using social media in dui investigations · 2018-05-17 · •2014, while search social media for...
TRANSCRIPT
Using Social Media in
DUI Investigations
Officer First Class Frank L. Imparato
University of Central Florida Police Department
DUI & SOCIAL MEDIA ENFORCEMENT
#2Drunk2Care
• Kayla Mendoza – Tweeted “2 Drunk 2 Care” 3 hours before hitting and killing two young women in wrong way crash.
• Other tweets included “2 high 2 care” and “my care smells like weed”
• Posted on numerous social media accounts that she had been consuming alcohol and narcotics.
• Sentenced to 24 years in prison.
Live Streaming
• Live streaming on
DUI/Hit and Run• Oregon Teen crashed into two parked cars before fleeing the
scene
• Posted a status update on Facebook hours later
• Citizen reported post to law enforcement
• Could not prove DUI-did a knock and talk and matched damages on vehicles.
Blazer Bob• 2014, while search social media for #ucf – came across subject
with user name “BlazerBob”• Search of his public social media showed numerous videos of
making and selling BTO• Defendant posted additional social media videos identifying his
class schedule • An investigation began and subjects home residence and
vehicle were located• Knock and talk conducted and 70+ grams of cannabis
recovered
Blazer Bob
• After initial arrest, subject defendant removed all social media• One year later, subject was stopped an arrested for DUI (drugs)
Search for local bars
Search for local bars
Creating an social media campaign
Time for accountability.
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National DUI arrests
31,783
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Keri’s Story
• It started with getting to know a family
• The power of the family’s story combined with the reach of social media brought an impactful message about DUI prevention to hundreds of thousands of people
Keri Anne DeMott
• Junior at UCF studying sociology
• Killed at age 20 as she was on her way home from visiting her longtime boyfriend
• The driver of the car that hit hers is a multiple DUI offender
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Posted April 8, 2016Reached 41,000 on Facebook alone
How We Did It• Tact and sensitivity matter
• PIOs interviewed the DeMott family and captured ride-alongs• Basic DSLR camera, tripod, mic and light kit (< $1,000)• Video edited using Adobe Premiere
• About 15 hours went into video 1• On top of assigned patrol and other responsibilities
• In total, about 35 hours were spent developing 3 videos
• Tight budget meant no social boosting, but we leveraged the power of partnerships
Making an Impact• Videos were uploaded to
Facebook, Twitter and YouTube
• They were shared on Bill DeMott’s Twitter (179,000+ followers) and through UCF’s Facebook page (255,000+ likes)
• Campus and local media also picked up the story
Photo courtesy of the Orlando Sentinel
Relationships Matter• Take the time to get to
know people• If we hadn’t invested the time to talk,
share videos before they were published, etc., perhaps the partnership would not have gone as far as it has
• 3 videos in April 2016• Anniversary tribute in
October 2016• 2017 Central Florida
Walk Like MADD
Simple. Powerful. Made Possible by Trust.
YOU Can Do This• The message– not your agency– comes first
• Think like your target audience
• Simple is best for social
• Leverage partnerships
