using vgi in design for online usability

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Ideas In Transit Christopher J Parker / Andrew May / Val Mitchell THE CASE FOR ACCESS INFORMATION USING VGI IN DESIGN FOR ONLINE USABILITY

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Amateur Volunteered Geographic Information (VGI) has been used together with Professional Geographic Information (PGI) since its inception during the mid 00’s alongside neogeography. While the geographic accuracy and quality of VGI has been demonstrated to be more than good enough, no previous research has been published on the influence VGI has on the user perceptions of the mashup. This paper presents a quantitative investigation into how including VGI in mashups, and telling users their mashup contains VGI influences user perceptions of quality and authority- which ultimately decide if the user wishes to utilise the mashup or not.

TRANSCRIPT

Page 1: USING VGI IN DESIGN FOR ONLINE USABILITY

Ideas In Transit

C h r i s t o p h e r J P a r k e r / A n d r e w M a y / Va l M i t c h e l l

THE CASE FOR ACCESS INFORMATION

USING VGI IN DESIGN FOR ONLINE USABIL ITY

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Ideas In Transit08/04/2023

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Ideas In Transit08/04/2023

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Ideas In Transit08/04/2023

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Ideas In Transit

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08/04/2023

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Ideas In Transit

Using VGI In Design For Online Usability

Is the user experience of a mashup enhanced by

combining data from amateur volunteers with traditional/ professional information?

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Ideas In Transit

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Ideas In Transit

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Ideas In Transit

Using VGI In Design For Online UsabilityResearch Question:

Presenting VGI Alongside PGI in a mashup

• The Utility of VGI, what it may offer to users that PGI does not

• The Style of VGI, a different way of presenting information

Telling Participants Their Mashup Contains VGI

• The degree to which current perceptions of information from amateur volunteers influences perception of neogeography

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Ideas In Transit

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Using VGI In Design For Online Usability

• Part 1• Observation (6 wheelchair users)

• VGI: Generate Data Set• Literature Review

• PGI: Pool data

• Part 2• Mono Methods• Experimental• Online (101 participants)• Four Groups – with a unique combination of

contents of the map and information about the map.

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Ideas In Transit

Using VGI In Design For Online Usability

Part 1: VGI and PGI data collection

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Ideas In Transit

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Ideas In Transit

Discussing Access Problems with Staf Underground Train Bording a Train

London Underground Bus Travel Moving through the underground

Using VGI In Design For Online UsabilityVGI Data Collection

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Ideas In Transit

Using VGI In Design For Online UsabilityPGI Data Collection

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Using VGI In Design For Online Usability

Part 2: User Perception Experiment

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Using VGI In Design For Online UsabilityResults

  Information Presented

In Map

PGI PGI + VGI

Participant Told

What Map

Contained

PGI Group 1 Group 3

PGI + VGI Group 2 Group 4

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Ideas In Transit

Using VGI In Design For Online UsabilityExperimental Website

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Ideas In Transit

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Using VGI In Design For Online UsabilityResults

• Information Presented in Mashup• 101 Participants Significant

• F (9, 89) = 2.99• p = .004• Wilks’ Lambda = .77• ηp2 = .232

• Information Told to Participants• No statistical Significance• Sample Size Estimation: 303 Participants

• No Statistically Significant Interaction

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Using VGI In Design For Online UsabilityResults

• Good• Accurate• Current• Useful• Important• Trustworthy• Official• Authoritative

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08/04/2023

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Ideas In Transit

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Using VGI In Design For Online UsabilityDesign Outcomes

• Don’t be scared: • No Negative Perceptions

• Data Centric• Does it do what need it to do?

• Currency• Do the users require current information?• Does the geographic info in their activity change

rapidly?

• Who are your users?• This research applies to consumers?• But what about other groups?

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Using VGI In Design For Online UsabilityDesign Outcomes

• VGI can enhance judgements of website quality

• This stems from the perception of the information as being more current

• No negative connotations related to the use of VGI

• BUT the information has to be good

• VGI and PGI should be critically analysed as equals, with only relevant information being used.

• VGI has the potential to be used effectively in enhancing user experiences of online GI

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Ideas In Transit

Thank You