using wordpress as an ultimate tool for your marketing plan · using wordpress as an ultimate tool...
TRANSCRIPT
Using WordPress As An Ultimate Tool For Your Marketing Plan
Anh Tran Founder & CEO MetaBox.io
EIMS - Malaysia - August 2019
Why WordPress?
➔ Most Popular CMS
➔ SEO-Friendly
➔ Easy To Customize
➔ Easy To Use
Creating Websites
Creating Websites (1)
The hard way: Theme + Customization
● Get a theme
● Customize with custom code and CSS
● Requires to understand theming and CSS
Creating Websites (2)
The easier way: Page Builder
● Use a page builder (Beaver Builder / Elementor)
● Customize visually
● Don’t requires to know coding
Creating Websites (3)
The easiest way: Powerful Theme + Page Builder
● Use a powerful theme: Astra, OceanWP, GeneratePress
● Pre-build templates
● Use a page builder
Landing Pages Same techniques
Generating Leads
Generating Leads (1)
Forms
● Creating forms: GravityForms
● Form locations
● Design the form flow
Generating Leads (2)
Popup
● For capturing emails
● Plugins: Bloom, OptinMonster
● Integration: email newsletter services
Generating Leads (3)
Notification Bar
● For CTA or email capturing
● Plugins: DW Promobar or page builders
Generating Leads (4)
CTA
● Floating Action Buttons
● Sales Popup
Conversion Tracking
Conversion Tracking (1)
Links
● Shorten links: bitly.com or YOURLS
● Use Google Campaign (UTM params)
Conversion Tracking (2)
Events
● Clicks
● Form submissions
● Google Tag Manager
SEO
SEO (1)
Meta Tags
● Title, description, robots
● Facebook Open Graph
● Twitter Cards
SEO (2)
SEO Features
● XML sitemap
● Schema
● Breadcrumbs
● Redirection
SEO (3)
Content
● Internal links (related posts, popular posts)
SEO (4)
Related techniques
● Page loading time
● Image optimization
● Lazy load images
SEO (5)
Recommended Plugins
● Yoast SEO
● Redirections
● SMUSH
● Autoptimize
Q&A
