v4 panpa european_newspaper_new_business
TRANSCRIPT
NEWSBRANDSNOT
MARTIM AVILLEZ FIGUEIREDO
FUTURE FORUM, SYDNEY, 26TH AUGUST 2010
HEAD OF NEW BUSINESSIMPRESA PUBLISHING, PORTUGAL
NEWSPAPERS
SHARE TWO EXPERIENCES
the european newspaperof the year
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ONE GOAL:
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NEWSPAPER2009
OF THE YEAREUROPEAN
PAPERWILLSTAY
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2011BRAND POWEREDSEARCH ENGINE
THE FIRST
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7TO KEEPIDEAS
NEWSPAPERSNOTNEWSBRANDS1.EXPLORE
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TRUST
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GOOD4.JOURNALISMIS ALL ABOUTCONTENT
DESIGNIS CONTENT5.
NEWIS CONTENT
6.BUSINESS
CONTENT ISTRUST &CREDIBILITY
7.
IN OTHERWORDS
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IRREVERENCE
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INNOVATEWITH-DRIVENCONTENT-FORMATS
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thanksso mucheveryone