using the internet to produce revenue for your business€¦ · bring your audience to you all...

The Vigilant LLC All Rights

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Using The Internet To Produce Revenue For

Your Business


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Index1. Why Take Advantage of The Internet?

2. Primary Digital Asset: Your Website

3. Understanding Keywords

4. Your Online Presence

5. Generate Leads From Social Media

6. Adding Video To The Content Mix


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Index

7. When Is It Time To Redesign My

Website?

8. Proprietary List Building

9. Digital Offers: The Freemium and

Freebie

10. Landing Pages

11. Putting It All Together And Creating

Synergy


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Why Take Advantage Of The

Internet?


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4 out of 5 people begin their search for a

doctor, attorney, CPA or financial

professional online

Your competitors are already doing it!

It is cost effective and can be easy if done

correctly. So where do we start?


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Primary Digital Asset: Your

Website


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Website Goals: Increase Your Organic Search Traffic

Increase Your Website’s Page Ranking

Expand Your Audience

Generate Leads

Provide Information

Image

What are the top 5 words you want associated with you or your company?

Create Your Brand

If you were a product, what would you look like?


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Primary Asset: Your Website

You Own The Platform

Social Media and Other 3rd party platforms

generate traffic for the platforms owners.

Your website generates traffic for YOU

You Own The Traffic

You Control The Content


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Your Online Presence


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Your Online Presence

Findability

How easily can you be found online?

Is it easy for someone in your target to search a relevant keyword

and find you

Keywords

The more keywords the better. These are search terms people

use to find you.

They are also used by search engines to categorize information

Reach - The Size Of Your Audience

Target Audience

Who are you speaking to and do you speak their language?


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Understanding Keywords


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Understanding Keywords

The More Keywords The Better

Add Keywords through blogs and adding

page content

How Do People Search

Picking The Right Keywords


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So why the more keywords the better?

The way people search is constantly expanding

The Way People Search is also becoming more

specific

People learning more about how to search

People searching for exact product or service instead of

general info.

Long-Tails: use 3 or more words to form specific

search term. (Think: Los Angeles REO Realtor)


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How To Add Keywords

The best way is through a blog

Instantly Indexed!

No Wait Time To Push To The World

Optimized Social Media

Facebook

YouTube

LinkedIn

Twitter


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2nd Best Way To Add Keywords

New Page Content

Keyword landing pages

No Duplicative Content


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How to stay on top of the trend?

Simple: Keep a fine ear tuned to what your

target audience is talking about and

interested in.

Local News Stories

Be a “Thought Leader” - Lead the stream of

online thought by leading the discussion.


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Generate Leads From Social

Media


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How To Generate Leads &

Revenue From Social Media

Use Social Media To Find Your Audience

Linked In

Facebook

YouTube

Twitter

Bring Your Target To You

Lead the discussion

Talk to your audience about what they want


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Find Your Audience

Virtually all professionals want to be found.

If you service a professional clientele then you

can easily find them using social media

Use creative strategies

Segment your audience and search for them

using social media


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Bring Your Audience To You

All Social Media Platforms Are Indexed

Just like your website, your social media pages appear

in search results

A Keyword Optimized page will rank higher

Customized Social Media Will Rank The Best

Your Social Media Must Be Optimized For Best

Results

Like Your Website Add New Pages Of Content

and to improve User Experience


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Differentiate Your Brand With

Customized Social Media

Pages Rank Higher

Generate Leads

Be Apple Pie Ale Mode When Your

Competition is just Apple Pie.

Create digital guides and brochures


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Differentiate Your Brand With

Customized Social Media

Engage your audience

Add video

Add Applications

Add Articles

Add Special Reports

Add Newsletters

Add Promotions

Get More Leads!


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Adding Video To The Content

Mix


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VIDEOS

So why is YouTube the 3rd most searched

engine on the internet?

Find video content on anything

Informational videos

Educational videos

How-To Videos

Easy To Upload and Create


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Videos

Couple Tips for YouTube

Optimize All Video Descriptions

Include Contact Info In All Descriptions

Include Keywords In All Titles

Catagorize All Videos as Educational

This will get typically 2x the traffic as other catagories.

Opens up search results to a broader target base


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Videos

In the 8 months Givner & Kaye has had a

YouTube Channel we have received over

1,900 video views.

That Averages to over 220 additional

organic views a month


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When is It Time To Redesign My

Website


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More Leads. More Clients. More Revenue.

Better User Experience

New Features

As your image, products and clientele

evolve, your website must evolve

Stay Ahead Of The Competition


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Proprietary List Building


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The Bigger Your List

The More Potential Clients.

Social Media

Newsletters

Digital Offers (Freemiums & Freebie)

Email Marketing

Mass Email Marketing


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Digital Offers: The Freemium &

Freebie


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What is a digital offer or freebie?

Givner & Kaye -

Tax Saving Secrets

How To Protect Your Home From Creditors

Any digital offering that can be used to

generate leads and is typically offered

for free.

http://www.givnerkaye.com

http://www.givnerkaye.com


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Landing Pages


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A separate website designed to

sell a specific product or

generate leads.

Sales Landing Pages

Lead Landing Pages

Sign Up Landing Pages


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Putting It All Together And

Creating Synergy


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Step-By-Step

1st Review Your Existing Marketing Efforts And Digital Assets

2nd Review Your Marketing Budget and Determine Your Expectations

3rd Identify The Most Cost Effective Highest Yielding Strategies

4th Implement

5th Analyze The Results


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Creating Synergy BLOG, Social Media, Digital Offers, Email

Marketing

Push Your Content To As Many Platforms As Possible

Optimize, Optimize, Optimize

Grow Your Network, Build Your List, Increase Your Client Base


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QUESTIONS

www.VigilantMarketing.com

[email protected]

(888) 430-4643

http://www.VigilantMarketing.com

using the internet to produce revenue for your business€¦ · bring your audience to you all...

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