) 15% – 30% c) 30% – 45% d) 45% & more
6) Which are the top Bio-chemicals, Bio-stimulant & Micro-nutrients yousold?a) Bio-chemicals (Top Products)
Sr.No. Company Name Product
nameConte
ntTotalsales
%sales Price Schemes Packaging
1 Bayer CropScience
2Mahafeed Specialty Fertilizers(India) Pvt. Ltd.
3 Tata rallis4 Aries5 Varad Fertilizers Pvt. Ltd.
6 syngenta7 InGene Organics
b) Bio-stimulant (Top Products)Sr.No. Company Name Product
nameConte
ntTotalsales
%sales Price Schemes Packaging
1 Bayer CropScience
2Mahafeed SpecialtyFertilizers (India) Pvt. Ltd.
3 Biostadt
4 Maharastra bio fertilizers
5 Richfied
6 ITC Ltd.
7 InGene Organics
c) Micro-nutrients (Top Products)Sr.No.
Company Name Productname
Content Totalsales
%sales
Price Schemes Packaging
1 Bayer CropScience
2 Mahafeed SpecialtyFertilizers (India) Pvt. Ltd.
3 RCF
4 Varad Fertilizers Pvt. Ltd.
5 MBF
6 Agricon
7 Asia Bio Genetics
8 Other(Please give name)……………………………..
III
7) Please give information regarding companies you dealing with
Sr.No. Company Name Products
%Sales
Distribution /
LogisticsPattern
Seasonalschemesfor you
andFarmers
Creditpolicies
PricingPolicies(MRP,CRP)
1 Bayer CropScience2 Mahafeed Specialty
Fertilizers (India) Pvt. Ltd.3 Sakas Agro
4 Green Leaves AgrotechPvt. Ltd.
5 RCF
6 Agricon7 Tata rallis8 Syngenta
9 Aries10 Other(Please give name)
……………………………..
8) Please give information about your top 10 purchasers of Bio-stimulant, Bio-chemicals & Micro-nutrients
Sr.No. Name Contact Details Quantity
purchasedCroppingpattern
Totalland
landunder
irrigation
purchasein cash/credit
1
2
3
4
5
6
7
8
9
10
9) Approx. How many units of Bio-stimulant, Bio-chemicals & Micro-nutrientsare sold monthly?
i) Bio-chemical?a) Upto 10 b) 11 to 20 c) 21 to 30 d) More than 30
ii) Bio-stimulant?a) Upto 10 b) 11 to 20 c) 21 to 30 d) More than 30
iii) Micro-nutrient?a) Upto 10 b) 11 to 20 c) 21 to 30 d) More than 30
IV
10) What are the important factors influencing sales?(Please rank)Sr. No. Factors Rank1 Purity
2 Result time (Early / late)
3 Advertising
4 Price
5 Packaging
6 Brand name
7 Performance
8 After sales service
9 Credit policies
11) Are companies provide any pricing & discount Policies?a) Yes b) No
12) If yes, which companies provide pricing & discount policies? (Please provideinformation regarding company’s pricing & discount policies (at least 10))
Sr.no.
Name of company Credit No. ofdays
Discount % OtherBenefits
1 Bayer CropScience
2 Mahafeed Specialty Fertilizers(India) Pvt. Ltd.
3 Sakas Agro
4 Green Leaves Agrotech Pvt. Ltd.
5 Varad Fertilizers Pvt. Ltd.
6 ITC Ltd.
7 InGene Organics
8 Asia Bio Genetics
9 Krishi Udyog
10 Other(Please give name)……………………………..
13) Do you think Bio-chemicals, Bio-stimulants and Micro-nutrients are havingtremendous Market Potential? (Please tick)
Bio-chemicals Bio-stimulants Micro-nutrients
a) Strongly agree a) Strongly agree a) Strongly agree
b) Agree b) Agree b) Agree
c) Moderate c) Moderate c) Moderate
d) Disagree d) Disagree d) Disagree
e) Strongly Disagree e) Strongly Disagree e) Strongly Disagree
V
14) Which factors according to you contribute to the Market Potential of Bio-chemicals,Bio-stimulants and Micro-nutrients? (Please tick)
Bio-chemicals Bio-stimulants Micro-nutrients
a) Quality a) Quality a) Quality
b) Availability b) Availability b) Availability
c) Effectiveness c) Effectiveness c) Effectiveness
d) Comparatively LowPrice
d) ComparativelyLow Price
d) ComparativelyLow Price
e) Brand Name /Image
e) Brand Name /Image
e) Brand Name /Image
15) What are your Selling reasons for Bio-chemicals, Bio-stimulants and Micro-nutrients?
i) Bio-chemicals (Please tick) -Sr.No. Factors
VeryImportant Important
SlightlyImportant
1 Good Price Margin2 Effectiveness3 Good Availability4 Fast moving & turnover is good5 Good Quality6 Brand Name & Image7 Sales Promotion Schemes by
Companyii) Bio-stimulants (Please tick) -
Sr.No.
Factors VeryImportant
Important SlightlyImportant
1 Good Price Margin2 Effectiveness3 Good Availability4 Fast moving & turnover is good5 Good Quality6 Brand Name & Image7 Sales Promotion Schemes by
Companyiii) Micro-nutrients (Please tick) -
Sr.No.
Factors VeryImportant
Important SlightlyImportant
1 Good Price Margin2 Effectiveness3 Good Availability4 Fast moving & turnover is good5 Good Quality6 Brand Name & Image7 Sales Promotion Schemes by
Company
VI
16) How will you rank the market leader companies in Bio-chemicals, Bio-stimulantsand Micro-nutrients class? (Please rank)Bio-chemicals Bio-stimulants Micro-nutrients
a) Varad Fertilizers Pvt.Ltd.
a) Varad Fertilizers Pvt.Ltd.
a) Varad Fertilizers Pvt.Ltd.b) Biostadt b) Sakas Agro b) RCF
c) Bayer CropScience Ltd. c) Bayer CropScienceLtd.
c) Bayer CropScience Ltd.
d) Mahafeed SpecialtyFertilizers (India) Pvt.Ltd.
d) Mahafeed SpecialtyFertilizers (India)Pvt. Ltd.
d) Mahafeed SpecialtyFertilizers (India) Pvt.Ltd.
e) Syngenta e) Richfield e) Agricon
f) MBF f) InGene Organics f) InGene Organics
g) Green Leaves AgrotechPvt. Ltd.
g) Green LeavesAgrotech Pvt. Ltd.
g) MBF
h) Asia Bio Genetics h) Asia Bio Genetics h) Asia Bio Genetics
i) Krishi Udyog i) Krishi Udyog i) Krishi Udyog
j) Other(Please givename)……………………………..
j) Other(Please givename)……………………………..
j) Other(Please givename)……………………………..17) Any Suggestions:
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.................................................................................................
Thank You....
Date :Place :
VII
ANNEXURE - II
QUESTIONNAIRE FOR FARMERS
1) Area under assured irrigation ……………………………….2) What is your Annual cropping pattern? (Area under various crops season
wise)Season …….Crops……….. Varieties ……… Area…..Remark (satisfactory or not,Why)
Season Crops Varieties Area Remark
Rainy
Winter
Summer
3) Do you use any Bio-chemicals, Bio-stimulant & Micro-nutrients?a) Yes b)No
4) If Yes, Which Bio-chemicals, Bio-stimulant & Micro-nutrients do you use?(Please provide following information)
i) Bio-chemicals -Sr.No.
Company Name Product name Packaging Content
1
2
3
4
Name: Telephone No:
Total Land (Acre): Mobile No:
Postal Address: Date:
Education:
Date:
VIII
ii) Bio-stimulants –Sr.No.
Company Name Product name Packaging Content
1
2
33
4
5
iii) Micro-nutrients -Sr.No.
Company Name Product name Packaging Content
1
2
3
4
5
5) What are your total expenses on purchase of Bio-chemicals, Bio-stimulant &Micro-nutrients?i) Bio-chemicals -
a) upto 500Rs. b) 500Rs. – 1000Rs c) 1000Rs. – 2000Rs. d) 2000Rs. &more
ii) Bio-stimulants –a) upto 500Rs. b) 500Rs. – 1000Rs c) 1000Rs. – 2000Rs. d) 2000Rs. &
moreiii) Micro-nutrients –
a) upto 500Rs. b) 500Rs. – 1000Rs c) 1000Rs. – 2000Rs. d) 2000Rs. &more
6) If any company provide after sales service?a) Yes b) No
7) If Yes, then please provide information regarding after sales services providedby various companies.
Sr. No. Company Name After Sales Service
1
2
33
4
IX
8) What is most important for you while purchasing Bio-chemicals, Bio-stimulant& Micro-nutrients? (Please rank from 1 to 8; 1= Top)
Sr.No. Bio-chemicals Rank Bio-stimulants Rank Micro-nutrients Rank
1 Result time Purity Purity2 Yield Effect Yield Yield3 Advertising Advertising Advertising4 Price Price Price5 After sales service After sales service After sales service6 Brand name Brand name Brand name7 Schemes Schemes Schemes8 Other Other Other
9) What is most important for you while purchasing Bio-chemicals, Bio-stimulant& Micro-nutrients? (Please rank)
Sr.No.
Bio-chemicals Rank Bio-stimulants Rank Micro-nutrients Rank
1 Brand name Brand name Brand name
2 Opinion of dealersabout product
Opinion of dealersabout product
Opinion of dealersabout product
3 Opinion of otherfarmers about product
Opinion of otherfarmers aboutproduct
Opinion of otherfarmers about product
4 Price of product Price of product Price of product
5 Availability Availability Availability
6 Price Price Price
7 Other Other Other
10) How you purchase a Bio-chemicals, Bio-stimulant & Micro-nutrients ?a) In Cashb) On Credit
11) How is availability of Bio-chemicals, Bio-stimulant & Micro-nutrients ?a) At every retail shopb) At some special shop only
12) Any Suggestions:..................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Thank You ....
Date :Place :