video branding strategy (1/3): video
TRANSCRIPT
BRANDING
VIDEO
CREARE VIDEOPER PROMUOVERETE E LA TUA STARTUP
VIDEO
VIDEO IS BEST
VIDEO IS BESTBEAST
VIDEO?
CORPORATE?
CASUAL?
VIRAL ?
PERCHE’?
10% READ20% LISTEN30% SEE50% WATCH
POSIZIONAMENTO
TRASFORMAZIONE
EMPATIA
WINELIBRARY.TV
2006 20162009 2011 2013
2006 20162009 2011 2013
Gary Vaynerchuck
2006 20162009 2011 2013
Gary Vaynerchuck
2006 20162009 2011 2013
Gary Vaynerchuck
2006 20162009 2011 2013
Gary Vaynerchuck
2006 20162009 2011 2013
Gary Vaynerchuck
2006 20162009 2011 2013
Gary Vaynerchuck
#ASKGARYVEE
CONTENT
MEDIA
AUDIENCE
LEVERAGE
CONTENT > MEDIA > AUDIENCE > LEVERAGE
CONTENT = LEVERAGE
No matter what you do, your job is to tell your story.
Grazie
http://youmediaweb.com/youtubeperilbusiness