Video Production VIDEO PROJECT BRIEF

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Contact Details 3

1. PROJECT BACKGROUND AND OBJECTIVES 4

2. KEY MESSAGES 5

3. TARGET AUDIENCE 6

4. HOW AND WHERE WILL THE VIDEO BE DISTRIBUTED 6

5. STYLE OF VIDEO AND TONE OF VOICE 7

6. LANGUAGES 8

7. MUSIC AND SOUND EFFECTS 9

8. VIDEO DURATION 9

9. CONTENT AND SCRIPTS 9

10. MANDATORY ELEMENTS 10

11. TIMELINES, PROCESSES, OWNERSHIP 11

12. BUDGET 12

13. SPECIFICATIONS – ADDITIONAL INFORMATION 13

14. PREVIOUS VIDEO EXAMPLES OR REFERENCE VIDEOS 14

15. X-RAY SPECIFICATIONS 15

CONTENTS

16. DEDICATED TEAM: ROLES AND RESPONSIBILITIES 18

17. DEVELOPMENT OF A VIDEO PROJECT 19

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COMPANY:

PROJECT/VIDEO NAME:

PROJECT DURATION:

VIDEO MAX. DURATION:

PROJECT LEAD:

TEL. NR.

E-MAIL:

PROJECT LEAD:

TEL. NR.

E-MAIL:

CUSTOMER CONTACT DETAILS

X-RAY

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1. PROJECT BACKGROUND AND OBJECTIVES

5 X-Ray – Crossmedia Communications

2. KEY MESSAGES

6 X-Ray – Crossmedia Communications

3. TARGET AUDIENCE

4. HOW AND WHERE WILL THE VIDEO BE DISTRIBUTED

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5. STYLE OF VIDEO AND TONE OF VOICE

STYLE MODE OF ACTION (3D MODELING) REAL FOOTAGE (FILMING – PLEASE SPECIFY LOCATION) ACTORS: Y/ N – PLEASE SPECIFY MOODFOOTAGE ACQUISITION OF FOOTAGE (DATABASE) INTERVIEW DOCUMENTARY STYLE WITH VOICE OVER STRAIGHT TO CAMERA FOR STATEMENTS INFOGRAPHICS AND ANIMATIONS ILLUSTRATIONS/COMICS/CARTOONS OTHER:

TONE OF VOICE

CORPORATE FRIENDLY HUMORISTIC FUTURISTIC OTHER:

MAKE-UP MAKE-UP ARTIST: Y/ N

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6. LANGUAGES

MAIN LANGUAGE:

FURTHER LANGAGES:

SUBTITLES REQUIRED:

TRANSLATIONS PROVIDED

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7. MUSIC AND SOUND EFFECTS

ORIGINAL SOUNDTRACK MUSIC SOUNDTRACK FROM A DATABASE SOUND EFFECTS VOICE OVER (F/M)

8. VIDEO DURATION

30 SEC (TV SPOTS) 60 SEC 90 SEC-120 SEC > 3-5 MIN > 5 MIN

9. CONTENT AND SCRIPTS

CONTENT TEXT AND SCRIPTS PROVIDED : Y/ N

OTHER:

OTHER:

OTHER:

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10. MANDATORY ELEMENTS (EG. GUIDELINES)

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11. TIMELINES, PROCESSES, OWNERSHIP (CF. VIDEO PROJECT PROCESS)

Costs can vary depending on the duration and complexity of the content.

ACTIVITY DATE PROCESS DURATION DEADLINEOWNER/ DECISION MAKER

COMMENTS

SUBMISSION DATE OF PROJECT BRIEF:

BUDGET APPROVAL

PROJECT START

MOODBOARD/STORYBOARDREVIEW AND APPROVAL

DEADLINE FOR FINAL VIDEO

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12. BUDGET

Costs can vary depending on the duration and complexity of the content.

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13. SPECIFICATIONS – ADDITIONAL INFORMATION

14 X-Ray – Crossmedia Communications

14. PREVIOUS VIDEO EXAMPLES OR REFERENCE VIDEOS

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15. X-RAY SPECIFICATIONS

The cost estimation is based on the video style, specifications and duration.

The post-production/composing phase only starts upon validation and sign-off of a final storyboard and of the proposed level of animations

Content texts and scripts are provided by the customer unless other specified

Only minor text editing are possible after the composing (10% of the content text)

Project starts upon receipt of the purchase order or signed offer

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16. DEDICATED TEAM: ROLES AND RESPONSIBILITIES

Head of Filming TeamExperience in filming for 15 years

Andreas Böhler/Head of Video ProductionCameramanSoundAnimation3D modelingPost productionAugmented Reality

Filming TeamExperience in filming for 15 years

Philip Ostman/2nd DirectorMultimedia DesignerCameramanSoundAnimationPost production

Filming TeamExperience in filming for 10 years

Corinna Kost/Multimedia DesignerCameramanSoundAnimationPost production

Filming TeamExperience in filming for 5 years

Keanu Maier/Multimedia DesignerSoundEditingAugmented Reality

Filming TeamExperience in filming for 10 years

Nicolas Schmitt/Multimedia DesignerEditingAnimation3D modeling

«Follow by example not advice.»Unknown

PROCESS

Development of a storyboard, based on an approved mood-board and final scripts

Finding the right idea to convey the right message to the right audienceDevelopment of the cost estimation

Important: All Scripts & conditions must be signed off

17. DEVELOPMENT OF A VIDEO PROJECT

Detailed briefing received from client+ Discussion

Final Approval

!

Idea

1

or

Cost estimation approval + P.O. generatedCost

estimation

2

Creating & researching in terms of style & storytellingCreation of a moodboard

Creative development

3

Working with the crew on the shots on locationFilming

Once the video is signed off by the client the video will be released to the discussed channel

15

Release

Working on the first draft with the editor

11

Rough cut

Polishing and Finetuning the video based on client Feedback

13

Second cut

Storyboardapproval

6

Assigning crew, models and voiceover artists, lights, camera, equipment

8

Adding Motion graphics, Sound mix, Color Grade, Animations, Typography

14

Final cut

Working on the 3D animations, motion graphics, infographics

10

Post- production

Reviewphase

12

Review

Content finalisation (text on screen + voice over scripts)Content + script provided by customer

4

Scripting

Secure times, locations and permits

7

Producing the main animation (3D, motion graphics, animated illustrations)

9

Animation main build

5

Storyboard

Storyboard Crew & booking

Logistics

Customer Ideas / Storyboard / Scripts / Texts

Production / Composing / Animation

Filming team Approval / Release

9

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Great things in business are never done by one person. They’re done

by a team of people.Steve Jobs – Founder of Apple »

«

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X-RAY AG | Crossmedia Communications | Rüchligweg 55 | CH-4125 Riehen | t +41 61 336 90 60 | info@ x-ray.ch | www.x-ray.ch