Veritas e-Trading Veritas e-Trading NetworkNetwork

Person-to-Person Fund-raising Person-to-Person Fund-raising Global Awareness and SupportGlobal Awareness and Support

The Social Media Campaign forThe Social Media Campaign for

The Veritas MissionThe Veritas Mission

To become the biggest To become the biggest e-trading company e-trading company serving the poor in the serving the poor in the Philippines with the Philippines with the best prices for high best prices for high quality goods and the quality goods and the most spectacular most spectacular customer service, customer service, while maintaining the while maintaining the integrity of creationintegrity of creation.

Janssen & De Kievith FotografieJanssen & De Kievith Fotografie

Veritas e-Trading NetworkVeritas e-Trading NetworkThe Veritas e-Trading The Veritas e-Trading Network is a Network is a breakthrough social breakthrough social enterprise that enterprise that connects poor connects poor communities in the communities in the Philippines with Philippines with suppliers of food and suppliers of food and basic merchandise.basic merchandise.By organizing By organizing purchasers into purchasers into computer-assisted computer-assisted cooperatives, Veritas cooperatives, Veritas taps the buying power taps the buying power of poor families.of poor families.

The Vicariate of Espiritu Santo Multi-Purpose The Vicariate of Espiritu Santo Multi-Purpose Cooperative includes eight parishes in the Tondo Cooperative includes eight parishes in the Tondo area, one of the poorest sections of Manila, with the area, one of the poorest sections of Manila, with the Smokey Mountain Parish of the Risen Christ as lead Smokey Mountain Parish of the Risen Christ as lead parishparish.

We begin at Smokey MountainWe begin at Smokey MountainResults? Results? Better food at betterBetter food at betterprices while creatingprices while creatingjobs from farm to jobs from farm to warehouse to table.warehouse to table.We begin in Smokey We begin in Smokey Mountain, Manila, where Mountain, Manila, where the cooperative already the cooperative already is making a powerful is making a powerful difference for people who difference for people who once made a living from once made a living from scavenging a burning scavenging a burning mountain of trash.mountain of trash.

Janssen & De Kievith FotografieJanssen & De Kievith Fotografie

With success, we will repeatWith success, we will repeatthe model elsewhere in the the model elsewhere in the Philippines and … beyond.Philippines and … beyond.

Veritas e-Trading NetworkVeritas e-Trading Network

By consolidating individual purchasers By consolidating individual purchasers into cooperatives, Veritas gives poor into cooperatives, Veritas gives poor families the buyer power needed to families the buyer power needed to purchase commodities at low prices. purchase commodities at low prices. Veritas pouch for powder detergent.Veritas pouch for powder detergent.

Computer training of Order Takers in Smokey Mountain.Computer training of Order Takers in Smokey Mountain.

You can help!You can help!

Become a member of the Become a member of the Veritas social media campaignVeritas social media campaign

Make your contributionMake your contribution Form teams to support VeritasForm teams to support Veritas Spread the word!Spread the word!

Integrate the Veritas social Integrate the Veritas social network with your sites network with your sites (Facebook, Flickr …), raise (Facebook, Flickr …), raise funds and make new friends.funds and make new friends.

All online – no pledge forms, All online – no pledge forms, no mailing!no mailing!

The Social Media CampaignThe Social Media Campaign

How Social Media WorksHow Social Media Works Online membership in Online membership in

Karma411 communityKarma411 community Clear, engaging Web presence Clear, engaging Web presence

and informationand information Online volunteer sign-upOnline volunteer sign-up Online donation by credit cardOnline donation by credit card Funds paid to Veritas accountFunds paid to Veritas account Karma411 handles transaction, Karma411 handles transaction,

accounting and tax recordsaccounting and tax records Open and transparent Open and transparent

processesprocesses

Social Media Campaign BasicsSocial Media Campaign Basics

Web 2.0 campaigns are ethical and efficient ways of Web 2.0 campaigns are ethical and efficient ways of raising friends and funds.raising friends and funds.

Small campaigns raise an average Small campaigns raise an average of $7,500.of $7,500.

Friends become fundraisers.Friends become fundraisers. People contribute by making People contribute by making

a donation and a donation and by inviting friends. by inviting friends.

Average social network member has 164 friends.Average social network member has 164 friends. On average 30 percent of friends asked will donate.On average 30 percent of friends asked will donate. Market segmentation is key to success.Market segmentation is key to success. More than 85% of college students use FaceBookMore than 85% of college students use FaceBook..

Veritas Campaign StrategyVeritas Campaign Strategy Create awareness at the VeritasCreate awareness at the Veritas

campaign site at Karma411.campaign site at Karma411.

Create personalized content,Create personalized content,real stories, pictures, video real stories, pictures, video and passions for the Veritasand passions for the Veritase-Trading cause.e-Trading cause.

Ask for support teams at Southern California Ask for support teams at Southern California communities of interest: Churches, community communities of interest: Churches, community groups, Filipino schools and media.groups, Filipino schools and media.

Identify team leaders and set fund-raising goalsIdentify team leaders and set fund-raising goals.

AcknowledgmentsAcknowledgments

Smokey Mountain photos by Janssen & De Kievith FotografieSmokey Mountain photos by Janssen & De Kievith Fotografie Web 2.0 slides by FundraisingInfo.com ePhilanthropy Veritas eTrading Network Inc. osullivanmedia