master your personal brand to advance your career
TRANSCRIPT
Master Your Personal Brand to
Advance Your Career
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& your brand
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Master Your Personal Brand to Advance Your Career
Alison Freeman Partner
FreemanHughes
LinkedIn:
www.linkedin.com/pub/alison-krasner-freeman/10/b9b/55b
Twitter:
@FHCommsCoach
@freeman_hughes
Facebook:
FreemanHughes
Your Brand Is Your Most
Valuable Asset
Be Thoughtful & Strategic
In How You Develop It
Your personal brand is
what people say about you
when you leave the room.
What does your style say about YOU - your personal BRAND?
No, I’m not busy
now…what’s up?
It’s all about me.
It’s a fascinating subject.
What do you think about me?
I want
to crawl in
a hole. Do they
know that I’m
shaking?
Isn’t being
smart,
enough?
I’ll get to
the point,
someday. This guy soooo
needs a reality
check!
I know all the
answers before
you ask the
questions!
Visual 55%
Vocal 38%
Verbal 7%
Albert Mehrabian PhD
Journal of Personality and Social Psychology, 1967
Scary…huh?
+ + = your personal brand
Purposeful Engagement - Be Intentional
Purposeful Engagement - Be Intentional
IN MEETINGS
✦No-phone zone - laptops too
✦Be early
✦Be prepared
✦Lean in
✦Smile (if appropriate)
✦Take inventory of yourself & others
✦Honor the time (it’s money)
https://youtu.be/Ks-_Mh1QhMc
Purposeful Engagement - Be Intentional
IN PRESENTATIONS
✦Power Point is NOT the star of the show - YOU ARE!
✦Too much information means you’re not prepared.
✦Use the B button (fades to black) to re-connect with
your audience (available on all qwerty keyboards).
✦Less is always more - keep your slides visual.
✦BREATHE LIFE INTO YOUR DATA.
Purposeful Engagement - Be Intentional
IN PRESENTATIONS
youtu.be/9hUIxyE2Ns8
Simplicity + Passion + Execution = Success
Steve Jobs, Apple Founder & CEO
2007, iPhone launch
youtu.be/9hUIxyE2Ns8
Duarte Rocks…
+ + = your personal brand
https://youtu.be/fRItG9G1rb4
The Act of Listening is the MOST Thoughtful
Thing You Can Do
The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Do you feel like we’re making progress?
Open Ended Question:
How do you feel about the progress
we’re making?
or
What do you think we could do to make
better progress?
The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Does our business impact your life?
Open Ended Question:
How does our business impact your life?
or
Tell me about the impact our business has
on your life…
The Act of Listening is the MOST Thoughtful
Thing You Can Do
Closed Ended Question:
Do you like your job?
Open Ended Question:
How do you feel about your current assignment?
or
Tell me the pros and cons of your current position….
+ + = your personal brand
Embrace
structured
feedback - we all
make mistakes - a wise person learns from his mistakes,
a wiser person learns from others
https://youtu.be/iCvmsMzlF7o
Connect with
your Audience -
ALWAYS -Storytelling is the best way to pull your
audience into your message versus pushing
the
data down their throats.
Put THEM First…
Put THEM First…OR ELSE!
Be Clear About
Your Vision & Your
Message
Are we clear?
https://youtu.be/sioZd3AxmnE
At FreemanHughes, our passion is coaching
executives to achieve communication excellence
beyond their expectations.
Call
214-296-9700 x200
or visit
freemanhughes.com/contact/
LinkedIn Talent Solutions offers a full suite of
tools to help you find, attract, and hire top
candidates. Contact us to learn more.
Call
855-655-5653
or visit
linkd.in/1TMUc7Q