Online StoreUsability

in

SeriousMistakes

11

Our clients are located in 160 countries

160

We have completed >1000 e-commerce projects

>1000years in e-commerce

10

Every day

our clients with

And we know whatour customers

WE PROVIDE

bestpractice tips.

LIKE

Here are

Try to avoid themin

your business.

11 MISTAKES.

is a

for an online store to achieve its

USABILITY

necessary condition

FULL FULL POTENTIAL

Underline your advantages onthe main page to engage customers.

The one of the main usability task is to retain customers.

IGNORING THE ADVANTAGES

MISTAKE 1

Make checkout intuitive and simple without long forms.

Most of potential customers left their orders if checkoutis unclear.

COMPLICATED CHECKOUT

MISTAKE 2

Facebook and Twitter are the most preferable for it.

Simplify the process of registration and let users sign inwith 1 click.

TIRING REGISTRATION

MISTAKE 3

Allow users to call you if they need help and increase loyalty.

Add your phone number next to the navigation buttons.

HELPLESS CUSTOMERS

MISTAKE 4

Provide a link to checkout on the “Cart” icon or create a “Proceed to Checkout” button in the basket.

Sometimes the user can’t find a buttonto place an order.

UNCLEAR ORDER PLACING

MISTAKE 5

Provide all this information in advance not at the last step.

Shipping costs and payment methods are most important clients’ questions.

CONFUSING DELIVERY

MISTAKE 6

Provide a full list of goods at all stepsof the process.

It is wrong to show the list of goods only at the first step of the checkout process.

HIDING THE LIST OF GOODS

MISTAKE 7

Provide detailed information in the pop-up form to clarify all possible questions.

Using unclear terms like “In transit”,“in stock at the supplier” frightens customers.

UNCLEAR TERMS

MISTAKE 8

Name it correctlylike “Proceed to Checkout” or“Continue Shopping”.

Naming a button “Next” does nottell the customer anything.

OBSCURE EXPECTATION

MISTAKE 9

Buttons “Buy” and “Add to Cart” should be bigger and nicer than others.

Huge sliders and photos should be related to the products you sell.

UNFRIENDLY DESIGN

MISTAKE 10

Also, let them sort the listings by price, popularity, etc.

Let your customers filter down by criteria such as colors, sizes, or brand.

LACK OF FILTERS

MISTAKE 11

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Get

USABILITY

must be an for

website.

CONCLUSION

USABILITY IMPROVEMENT

ongoing activity

ANY E-COMMERCE

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