using social media to advance your career
DESCRIPTION
Using LinkedIn, Twitter, Blogs & Facebook to advance your career.TRANSCRIPT
![Page 1: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/1.jpg)
Using Social Media to Advance Your Career
Dan Klamm, Marketing Coordinator - Career ServicesKelly Lux, Social Media Manager - iSchool
![Page 2: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/2.jpg)
Social Networking in Plain English…
http://www.youtube.com/watch?v=6a_KF7TYKVc&NR=1
![Page 3: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/3.jpg)
What do you hope to learn today?
![Page 4: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/4.jpg)
New job New opportunities New connections and resources
Kelly and Dan’s stories
What is “Advancing Your Career”?
![Page 5: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/5.jpg)
More than 70% of hiring managers Google search the names of job candidates
More and more employers expect candidates to have an online presence
Good presence vs. bad presence
Managing your internet presence
![Page 6: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/6.jpg)
Professional networking site More than 70 million users Use LinkedIn to:
◦ Stay in touch with current & former colleagues◦ Reach out to new contacts◦ Demonstrate your professional skills and
experience◦ Collect references◦ Join professional & alumni-based groups
![Page 7: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/7.jpg)
Photograph Headline Links Summary Specialties Connections Recommendations
Build a strong LinkedIn profile…
![Page 8: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/8.jpg)
Current and former colleagues
Supervisors Friends and family Advisors and mentors Classmates and former
classmates Anyone who knows you
professionally
Who should I connect with?
![Page 9: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/9.jpg)
SU groups Professionally-based groups Alumni groups Local networking organizations Any groups which interest you!
Which groups should I join?
![Page 10: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/10.jpg)
Company page and associated profiles Advanced search Identify connections and get introduced
How can I research companies?
![Page 11: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/11.jpg)
Update your status with meaningful information, projects you are working on, conferences you are attending, etc.
Frequently check updates from your network
Post relevant information to groups Reach out to connections periodically
Keeping active & contributing value
![Page 12: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/12.jpg)
Professional and social networking Meet people in your area(s) of interest Keep up-to-date with news and happenings Interact with thought leaders
Twitter in Plain English
![Page 13: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/13.jpg)
Name Location Link to website or LinkedIn profile Job title, if using the site professionally …some personality!!!
Writing an effective Twitter bio
![Page 14: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/14.jpg)
People you know in real life (friends, family, co-workers)
People you want to know in real life People who have similar jobs/are in similar
fields People who have jobs you’d like to have Thought leaders News sources Anyone of interest
Who should you follow?
![Page 15: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/15.jpg)
Makes Twitter easier to manage
Can follow lots of people and separate them into categories of your choice
Create list for “VPA Alumni” or “Higher Ed Professionals” for instance
Twitter lists
![Page 16: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/16.jpg)
@SyracuseU @syracusedotcom @Wegmans @NewsChannel9 Specific companies and employers
Organizations on Twitter
![Page 17: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/17.jpg)
Have conversations Be genuine Be generous Thank others Show some personality Relax – Twitter is not LinkedIn!
Principles of good Twitter conduct
![Page 18: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/18.jpg)
Blogs in Plain English
Blogs
http://www.youtube.com/watch?v=NN2I1pWXjXI
![Page 19: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/19.jpg)
Wordpress Blogger
Platforms
![Page 20: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/20.jpg)
Not for everyone! Update on a regular basis – your schedule Respond to comments on your blog
Get traffic to your blog by posting links on your other social networking profiles, and by posting relevant comments on other blogs
Important facts about blogs
![Page 21: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/21.jpg)
Let friends know what you’re up to
Network
Get relevant information in your news feed
Share accomplishments and professional news
![Page 22: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/22.jpg)
Include a LinkedIn url on your resume Find ways to incorporate social media into
your work Volunteer to take the lead with your
department’s social media presence If looking for a new job, tap into all the
connections and resources available through LinkedIn, Twitter, etc.
What can you do with all this?
![Page 23: Using Social Media To Advance Your Career](https://reader035.vdocuments.us/reader035/viewer/2022070303/54b6040f4a795946268b458f/html5/thumbnails/23.jpg)
Follow us On Twitter:
@DanKlamm @KellyLux
Connect with us on LinkedIn
Thank you!
Questions?