Values-Based Business Education: Transforming the Individual and the Institution

Mark A. Rossi, Briar Cliff UniversityPhilip E. Burian, Briar Cliff University

Shari Fowler, Briar Cliff UniversityMarilyn Eastman, Briar Cliff University

The Clute InstituteInternational Education Conference

San Juan, Puerto RicoMarch 22-26, 2015

Contents

• Introduction

• Background

• University Core Values

• Values Mapping

• Values-Based Fabric

• Initiatives

• Metrics

• Summary

• Recommendations for Further or Future Research

If your actions inspire others to dream more,learn more, do more and become more, youare a leader. —John Quincy Adams

Introduction

• We don’t have to look real far today to observe organizations and individuals

that lack values and ethics.

• Having a suite of core values is one of the most critical elements that drives

the organization and the desired behaviors.

• This presentation proposes that we rekindle the concept of core values and

illustrates how we can institute them into our educational, organizational

and individual systems.

The supreme quality of leadership is integrity. –Dwight Eisenhower

Background

Core values serve as the foundation for the university.

Core values integrated with faculty, curriculum, student base, and business

related initiatives facilitates the construction of a values based business education.

Core values drive programs and initiatives with the priority of developing the next

generation of leaders and thinkers that have a strong set of values and are actively

engaged in community service and ethical behavior.

University core values provides the engine and compass for

individual and institutional improvement.

Leadership is not about titles, positions or flowcharts. It is about one life influencing another. ― John C. Maxwell

University Core Values

(Briar Cliff University, 2014)

These core values serve as the foundation and flow to the vision statement,

university strategic plan, department plans, curriculum, and to each internal

and external community activity.

Leadership is the capacity to translate vision into reality. —Warren Bennis

Values Mapping

Shared values can be powerful influences and

many organizations are using values-based

management, in which the organization’s values

guide employees in the way they do their jobs

(Robbins & Coulter, 2014).

The university core values translate and directly

support business/industry values.

As we look ahead into the next century, leaders will be those who empower others. —Bill Gates

Values-Based Fabric

When an organization’s foundation is based on a

core set of values, established at its inception,

those values can be used as a basis for the

vision and mission statements, which translate

into curriculum decisions and departmental

initiatives.

The concept and the threading of foundation,

vision and mission, the curriculum, and

initiatives forming the fabric of a values-based

business education.

The greatest leaders mobilize others by coalescing people around a shared vision. —Ken Blanchard

Initiatives

• Core Leadership Values Course

• Enactus

• CPA Review

• VITA

• Leadership Curriculum

• Internships

• Business Advisory Board

Faculty, staff and students are

actively engaged in providing

service to our constituents and

local communities.

Core values can be observed in

each one of these activities or

initiatives.

The key to successful leadership today is influence, not authority. —Kenneth Blanchard

MetricsDepartment Outcomes Data Sources

Educational experience and quality Assessment data

Accreditation reports

Graduating students’ exit surveys

Course evaluations

Measures of student engagement and

satisfaction

Development of distinguished graduates Students’ exit surveys

Alumni surveys

Number of students or graduates in

leadership positions nationally and

globally

Number of students or graduates

involved in community service

Ability to attract and sustain a faculty who, through their teaching, assists the department

maintain or exceed its goals of quality and

teaching excellence

Profile of initial faculty appointments

Faculty retention

Scholarship

Course evaluations

Direct measures of student learning

Committee Work/Community

Involvement

The final piece of driving change and

behavior is to have a set of meaningful

metrics that measure the results of the

initiatives as well as drive the desired

behaviors.

Summary

Establishing a core suite of values across the organization provides the

foundation and sets the tone to build an ethical and service focused culture.

Integrating these core values into the vision, objectives and strategies of the

Organization facilitates the desired behaviors.

Having a solid set of core values provides the blueprint for continuous change

and improvement.

The very essence of leadership is that you have to have vision. You

can't blow an uncertain trumpet --Theodore M. Hesburgh

Recommendations for

Further or Future Research

• Further investigation needed as to other institutions that have

implemented similar concepts and models.

• Determine if there is a correlation and associated benefits of a values-

based business education and the impact it has on the individual, the

institution, constituents and in industry.

• Define and develop a suite of life cycle metrics that will accurately

measure the outcomes of values-based business education with respect

to the level of success and the impact of the transformation.

If we knew what it was we were doing, it would not

be called research, would it? - - Albert Einstein

Leadership in the 21st Century must be based on a strong and unwavering set of core values

Thank You and We Hope You Enjoy the Conference

Our best wishes from

Sioux City, Iowa