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FREELANCEGRAPHIC DESIGNERDATE: 08.05.12

PORTFOLIO

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v. 1.0 | 08.05.2012ELBKOPF

// INTRO & CONTENT Who is Elbkopf and What you Will sEE!

HELLO OuT THERE!My name is Timo-Alexander Fleig and currently I work as a freelance graphic designer in Hamburg/Germany. I would like to show you some selected works of mine. But first I want to tell you some details about me.

SINCE OCTOBER 2011 I work as a freelancer under the name ELBKOPF. It‘s meaning is that I am connected to my home (therefore, „ELB“) and that my design is well thought out (therefore: „KOPF“). In short: thought-ful design from northern germany.

I‘vE LEARNED my CRAFT OvER

10 yEARS AGO as a DTP Operator. I went the traditional commercial route of a junior artdirector to a senior artdirector. Mostly I worked for clients like BMW, KIA or Porsche, but also Absolut Vodka or Sony Playstation are clients I worked with during my employment.

AS AN ARTDIRECTOR I COmE FROm PRINT DESIGN. There my focus was on BTL. But since I am free-lancing I almost work exclusively in online and corporate design jobs. Thats the reason why this portfolio is sorted by working fields.

INTRO TABLE OF CONTENT

SIGNATuRE.

TImO-ALEXANDER FLEIG.

SHORTCuT. INSTRuCTION.

Let’s start now and I wish you an inspirative journey while skipping through my works. To navigate

to the desired work just click on the arrow icon next to the pagination of the table of contents area.

DISCIPLINE:. PROJECT:. PAGE:. Screendesign. Sony PlayStation - 3D NL. 17.

DISCIPLINE:. PROJECT:. PAGE:. Screendesign. Sony PlayStation - uncharted 3 NL. 18.

DISCIPLINE:. PROJECT:. PAGE:. Screendesign. Sony PlayStation - CONSOuL NL. 19.

DISCIPLINE:. PROJECT:. PAGE:. Screendesign. WORTLOTSE - landingpage. 20.

DISCIPLINE:. PROJECT:. PAGE:. Corporate Design. WORTLOTSE - identity. 22.

DISCIPLINE:. PROJECT:. PAGE:. Corporate Design. Niko - identity. 23.

DISCIPLINE:. PROJECT:. PAGE:. Corporate Design. BRACKID - identity. 24.

DISCIPLINE:. PROJECT:. PAGE:. Illustration. Private - peacock aka v. 26.

DISCIPLINE:. PROJECT:. PAGE:. Illustration. Private - hypnotic. 27.

DISCIPLINE:. PROJECT:. PAGE:. Informations. Curriculum vitae. 29.

DISCIPLINE:. PROJECT:. PAGE:. Informations. work certificates. 30 - 32.

DISCIPLINE:. PROJECT:. PAGE:. Informations. outro / contact. 33.

DISCIPLINE:. PROJECT:. PAGE:. ATL. mARGON - premium refreshment. 04.

DISCIPLINE:. PROJECT:. PAGE:. ATL. airberlin - stairway to holiday. 05.

DISCIPLINE:. PROJECT:. PAGE:. ATL. Accu-Chek - Aviva Nano product release. 06.

DISCIPLINE:. PROJECT:. PAGE:. BTL. Porsche - anniversary card. 08.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - EfficientDynamics brochure. 09.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - 1 series mailing. 10.

DISCIPLINE:. PROJECT:. PAGE:. BTL. Kreuzfahrtwoche - no. 1. 11.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - 6 series convertible. 12.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - lifestyle mailing. 13.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - innovations. 14.

DISCIPLINE:. PROJECT:. PAGE:. BTL. BmW - 7 series mailer. 15.

DISCIPLINE:. PROJECT:. PAGE:. Informations. intro / table of content. 02.

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// mARGON PREmIum REFRESHmENT

PROJECT INFORmATION:.The task for Margon was to push their sales. The client wanted to position its water in the premium segment. So my idea was to create a clean layout looking high class while it does not loose its main message: It’s tasty and it’s fresh!

On behalf of: My Deer Date of creation: 16.01.2010

mEDIA: - ADs

FORmAT: DIN A3 / 420 x 297 mm / 2pages DIN A4 / 4C

CLOSER INFORmATIONS:.

my PERFORmANCE:.

The idea was created by a group work. The whole artwork/composing I did by myself. Unfortunately this artwork never was released.

The reasons are not known to me.

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// AIRBERLIN STAIRWAy TO HOLIDAy

PROJECT INFORmATION:.The task was to invent an ad campaign for the client airberlin. The target group of airberlin is a younger one thats why I decided to visualize the whole campaign in an illustrative way. The idea of this campaign is that the holiday begins when the customer enters the stairway.

On behalf of: Jovoto Date of creation: 09.02.2011


my PERFORmANCE:.

mEDIA: - ADs

FORmAT: DIN A3

I created the whole ad campaign. Starting from the idea to the artwork and texting.

Because this creation made the second place in the contest the organizer asked me if they could publish my artwork at a vernissage in berlin.

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// ROCHE - ACCu-CHEK AvIvA NANO PRODuCT RELEASE

PROJECT INFORmATION:.


my PERFORmANCE:.

mORE mEDIA:.

Roche released their new device for blood sugar measurement. The task was to create a campaign for this device. The message should be that it is hightech,light, small and beautiful. So here you see my work which won the pitch and was published like i created it for the pitch.

On behalf of: TBWA\ Date of creation: 01.04.2009

mEDIA: - ADs & Blow Ups- Commercial- Raffle: Din long folder / zigzag folded- Mailing: 200 x 200 mm square cross folded- POS Material: crowner / display- web: landingpage, banner

FORmAT: varies, because of different advertising materials

I created the whole campaign. Starting from the idea to the artwork. Furthermore supervising the final art and controlling the international adaptions. Only the commercial wasn’t created by myself. The commercial is really a shame. So please do not connect my work with this work.

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// PORSCHE ANNIvERSARy CARD

PROJECT INFORmATION:.


vERSION OvER vIEW:.

On the first anniversary of the car the owner gets this card as a regard of Porsche. The rim of the vehicle can be seen through the stanza of the title. The observer gets the impression that he looks at the bloom of a metallic flower.

On behalf of: proximity Date of creation: 10.05.2005

FORmAT: DIN lang / 210 x 105 mm / 4 pager / 4C

ELEmENTS: - cover letter- folder- envelope

SPECIAL: - varnish- stanza- transparent paper for cover letter

FOLDER:170 RZ Porsche Geburtstagskarte 17.11.2003 10:43 Uhr Seite 1170 RZ Porsche Geburtstagskarte 17.11.2003 10:43 Uhr Seite 1

„Wer sich die Fähigkeit erhält, Schönes zu erkennen, wird nie alt werden.“Franz Kafka

170 RZ Porsche Geburtstagskarte 17.11.2003 10:43 Uhr Seite 3





my PERFORmANCE:.

For this tiny mailing I created everything from the idea to the artwork to the final art. Only the text was created by the text creative director. The production details have been matched by me and the production firm.

STANzA CLOSE uP:.

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// BmW EFFICIENT DyNAmICS BROCHuRE

PROJECT INFORmATION:.In this brochure every EfficientDynamic technology was presented through an analogy. The motives have been shooted by Jan Steinhilber. The brochure appeared as an insert in many different medias like for example the well known “spiegel” in germany.

On behalf of: TEQUILA\ Date of creation: 01.02.2009


my PERFORmANCE:.

mEDIA: - ADs- Brochure as an insert

FORmAT: Brochure size DIN A5

The idea explaining new technologies to the consumer by using abstract visualisation already existed. My task was to add newer technologies to those which already existed and to merge them into a new layout.

Once the new motifs were matched I made supervision on the still shooting and put them into the layout.

Finally I designed the ad where the brochure will be stuck.

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// BmW 1 SERIES mAILING

PROJECT INFORmATION:.We were briefed to develop a bulk mail that informs customers or interested people of BMW about the 1 series. To generate a high response the adressees have the chance to win a driver training.



my PERFORmANCE:.

mEDIA: - cover letter, mid-folded- 3x folders DIN A5/4 pagers- response with response envelope- map folded from DIN A4 to DIN A5,

closed by perforated transparent sticker, cut out for adress field

This is a group work. First I created three different production techniques which could be used best for presenting the BMW 1 series and its three different models.

Then the creative director, my text colleague and I thought about where to put the content.

After the client has chosen a route I began to design the mailing, attending the production details and supervising the final art.

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// DIvERSE KREuzFAHRTWOCHE NO.1

PROJECT INFORmATION:.Making passenger ship cruises much more prominent over 20 different shipping firms initiated the “cruising week 2008” where every cruising firm can place its own offer. My challenge was to produce this supersize format of the newspaper with all its production restrictions.



mEDIA: - Ad- newspaper - crowner- presenter- sticker- raffle cards- poster

FORmAT: newspaper special format: 610 x 535 mm (closed)

my PERFORmANCE:.

The idea to create a newspaper with special offers from different cruise enterprise was combined with impressions of special holiday destinations was made by our creative director and the client.

I made the complete design of the promotional materials. Starting from the core material the newspaper to the POS products.

At last I took a closer look together with the client at the printer for letting the production start!

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// BmW 6 SERIES CONvERTIBLE

PROJECT INFORmATION:.For this job of the new BMW 6 series I created the keyvisual and afterwards layouted the design book. It was created with hardcover / softtouch paper / transparent paper / special varnish.



mEDIA: - hardcover design book with banderole (uv varnish

used on banderole, front/back cover, use of different papers like softtouch and transparent)

FORmAT: The format (opened) is set by the measurements of the BMW 6 series side view: 670 mm x 220 mm

my PERFORmANCE:.

This photobook is the result of the pitch layout for the complete “international BTL budget of BMW” which we won.

The task of the pitch was to create a design keyvisual for the release of the new BMW 6 series convertible. Its design is inspired by the liquid flow of water. So my idea was to build a waterstream which covers the car. BMW liked the visualisation so much that they gave us the complete budget.

Hereafter I created the concept and an overview for the design book. The idea was to show classic shooting material and to combine it with the close ups of the car. The close ups are covered by a trans-parent paper. On the transparent paper I composed further waterstreams. They covered the shape of the design details like for example the special form of the cars front lights. This should higlight the design of the car.

I did the complete creation like the idea, the composings and supervision on production and final art in close coordination with the client.

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// BmW LIFESTyLE mAILING

PROJECT INFORmATION:.This mailing was created especially for women. Therefore the layout was not exactly on the BMW Corporate Design. We worked with pastellic colours and the text was not so technical but more emotional. Everything has been created more into lifestyle.

On behalf of: My DeerDate of creation: 01.09.2010


mEDIA: - cover letter- faxback- envelope- folder

FORmAT: folder size DIN A4 (closed)

my PERFORmANCE:.

I layouted the complete mailing. The idea and the concept was created by a freelance texter and me.This mailing got a really high response rate.

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// BmW INNOvATIONS

PROJECT INFORmATION:.This Mailing shows the innovations of BMW in an easily understandable way. You see a usual route which customers drive e.g. to their work. There we highlight the techniques which work while you drive your BMW and you don‘t notice. The illustration also will be used in big showrooms as a 20 meter blow up.

On behalf of: My DeerDate of creation: 01.02.2011


mEDIA: - cover letter- response- zig-zag folder- envelope

FORmAT: folder size: 1552 mm x 262 mm (opened)

my PERFORmANCE:.

In this work the creative challenge was to create a media which is entertaining and helps the customer easily to understand what hightech products are working while you are driving your BMW.

Thats why we have choosen an every day situation.Driving to work. Therefore we needed special illustration. I did the first sketch of the illustration to show the illustrator where things have to be positioned. Thereafter he started his work while I setup the artwork.

On the back of the folder I placed the detailed explanations of the techniques.

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// BmW 7 SERIES mAILER

PROJECT INFORmATION:.For the BMW 7 Series we created a mailing that has the idea that the car is made for individual people. The headline concept plays with the thoughts which come up from individual people that drive this machine. The special of this mailing is its unusual widescreen format.



mEDIA: - cover letter- response- widescreen folder- case- envelopes

FORmAT: folder size 620 mm x 140 mm (opened)

my PERFORmANCE:.

This mailing was created as a teamwork with the support of a freelance texter. I did the complete artwork and supervision of final art.

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// SONy PLAySTATION 3D NEWSLETTER

PROJECT INFORmATION:.The client loved the keyvisual of the newsletter. The idea was to present the brand new technique of 3D for home TVs. The keyvisual was made out of gfx from wipeout that explode out of the TV and come to real life. This visual made its way on the header of playstation.com!



my PERFORmANCE:.

mEDIA: - Newsletter

Pushing the feature of 3D gaming I realised this newsletter. The complete artwork from sketch to final composing was done by me.

DISCIPLINE: WEBDESIGN

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// SONy PLAySTATION uNCHARTED 3 NEWSLETTER

PROJECT INFORmATION:.For the release of the game Uncharted 3 my task was to devolop a newsletter which should be very modular because of its weekly use of different themes. It contains of a six column grid in its content area for variable use of special themes.




my PERFORmANCE:.

mEDIA: - Newsletter

Presenting the newest episode of the Uncharted series I realised this newsletter. The complete artwork from sketch to final composing was done by me.

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// SONy PLAySTATION CONSOuL NEWSLETTER

PROJECT INFORmATION:.This newsletter from Sony Playstation should inform gamers about the new Consoul magazine which was mainly designed by Magomed. All illustration used where designed by him.




my PERFORmANCE:.

mEDIA: - Newsletter

For this newsletter most of the artwork was delivered by sony and its design artist Magomed. My work was to arrange his artwork optimized for the newsletter media.

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v. 1.0 | 08.05.2012DISCIPLINE: WEBDESIGN

// WORTLOTSE LANDINGPAGE

PROJECT INFORmATION:.For my text partner I did the whole branding and webdesign. Like me he works in Hamburg/Germany and the speciality of this city is its harbour. The idea is to show his closeness to the city combined with his text work. Therefore we named him “wortlotse” which means the word pilot.

On behalf of: ELBKOPF Date of creation: 31.12.2011


my PERFORmANCE:.

mEDIA: - Corporate / Logo Design- Landingpage- Illustrations

The naming and idea is a group work with my text partner. The rest was done by me (the corporate design will be shown in the next chapter).

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v. 1.0 | 08.05.2012DISCIPLINE: CORPORATE DESIGN

// WORTLOTSE IDENTITy

PROJECT INFORmATION:.For my text partner I did the whole branding and webdesign. Like me he works in Hamburg/Germany and the speciality of this city is its harbour. The idea is to show his closeness to the city combined with his text work. Therefore we named him “wortlotse” which means word pilot.



my PERFORmANCE:.

mEDIA: - Corporate / Logo Design- Landingpage- Illustrations

The naming and idea is a group work with my text partner. The rest was done by me (the corporate design will be shown in the next chapter).

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// NIKO IDENTITy

PROJECT INFORmATION:.For another colleague of mine I developed his logo and corporate identity. He works as an online project manager. His vision was very closely because he knew that he wanted to use his forename as a naming and the logo should highlight his working fields. In addition he wanted to use a system font for maximum compatibility.



my PERFORmANCE:.

mEDIA: - Corporate / Logo Design- business papers- business card

My work was to develope the complete corporate design, business papers/card and production engineering consultancy.

DISCIPLINE: CORPORATE DESIGN

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// BRACKID IDENTITy

PROJECT INFORmATION:.A freelance coder needed my help for his branding. The idea of his naming is the use of one of his main used typographical character: the bracket. So we personalised him as BRACKID.


DISCIPLINE: CORPORATE DESIGN


my PERFORmANCE:.

mEDIA: - Corporate / Logo Design

...

// WORK IN PROGRESS

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v. 1.0 | 08.05.2012DISCIPLINE: ILLuSTRATION

// PRIvATE PEACOCK

PROJECT INFORmATION:.In this work I created from the first sketch to the vector artwork, the entire layout of the board. The peacock is the central element that represents the own style, embodied by the rider.



my PERFORmANCE:.

mEDIA: - skateboard

This work is made for a snowboard label which unfortunately was never released. For this work I thought about what snowboarders like to show other people. Some of them like to show the beauty of their stunts or how cool their style looks.

Thats why I have choosen the headline „SHOW YOUR STYLE“. Then I thought about which animal has got the opportunity to turn out from something usual to something special. It occurred to me the peacock.

The composing is a mixture of photoshop and illustrator.

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v. 1.0 | 08.05.2012DISCIPLINE: ILLuSTRATION

// PRIvATE HyPNOTIC

PROJECT INFORmATION:.For this illustration the idea is to swap the graphic visualisation. The illustration consists of two levels. The upper level shows the woman and the lower the environment. The woman is more technically designed. The background comes more abstract and spherical. Interesting that those different levels merge.



mEDIA: - Poster DIN A1

my PERFORmANCE:.

This illustration I created out of tons of vectors com-bined by using watercolor for giving the background a spherical look .

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DETAILED

INFORmATIONS

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EXP

ERIE

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0%10

0%

// CuRRICuLum vITAE hoW do i bEcamE a frEElancE graphic dEsignEr.

// CLARIFICATIONfor dEEpEr information.

01.08.2001 – 31.12.2002

STuDy + DTP OPERATOR INFO:

I started my career in germany/hamburg at a small dtp-agency called a.s.a.p. which was connected to the BBDO-network.

there i got the opportunity to get a dual-education. it included working half of the time in the agency and the other half studying for my design exam. the work as a dtp-operator taught me to get all the basics.

01.01.2003 – 30.07.2005

JuNIOR ARTDIRECTOR INFO:

Next I changed the department inhouse from a.s.a.p. to the creative department of proximity.

i had the chance to change into the creative department because i layouted a route for a pitch and it won. in the creative team i worked supportive and responsibly for clients like siEmEns mobile, porsche, deutsche post, deutsche telekom and t-online.

01.08.2005 – 31.12.2008

ARTDIRECTOR INFO:

Then it was time to change the agency. My next stop was TEQUILA\. It is the BTL agency of the TBWA\.

i took care of clients like yahoo, absolut Vodka, aida, bmW, lichtblick, lipton, niVEa, roche accu-chek and sony playstation. in this time i did many fotoshootings.

01.01.2009 – 31.12.2009

SENIOR ARTDIRECTOR INFO:

The TBWA\ recognised that one of my main clients (Roche Accu-Chek) gets a financial big player so they integrated me to them.

With my new position i was responsible for the advertisement of roche accu-chek worldwide.

ELBKOPFFREELANCE GRAPHIC DESIGNER INFO:

After gaining a lot of experience and refining my skills I work from my home office in hamburg city germany for small clients as well as for agencies.

if you now are interested in my work you are invited to have a closer look atwww.elbkopf.com

i would be pleased if you are interested in working on a project with me.

01.01.2010 – 30.09.2011

SENIOR ARTDIRECTOR INFO:

My Executive Creative Director asked me if I would like to start a new business with him in a new founded agency called My Deer related to the “Zum Goldenen Hirschen” network. I agreed.

We won the bmW pitch for btl advertisement worldwide and i had a small team of five people to delegate.

01.10.2010

TImE

SKIL

LS

01 Creativity

Programms

Leadership

Fotoshooting

Online

Offline

gained experience in:

AGI

ENCI

ES

02 % distribution of working areas:

15 %.approx.

TECHNOLOGy AuTOmOTIvE HEALTH CARE BEAuTy FOOD

65 %*approx. 10 %.approx. 03 %.

approx. 07 %.approx. PE

RSO

N

03 a short summary about the person behind eLbkopf:

I was born in 1978 in Hamburg/Germany. I moved for about 4 years to the Netherlands. Afterwards I made my high school diploma and went to the army. Then my career as a designer started.

GRAPH OF SKILLS

addicted to automotives

loves pizza and burger

my WEAKNESSES

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// WORK CERTIFICATES What my formEr EmployErs think of mE.

01 CERTIFICATE 02a WORK CERTIFICATE / proximity 02b WORK CERTIFICATE / proximity

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03a WORK CERTIFICATE /TEQuILA\ 03b WORK CERTIFICATE /TEQuILA\ 04 WORK CERTIFICATE / TBWA\

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05a WORK CERTIFICATE / my Deer 05b WORK CERTIFICATE / my Deer

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// OuTRO & CONTACT to gEt in contact or to stay up to datE chEck out:

www.elbkopf.dehttp: // If you are interested in my

work you can stay up to date for my newest releases on:

THXzATTENTION

FOR

yO

uR

WEB RECOmmENDATION.

yOu NEED DESIGN SuPPORT OR HAvE QuESTIONS, INSPIRATION, A NOTE OR SOmETHING ELSE?

+49 (O) 174 . 72 71 [email protected]

COmmuNICATION.

TImO-ALEXANDER FLEIG // GRANDWEG 136 // 22529 HAmBuRG

www.elbkopf.de

mailto:[email protected]

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FREELANCEGRAPHIC DESIGNER

TIMO-ALExANDER FLEIGGRANDWEG 136 22529 HAMBURG // GERMANY

[email protected]

PORTFOLIO

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