respect the role; respect the person raising money in the bush westlink seminar 25 june, 2003

RESPECT THE ROLE; RESPECT

THE PERSON

Raising Money in the Bush

Westlink Seminar 25 June, 2003


THE PERSON

Telephone number for questions

1800 678 208To avoid feedback please turn TV volume down when

speaking on the telephone

WESTLINKYOUR TALKBACK TELEVISION

NETWORK


THE PERSON

Resourcing Community Groups in Regional WA

Barry Healy

Not-For-Profit Development Unit

WACOSS


THE PERSON

Resourcing

• You need to step back and assess the resources you already have

• Then think about what things you need

• Then think about how to go and get them

Resourcing community groups is like planning a dinner


THE PERSON

Typical Project PlanName of project: Annual Sports Carnival

Individual Activity Human resources or skills needed

Physical resources needed

Finances/administration

Accounting, book keeping Computer, software, office

Gathering funds Grant writing skills Stationary

Sports carnival Volunteers, management


THE PERSON

Typical Capacity Audit

People/skillsOrganisational abilityAccountancyMarketing

Office space Space in Lotteries House

Funds in bank $4,000

EquipmentComputerPrinter


THE PERSON

Resourcing Options

Possible sources:• Grants (council, state, federal government)• Philanthropic grants• Sponsorship / donations• Merchandising, entrance fees• Fund-raising events • Sharing resources


THE PERSON

Resourcing Options (cont)

Sponsorship / donations:• Demonstrate how you can benefit them

Prominent acknowledgement (logo)

Signs or banners at venues Free tickets Marketing rights


THE PERSON

Resourcing Options (cont)

• Sharing resources Community Chest Can you borrow resources


THE PERSON

Continuous Improvement

• After the project assess: Was your resource plan accurate? How was your timing? Did you gather resources quickly enough? How successful were your sponsorship approaches? How can you attract more sponsors or maintain existing ones?


THE PERSON

Sponsorship Management and Reporting

Samantha Noall – ManagerHealthway Sponsorship Advisory

Service


THE PERSON

• Planning essential.

• Sponsorship Implementation plan.

• Sponsor plan – detail how to service each sponsor.

• Ensure you deliver all benefits.

Sponsorship, Management and

Reporting


THE PERSON

Sponsorship plans must…

• Set sales targets• Define corporate and brand objectives.• Identify promotional extensions.• Accurately predict below line costs • Detail person hours and costs.• Detail review and evaluation methods• Contain a detailed timeline


THE PERSON

• Introduction – include aims and objectives.• Situational analysis–event history, sponsors.• Objectives • Target audience.• Action List• Budget and human resources.• Evaluation.• Accurate budgeting.

A Guide to Writing a Plan


THE PERSON

• Sponsor servicing.

• Adopt a “can do” attitude.

• What does the sponsor expect?

• Don’t oversell benefits.

• Try and over deliver benefits.

Managing Your Sponsor


THE PERSON

• To deliver all benefits offered.• Be genuinely committed to the sponsorship.• Service the sponsor to the best of your ability• Protect your sponsors rights• Promote your sponsors wherever possible• Always acknowledge your sponsors• Introduce new ideas.

Your Obligations to Your Sponsor


THE PERSON

• Control your members• Advise the sponsors in advance of any

potential unpleasant publicity.

Your Obligations to Your Sponsor (cont)


THE PERSON

• To provide payment or contra as agreed.

• Be genuinely committed to the sponsorship.

• To look after your interests where possible.

• To commit below line funds

Your Sponsor’s Obligations to You


THE PERSON

• Clearly define what the sponsor wants.

• Nominate one person.

• Seek feedback.

• Involve your sponsor and their staff.

• Sponsors rule – OK!

• You want your sponsors to feel part of your organisation and an important part of your team.

Sponsorship Management Tips


THE PERSON

• Coming together is the beginning,

• Staying together is progress,

• Working TOGETHER is SUCCESS!

Remember…


THE PERSON

• If you are sourcing sponsorship you must have a sponsorship policy.A) Set the rules for entering into sponsorships. B) Uniform approach C) Accountability and responsibility D) Must apply to all departments.

Developing a Sponsorship Policy


THE PERSON

• You should have a sponsorship agreement for all sponsorships.

• Sets out all benefits offered.

• Must be signed by both parties.

Sponsorship Agreement


THE PERSON

• You must provide your sponsors with a report.• Must include:

participation rates spectator numbers media exposure, feedback forms newsletters and any promotional tools market research results objectives and results gained.

Evaluation Reports


THE PERSON

• Must include Brief introduction Thanks Sponsorship package Objectives and benefits Appendix – including attachments Future direction

Sponsor Reports


THE PERSON

• Throughout the sponsorship did you review and continue to ensure the sponsors were receiving value?

• Are you delivering and matching the expectations of the sponsor?

• Are you a valued business partner?

Ask yourself these important questions


THE PERSON

• Government (Local, State, Federal)

• Charitable trusts and foundations Australian Directory of Philanthropy

www.philanthropy.org.au• Corporate Foundations

eg: AMP, Sony, Westfield

Types of Grants

http://www.philanthropy.org.au/


THE PERSON

Organisations that are successful in attracting grants usually…

• Prepare a yearly calendar of closing dates for all funding sources

• Request application forms well before the closing date

• Prepare the application well in advance

Attracting grants


THE PERSON

• Pay careful attention to the details required and presentation quality

• Clearly outline the goals and objectives of the project

• Describe why the project is needed and support this with facts and figures

• Detail the methods used to conduct the project

Attracting grants (cont)


THE PERSON

• Indicate the expected outcomes of the project

• Consult advisory officers in relevant trusts and departments where appropriate

• Submit applications before the closing date

Attracting grants (cont)


THE PERSON

• Dept of Sport and Recreation- Community Sport and Recreation Facilities Fund- Country Package

• Healthway - www.healthway.wa.gov.au- Over $5,000 and Under $5,000

• Australian Sports Foundation- www.asf.org.au

Grants Available

http://www.healthway.wa.gov.au/







http://www.asf.org.au/




THE PERSON

• www.ourcommunity.com.au- Easy Grants Newsletter (monthly summary

of grants)- Raising Funds Newsletter (monthly update

on fundraising ideas)- Membership ($85 / yr)

Where to more grants

http://www.ourcommunity.com.au/




THE PERSON

• www.grantsearch.com

• www.communitywise.wa.gov.au/assistance/grdirectory.pdf(NB: Grants Referral Directory is 118 pages long).

Where to more grants

http://www.grantsearch.com/



http://www.communitywise.wa.gov.au/assistance/grdirectory.pdf











THE PERSON

• Seeking and Servicing a Sponsor (Free)- Department of Sport and Recreation (www.dsr.wa.

gov.au)

• Sponsorship Fundraising and Grants ($5)- Australian Sports Commission (www.ausport

.com.au)

Resources

http://www.dsr.wa.gov.au/







http://www.ausport.com.au/




THE PERSON

• How to Find Money Fast ($30)- www.ourcommunity.com.au

• How to Win a Philanthropic Grant ($30)- www.ourcommunity.com.au

Resources








THE PERSON

Telephone number for questions

1800 678 208To avoid feedback please turn TV volume down when

speaking on the telephone

WESTLINKYOUR TALKBACK TELEVISION

NETWORK


THE PERSON

For More Information

[email protected]

Department of Sport and Recreation Regional Office

www.dsr.wa.gov.au

mailto:[email protected]














respect the role; respect the person raising money in the bush westlink seminar 25 june, 2003

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