how to rapidly build your dream law practice using social media

How to Rapidly Build Your Dream Law Practice thru Website & Social Media

Branding(Attract Quality New Clients Beyond AdWords)

Our Objectives• Why is using “social media” the most cost

effective way to build your practice?• Where are the clients urgently looking for your

services online?• How do you position yourself as a highly visible,

local legal authority?• What is the best way to build your website client

conversions?

Done-for-You Opportunity BonusSocial Media Client Acquisition Campaign:• The end result: Quality clients urgently seeking

your services; less acquisition costs, plus, higher credibility and visibility in your niche legal specialty.

Highly Specialized Litigation

National Lead-Gen Mills

Social Media Platforms

Your Reputation is Everything!

…But Are You Just Wallpaper?

Cost Analysis• It’s not free, but . . .• The average cost of a lead generated

through social media is 62% less than one generated through traditional outbound marketing.

• Social media marketing optimization averages 95% ROI.

Develop a LV Relationship• Initiate new conversations• Participate in existing conversations• Educate and entertain your clients • Appreciate positive comments • Quickly resolve client concerns

Spiegel & Utrera, P.A.

Let’s Start by Going Offline…• Establish your mission statement

Let’s Start by Going Offline…• Establish your mission statement• Create your value proposition

Let’s Start by Going Offline…• Establish your mission statement• Create your value proposition• Develop your competitive advantage*Our No Fee Guarantee® means that unless you win or settle your case, you don’t pay for

our attorneys’ legal services.

Let’s Start by Going Offline…• Establish your mission statement• Create your value proposition• Develop your competitive advantage• Heighten your SM brand with a USP

5 Key Social Objectives• Build relationships if you want repeat sales• Your clients build relationships with you, not

your storefront or products• Show your face and tell your story• Get testimonials• Build your tribe online (Loyal followers)

Facebook: Create Page

Linkedin: Profile

Build Your Opt-in Email List• Lead Magnets• PPC Advertising & Re-targeting• Auto Responder Campaigns• Special Promos, Contests, Giveaways• Articles and Blog Posts in Your Niche

Avoid Website Clutter

Website Call to Action

Done Correctly…• “Social media marketing levels the playing

field for small businesses, giving access to the exact same audience that the big brands have.”

Network Solutions CEO Tim Kelly

Working With Financial Advisors

Key Results Include…• Google ranked #1 for keyword

“Rochester Tax Experts”

Key Results Include…• Google ranked #1 for keyword “Rochester Tax Experts”• Acquired 25 clients over a six month period

Key Results Include…• Google ranked #1 for keyword “Rochester Tax Experts.”• Acquired 25 clients over six a month period.• Billable hours increased by 373%

over the same period.

Key Results Include…• Google ranked #1 for keyword “Rochester Tax Experts.”• Acquired 25 clients over six month period.• Billable hours increased by 373% over the same period.• Retainers average size went from $5,000 to $13,450

Key Results Include…• Google ranked #1 for keyword “Rochester Tax Experts.”• Acquired 25 clients over six month period.• Billable hours increased by 373% over the same period.• Retainers average size went from $5,000 to $13,450.• Hired two staff attorneys and one CPA.

Key Results Include…• Google ranked #1 for keyword “Rochester Tax Experts.”• Acquired 25 clients over six month period.• Billable hours increased by 373% over the same period.• Retainers average size went from $5,000 to $13,450.• Hired two staff attorneys and one CPA.• Expanding services to include regulatory-

compliance business consulting.

Ranked #1 in Google Search

As a bonus, we will design and manage for you a client acquisition campaign when you order a Pro Consultation Intelligence Report.

Here’s what your report includes:

Keyword Research: How quality clients find you.

Competition Analysis: What other law firms are doing online.

Website Structure Analysis: Get quality new clients calling you.

Online Presence Report: Increase your visibility and credibility.

Keyword Research

We identify and recommend keywords and keyword phrases for you based on your business, products or services, and the types of searcher-intent you want to target.

Competition Analysis Report

In this report, you will see how your competitors are ranking for the keywords and keyword phrases we have covered in the Keyword Research Report.

Website Structure Analysis Report

We will analyze your website’s structure and basic attributes to give you an idea of the basic improvements that must be done to begin optimizing your website.

Online Presence Report

We’ll show your major business listings against your competitors’. You will see if you are listed in local directories, plus, you will see your citations or the lack of it side-by-side with that of your competition.

Plan of Action Summary

Plus 2 Bonuses• Bonus # 1:You will have the latest intelligence on your competitors’ keyword bidding prices and PPC rankings. This is essential intelligence to have in devising your own bidding strategy and improving ROI. ($125 value)

• Bonus # 2:A Done- for -you client acquisition campaign: Avoid time consuming and money wasting social media mistakes. 3 different options and price points per each service that you select ($125 per option value)SEO; Local Buzz; Social Media Optimization; PPC; Ad Re-targeting; Web Design; Rep Management; Web Traffic Optimization; Blogging

Pro Consultation Intelligence Report

with 2-bonuses, only $395 rather than $1,300

…A savings of 70% for this webinar only!

You’ll remove the headaches and frustrations that are always present when you attempt to troubleshoot new problems outside of your expertise.http://www.thomasreidy.net/pro-consultation/

Here’s how to order:• Visit and fill out contact form… http://www.thomasreidy.net/pro-consultation/• We will contact you for a half-hour phone

discovery interview. (No cost or obligation)• After a successful interview, we’ll start

working on your report and bonuses.

Satisfaction Guaranteed…After the initial review and recommendations on your marketing strategy, we won't take you on as a client unless you're confident and motivated that you can generate better quality leads thru our social media branding campaigns.

Special Offer Closing Soon!

Schedule Your Phone Appointment Now! http://www.thomasreidy.net/pro-consultation/

Imagine…• Your hourly billings and

retainers growing because of the increased lifetime value your giving to clients.

• Having less stress because you’re building your dream team to handle new business.

• Traveling more for fun or pursuing your favorite pastime.

• More appreciation as a leader and contributor to the charitable causes that are important to you.

• Achieving your dream law practice!

Special Offer:http://www.thomasreidy.net/pro-consultation/