uxvision upload

8/12/2019 UXVision Upload

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a look at whatthe UX teamdoes, and howit does it.

a look at whatthe UX teamdoes, and howit does it.

VISIOUXVISION


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AGENDA

Review UX Role and Proess

Review UX Vision

Review hi!h level ASA"

UX #on$erene learnin!s % &eroen

UX #on$erene learnin!s ' Noa


3/50

PRO#ESSPRO#ESS

a look at howthe UX desi!n(roess

works.

a look at howthe UX desi!n(roess

works.


4/50

UX #)AR"ER

Review the video *elow+

https://www.youtube.com/watch?v=UlMgKI4NCOU
https://www.youtube.com/watch?v=UlMgKI4NCOUhttps://www.youtube.com/watch?v=UlMgKI4NCOUhttps://www.youtube.com/watch?v=UlMgKI4NCOUhttps://www.youtube.com/watch?v=UlMgKI4NCOU


5/50


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PRIN#IPES

a look at thestandardsthat !-ide theUX (roess.

a look at thestandardsthat !-ide theUX (roess.PRIN

#IPES


7/50


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PERSONASPERSONAS

a look atthe (eo(lewe desi!n$or.

a look atthe (eo(lewe desi!n$or.


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Personas hel( -s kee( in mind who we are desi!nin!$or. 6e meas-re all o-r desi!ns a!ainst the (ersonasto see i$ the meet a!ent *ehaviors and e1(etations.

"he are also a !reat learnin! tool $or new mem*erso$ the Voa!er team.

Personas are livin! do-ments that are -(dated with

new insi!hts and researh on and on!oin! *asis.

)O6 6E USE PERSONAS


10/50

ODGING

Needs ad !ats

" #$ve me easy access to p%ope%t y $&o%mat$o

&%om ay pa%t o& the sales &low

" 'elp me commu$cate hotel pol$c$es( %ules( ad

%elevat boo)$g $&o%mat$o to the custome%.

" *mpowe% me to aswe% custome% +uest$os

about hotels( locat$os( ad ladma%)s

" 'elp me $c%ease my sales.

,%oduct

-odg$g *ped$a.com

,a$ ,o$ts

" -oad$g the sea%ch %esults page( ad %e&$$g thesea%ch p%e&e%eces ta)es too log.

" 'adl$g dead0a$% ad hav$g to ma)e small tal)

w$th the custome%.

" Not )ow$g the ame 1ad spell$gs2 o& hotels(

locat$os o% ladma%)s.

" 'av$g to as) the custome% &o% the same

$&o%mat$o mult$ple t$mes.

" Nav$gat$g bac) ad &o%t h betwee pages ca be

t%$c)y( ad ta)es a lot o& t$me.

" Nav$gat$g bac) ad &o%th bet

*mauel $s a agg%ess$ve sales aget who doest

hes$tate coute%$g commo custome% ob3ect$os.

'e %ecog$es custome% patte%s ea%ly $ the

p%ocess ad establ$shes %appo%t w$th the custome%

by as)$g spec$&$c d$scove%y +uest$os. 5lthough he

$s %elat$vely com&o% table ma)$g small tal)( he has

establ$shed othe% wo%) a%ouds &o% dead a$%.

*mauel hadles h$gh call volumes( ad o&te has

3ust a &ew secods o& ava$l t$me betwee calls. 'e

uses th$s t$me to update h$s sales t%ac)e%.

6ac)g%oud

*mauel g%aduated 7 yea%s ago( ad sta% ted

wo%)$g $ call cete%s sho%tly a&te%. '$s &$%st call

cete% 3ob was &o% a telecommu$cat$os compay

whe%e he wo%)ed &o% a yea%. 'e 3o$ed the 5eg$s

call cete% $ Ma$la 8 moths ago as a lodg$g sales

aget. *mauel $s a +u$c) lea%e%( a compet$t$ve

sales aget( ad also ass$sts $ t%a$$g ewb$es. 'e

has a gee%al ude%stad$g o& popula% hotel b%ads

ad locat$os( but $s st$ll lea%$g about ew c$t$es

ad ladma%)s all the t$me.

#u$d$g 6us$ess ,%$c$ples

Im(rove 7e. 4etris

" 5llow9me9to9dec%ease9my95':(9ad9$c%ease9my9sales.

" #$ve9me9access9to9mo%e9%elevat9$&o%ma;o9so9I9dot9

have9to9call9the9p%ope%ty9o%9chec)9the$%9webs$te.

" #$ve9me9mo%e9$s$ght9ad9cotet9a%oud9the9custome%9so9

I9ca9close9the9sale.

" #$ve9me9ways9to9o&&e%9alte%a;ve9p%ope%;es9so9I9ca9

upsell (9o%9coute%9custome%9ob3ec;os.9

*mauel -ocat$oMa$la5ge77 -aguage:agalog :eu%e8 moths 5get :ype*pe%t

# -rrent Desired7PI

Avera!e )andle "ime

#onversion

3ooked Reven-e Per #all

# alls handled (er da.

Help me increase my sales and reduce AHT


11/50

Needs ad !ats

"


12/50

Needs ad !ats

"


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Needs ad !ats

" Mo%e +ual$&$ed pac)age calls.

" M$$m$e the hoops the tool ma)es me 3ump

th%ough.

" Ma)e mo%e sales tha yeste%day.

" ,%ov$de a a%seal o& sales tools 1e.g. 0 aget

&ece p%$c$g( de&e%%ed paymet opt$os2.

,%oduct

,ac)ages *ped$a.com

,a$ ,o$ts

" :ed$ous ad t$me cosum$g steps to o&&e%/

compa%e v$able opt$os.

" 'av$g to wa$t &o% t he &ull @ea%ch =esults page to

load 1$$t$al ad %e0+ue%y2.

" 5s)$g custome%s to %epeat t %$p $&o.

" Not hav$g %obust pac)age $&o 1e.g. supe% set o&

e.com( th$%d pa%ty s$tes2.

" Copy$g ad past$g data.

5a $s able to sese the type o& custome% ea%ly

o $ the sales &low ad ca act app%op%$ately to

%espod to custome% cues ad by tu$g $( she

ut$ l$es these s$gals $ the d$scove%y ad shopp$g

phases. @he $s able to egage w$th the custome% ad

)eep the cove%sat$o go$g eve whe sheEs

wa$t$g &o% a page to load. @heEs able to eped$te a

h$gh call volume ad d$sl$)es log calls w$th casual

shoppe%s that doEt cove%t ad clog he% p$pel$e.

6ac)g%oud5a g%aduated 7 yea%s ago( ad sta%ted wo%)$g $

call cete%s sho%tly a&te%. 'e% &$%st call cete% 3ob

was &o% a telecommu$cat$os compay whe%e he

wo%)ed &o% a yea%. @he 3o$ed the 5eg$s call cete%

$ Ma$la 8 moths ago as a lodg$g sales aget by

ta)$g pa%t $ the p$t0stop $te%v$ews. 5a $s a

+u$c) lea%e%( a compet$t $ve sales aget( ad also

ass$sts $ t%a$$g ewb$es. @he has a gee%al

ude%stad$g o& popula% hotel b%ads(

#u$d$g 6us$ess ,%$c$ples

Im(rove 7e. 4etris

" 5llow9me9to9hadle9calls9mo%e9+u$c)ly9so9that9I9ca9close9

mo%e9sales.

" I9wat9mo%e9pac)age9sales9calls(9they9ma)e9me9%each9my9

$ceJ ve9&aste%.

" ,%ov$de9mo%e9sales9tools(9d$scout9leve%age9ad9paymet9

opJ os9to9close9mo%e9sales.

" #$ve9me9accu%ate9pac)age9deta$ls9that9a%e9sych%o$ed9

w$th9the9ol$e9custome%s9epe%$ece.

Empower me to meet customer needs.

5a -ocat$oMa$la5ge77 -aguage:agalog :eu%e8 moths 5get :ype*pe%t

# -rrent Desired7PI

Avera!e )andle "im e

#onversion

3ooked Reven-e Per #all

>: min-tes

=>;?? Do No )arm

BB%B9.B

Pro*lemIna-rate or missin! amenitiesin$ormation

Sol-tionRedesi!n room and (ro(ert level

amenitiesF

* Designs in Progress


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A4ENI"IES DISPAC 3EORE


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A4ENI"IES DISPAC A"ER


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>.

Pro*lem)ard to trak i$ the (a!e is $ro/en

Sol-tionRe(lae s(inners with *etter o(tionsshowin! (ro!ress(a!e renderin!


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DEAING 6I") REEHES#URREN"


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Loading Results

Searching for Deals on Hotels...

Finding the BestFlight Options...

Almost done

< 5 seconds left

DEAING 6I") REEHESF

* Concept


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>.

Pro*lemilterin! and re$inin! searhes

Sol-tion3etter and more s(ei$i $ilterin!o(tions *ased on data.


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4ORE SPE#II# I"ERSF

* Concept


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OERING A"ERNA"IVESF

* Concept


37/50

4ORE S#ANNA3E SEAR#) RESU"SF

* Concept


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>.:

Pro*lemak o$ (ro(ert alternatives

Sol-tionDesi!n alternatives to searhed res-ltsto im(rove onversion


39/50

OERING A"ERNA"IVESF

* Concept


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OERING A"ERNA"IVESF

* Concept


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>.9

Pro*lemSearh near* o(tions

Sol-tionSolve -rrent (ain(oints * (rovidin!radi-s o(tions in the dro( down


42/50

DIS"AN#E OP"IONSF

* Concept


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>.;

Pro*lemA*ilit to $ ind itinerar 2-ikl

Sol-tion#reate advaned itinerar searh o(tions


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* Concept

ADVAN#ED I"INERARCF


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APPENDIX


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>.@

Pro*lemA!ents sho-ld *e travel e1(erts

Sol-tionEm(owerin! a!ents and inreasin! theirknowled!e * o$$erin! them ti(s a*o-tloations, landmarks, and events


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E4PO6ERING ")E EXPER"5F

* Concept


49/50

JUES"IONSK


50/50

"hank o-.

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