verhaert innovation day 2011 – prof. dr. botteldooren (ghent university) - the idea project
DESCRIPTION
External speaker from the University of Ghent at the 8th edition of our Innovation Day on October 21st 2011.TRANSCRIPT
CONFIDENTIAL
The IDEA-project: measuring local environmental stressors and their impact
Dick BotteldoorenUniversiteit Gent – [email protected]
Dany RobberechtVerhaert – Director Consulting Office
INNOVATIONDAY 2011
Verhaert Director Consulting Office [email protected]
10/18/2011
1
CONFIDENTIAL
IDEA ‐ valorization planning
21.10.2011.Slide 1
IDEA valorization planning
IntelligentDistributedEnvironmentalAssessmentIWT‐SBO project
Wehad
A limited number of permanent noise observation stations
Source: www.lne.be 2009
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Wehad
A limited number of air quality measurement sites with instantaneous (non-validated) interpolation
Source: www.vmm.be 2009
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urban traffic (access road)urban background
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210PM10 (ug m-3)NO (ug m-3)
Wehad
Typical patterns but limited source identification, limited alerting
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IDEA brings
More information at a cheaper price.
air (UFP)
tiny noise
reference noise
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total cost:25 000 €
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urban traffic (access road)urban background
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10/18/2011
3
IDEA brings
Bottom up: alerting functionality and instant validation
sensor error
car
truck
train
nature
talking
industry
IDEA brings
Top down: interpolation and detailed querying
Origin:Quality : medium
iLAden = 64 dBA
PM10 = 34 µg/m3
UFP = ...
details origin
details origin
details origin
Interpolation based on trafic dataClosest measurement : 120 mClosest high‐end : 890 mTime stamp : 1‐2‐2009 to 1‐3‐2009...
origin
IDEA brings
Top down: interpolation and detailed querying
Tracing sensor detailsStart: 6/3/2009 11:22Location: //serv1.gent.be/tr23.xml
Tracing sensor detailsStart: 6/3/2009 11:23Location: //serv1.gent.be/tr24.xml
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The partners
The project
Strategisch basisonderzoek (SBO)Strategic Basic Research (SBO)
Het doel van het programma Strategisch BasisOnderzoek is bij te dragen tot nieuwe ideeën en concepten, die de basis kunnen vormen voor een nieuwe generatie producten, processen of diensten.
Goals
• On March 6 2009 the team met with an extended user group
• The project was presented
• A lively discussion followedA lively discussion followed
and 3 main application areas were extracted as first targets
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Target 1: Informing the public
• Who?– Governments (environmental department)
– Cities
• Why?– Open policy
– Promoting green city
– Checking calculated exposure
– Awareness raising
– Informing public about risks (vulnerable groups)
– ...
Target 2: Traffic management
• Who?– Governments (traffic department)
– Traffic providers (Infrabel, De Lijn, NMBS, ...)
• Why?– Reducing exposure
– Increasing liveability
– Reducing health impact
– Creating basis of support for traffic measures
– ...
Target 3: Private monitoring
• Who?– Interested citizens (IDEA community)
– Housing market (architects, ...)
– Pressure groups
I d– Industry
• Why?– Leverage
– Optimal construction
– Informing buyers and builders
– Monitoring performance and possible calamity
– ...
10/18/2011
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Goals
• On March 11 2010 the team presented the first technical results to the user group
• Initial results were approved but some critical comments emerged on the use of proxies and the availability of cheap air pollution sensors
Goals
• The valorisation team met several times and analysed the competition
• Intelligence turns out to be the strongest point of IDEA
Where we are today
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7
microphones
0 dBA 0.3 dBA 0.5 dBA 0.5 dBA 0.8 dBA 1.8 dBA ? ?
Gemiddelde afwijking t o v referentiemicrofoon (L )
€3000 €3000 €50 €300 €3 €30 €30 €3
Februari 2010
"On the ability of consumer electronics microphones for environmental noise monitoring", T. Van Renterghem, P. Thomas, F. Dominguez, S. Dauwe, A. Touhafi, B. Dhoedt, D. Botteldooren; Journal of Environmental Monitoring, 13 (3), p. 544 ‐ 552, 2011.
Gemiddelde afwijking t.o.v. referentiemicrofoon (LATOT, eq, 1 uur)
a = overall callibrationb = spectral flatness callibration
Self testing / self calibrating microphone
Mic + circuitry
Microphone design with screw able cap, 10mm micro speaker inside cap.
Schematics of aluminum casing, finished parts and finished product.
Micro Speaker
Air quality sensors
Measuring device‐ 1000 ‐ 2000 €
Basic sensors‐ Electrochemical‐ Semiconductor metaloxide‐ 5 – 80 €
Sensor head‐ temperature control‐ calibration curve‐ correcting for T, RH‐ 200 ‐ 300 €
Not designed for / littleexperience in ppb range cross‐interference, drift, T
and Hum effects
10/18/2011
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Air quality sensors
Correcting data fortemperaturesensitivity usingGaussian regression
UFP (PNC)
PM2.5, PM10
BlackCarbon
GPS
Mobile air pollution (UFP, BC)
An operational test network
IWT‐SBO projecten beogen strategisch onderzoek, geen productontwikkeling
Toch werd een interface geïmplementeerd:‐ Om draagvlak te creëren‐ Participatief meten uitlokken‐ Voor intern gebruik: monitoring
10/18/2011
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Agent based processing
SS
SCheck validity
LAeq aggregator1sec 15 minute
Other agents
Diurnal patternand Lden
Visualise
Visualise
Example of agent based processing: diurnal pattern and Lden
68
6572
71.572.572.772.2
Demo
Road traffic
62
60
Mobile measurements for interpollation
Noise level Black carbon
10/18/2011
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Reverse gear forklight beep
Silence
Chatting
BirdsAcousticummary
INTEC‐Ghent University28
People walking on emergency stairs
Closing gate
Ducks
Car passing on metal plates
Motor boats 1
Motor boats 2
Industrial steady noises
traffic monitoring
Very accurate :Very accurate : 0.85 < R2 < 0.87@single location@10min aggregation
Valorization
10/18/2011
11
Helping technology developers to reach the market
‐ pushing towards the market pull
21.10.2011.Slide 31
p
‐ identifying the market & target customers
‐ creating the value generating opportunities
‐ designing strategy & business model
Wireless sensor technology – internet of things
‐ Food industry
‐ Packaging industry
‐ Infrastructure management
‐ Services industry
21.10.2011.Slide 32
21,10,.2011.Slide 32
Services industry
‐ Intelligent devices
‐Machinery building
‐ Retail industry
‐ Environmental industry
“Physical world becomes one big information system!”
The global market for environmental sensing and monitoring technologies
• Market size: $9.1 billion (2008); $13 billion (2014, estimated)
• Annual growth rate: (CAGR) of 5.2%
• The largest share of the market: radon, GPS, remote i d t h l i $4 9 billi (2008) $6 8
21.10.2011.Slide 33
sensing and new technologies; $4.9 billion (2008); $6.8 billion (2014, estimated); CAGR of 6.2%
• The second-largest market share: terrestrial sensing and monitoring technologies; $2.6 billion (2008); $3.4 billion (2014; estimated); CAGR of 4.7%
• The faster growing segments: sophisticated sensors, monitoring equipment, large scale networks such as satellite, GPS and remote sensing, associated networking equipment, and a large slate of new technologies.
Environmental Sensing and Monitoring Technologies: Global Markets published by BCC Research in June, 2009.
10/18/2011
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Investigating market attractiveness and valorization opportunities
Market
21.10.2011.Slide 34
Market attractiveness
Alternative valorization directions
Business potential
Designing value creating opportunities
What is the job to be done for
21.10.2011.Slide 35
customers?
How can we create added value?
how can “IDEA” help the city
to become smart?
how can “IDEA” help the city
to become smart?
21.10.2011.Slide 36
to become smart?to become smart?
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Learning from the benchmarks
Assen, NetherlandsSensor city
Noise & traffic
Paris, FranceGreen watch
Man & broadcast ozone & noise
Kopenhagen, Denmarkbikes
cities in JapanDocomo sevice
21.10.2011.Slide 37
NY, USSmart city solutions
Smart parking
Cambridge, UKCitysense
Traffic & pollution
bikes
Map pollution levels, traffic congestion,
and road conditions in real‐time while biking
Trondheim, Norway“Façade & online”
Real time environmental & emotional state of the city
Smart cities
Environmental sensing
The Copenhagen wheel
21.10.2011.Slide 38
21,10,.2011.Slide 38
Docomo gardening sensors (Japan)
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21,10,.2011.Slide 39
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The shotspotter gunshot location system (NY, US)
21.10.2011.Slide 40
21,10,.2011.Slide 40
journey of customers
building a stronger engagement
21.10.2011.Slide 41
… between your offering and customers
21.10.2011.Slide 42
Energy harvester to support the riding
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Designing business model & strategy
TECHNOLOGY AND
EVIRONMENTAL
VALORIZATION
OPPORTUNITY
21.10.2011.Slide 43
ANALYSIS SEARCH
BUSINESS MODEL
DESIGNVALORIZATION
PLAN
IDEA
Service based business model
(data and service sales)
Co‐creation based
4 alternative business models
1
24
21.10.2011.Slide 44
IDEA BUSINESS MODEL
business model (partnership with carrier product manufacturer)
Product sales based business model(hardware,
software sales)
License based(sales of IPR)
3
It is about finding the
match point between new technologies and market
21.10.2011.Slide 45
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21.10.2011.Slide 46
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