social media & your city
DESCRIPTION
Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.TRANSCRIPT
Social Media& Your City
Kentucky League of Cities
Jason FallsSocial Media Explorer
2009 KLC ConferenceCovington, Ky.
September 25, 2009
Social Media Is thought of as technology
Computer software and tools
Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
Most no more complicated than your email software
Many if not most are FREE!
Way To Communicate Consumers rely on personal contact for referrals,
information, recommendations and more
Social Networks are made of people, not organizations. Communications there is one-to-one, personal.
Interested parties cluster around topics important to them.
Enables situational awareness of issues/observation deck for interactions Hat Tip: Scott Clark, BuzzMaven.com
Marry The Tools & The Communications Employ relevant social tools on your website
Deploy relevant content/interaction on social outposts
Make your content ultimately portable▪ RSS Feeds, Mobile Versions
Collaborate with your audiences▪ Wikis, Google Docs, Live Collaboration
Content Is King
Content-Centric Websites Win Search
Search Engines Reward Recent & Frequent
Search Engines Reward Inbound Links
Content & Social Tools Engage Users
Collaborative Platforms Are PortableImage: Peter Mooij on Shutterstock.com
Listen First Provide Content (Give To Get) Think Connections & Collaboration
Participate on social networks
Explore social tools
Human Connections Require Human Resources
Listen First
Search
Alerts
Twitter Search
RSS
RSS
Google Reader
Bloglines
Netvibes
Twitter as EMS channel Twitter as voting mechanism Facebook as public discussion forum Instant polling on website Podcasts/Video Casts/YouTube Google Moderator UStream.tv
http://www.buzzmaven.com/klc
Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.619.3285
Web: socialmediaexplorer.com