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VIDEO BRANDINGGUIDELINESJanuary 2018

Confidential

02VIDEO BRANDING GUIDELINES

Contents1 THE BASICS

1. Logotype2. Brand Block3. Colours4. Fonts5. Pictograms 6. Map

2 VIDEO BRANDING PRINCIPLES

1. Mandatory elements1.1 Opening and closing modules1.2 Title

2. Additional video elements2.1 Chapter division2.2 Liners2.3 Overlays2.4 Sub-titles

3. Formats and rights3.1 Size and formats3.2 Distribution rights


THE BASICS 1

GEFCO JAUNE

PANTONEå

116C

CMJNC -M 20J 100N -

RGBR 255V 205B -

HEX#FFCD00

RAL1018

A NEW LogotypeThe new GEFCO Logotype uses a yellow lined square with a font especiallydesigned for this logotype. The logotype is lighter and more transparent.

When the name GEFCO is used in a text, it must always be written in capital letters.

If there are major difficulties associated with the printing technique, the logotype may be printed in monochrome(black or white reserve as shown opposite).


1. Logotype1 THE BASICS

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B

The Brand Block The Brand Block always consists of the logotype associated directly with the baseline.The baseline is always:- written in white on a blue background or in blue on a white background.- in english, following the logotype (on the right or below),- generated in the Univia Pro Bold font and in lower case.There are two versions of the Brand Block.Version A is to be used first.

A/Right-hand Brand Block versionIn this Brand Block, the baseline is always:- placed to the right of the logotype- placed in accordance with the rule shown opposite(equivalent to 6 squares wide).

B/Centred Brand Block versionIn this Brand Block, the baseline is always:- centred below the logotype- placed in accordance with the rule shown opposite (equivalent to 6 squares wide).The brand signature is always in english and never translated.

All elements can be downloaded on the Intranet >

05VIDEO BRANDING GUIDELINES1 THE BASICS

2. Brand Block

GEFCO YELLOW

PANTONEå

116C

CMYKC -M 20Y 100K -

RGBR 255G 205B -

HEX#FFCD00

RAL1018

GEFCO BLUE

PANTONEå

7462C

CMYKC 100M 70Y 10K -

RGBR -G 83B 139

HEX#00538B

RAL5005

WHITE

RAL9010

PALETTE BRAND SECONDARY PALETTE

PANTONEå

639CCMJNC 99M 1Y 5K 5

RVBR -G 153B 212

HEX#0099D4

PANTONEå

341CCMJNC 95M 5Y 82K 24

RVBR -G 125B 74

HEX#007D4A

PANTONEå

7540CCMJNC 41M 28Y 22K 70

RVBR 72G 77B 82

HEX#484D52

PANTONEå

404CCMJNC 20M 25Y 30K 59

RVBR 114G 105B 97

HEX#726961

CMJNC 40M -Y 10K -

RVBR 163G 216B 231

HEX#A3D8E7

CMJNC 30M -Y 40K -

RVBR 194G 221B 176

HEX#C2DDB0

PANTONEå

7564CCMJNC -M 45Y 100K 4

RVBR 238G 152B -

HEX#EE9800

CMJNC 5M 10Y 25K -

RVBR 245G 230B 201

HEX#F5E6C9

CMJNC 5M -Y -K 15

RVBR 218G 224B 227

HEX#DAE0E3

PANTONEå

187CCMJNC 7M 100Y 82K 26

RVBR 174G 16B 34

HEX#AE1022

CMJNC 5M 25Y 20K -

RVBR 241G 205B 197

HEX#F1CDC5

CMJNC -M -Y 5K 15

RVBR 228G 226B 220

HEX#E4E2DC

PANTONEå

219CCMJNC 1M 92Y 4K -

RVBR 230G 41B 132

HEX#E62984

CMJNC 0M 30Y 5K -

RVBR 248G 200B 216

HEX#F8C8D8

PANTONEå

7676CCMJNC 61M 64Y 3K -

RVBR 123G 103B 168

HEX#7B67A8

CMJNC 30M 30Y -K -

RVBR 189G 181B 218

HEX#BDB5DA


3. Colours

BRAND PALETTEThis restricted palette helps to frame visual communication to maintain consistency and control. It will be used as a priority for the various types of communication.It is therefore important to respect the references shown opposite.

SECONDARY PALETTE This palette includes tones of the same depth as the brand colours in order to maintain sufficient contrast. These colours can be used to highlight information or separate categories,topics or chapters.Each one exists in 2 shades.


4. Fonts

Univia ProUnivia Pro boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia Pro regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia Pro lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia becomesthe brand font.

Exo (Google Font)Exo boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo is the alternativebrand font.

MAIN FONTAs the identifying typography, UNIVIA PRO contributes to the recognitionof GEFCO communications and generates a simple, effective and familiar brand image.It is to be used for all brandcommunications.

ALTERNATIVE FONTA specific font for web and desktop uses has been defined: this is the EXO (Google font).This font is used only when the main font cannot be used.


5. Pictograms

CONSTRUCTION PRINCIPLES OTHER PICTOGRAMS

MODES OF TRANSPORT

The size of the pictograms corresponds tothe width of the logo and half its height.

Pictograms used asdistinctive elements ofvisual communication are made specifically for the GEFCO brand.

Pictograms from online image banks are notpermitted.

These pictograms may be used in GEFCO blue oryellow, or in white.

The size of the pictograms corresponds to the width of the GEFCO Logotype and half of its height.

These pictograms can be used in GEFCO blue or yellow or in white depending on the backgrounds to which they will be applied.



6. Map

The GEFCO territory is based on the Fuller projection, which respects proportions and actual distances between countries. It should not be used as an identifier, alone on a cover for instance, unless it is adapted to the subject. FULLER PROJECTION This map is to be used for all representations of the world as a whole.This map is intended forcommunication (event support).

MERCATORREPRESENTATION For localised representations (a country, a region of the world), the conventional representation (mercator) is to be used. This representation is to be used in a more commercial context.All map backgrounds (fuller and mercator) are available to down-load from the intranet.These maps must be used in GEFCO blue. They can be personalised with yellow GEFCO elements (picto-grams, arrows).

SCALE > 1 : 104,000,000

The ocean is always represented in white

MERCATOR REPRESENTATIONWESTERN EUROPE AND AFRICA

FULLER PROJECTIONWORLDWIDE GEFCO PRESENCE

Representationof flows andtheir density(volume ofmerchandisecarried).



VIDEO BRANDING PRINCIPLES2

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1.1 Opening and closing modules Mandatory elements

2 VIDEO BRANDING PRINCIPLES

All GEFCO videos must present the GEFCO logotype and its baseline «Partners, unlimited» at the introduction and the ending.Therefore, all videos must start with the animated logotype.

VIDEO TITLEAPRIL 2018

012VIDEO BRANDING GUIDELINES2 VIDEO BRANDING PRINCIPLES

1.2 Title Mandatory elements

All GEFCO videos must include the name of the video and its date of creation.

BLOCKColor: Blue #00538B - Yellow #FFCD00Opacity: Transparency product mode

TITLEFont: Univia Book in capital lettersSize: 110 pxColor: White #FFFFFFNumber of characters: 20 max.

DATEFont: Univia Bold in capital lettersSize: 65 pxColor: White #FFFFFF

Chapter titleVideo chapter sub-title on one line


2.1 Chapter division Additional video elements

Depending on the video storyboard, it may be necessary to divide it into chapters.These chapters will be handled in our exceptionally logotype-free dialog box because inside the video.

BLOCKColors: Blue #00538B - Yellow #FFCD00Opacity: Transparency product mode

TITLEFont: Univia Book in lower casesSize: 125 pxColor: Blanc #FFFFFFNumber of characters: 20 max.

SUB TITLEFont: Univia Book in lower casesSize: 65 pxColor: White #FFFFFFNumber of characters: 100 max(or 2 lines max)

Line 1 title of liner (Name, etc…)Line 2 liner description (job title etc…)


2.2 Liners Additional video elements

The liners are used to introduce the interviewees or the places where the shooting takes place.

BLOCKColors: Blue #00538B - Yellow #FFCD00Opacity: Transparency product mode

LINE 1Font: Univia Bold in lower casesSize: 55 pxColor: White #FFFFFFNumber of characters: 40 max.

LINE 2Font: Univia Regular in lower casesSize: 40 pxColor: White #FFFFFFNumber of characters: 60 max.

OVERLAY TITLEType size on more than one line.The size of the overlay varies on length of text.

OVERLAY TITLEType size on more than one line.The size of the overlay varies onlength of text.

OVERLAY TITLEType size on more than one line.The size of the overlay varies on length of text.

Overlays are used to overlay text, figures and illustration on images and are adapted according to the needs.There are 3 colour variations depending on the background image: blue,white and yellow.They are placed at the desired locationon the image.

BLOCKOpacity : no transparency

TITLEFont: Univia Bold in CapitalsFont size: 35 pxNumber of characters: 1 line if possible

BODY TEXTFont: Univia Regular in Lower caseFont size: 30 pxNumber of characters: on multiple linesSize of text adapts as needed.

COLORSBLOCK TYPOGRAPHYBlue #00538B White #FFFFFFWhite #FFFFFF Blue #00538BYellow #FFCD00 Blue #00538B


2.3 Overlays Additional video elements

SUB-TITLES DISPLAYEDUP TO 3 LINES

SUB-TITLES DISPLAYEDUP TO 3 LINES

The sub-titles are used to display a translation at the bottom of the screen, synchronously with the dialog.

SUBTITLESFont: UniviaBold in CapitalsSize : 50 pxColor: Blanc #FFFFFFNumber of characters: 3 lignes max.(text centred)

Drop shadow: opacity 50%, distance 5px, smooth 5px


2.4 Sub-titles Additional video elements

SIZE & RATE:At present, unless otherwise specified by the broadcaster, the standard broadcast format is HD 1080p 16:9 (1920x1080 pixels at 25 frames/second).

COMPRESSION AND CODEC: Image format: Unless otherwise specified by the broadcaster, use a Quicktime 16:9 format animation codec with minimum 90% quality.Note: Keep the texts within the safe areas. Some broadcasters and receivers trim off images.Audio: 48 Khz 16 bits Stéréo, uncompressed

MAIN VIDEO FORMATS:AVI/ .AVI: In an AVI file, every audio or video component can be compressed by any codec (Divx and mp3 for example). This is a very convenient and the most widely used «container».H264 / MPEG 4 AVC: This is the codec used for high definition.FLV / .flv: Flash Video format, used considerably on the Internet (such as Linternaute Video).FMOV / .mov: Apple’s container format, which can contain a wide choice of codecs, including high definition.

Do not hesitate to ask the provider for the source files (elements gathered from the editing software) so that it is possible to make changes to the video with anotherprovider or in-house.

SIZE AND RATEThere is no standardized size on the web. Specifications are provided by the broadcaster. For YouTube, preferably use a 16:9 format in HD (1920x1080 Pixels with 25 or 30 frames per second).

COMPRESSION AND CODECImage format: H264 AND WEBM, 2-pass VBR compression, 25 frames/second, 16:9 or 4:3 format, preferably 16:9. RGB colour coding; H264 and WEBM do not support alpha channel.Rate: In general from 2000 to 5000 Kb/sec for HD. The rate varies depending on the output format in pixels and often on the broadcaster’s requirements.Audio: MP3 44 Khz 16 bits Stéréo 160kps

MAIN VIDEO FORMATS:AVI/ .AVI: In an AVI file, every audio or video component can be compressed by any codec (Divx and mp3 for example). This is a very convenient and the most widely used «container».H264 / MPEG 4 AVC: This is the codec used for high definition.FLV / .flv: Flash Video format, used considerably on the Internet (such as Linternaute Video).FMOV / .mov: Apple’s container format, which can contain a wide choice of codecs, including high definition.AVI and WMV formats are not used on the web. They can only be played locally on PC. Moreover, Mac cannot play AVI and WMV without appropriate third party software.

FOR THE WEB FOR BROADCAST ON LARGE SCREENS


3.1 Size and formats Formats and rights

MUSIC:All videos must incorporate the music created for the brand by referring to the audio charter created for GEFCO. Before using an illustrative music to accompany a video, make sure that it is not subject to copyright. Preferably use copyright-free music.

PLACES:Some places are subject to image rights. Some buildings are subject to prior authorisation before their image can be broadcast. Pay attention to buildings in the background of the shots. For example, the Eiffel Tower is subject to prior authorisation for night-time shooting.

RIGHTS TO IMAGES, PEOPLE:For interviews, ask the people appearing in the image for a signed written permission. Minors must have the signed permission of their legal representative. Request for a standard form from DCOM - [email protected] This also applies to GEFCO employees.

RISKS:In many jurisdictions, when a person creates an original work that is fixed in a physical medium, he or she generally automatically owns copyright to the work. The owner has the exclusive right to use the work in certain, specific ways.

WARNING: GEFCO MAY BE LIABLE TO PAY HEAVY FINES IF COPYRIGHTS ARE NOT RESPECTED.

IF YOU HAVE ANY QUESTIONS, PLEASE DO NOT HESITATE TO CONTACT THE DCOM - [email protected]

Adjust the rights according to the distribution of your video and the local rights attached to it.

Authorization form is availableat the DCOM comunications


3.2 Distribution rignts Formats and rights

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GEFCO SA77/81, rue des Lilas d’Espagne92402 Courbevoie Cedex - FranceT +33 (0)1 49 05 21 21gefco.net

video branding guidelines · video branding guidelines 02 contents 1 the basics 1. logotype 2....

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