using your social brand to achieve your 2016 goals
TRANSCRIPT
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
SOCIAL BRANDING with
Your online presencein 2016
take aways • know where you are today • know where you want to go in 2016 • have skills and role models to help you get there
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your professional and personal goals are your online presence
goals
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
skills you need to succeed online:
experimentationinnovation
engagement
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
HOW TO MAKE IT WORK FOR YOU
it’s all part of your workflowapproach the tools and strategies of online
social brand building as a way to do what you are already committed to doing.
presentation mattershow you present yourself online is similar to
how you would prepare to go to a networking event, with longer effects
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
what is a social brand? how can you build one
for your purposes in 2016?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
social brand is your online personal brand
your voice and strategy in your online presence
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
SCU Career Center
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
it’s also perception, aka image
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
find your role models
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
cover your bases (and basics)
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your online presence is a platform for you to meet
your people
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
and you need to be relatable to customers. peers. mentors. employers.
you need to be findable where are you online?
• personally
• professionally
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your customers, peers, mentors? your competitors?
partners? potential employers?
where are they online?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
how to get where you want go in 2016
sharing conversationengagementcommunity
elements of engagementwho you follow be responsive be consistent be vulnerable
be iterative “polish in public”!
ultimately, it’s about SHARING what you have
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
what’s your intention for 2016?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
consider what you’ve learned
• do you know where you are online today?
• do you know where you want to go in 2016?
• do you have skills to get there?
• do you know what you might share with others, and how, and where?
• do you have role models to watch?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
Thank you, TurkishWIN Silicon Valley!
say hello on Twitter @anastasiaashman
@tmonsefbunger