veeam up for veeamon 2015

VeeamUPAVAILABILITY FOR THE ALWAYS-ON ENTERPRISE™: BUSINESS & IT PERSPECTIVES

VeeamOn Become more

inspired, motivated and focused for a successful 2016

The Always-On EnterpriseTM

Increase Efficiency with Availability

The Edge of the Network –

Maximizing Availability

DRaaS – your new favorite cloud service

View point No change is

possible without the CIO

Partner Strategy Better Together –

Veeam Alliance Solutions

Customer Insight Trend Micro Deploys

Veeam - Across Three Continents for Always-On Business

www.veeam.com

October 2015

SPECIAL EDITION

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Availability for the Modern Data Center: Business & IT Perspectives


THE WORLD’S PREMIER DATA CENTER AVAILABILITY EVENT

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Availability for the Always-On Enterprise™: Business & IT Perspectives

Foreword

Foreword

VeeamOn VeeamOn 2015 overview – key presenters/topics

Career Investing with VMCE Certification

Market Watch DRaaS – Without the Cost and Complexity

Precise Point-in-Time Restoration – Veeam Explorer for Oracle

The Always-On EnterpriseTM

Increase Efficiency with Availability

The Edge of the Network – Maximizing Availability


View point No change is possible without the CIO

Partner Strategy Veeam Alliance Solutions

Customer Insight Trend Micro Deploys Veeam across three continents for Always-On Business

Veeam provides Availability for the Always-On Enterprise™

Contents

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Dear VeeamON 2015 attendee,

This VeeamUP edition is special in two ways. First of all, Veeam® is celebrating the anniversary of VeeamUP magazine. Second, this is the very first VeeamON 2015 special edition. The feedback from our inaugural VeeamON 2014 event was phenomenal. Customers, partners, analysts and the press all asked us to continue addressing the challenge of enabling Availability for the Always-On Enterprise™. VeeamON 2015 is the only industry event that delivers this focus. This year at VeeamON 2015, be prepared to hear how Veeam has expanded its mission well beyond the data center.

Most of the topics in this special edition will also be covered during the conference. For example, did you know that analyst firms are saying that Disaster Recovery as a Service (DRaaS) is set to become one of the biggest growth areas in the next few years? This issue of VeeamUP gives you Veeam’s DRaaS perspective on both cost and complexity implications. Conference sessions will also tell you about DRaaS benefits and how organizations should go about choosing the right cloud-service provider. Enjoy reading this special edition while attending VeeamON 2015!

Regards,VeeamUP Editorial Team

VeeamUP

Veeam Software


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VeeamOn 2015 overview

To stay successful in today’s modern world, organizations need 24x7 access to data. They also need to provide that same level of access to their customers. By staying on top of all the theories, trends, products and advances in data security, virtualization, cloud computing, backup and recovery is a 24x7 job, VeeamON 2015 is prepared to make the data availability job a whole lot easier. VeeamON 2015, produced by

Veeam® Software, will bring thought leaders, subject-matter experts and IT professionals together for the second year in a row to give attendees the latest cutting-edge technology and industry-leading product news. This conference is a one-of-a-kind experience that offers inspiration, education and networking opportunities that attendees can take with them to enable their Always-On Business™ environments.

THREE DAYS OF EDUCATION & FUN

According to Veeam, there is value in this event for all who attend, including large enterprise-organization employees, Veeam partners and IT professionals. The conference features product deep-dives, best practices and a list of impressive keynote speakers such as Carl Eschenbach of VMware, Jeffrey Snover from Microsoft, Veeam President/CEO Ratmir Timashev and many, many more.

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and content-rich sessions and labs covering the latest in protection and availability innovations for the modern data center.

• VMCE (Veeam Certified Engineer) certification training.

• Product research and analysis at the Expo, with many opportunities to review the latest competitive solutions side-by-side from more than 40 sponsors and exhibitors — a great way to separate hype from reality when making purchasing decisions.

• Networking with industry experts and leading partners to help achieve top data center priorities and to compare notes with other

VALUE FOR ENTERPRISE BUSINESS

Today, availability solutions need to do much more than simple backup and restore tasks. At VeeamON 2015, large enterprise organizations attendees will learn how protection strategies must address their specific needs. VeeamON 2015 will show enterprise organization leaders the best solutions for their individual environments. Attendees will watch insightful presentations about achieving high performance, good user interface and sustaining continuous use for the maintenance, monitoring and administration of their environments.

VALUE FOR CURRENT AND POTENTIAL VEEAM CUSTOMERS

This conference offers product deep-dives for current or potential Veeam customers that will allow them to capitalize on Veeam investments, and ultimately run their virtual environment more efficiently by avoiding unnecessary downtime. Customers will learn about upcoming innovations in data availability solutions and discover modern virtualization solutions from Veeam partners in combination with Veeam solutions that deliver recovery time and point objectives (RTPO™) of less than 15 minutes.

During VeeamON 2015, attendees will have access to numerous high-value opportunities, including:

• In-depth training and hands-on experience at over 80 technical

IT professionals — all contacts that can be leveraged later for advice and best practices.

Attendees at VeeamON 2015 will learn how to more strategically position their product portfolios to make them more compelling. You’ll walk away more inspired, motivated and focused for a successful 2016!

Carl EschenbachVMware

Darren BibbyIDC

Jeffrey SnoverMicrosoft

Daniel FriedVeeam Software

Scott LillisVeeam Software

Chris HenleyVeeam Software

Doug HazelmanVeeam Software

Jim TedescoVeeam Software

Peter RuchatzVeeam Software

John MetzgerVeeam Software

Ratmir TimashevVeeam Software

3 DAYSof education

and fun

+2,500IT Pros

like you!

+80 live

sessions

VeeamOn SPEAKERS:

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VeeamUPAvailability for the Always-On Enterprise™: Business & IT Perspectives

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Why get certified?

The VMCE certification will arm you with highly sought-after knowledge for implementing Veeam solutions. In addition, Veeam will reward you for investing your time to earn this certification. Key Benefits of earning your VMCE credentials include:

• You’ll get more functionality out of Veeam solutions and maximize the benefit for your organization

• You will be able to identify and resolve issues more efficiently

• There’s no “hold” queue for your phone support. You’ll have direct access to support for critical on-site issues

• You can display the VMCE logo and distinguish yourself among your peers

Bottom line? The VMCE course combines expert instruction with intensive hands-on exercises to ensure that you have the necessary expertise to correctly architect, implement and configure Veeam solutions.

Unable to take advantage of the live VeeamON 2015 training, but still interested in becoming a Veeam Certified Engineer? Learn more and register today: www.veeam.com/vmce.html.

Well Veeam, you were an amazing host, best conference I have ever been to! Hope you have plenty more like this!

Thanks Veeam for an excellent conference in a great city! Now, back to work to continue learning and applying what I’ve learned. Met some great people and looking forward to next time!

What an AMAZING time, networking and learning about Veeam!! I cannot wait for VeeamON 2015’s location to be announced. What an honor it was for me to be a part of the first VeeamON.

Veeam, you guys did a great job with your first customer/partner event. I have heard nothing but positive feedback and couldn’t agree more! I cannot wait for next year. VeeamON 2015 - bring it!

Ian HardieSystems Administrator,

General Plastics Mfg Co

Josh GoldinCDW Executive Account Manager

Scott GreathouseRevel Technology

Alex MasonNetwork Administrator, Prospect Hill Academy

INVEST IN YOU AND BECOME A VM CERTIFIED ENGINEER

Since 2014, over 600 global IT professionals have invested in themselves by earning their Veeam Certified Engineer (VMCE) credentials. These engineers now possess the necessary level of expertise to correctly implement and configure Veeam Software solutions. They are now actively applying their skills on the job and increasing productivity, reducing operating costs and establishing themselves as a recognized expert within their organization.Certifications are expected to spike by 30% this year during the expanded VMCE training and certification program at VeeamON 2015. To ensure that attendees don’t miss out on any sessions, VMCE classes will be conducted this year exclusively for VeeamON 2015 attendees immediately prior to the main event. Veeam has gathered some of the best instructors from around the globe and doubled the student capacity to accommodate the strong demand. Congratulations to those of you who’ve already received this expert designation!

http://www.veeam.com/vmce.html

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DRAAS – WITHOUT THE COST AND COMPLEXITY

The move to the cloud is accelerating. But, is it ready for your business? One of the primary drivers for growing cloud usage is Disaster Recovery as a Service, or DRaaS. Research firm MarketandMarkets says companies will spend $1.42 billion on DRaaS in 2015 and over $11.92 billion by 2020. And Forrester reports 19% of enterprises consume DRaaS today, with another 22% planning to adopt DRaaS soon. Fueling DRaaS, and organizations of all sizes to take the cloud plunge, is the ability to move virtualized workloads to the cloud. Despite easier movement of VMs offsite, IDC warns

“DR remains a highly complicated endeavor where missed elements and details can derail a recovery or significantly extend the recovery time. IT organizations need to “sweat the details” when it comes to DR.”

Veeam customers share IDC’s concerns. In a recent cloud survey of Veeam users, while over half of customers are interested in cloud services, 61% have no workloads in the cloud at all. Their primary concerns about cloud adoption are security, pricing and the ability to manage and monitor data in the cloud.

Market Watch

John Metzger

— Senior DirectorProduct MarketingVeeam Software

Veeam, as we did with backup and recovery of virtualized infrastructures, is taking the uncertainty and work out DRaaS. We’re introducing Veeam Cloud Connect with Replication in NEW Veeam Availability Suite™ v9 – coming soon. Veeam Cloud Connect with Replication ensures the availability of your mission-critical applications without the cost and complexity of building and maintaining a disaster recovery (DR) site – by utilizing a service provider! Veeam Cloud Connect’s advanced image-based VM replication delivers cloud-based DR that is simple to set-up and easy-to-use. It includes a cloud host for DR with CPU, RAM, storage and networking resource allocation (provided by the service provider), offering the ability to initiate a full-site failover to a remote DR site in just a few clicks, and partial site failover to instantly switch over to selected VM replicas. Simply choose a service provider and point your replica jobs to your new cloud host.

To learn more about Veeam Cloud Connect with Replication coming in Veeam Availability Suite v9 visit go.veeam.com/v9 today.

PRECISE POINT-IN-TIME RESTORATION – VEEAM EXPLORER FOR ORACLE

Data and applications are the backbone of today’s business. As a result, it’s no wonder that IT experts and industry leaders focus on big data, cloud and data management. And, that companies are investing heavily in business solutions to manage and mine their data and apps – up to $41.69 billion by 2020 according to a new report by Allied Market Research.

Can your business effectively use structured and unstructured data to gain new insight and compete more effectively? Not when downtime hits.

Oracle is a market leading database provider (among other solutions including cloud applications, platform services, and engineered systems) to 400,000 customers, large and small, in 145 countries. When data is unavailable, these businesses need quick recovery times of less than 15 minutes to avoid data loss, reduce impact on productivity, avoid unwanted press and customer loss.

Our NEW Veeam® Explorer for Oracle coming in Veeam Availability Suite v9 provides transaction-level recovery of Oracle databases, including agentless transaction log backup, so you can restore to a precise point in time. This Explorer will support Oracle running on both Windows and Linux VMs and is fully compatible with Oracle Automatic Storage Management (ASM).

Veeam Explorer for Oracle uses a similar mechanism to our support for Microsoft SQL Server, where a sub-job moves transaction log files from Oracle server to the backup repository, making additional recovery options available to best meet the data loss scenario. To learn more about Veeam Explorer for Oracle coming in Veeam Availability Suite v9 visit go.veeam.com/v9 today.

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SHIFTING FOCUS FROM COSTS TO CONTINUITY

Forward-thinking IT leaders are moving from short-term cost optimization to becoming innovators with a significant positive impact on bottom-line business results. They are enabling always-on operations across the enterprise and providing partners and customers with continuous access to critical data and services.

In response to the growing business demands for non-stop operations

In this section of VeeamUP, we look at how investing in modern technology solutions is helping enterprises cut costs by delivering the highest levels of availability and uptime. We’ll also see how the market, customer demands and technology requirements are changing by examining the results of our recent Data Center Availability survey, which was conducted among 760 CIOs worldwide by an independent research agency in 2014.

and greater availability, many organizations today are building datacenter upgrades into their IT plans and budgets. IT decision-makers who are leading their enterprise into the future act more as “Chief Innovation Officers”, investing in new datacenter technologies, which guarantee high ROIs for years to come, enable non-stop business operations and reduce costs associated with downtime.

Increasing efficiency by investing in availabilityFINANCIAL BENEFITS OF THE ALWAYS-ON ENTERPRISE

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FOR MODERNIZATION

Currently, 81% of organizations have either modernized or are planning to modernize their data centers – with a further 16% planning to do so within the next 2 years (Figure 1). But what’s driving them to invest so heavily in new technology?

Increasingly, IT leaders are drawn in by the prospect of:

• Always-on operations With end users demanding 24/7 access to data and applications, global customers demanding service when it suits them and the “Internet of Things” keeping everyone and everything permanently connected, the modern business never turns off. In an always-on business, there is zero tolerance for downtime.

• Empowering a mobile workforce The 9-to-5 workweek is a thing of the past. Today’s employees and teams need constant connectivity to data, applications and each oth-er. Giving a workforce the freedom to be productive anywhere and at any time can completely transform the way a business operates.

• Lower operational costs for IT By minimizing downtime and

giving all users constant access to data, businesses can cut time spent on day-to-day data administration tasks and system maintenance and significantly reduce operational costs.

• Innovating faster than competitors To get ahead of competitors in increasingly saturated markets, businesses are looking to boost agility so that they can react quickly to new opportunities. Because companies that bring their new products and services to market first, are often the most successful, companies need access to the right data and resources at the right time.

• Differentiating the customer experience Speaking of saturated markets, one of the only non-product-focused ways to differentiate a company today is by improving the customer experience it delivers. With empowered customers demanding service how, where and when they want it, IT is a critical component in delivering the levels of service and the kinds of experiences that they’ve come to expect.

Figure 1:Organizations that have modernized, are modernizing or are planning to modernize their data centers, %

Data center is already modernized

Modernizing the data center now

Planning to modernize within 2 years

No plans to modernize data center

THE INVESTMENT HOTSPOTS

Data center modernization is a hugely popular trend in organizations across the globe. But what exactly does this mean to them? And where are they investing their IT budgets? In Figure 2 below, you can see which modern technologies companies are considering among the top priorities for their data center to invest in.

• Server virtualization Server virtualization is the biggest area of investment, with 97% of companies increasing or planning to increase their spending on it. Virtualization provides the foundation for infrastructure consolidation, rapid provisioning and mobile working – three major capabilities that enable always-on business operations.

• Storage upgrades It’s not surprising to see heavy investments in storage upgrades. With data volumes growing every day and more and more businesses unlocking the power of analytics, one of the biggest challenges IT teams are facing is efficiently storing and enabling fast access to huge quantities of data.

• Data protection and disaster recovery With greater volumes of data, comes a greater risk of downtime and data loss, the cost of which can be extremely high. Stronger data protection and disaster recovery capabilities are needed to comply with regulations, avoid the high cost of data loss and downtime and to ensure that companies can meet tough recovery time and recovery point objectives (RTPO™).

• Cloud computing The Cloud is gaining popularity as an IT platform – granting better business agility, the simple extension of services to remote devices and by helping cut costs with subscription-based software pricing modules. For modern businesses, the cloud provides an easy way to get the tools and IT services they need for less, while cutting capex (capital expenditure) costs.

Figure 2:Technologies organizations are investing or planning to invest in, %

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So how can enterprises bridge the availability gap? The answer lies with modern availability solutions that help not only to meet the demands of the always-on business, but also help businesses to exceed expectations. Modern availability solutions deliver high-speed recovery and data-loss avoidance and help companies achieve recovery time and point objectives of less than 15 minutes for all applications to effectively improve data availability.

In Figure 5, see how much lower downtime costs are when working with 15 minute RTPOs, and how vastly different these costs are compared to the huge costs companies reported before – less than half of the industry average at $38,444 per hour.

At Veeam®, we’re constantly striving to deliver the highest levels of availability for the always-on, modern enterprise. If you’d like to learn more about how we could help you cut downtime, save money and recover your virtualized workloads quickly and reliably, visit www.veeam.com to find out more.

You may also want to read the full version of the Veeam Data Center Availability Report 2014 – please visit vee.am/availability2014 to download the PDF and see what challenges of the always-on business you peers meet and what actions they take to solve them.

THE COST OF THE AVAILABILITY GAP

Even with all of these above new functions and capabilities in place, investing in new IT does not guarantee increased availability. In fact, 82% of organizations have identified an “availability gap” between the demands of business users and what IT can currently provide. If a company can’t deliver close to 24/7-access to business-critical applications, it will lose revenue and the competitive advantage associated with being an always-on business.

Every instance of downtime costs money due to lost business, lost productivity, lost data and customer-service interruptions. On average, companies say it takes 1.33 hours to recover mission-critical applications after an unexpected failure, and 3.97 hours for non-mission-critical apps (Figure 4). While this doesn’t sound like a huge amount of time, those downtimes cost an average of $82,664 per hour (Figure 3), and the average organization has to handle 13 such incidents every year. These outages cost companies more than $10 million per year in downtime and data loss with, potentially, $2 million in unrecoverable data.

This is a colossal hidden cost of having insufficient IT capabilities. It’s also money that could be better spent adding value to the business, driving innovation and acquiring new technologies that deliver competitive advantages.

Figure 3:Cost per hour of application downtime, US$

AVERAGE Australia Brazil France Germany Italy Netherlands Singapore Switzerland UK USA

AVERAGE

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Brazil

France

Germany

Italy

Netherlands

Singapore

Switzerland

UK

USA

Figure 4:Length of unplanned application downtime, hours

$82 864$43 886

$78 873$20 518

$105 844$40 920

$82 338$52 253

$50 611$26 389

$71 255$62 580

$75 641$26 069

$129 216$62 544

$56 953$26 658

$138 519$49 225

$68 052$51 944

Mission-critical applications Non-mission-critical applications

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Brazil

France

Germany

Italy

Netherlands

Singapore

Switzerland

UK

USA

Figure 5:Maximum cost per downtime incident from meeting 15-minute RTPO, US$

$38 444$21 476

$40 723$11 686

$44 172$22 675

$36 603$22 524

$23 749$12 787

$33 633$26 533

$45 834$13 776

$64 439$30 925

$28 470$19 217

$56 459$23 146

$32 500$26 187


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Veeam Data Center Availability Report 2014

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AVAILABILITY IMPROVEMENTS LEAD TO MILLIONS OF DOLLARS IN SAVINGS

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REMOTE AND BRANCH OFFICE DATA PROTECTION BEST PRACTICES

INTRODUCTION

We’ve all heard about fantastic new data-center technologies, but all too often it looks like these technologies only seem to apply to the largest organizations with a wealth of centralized resources. Because data doesn’t just live in the data center, we often face daily challenges when data is put to use in the field at remote branch offices (ROBOs).

Business and IT leaders need to recognize the unique needs of ROBOs. For instance, teams based in remote offices need constant, reliable and fast access to essential data, without sacrificing data security and integrity. A challenge for IT leaders is how to ensure that data is highly available, even without a dedicated local IT team to govern and

control it. The Veeam Data Center Availability Report 2014 1 reveals that, each quarter, organizations only test an average of 5.26 percent of their backups. This means that the vast majority of backups are not verified and could fail. It is even more so the case at ROBO locations.

The good news for dispersed branch offices ROBOs is that it’s now easier than ever – with the help of the right solutions – to extend data-center backup, replication and availability capabilities all the way out to the edges of an entire organization.

In this section, we’ll explore how remote branch offices can achieve excellent levels of availability without facing complexity.

The Edge of the Network – Maximizing Availability

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EXTENDS TO ROBOs

The modern data center has three key attributes:

1. It is highly virtualized2. It uses modern storage solutions3. It has a cloud strategy in place

Each of these attributes is critical to a ROBO’s success. However, because of each ROBO’s specific needs, there are no real roadmaps for building and implementing architecture for a remote office.

Virtualization has had a huge impact on ROBOs. From reduced equipment footprints and lower setup costs, to simpler management workloads and faster deployment of new services, virtualized environments have become the natural choice for remote branch offices.

Modern storage systems have also made life a lot easier for remote branch offices. Whether it’s a new solution rolled out to serve every branch or a solution that’s just deployed onsite, new storage solutions are helping ROBOs store – and more important, backup and replicate – their data more intelligently.

The cloud is now a suitable option to move and store backup and replicated data, despite leased private lines are often a significant performance bottleneck to perform this.

BACKUP BEST PRACTICES FOR THE BRANCH OFFICE

Many organizations struggle to select the best solutions for onsite and offsite availability because there really isn’t a “one-size-fits-all” approach for remote office architecture. Organizations often end up choosing between taking onsite backups, writing backups offsite or doing replicas both onsite and offsite – instead of considering how they could utilize them all.

There is a long promoted “3-2-1” rule for availability, which states that there should be:

3 copies of important dataOn 2 different mediaWith 1 offsite

The 3-2-1 rule is highly versatile and can address just about any failure scenario imaginable by ensuring that all data is both backed up in multiple locations, and also quickly recoverable. This approach means that companies don’t have to worry about getting locked into any particular technology or specific vendor and can stay flexible as their IT environment evolves and expands.

Replicas are more suitable than backups in true disaster situations, when the RTO needs to be reduced to a minimum and all production loads need to be moved to another site in the least amount of time possible. Replicated VMs are inventoried and ready-to-run VMs in their own

BALANCING BUDGETS AND BUSINESS REQUIREMENTS

Unfortunately, the best solutions for a remote office rarely line up to what most companies can afford to implement. It’s widely understood and accepted that replication grants the greatest availability benefits for ROBOs because of the fast recovery times, but budgetary constraints often just allow for the use of backups.

Generally speaking, setting up backups is a very versatile and cost-effective solution. Setting up replicated virtual machines grants prompt business continuity, but requires a higher infrastructure investment.

The real challenge is finding the right solutions for rolling out across diverse remote office environments. No two locations ever look exactly the same; they often are designed and deployed on different dates and include their own individual requirements. This challenge can make it very difficult to roll out global backup and recovery policies across an entire organization. It can also lead to increased inefficiencies and longer restore times.

With a cost-effective hybrid solution in place that merges the advantages of onsite backup with the high availability and security offered by offsite replication, IT leaders can take control of this complex environment. They can ensure that everybody plays by the same rules and, regardless of the location, can recover data as quickly as the data center at headquarters.

ENSURE AVAILABILITY WITH VEEAM

At Veeam®, we understand the challenges faced by remote branch offices. We’ve worked hard to help ROBOs achieve the same exceptional levels of availability as the main data center. All of our experience has culminated in a comprehensive solution for both backup and replication, which includes tools:

right, so when the worst happens, they can be failed over very quickly on dedicated and similar hardware that’s pre-deployed on the DR site. This is why replication needs a higher investment when it comes to storage and computing power at the DR site. Backups don’t offer the same speed for RTOs, but are more flexible and portable and require lower storage consumption. Backups can be copied on different support media and are much more manageable when addressing day-to-day recovery scenarios typical in ROBO environments.

With a large number of sites and locations, companies need to make a choice about where to do their backups and replication. This can be a challenge because some sites may require replicas, others may need backups as well, and they all need to have their individual specifications and requirements considered.

Having backups taken onsite provides some important benefits:

• Backup times are fast because no information needs to be sent offsite

• Restore times are fast because all data is very close to the host

• New replication features open up new options such as creating a backup file and replicating a running VM at the same time

• to accelerate the transfer of backup and replicated files to a secure offsite location

• to enable anyone within a ROBO to effectively solve deleted files disaster

• to give the IT team complete visibility of all backup data stored across the enterprise and manage it from a single dashboard

• to support for multiple backup media

• to provide role-based control to enable organizations to deliver the right capabilities – and only to the right people

• on-site and off-site backup and replication support for total confidence and maximum recovery speed

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TAKING THE COST AND COMPLEXITY OUT OF CLOUD-BASED DISASTER RECOVERY

only test an average of 5.26 percent of their backups. This means that the vast majority of backups are not verified and could fail. It is even more so the case at ROBO locations.

The good news for dispersed branch offices ROBOs is that it’s now easier than ever – with the help of the right solutions – to extend data-center backup, replication and availability capabilities all the way out to the edges of an entire organization.

In this edition of VeeamUP, we’ll explore how remote branch offices can achieve excellent levels of availability without facing complexity.


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TMWHEN DOWNTIME IS

NOT AN OPTION

Downtime saps the energy from organizations. Every minute of lost productivity drains revenue. Meanwhile, competitors get a head start, when they should be left far behind. Availability of applications and data have a direct impact on its top and bottom-line performance for modern businesses. The result? There is absolutely no tolerance for downtime today.

To reduce unplanned downtime to an absolute minimum and keep businesses operating smoothly, a secondary site for disaster recovery (DR) is vital. When disaster strikes, organizations need off-site, ready-to-go replicas of all critical apps and data, so they can get back up and running quickly.

But setting up and maintaining a separate DR site is expensive and time-consuming, which is why cloud-based Disaster Recovery-as-a-Service (DRaaS) presents such a compelling alternative.

Thus far, DRaaS has mainly been seen as a way for SMBs (small-to-medium-sized businesses) to utilize real DR capabilities. Tight budgets and limited staff were constraining SMBs from maintaining their own remote sites, so DRaaS has helped them overcome this challenge. Now, industry trends confirm that enterprises start to enjoy DRaaS without extra complexity and high cost implementation. A recent 451 Research Market Monitor report estimates revenue for DRaaS market at $546m in 2014, and expect it to hit $694m this year and exceed $1bn in 2017.

In this issue of VeeamUP, we take a look at the latest DRaaS developments and show you:

• What DRaaS really means – and the benefits it can bring to your organization

• Why adoption is starting to accelerate (and why DRaaS is now a smart move for large enterprises as well as SMEs (small-to medium enterprises))

• How new technology advances enable service providers and their customers to implement DRaaS the right way – simply and affordably

DEFINING DRAAS

While various forms of subscription-based, DR services have been around for quite a while, true DRaaS is still largely undefined. The Forrester Wave gives one of the clearest DRaaS definitions as “services that enable customers to failover their on-premises infrastructure to a multi-tenant, cloud environment that they purchase on a pay-per-use basis.” The defining characteristic of DRaaS is when organizations rent an allocation of CPU, RAM, storage and networking resources at a shared facility to replicate and recover their data, rather than building and maintaining a dedicated, private DR site.

For SMBs and SMEs with moderate-sized IT environments and without the necessary in-house resources, DRaaS is an affordable way to benefit from an effective DR platform.

However, for larger enterprises with complex infrastructures and larger data volumes spread across disparate systems, DRaaS has often been too complicated and expensive to implement.

As the technology improves, choices increase and costs drop,

WHY CHOOSE DRAAS?

DRaaS adoption is speeding up, and the most popular reasons to consider DRaaS are a lack of DR site (80%) and lack of DR expertise (75%)(see Figure 2).

For IT leaders challenged to increase resiliency without increasing costs, DRaaS could soon be seen as an essential piece of the modern data center puzzle. By overcoming traditional cost and complexity issues, large IT organizations can start to realize the many benefits of DRaaS, including:

• Fast recovery — If a disaster occurs, every second your system is down means you are losing money. DRaaS can enable you to restore normal operations in minutes, rather than hours or even days.

• Cost control — Building and maintaining a remote DR site is expensive and complex. DRaaS eliminates the need to run your own DR site, reduces CapEx (capital expense) and provides predictable OpEx (operating expense) costs with pay-as-you-go pricing models.

DRaaS adoption is rising fast across organizations of all sizes. This rise is confirmed by the recent Veeam Data Center Availability Report conducted among 760 enterprises, where 70% of respondents said they had already invested in or they planned to invest in DRaaS.3

It’s not just that DRaaS is more cost-effective than traditional DR, now setting it up is much less complex, with minimal downtime and minimal impact on users. Bottom line? DRaaS offers a simple way to meet today’s demand to deliver always-on services.

With mature DRaaS offerings, smaller organizations no longer need to struggle without in-house DR expertise. Larger organizations no longer need to waste money on secondary DR sites that require expensive capital acquisition, with little return on investment when the site is not used.

As more and more customers are interested in DRaaS, service providers estimate4 that 56% of high interest is among their current customers and 72% is among their target market (see Figure 1).

CUSTOMER INTEREST IN DRaaSLOW

1–25%

18%

6%

25%

12%

25%

80%

75%

66%

63%

49%

33%

33%

44%47%

23%

25–50% 50–75% 75–100%

HIGH

Figure 1: Customer interest in DRaaS

Current customers

Target market

• Flexibility — Rather than traditional DR’s rigidity, DRaaS allows you to activate virtual off-site resources on demand. And you can choose from a variety of recovery scopes, depending on the nature and severity of the disaster.

• Simplicity — New technology advances allow you to quickly and simply implement DRaaS and manage backup and recovery far more easily.

• Security and compliance — The best DRaaS solutions ensure that data is encrypted in transit and at rest. They also enable in-house, IT teams to maintain data residency control. Some industry solutions require failover tests periodically. A DRaaS solution with automated testing capabilities can greatly reduce expenses required to run those tests.

Figure 2:

What are drivers for your customers to consider DRaaS? (select all that apply)

Lack of DR site

Lack of DR expertise

Cost of current DR infrastructure

Lack of available personnel

Assistance with DR planning/testing

Assistance after disaster

Internal or external regulations

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GETTING DRAAS RIGHT

DRaaS is set to surge in adoption because new technology is making it easier for service providers to offer DRaaS and easier for enterprises to take advantage of it.

Networking is one of the biggest problems for any cloud-based, enterprise DR solution. Traditionally, service providers have had to wrestle with complex VPNs, custom rules, network overlaps and the painstaking task of reconfiguring network routing to redirect data to cloud recovery sites.

Veeam makes DRaaS simple, transparent and cost-effective with its Veeam Cloud Connect solution, which is coming soon as a part of Veeam Availability Suite™ v9.

Rather than simply offering the replication side of the DR solution, Veeam Cloud Connect is a game

changer by making networking transparent and DR services easy to configure and consume. New capabilities built directly into the software make it simple for service providers to reroute network connections to a cloud service. In addition, there’s no need for providers or their customers to procure additional networking components to make DRaaS work. With Veeam Cloud Connect, advanced image-based, VM replication becomes simple and failovers of an entire site or selected VMs can be completed from anywhere with just a few clicks. All replicated data is protected in flight and in the provider’s servers with a secure, reliable connection to the service-provider with traffic encryption. Veeam’s DRaaS platform is transparent with no need for complex configurations – everything’s easy to set up and easy to use.

FIND OUT MORE

Veeam Cloud Connect enables business of all sizes to maintain off-site backups, in addition to or separate from cloud-based replication — and without having to invest in infrastructure or management for a secondary site. Veeam gives service providers a new way to boost revenue from existing customers, expand their presence in the rapidly growing DRaaS market and establish relationships with new customers.

If you’d like to learn more about how Veeam Availability Suite v9 and Veeam Cloud Connect can give you a simple, cost-effective way to improve your DR capabilities, get in touch with one of our availability experts by calling 8 800 555 15 03. You can also find out how the latest enhancements help deliver Availability for the Modern Data Center™ by visiting Veeam’s website here: go.veeam.com/v9#vcc.

By using Veeam Cloud Connect, enterprises can easily and affordably ensure availability for their mission-critical applications, with near-instant recovery from integrated and secure cloud-based DR delivered by their chosen service provider.

Meanwhile, service providers can create and manage a secure, multi-tenant, DRaaS environment – with Veeam Cloud Connect without any of the usual complexity.

Veeam is an availability expert, and it is not about to start offering a cloud service. Veeam provides the technology to make it easier and cheaper for cloud-service providers to deliver DRaaS and enterprises to benefit from DRaaS.

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Traditionally, there’s been a perception of CIOs simply as executors of an IT agenda devised by the board. IT has been seen as a mere support function, not a strategic driver.

A recent CIO magazine survey shows that as little as 13% of executives see IT as a business leader (see Figure 1), and a mere 30% view IT as a partner – two figures that are deeply disappointing to the CIO, especially when you

It’s clear that IT is now a vital enabler for modern businesses to:

• Deliver innovation – and gain a critical advantage in hyper-competitive markets

• Improve the customer experience – which, in many industries, is the only remaining competitive differentiator

• Increase business agility – to respond quickly to new business opportunities and threats

• Generate revenue – and power the efficient business processes that translate that revenue into profit

• Maximize availability and deliver at least 99% uptime to meet enterprise needs and service-level agreements

Now that IT is seen as a strategic enabler and a revenue generator – not just an operational cost – there’s never been a better time for CIOs to take their place as an essential, and influential, member in the C-suite.

consider just how much of a central role IT plays in the modern business.

But these days, ‘traditional’ doesn’t cut it anymore. The digital revolution – driven by disruptive technologies, innovative new business models, newly empowered customers, and the growing influence of shadow IT in the enterprise – has placed technology firmly at the heart of the business.

Take Your Seat

NO CHANGE IS POSSIBLE WITHOUT THE CIO

Figure 1:How do business leaders percieve the IT group?

Business leader

Business partner

Service provider

Cost center

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If IT is so important to modern businesses, surely CIOs should be at the heart of business strategy – so why aren’t they?

Often, CIOs struggle to build effective working relationships with other CXOs, which makes it difficult to align IT with business strategy. When strong relationships are formed, CIOs will know what leaders from across the business are planning next – and they’ll be in a position to have a hand in steering that planning process.

It’s also important for CIOs to be able to communicate the benefits of technology investments, instead of getting bogged down in technical specifics rather than business value. After all, line-of-business leaders don’t care how the infrastructure fits together – they just want it to work!

Forging these strong working relationships is vital if CIOs are to get away from the commonly-held view of CXOs that the IT function impedes the business rather than empowers it. If you want evidence of this view,

NO CHANGE IS POSSIBLE WITHOUT THE CIO

look no further than the CIO magazine survey (see Figure 2), which found that 54% of line-of-business executives think IT is an obstacle to the business. However, in the age of cloud, mobility and customer power, IT is now central to every part of the business, and CIOs ought to be an essential figure in the boardroom. Effective, flexible and resilient technology is critical to the stability and profitability of the business, so there’s a clear opportunity for CIOs to educate their CXO colleagues on the benefits IT can bring to their plans.

THE PLACE OF CIO

The CIO position was introduced over 30 years ago, and one might think that all hierarchical challenges were resolved during that time.

However, the ideal reporting structure continues to be a surprising point of debate. While most companies have the CIO report directly to the CEO, 33% still report to the CFO or COO (see Figure 3).

There is surprising rationale as to why CIOs still do not report to the CEO: IT is either seen as a cost-driver which needs to be “controlled” by the CFO, or as a backend operations and systems group, that supports sales and marketing, run by the COO.

Both perspectives are “old school” given that, in this day and age, IT should be considered a key competitive differentiator completely independent of the industry and the size of the company. It doesn’t matter if you run a larger technology business or a mid-sized retail chain, IT can enable you to be a market leader.

CIOs need to take initiative and showcase the strategic value they bring to the business. First, they must build relationships with board members to learn about their goals, then they can show CXOs how IT will help them turn their strategic vision into effective action.

33%

20%

36%

54%

37%

47%

Figure 2:Business colleagues take a harsher view of the IT group’s status in the organization than CIOs do.Who agree with the statements?

CIOs

Line-of-business Executives

Figure 3:To whom do CIOs report?

CEO CFO Corpotate CIO COO

Other

Non-IT departments view the ITgroup obstacle to their mission

The CIO is being sidelined in our business

The CIO is fighting a turf battlewith at least one C-suite peer

44%20%

13%

7%

16%

If CIOs are to take their seat in the boardroom and become a central part of developing and delivering business strategy, their role must evolve. They must take the time to understand the challenges their CXO colleagues face and collaborate with them to deliver the results needed – both by individual business functions and by the enterprise as a whole.

Get in touch today to see how we can support you to become an agent of change in your organization and help the IT function define corporate strategy, not just execute it. Call one of our availability experts today 1-800-555-1503 or contact us via our website veeam.com/salesinc.html.

NEXT STEPS

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This year at VeeamON, you’ll see how Veeam, together with the unique strengths of our alliance partners, delivers availability solutions for today’s Always-On™ enterprise. Veeam and its alliance partners are truly better together with our joint solutions working in concert for better, faster protection and recovery of applications and data.

BUILDING AVAILABILITY ON ALLIANCES’ STRENGTHS

If you make your way through the VeeamON exhibit hall and sessions, and you’ll see just how deep our alliance-led initiatives go. Expect something for everyone and every size of business, from the lone-IT SMB admin, to largest service providers looking for better ways to meet customers’ needs. Each Veeam alliance partner brings a unique approach to the data center, but each also provides a proven foundation for powering a Veeam Availability solution.

The upcoming Veeam Availability Suite and Veeam Backup & Replication™ will be centerpiece of this year’s VeeamON event. The latest offering from Veeam brings a new set of alliance-connected integrations and touchpoints that deliver additional customer value and efficiencies built on top of alliance products and capabilities, including:

• New Veeam Explorer™ for Storage Snapshots for leveraging NetApp SnapMirror and SnapVault and EMC VNX or VNXe storage snapshots

Veeam Alliance Solutions

JasonWerner—

Veeam Global Product Marketing Manager Alliance

BETTER TOGETHER. BETTER FOR THE MODERN DATA CENTER

to rapidly create backups and eliminate primary storage impact

• New Veeam Explorer for Oracle for transaction-level recovery of Oracle databases and new enhancements to existing Veeam Explorers for Microsoft Exchange, Active Directory, SharePoint and SQL Server

• New Direct NFS Access for performing faster VMWare backup directly from file-based NFS primary storage

• New Backup from NetApp SnapMirror and SnapVault for completely eliminating the additional impact from backup activities on your primary storage by retrieving VM data from SnapMirror or SnapVault secondary storage systems

• New HP StoreOnce Catalyst integration for improved backup performance and control of data movement across the enterprise

Veeam works closely with a select group of data center innovators not only to deliver technology solutions, but also to ensure you have a complete ecosystem of support and professions behind your investment. It is our response to our customers’ and partners’ need for availability solutions that fit well and work together with existing data center infrastructure.

This year, VeeamON showcases NEW Veeam Availability Suite™ v9 alliance-focused integrations and features a diverse portfolio of offerings from Veeam alliance partners. Veeam’s Global Alliance Partners (Cisco, HP, Microsoft,NetApp and VMware) and Veeam Technology Alliance Partners will all share best practices for perfectly pairing Veeam with their hardware and software solutions.

• New On-Demand Sandbox™ for Storage Snapshots — available with VMware vSphere, HP, NetApp and EMC storage — for creating isolated copies of your production environment in just a few clicks

1 + 1 = 3Alliance Partners + Veeam

Better Together

BETTER TOGETHER FOR YOU

Veeam works lockstep with our alliance partners to offer customers, and our partners, truly differentiated solutions and a value that legacy backup can’t touch. Veeam and its alliance partners are truly better together for more efficient, faster protection and recovery of critical data and applications, making it easier and more affordable for customers of all sizes.

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found most solutions to be complex and hard to use, except for one.”

THE VEEAM SOLUTION

Trend Micro chose Veeam® Backup & Replication™ for data protection and DR. Veeam is deployed in Trend Micro’s data centers in the United States, Germany, Japan and Taiwan and in the IT research and development center in Cork, Ireland. Veeam backs up thousands of VMs (nearly half a petabyte of data daily) and replicates VMs between data centers for DR.

“Veeam replication became our DR strategy,” Dalton said. “We tested failover and have complete confidence in our ability to maintain business continuity with Veeam. Veeam Backup & Replication was a strategic choice for us. We made a deliberate decision to deploy a solution that was designed for virtualization, giving us the features and functionality to make the most of our virtual environment.”

“One of the features we like is 1-Click Restore,” Kaiser said. “It lets us recover entire VMs and individual files, and we have the option of delegating restores to designated users. Veeam has other great functionality too, such as item-level recovery for Microsoft Exchange and SQL Server and extensive support for vCloud Director.” Veeam support for vCloud Director (vCD) goes deep with integrated visibility of the vCD infrastructure in the backup console, support for fast-provisioned VMs, and backup and recovery of vApps and VMs directly to vCD, including all metadata and attributes.

Another way Trend Micro gets the most from virtualization is by combining tiered storage in Dell Compellent with Veeam’s Instant VM Recovery™, which lets Trend Micro recover VMs from secondary storage at the speed of production storage. Instant VM Recovery restarts a failed VM from a regular backup in minutes and Trend Micro silently migrates the VM and the service it provides back to primary storage with no impact on users.

In addition to fast recovery, Veeam helps Trend Micro comply with industry regulations by verifying the recoverability of each backup. Veeam SureBackup® automatically starts a backup (or replica) in a Virtual Lab,

Trend Micro Deploys Veeam Across Three Continents for Always-on Business

THE BUSINESS CHALLENGE

Trend Micro Incorporated knows the virtualization industry well. Working in close collaboration with VMware, Trend Micro delivered the first agentless security platform for VMware vSphere-based virtualized machines (VMs) and desktops, as well as vCloud-based cloud servers. The solution, Trend Micro Deep Security, is optimized to preserve VM performance, increase densities and maximize return on investment (ROI).

It’s no wonder that a forward-thinking, virtualization-savvy company like Trend Micro would orchestrate an in-depth analysis to find optimum protection for its virtualized applications and data.

“As our virtualization footprint grew, we found that our open source solution for backup couldn’t scale accordingly,” said William Dalton, Director of Corporate Technology at Trend Micro. “Backup was slow, leaving us no choice but to back up priority VMs only. Recovery was also slow and difficult. We didn’t have confidence in our ability to recover, and we had no way to replicate VMs for DR. Every day we worried about compromising business performance.”

The company faced another challenge—complying with an industry regulation that requires Trend Micro to validate the recoverability of backups. Trend

Micro has thousands of VMware vSphere VMs in four datacenters and 103 offices across three continents that support business operations and more than 5,500 employees.

“We needed an enterprise solution that met all of our needs,” Dalton continued.

“We considered backing up our VMs with the legacy tool we use to back up our physical servers, but that option was quite expensive and provided only limited functionality. We needed features and functionality that would let us get the most from virtualization.”

As a security company, Trend Micro couldn’t afford to continue with a backup solution that failed to meet the company’s needs and prevented it from being an always-on business. That’s why Daniel Kaiser, Staff Engineer at Trend Micro, and his colleagues evaluated alternative backup and recovery solutions. Their goal was to find a single solution that provided the following: fast and reliable VM backup, replication and recovery; easy restore for applications they planned to virtualize including Microsoft Exchange and SQL Server; and self-service recovery for designated users.

“Our plan was to make the new data protection solution the foundation for DR in our virtual environment, so choosing the right solution was extremely important.” Kaiser said. “During the testing process, we

INDUSTRYSoftware and Internet

COMPANYA global leader in security software, Trend Micro Incorpo-rated develops Internet content security and threat manage-ment solutions to make digital information exchange safe.

CHALLENGESExisting backup tool couldn’t keep up with growing virtual environ-ment, leaving the company vulner-able to downtime and data loss. SOLUTION Veeam Backup & Replication™ RESULTS• High-speed recovery: re-

cover entire VMs or indi-vidual files in minutes

• Data loss avoidance: back up thousands of VMs every day (nearly half a petabyte of data)

• Cost savings: eliminate back-up agents and $640,000 in associated license fees

• Disaster recovery: provide DR for the first time using built-in rep-lication and failover capabilities

• Return on investment: lever-age backups to streamline software development and speed time-to-market by 10%disques sur bandes

William Dalton—

Director of Corporate TechnologyTrend Micro Incorporated

If you have a virtualization strategy, Veeam should be your #1 choice for data protection and DR.

Data loss avoidance: back up thousands of VMs every day (nearly half a petabyte of data)Veeam Backup & Replication is built for enterprise scalability and engineered to back up and recover thousands of VMs and petabytes of data. Trend Micro deployed Veeam across three continents to back up VMs and avoid data loss.

Cost savings: eliminate backup agents and $640,000 in associated license feesVeeam Backup & Replication was 40% less expensive than the legacy backup tool that Trend Micro considered for VM backup. Veeam is agentless and licensed per CPU socket. Veeam is storage-agnostic too.

Disaster recovery: provide DR for the first time using built-in replication and failover capabilitiesVeeam replication became Trend Micro’s DR strategy. After testing failover, Trend Micro had complete confidence in its ability to maintain business continuity with Veeam. Trend Micro can fail over to replicas of VMs running all critical applications and services.

Return on investment: leverage backups to streamline software development and speed time-to-market by 10%Trend Micro moved software development VMs to a Veeam Virtual Lab — a dedicated, isolated environment, which decreased refresh time from days to hours and enabled concurrent development streams.

performs a series of tests against the backup (or replica) and creates a report on its state and condition.

Veeam provided several unexpected benefits to Trend Micro as well.

Veeam is agentless, which streamlines deployment and ongoing maintenance and reduces administrative costs. Veeam saved Trend Micro $640,000 in agent licensing fees compared to the company’s legacy backup tool.

Veeam streamlined Trend Micro’s software development cycle, speeding time-to-market by 10%. Trend Micro used Veeam’s Virtual Lab capability to create an isolated environment for development VMs, which decreased refresh time from days to hours and enabled concurrent development streams.

“Veeam allows us to protect and quickly recover all of VMs, as required for always-on business,” Dalton said. “There’s a trust element with Veeam. We didn’t trust our previous backup tool because it was prone to failure. We have far superior data protection and DR with Veeam.”

THE RESULTS

High-speed recovery: recover entire VMs or individual files in minutesVeeam Backup & Replication recovers a failed VM in about two minutes. Granular recovery is available for any virtualized operating system and application.

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Veeam provides Availability for the Always-On Enterprise

For always-on businesses, recovery time objectives

should be

For always-on businesses, recovery time objectives

should be

Legacy Backup

Veeam

THAT’S ENOUGH TIME TO:

Run 8 Olympic marathonsData loss costs

businesses

in just one year

13 incidents representing

over 17 hoursof unplanned

downtimeeach year

THAT’S ENOUGH TO:

Pay the salaries of 50 CIOs

By meeting these objectives, you could

cut the maximum cost of downtime to under

recovery backups fail, so data is lost at least twice a year

RTPO™ of < 15 minutes for ALL applications and data

100% automatedbackup testing

and recoveryverification

0% failure rate

Testing of every upgrade and patch

before deploying

Proactive visibility

of Enterprises are changing their data protection solutionin the next

2 years to close the Availability

Gap

of CIOs admit to not being able

to meet the demand for always-on IT

82%

Availability15

For always-on businesses, recovery

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$10m

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$500k

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enterprises over

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Always-on business demands

http://veeam.com/availability

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VEEAM IS VERY PROUD OF OUR

users

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customers

Over

DenmarkKalvebod Brygge

45, 2. Floor1560 Copenhagen V

Technical Support Phone:+45 (78) 77 54 76

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top industry awards

SwedenFrösundaviks Allé 15

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Technical Support Phone:+46 (10) 199 25 77

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USA - Phoenix

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Asia Pacific Region

If you’d like to learn more visit us at www.veeam.com or call one of our offices

Global Headquarters

The Netherlands

Evert van de Beekstraat 310,1118 CX, Schiphol Centrum,Phone: +31 (0) 20 654 18 05Fax: +31 (0) 20 654 1801

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VEEAM IS VERY PROUD OF OUR