geo video project
DESCRIPTION
TRANSCRIPT
Tung Ping Chau Video
Watch the videos and compare and contrast the content and
construction?
Form
• What is the purpose of the video?• You have 2 choices:– To promote island and attract tourists (An
Advertisement)– What do they need to know to motivate them?– To educate an audience about the island – (A Documentary)– What do they want to learn that will engage
them?
Audience
• Local or overseas Audience?• Knowledge of Audience?• Interest: Locals will be attracted to the island
for different reasons to overseas visitors to Hong Kong?
• Knowledge: How much the audience know about the island will effect the information you share?
Content
• When you know the form (Advertisement or Documentary) and who you will target it at (Audience) the content (information; images, audio, graphics) will become clear.
• Remember film has its own visual language which must be considered no matter what the form content or audience.
Information into Images
• What information must be communicated to your audience to attract them or educate them?
• How do you turn this information into visual information?
• How do I present this information in a way that the audience will engage with and understand?
Semiotics
• Semiotics is the study of signs• Semiotic suggests that we understand the
world through the way signs work together (syntax)
• We gain understanding and value about that information through the particular signs that are used
What values do these images suggest and why?
What values do these images suggest and why?
What values do these images suggest and why?
Composition: Space
Composition: Weight
Composition: Density
Shot Scale
Long Shot LS Medium Long Shot MLS
Medium Shot MS Close Up CU
Shot Angle
Low Angle
High Angle
Eye Line
Camera Movement
Kill the
Zoom
Structure and Syntax• Once you have composed your individual frame,
you must consider the scale, angel and camera movement you will use to enhance the progression of the shots
• Then you must consider how you will structure the sequence of shots to communicate with your audience
• You can prepare this through the use of story boards – story boards in film are more about sequence than the individual frame
The Establishment Shot
• This is like the opening paragraph of an essay that set the context of the information.
• It is usually a Long Shot (LS) or Extreme Long Shot (ELS)
Medium Shot &1/2 Body Shot
• These shots move us closer to the action and focus our attention on the specific details of the information we are communicating
• If we are using a ‘stand-up’ presenter they will be introduced using this size of shot
Close Ups & Cutaways
• Close Ups bring the audience the fine detail or elements that are in themselves to small for MS
• Cutaways are the shots that show secondary elements of the action, usually in CU.
Audio: Dialogue
• Are you going to have a presenter(s)?• What will be the personality of the
presenter(s) and the tone of their voice?• Will you use ‘stand-up’ (SU) or voice over (VO)
or a mixture of both?
Audio: Music
• Only use music that adds value to your work• It should not distract from the information
being communicated to the audience and can assist by engaging the audience.
• Music can be used to set the tempo of the editing and presentation style
• Music can be used at a low level to add to the narrative of the video
Montage vs. Narrative
• Will your video follow a narrative (e.g. a day at Tung Ping Chau) or will it be a montage of shots based around the theme of each of the locations?
Questions