NEWSBRANDSNOT
MARTIM AVILLEZ FIGUEIREDO
FUTURE FORUM, SYDNEY, 26TH AUGUST 2010
HEAD OF NEW BUSINESSIMPRESA PUBLISHING, PORTUGAL
NEWSPAPERS
SHARE TWO EXPERIENCES
the european newspaperof the year
the newbrand poweredsearch engine
ONE GOAL:
AUDIENCESBOND WITHOLD & NEW
Change what?My newspaper is as good as ever
Sure, I trust my daily newspaper
Newswhat?
I’m so totally facebook
I totally get news
everywhere
NEWSPAPER2009
OF THE YEAREUROPEAN
PAPERBRANDSYOURBRANDUP
2011BRAND POWEREDSEARCH ENGINE
THE FIRST
buy an health insurance
buy an health insurance
MAKE MONEYHOW DO I
NEWSPAPERSNOTNEWSBRANDS1.EXPLORE
ABOUTARE ALLNEWSBRANDS2.
TRUST
GOODTRUSTAUDIENCE3.COMES WITHJOURNALISM
GOOD4.JOURNALISMIS ALL ABOUTCONTENT
DESIGNIS CONTENT5.
NEWIS CONTENT
6.BUSINESS
CONTENT ISTRUST &CREDIBILITY
7.
TO BOOSTAUDIENCETRUST
FUEL
CONTENT
NEWSBRANDSWITHGOOD
CONTENT
IRREVERENCE
THAT IS ALLDESIGNAND
INNOVATEWITH-DRIVENCONTENT-FORMATS
GOOD OLDANDJOURNALISM
WILL MAKENEWMONEYAGAIN
thanksso mucheveryone