netflix social. uxdi student project
DESCRIPTION
Student project for General Assembly UXDi Immersive We were tasked with designing a feature set that integrated social with the Netflix streaming service. Designed by: Joe O'Donnell, [email protected] Stephanie Lee, [email protected] Jaclyn Anderson, [email protected]TRANSCRIPT
I put bloody skins on my back, and I dance around the fire, and I tell what the hunt was like.“
”- GARY PAULSEN, AUTHOR OF “HATCHET”
Student Project | General Assembly UXDi Winter 2013
DESIGN BY: Joe O’Donnell, Stephanie Lee, Jaclyn Anderson
BRIEF: With Amazon Prime breathing down their necks, Netflix has got to catch up! They want to start with an MVP-- the smallest feature set that is valuable to users. !• Understand how people find and share movies • Design the key screens of their new features using the current look and feel of Netflix.com !TARGET DEVICES:Responsive website that works well with iPad and/or iPhone application
THE PROJECT
THE PRODUCT
Netflix Social is a new set of features that enable users to connect, discover and share their entertainment experiences with family and friends. !Its interface features seamless social activity options, allows for group watching, and introduces a supplemental mobile app that allows multiple users to interact on-screen. Unlike Amazon Prime, Netflix Social enhances the entertainment experience by facilitating interactions between people while they are enjoying their favorites shows & movies.
USER RESEARCH: SURVEY & INTERVIEWS
KEY LEARNINGS FROM OVER 100 USERS:• 80% users discover new entertainment through word of mouth • only 20% users prefer to watch shows alone • 65% users like to chat with others while watching movies!
OUR PERSONAS
Technology • tech savvy• has an iPhone and an Apple TV• uses the web to keep up on happenings and the news!Entertainment • likes to stream tv shows and movies• enjoys going to art house theaters with friends and discuss the movie afterwards• likes to review movies online and his friends trust his opinions• when watching movies, he doesn’t want to be disturbed• loves independent films, documentaries, sci fi, action adventures and drama!Social media • has a facebook account and only accepts invites from his close friends and family!
Moe | the commentator 43, divorced, high school history teacher Personality: serious, quiet & reserved
“I don’t like to be interrupted when I’m watching a movie.”
OUR PERSONAS
Technology • a moderate user of technology• understands technology and has little patience for a bad product or service• his main devices are his desktop PC and his Android phone he uses them for socializing and entertainment!Entertainment • he is a binge watcher• enjoys horror, sci fi, and watching TED talks• only streams on Neflix• how up at a Game of Thrones watch party now and again!Social • very popular at school• his friends respect his opinions and he’s active on Facebook and Twitter• he gets his movie recommendations from friends and blogs about the films that he like
Zach | the movie buff 22, single, biology student Personality: outgoing, curious, creative and social
“I tell my friends, the only way to watch a good series is to watch the whole thing at once”
OUR PERSONAS
Technology • she is up on technology as it pertains to entertainment, social and online shopping• uses multiple devices, like Roku, her laptop, her smartphone, and her iPad to stream media • if her friends have something digital, she usually wants it !Entertainment • loves social entertainment like going to concerts, parties, and to the movies• relies on friends to recommend shows/movies for her to watch• really loves hosting watch parties for movies or tv finales with her friends and family • likes to watch comedies, chick flicks, popular tv shows like Glee Social • loves to be around people and organizes parties for her friends and family• has uses Facebook, Instagram, Pinterest, and Twitter
Emi | the social watcher 31, single, event plannerPersonality: outgoing, party animal, high energy, bubbly
“I’m all about the parties and hanging out with friends...and of course my boyfriend too”
CASE STUDY
THE PROCESS: DISCOVERY & RESEARCH
THE PROCESS: DISCOVERY & RESEARCH
!• User flows • Wireframes & sketches • Site-maps & diagrams!
THE PROCESS: IDEATION & NARROWING SCOPE & STRUCTURE
!• Prototyping • Usability testing & results • Multiple prototype iterations!
THE PROCESS: PROTOTYPING & TESTING
KEYSCREENS: WEBSITE
Social landing page Invite flow
ITERATIONS: WEB
KEYSCREENS: TV
Video control bar & chat feature
ITERATIONS: MOBILE APP
KEY SCREENS: MOBILE APP
See what friends like Schedule ScreenParty Chatting while watching Use mobile as a chat device when steaming on TV
VIDEO DEMO & PROTOTYPES
Video Demo: https://www.youtube.com/watch?v=4xkhrAr_zb8&feature=youtu.be !Prototype (web): http://dwa6gf.axshare.com/ !Prototype (mobile app): http://jcecb6.axshare.com/
THANK YOU!!Joe O’Donnell | [email protected] Stephanie Lee | [email protected] Jaclyn Anderson | [email protected]