actgov branding guidelines
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One ACT Government One ACT Public Service
ACT GOVERNMENTBRANDING GUIDELINES
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ACT Government Branding Guidelines March 2011 1
Contents
1. Introducon 3
2. Design elements 4
Format 4
Fonts 4
Colour 5
3. How to apply the ACT Government logo? 6
Posion 6
Size 6
Incorrect use of the logo 8
4. Variaons of the ACT Government logo 9
5. Who do these guidelines apply to? 11
Exempons 12
6. Appendix 13
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ACT Government Branding Guidelines March 2011 3
1. Introducon
In May 2011, the ACT Government decided that common branding would apply to the ACT Government.
These guidelines have been developed to help directorates and ACT Government organisaons ensure the
logo design is consistently applied to achieve a uniform brand.
The ACT Government logo presents a single, recognisable brand for the Government, making it easier
for the public, visitors and investors to recognise the ACT Governments products, services and enes,
and disnguish them from other levels of government, such as the Australian Government, and from the
private sector.
It reminds us, as public sector employees, who we are working for the ACT Government and ulmately
the people of the ACT, rather than a division, unit or directorate.
Enquiries about the applicaon of branding should be directed to the Chief Minister and Cabinet
Communicaons and Engagement Unit, email [email protected] or phone 6207 6457.
If you need new corporate staonery, this can be ordered from Publishing Services, phone 6205 0256.
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4 ACT Government Branding Guidelines March 2011
2. Design elements
Format
The ACT Government logo includes the ACT Coat of Arms surrounded by a circle with the words
ACT Government beside or below the circle. A wordmark has also been developed to acommodate
situaons where the logos recommended minimum size can not be achieved.
ACT Government Logo
ACT Government - Directorate Logo
ACT Government Logo - Wordmark Small
inline
inline
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ACT Government Branding Guidelines March 2011 5
Font
The Logo
The ACT Government logo will be supplied as a graphic. All versions and applicaons of the logo shown
will be created and supplied with TEXT elements converted to outlines. The end user will not require anyaddional fonts to use the logos supplied or to implement the brand. Logos may not be modied in any
way to ensure brand consistency.
Supporng Fonts
The wordmark used in the logo should be unique, consistent and idenable. For these reasons the
typeface chosen for the wordmark and directorate ideners is not a common font. The logo and all
directorate versions will be supplied along with this guide. The logos supplied should not be modied in
any way and no directorate should aempt to generate their own version of the logo.
A suite of working templates will also accompany this guide. The suite of working templates will ulise the,
Microso Oce compable, Calibri font to ensure consistency across the government in print and online.
Please see Appendix 1 for samples of the working templates.
Calibri font samples:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstwxyz1234567890
ColourThe colour used for the logo is mid blue (PMS 293; RGB values: 0/71/186; CMYK values: 100/57/0/2).
The logo may also be reproduced in black and white.
Colour Logo
Black Logo
Reversed Logo
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3. How to apply the ACT Government logo?
Posion
The ACT Government logo should always have prominence over and above other images and graphic
elements.
An isolaon zone has been established to ensure that the integrity of the design is not jeopardised through
crowding. The dimension x is equal to the height of the ACT and is an applicable proporon at any scale.
This dimension x is used to determine the isolaon zone area.
Size
The minimum recommended size that the logo should be applied can be determined by the outside
diameter of the circular element of the logo. The dimension should be no smaller than 15mm diameter. This
recommendaon is a guide to avoid reproducon issues and to ensure that the details of the crest and the
wordmark ACT Government remain clear in print and on screen (see diagram below).
In exceponal circumstances only the absolute minimum size that the logo is to be used is 10mm diameter.
The logo should only be used at this size in instances where it is printed in 100% black (cyan 0, magenta 0,
yellow 0, black 100) on white coated stock or in 100% PMS 293 on a white coated stock. The logo should
never be used at this size when reversed or in press adversing where uncoated stocks, dot gain and
registraon can produce unpredictable results.
The above recommendaons apply to every design form, variaon, and all applicaons of the
ACT Government logo.
In situaons where the minimum recommended logo size can not be achieved the Small Wordmark version
of the logo should be used. This wordmark is available as a graphic and should be used no smaller than 18mm
wide, or 100% of the supplied wordmark size, as shown below.
x x
15mm
18mm
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ACT Government Branding Guidelines March 2011 7
Watermark
The logo should only be used in watermark format if the enre crest and associated wording are visible and
the design is not rotated. None of the design should be cropped from the composion.
A nt of 15% is the recommended minimum nt for the watermark.
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Incorrect use of the logo
DO NOT warp, twist
or modify the relative
height and width
proportions of the logo
DO NOT modify the
size of any of the logo
elements
DO NOT apply the logo
any smaller than the
recommend minimum
size
DO NOT rotate the
logo. It must always
appear level or
horizontal to the layout.
DO NOT apply the
logo in low contrast
situations unless as
watermark efect - see
watermarks
DO NOT apply the
logo over complex
backgrounds or images
that diminish thepresence of the logo
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ACT Government Branding Guidelines March 2011 9
4. Variaons of the ACT Government logo
Directorate Logos
The ACT Government logo replaces all previous logos, unless granted an exempon in wring.
The directorate versions of the logo include the ACT Government logo and the directorate tle.
The directorate logos are available in a stacked or inline conguraons to compliment le biased or
centre biased layouts.
Example of Treasury Directorate logo
Example of co-branding
When co-branding is required only the inline non-directorate logo version can be used.
The co-branded conguraon can be used in black or colour as shown below and the size of the
accompanying brand should be no larger than the ACT Government logo. The ACT Government logo should
always maintain equal or greater prominence than the co-branded logo.
Proper positioning of the co-branded elements is shown below.
1/2x
area of ACT Gov. logo
area of co-brand logo
The area of the ACT Gov. logo the area of the co-brand logo
1/2x
Centre all
elements
x
ACT Revenue Office
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Examples of co-branding with the wordmark version of the logo
In some circumstances using the preferred dual logo co-branding conguraon does not work. These
circumstances include situaons where there is insucient space to accommodate the preferred
co-branding conguraon at the minimum recommended sizes.
In those cases, using the wordmark version of the ACT Government logo in associaon with an authorisedlogo is permissible. In those cases, only the main co-brand logo and the ACT Government wordmark are to
appear together. No other taglines are to be used when the wordmark version of the logo is applied.
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ACT Government Branding Guidelines March 2011 11
Sponsored by / Supported by / Iniave of
Variaons are available to highlight the ACT Governments involvement through in-kind support, nancial
assistance or sponsorship.
The only approved variaons are Sponsored by, Supported by and Iniave of.
Sponsored by
Applied in situaons where the ACT Government enters into a sponsorship agreement for a parcular
event/program or iniave.
Supported by
Appropriate when the ACT Government oers in-kind support, seed funding or other assistance towards an
event, program or iniave without entering into a sponsorship arrangement.
Iniave of
Applied in specic situaons where a program, event or iniave is conceived, iniated or driven by the
ACT Government but where the management, administraon or control of the event, program or iniave
is not necessarily the overall responsibility of the ACT Government.
Please contact the Communicaons and Engagement unit of the Chief Minister and Cabinet Directorate if
you are unsure of the appropriate logo to apply.
Sponsored by
Supported by
Initiative of
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5. Who do these guidelines apply to?
All ACT Government directorates are required to adopt a logo that features the ACT Government logo only.
All previous logos are obsolete and will be replaced by the ACT Government logo as prescribed in these
guidelines
A single brand only ACT Government Branding Guidelines Apply
The nine Directorates and all associated business units
Chief Minister and Cabinet
Treasury
Justice and Community Safety
Health
Education and Training
Territory and Municipal Services
Community Services
Environment and Sustainable Development
Economic Development
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ACT Government Branding Guidelines March 2011 13
For consideraon of co-branding ACT Government Branding Guidelines Apply
Some organisaons may be considered for co-branding as prescribed in the guidelines.
Approval for co-branding must be obtained from the Director-General, Chief Minister and Cabinet through
the appropriate Director-General addressing one or more of the following criteria;
1. The brand is used in a commercial operaon and essenal for markeng acvies.
2. Statutory Authories that operate independently from the ACT Government.
3. Demonstrated brand equity within a parcular community eg school community.
4. Desnaon markeng.
5. Reliance on charitable donaons and currently on the Deducble Gis Register.
For more informaon on co-branding applicaons and approvals contact the Communicaons and
Engagement Unit of the Chief Minister and Cabinet.
Exempt from ACT Government branding
Some ACT Government funded organisaons are exempt from these branding guidelines, however they sll
have the capacity to co-brand where appropriate and with the permission of the Director-General, Chief
Minister and Cabinet.
A list of organisaons eligible or approved for co-branding or exempt from branding is
available from the ACT Government branding guidelines website at
hp://sharedservices/actgovt/branding/index.htm
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6. Appendix
Business card
Business card - co-brand
Business cards are to be printed in one colour only.
Envelopes
T(02) 6207 5423 | M0409 973 044 | F(02) 6207 5212
A Level 5 Eclipse House 197 London Circuit Canberra ACT
www.act.gov.au
GPO Box 158 Canberra ACT 2601 | phone: 132281
Longfrstname LongsurnameJob Title | Recruitment Services | Shared Services
T(02) 6207 5423 | M0409 973 044 | F(02) 6207 5212ALevel 1 North Building London Circuit Canberra ACT
GPO Box 158 Canberra ACT 2601 | phone: 132281
Longfrstname Longsurname
Job Title | Fleet Services
POSTAGE
PAID
AUSTRALIA
GPO Box 1908
Canberra ACT 2601
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ACT Government Branding Guidelines March 2011 15
With compliments slip
With compliments - co-brand
WITH COMPLIMENTS
GPO Box 158 Canberra ACT 2601 |phone: 132281 |www.act.gov.au
WITH COMPLIMENTS
GPO Box 158 Canberra ACT 2601 |phone: 132281 |www.act.gov.au
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Leerhead template - Oce
ToAddress
DearHeadingText
NameTitleBusinessAreaBusinessAddressDate
GPOBox158CanberraACT2601 | phone:132281 | www.act.gov.au
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Leerhead template - co-brand
GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au
To
Address
Dear
Heading
Text
Name
Title
Business Area
Business Address
Date
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Fax template - Oce
FAX
Date: Noofpages:(including coverpage)
To:ReceiversName From: YourNameFax:
Fax:
Phone: Phone:SUBJECT:
Name
TitleBusinessAreaBusinessAddress
GPOBox158CanberraACT2601 | phone:132281 | www.act.gov.au
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Fax template - co-brand
GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au
FAX
Date: No of pages:(including cover page)
To: Receivers Name From: Your NameFax: Fax:Phone: Phone:
SUBJECT:
Name
Title
Business Area
Business Address
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Minute template - Oce
MINUTE
SUBJECT:To:From:Date:PurposeBackgroundIssuesRecommendations
NameTitleBranchDivision
ActionOfficer:Branch:Extension:
GPOBox158CanberraACT2601 | phone:132281 | www.act.gov.au
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Minute template - co-brand
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Powerpoint template
The branding guidelines also apply to PowerPoint templates when you are creang screen shows. Follow
the design guidelines when applying the new logo to your presentaons.
Vehicle signage
Vehicle signage co-brand
Name badges
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Desk name plates
Name badge
LongFirstName LongSurname
LongFirstName LongSurname LongFirstName LongSurname
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Uniforms
LongFirstNameLongSurname
LongFirstName LongSurname
LongFirstName LongSurname
LongFirstNameLongSurname
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Lanyards and other corporate items (boles, sckers etc)
Idencaon and access cards
Longfirstname Longsurname
If found please call 132281
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ACT Government Branding Guidelines March 2011 27
Adversing
An example of an ACT Government branded ad.
REBATEOrganisations that become CitySwitch
Signatories before 31 May 2011 areeligible to apply for a rebate of up to$1000 towards the cost of a NABERS
energy assessment*.
For more information callCanberra Connect on 13 22 81 or visit
www.actsmart.act.gov.au
*Conditions apply
Supported by
BradleyAllen Lawyers
Congratulationsto the followingorganisations for participating in
CitySwitch Green Office in Canberra
CitySwitch Green Office is free to join and works withoffice tenants to improve their energy efficiency.
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All Directorate Logo Variaons
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