using online video for your business
DESCRIPTION
Online video is booming. If you’re doing business online and you’re not using video, you’re missing a HUGE opportunity! Explaining or demonstrating your product or services with video on the web is more engaging than text or pictures alone. Online video has the power to boost customer interaction, drive sales, encourage viral sharing and build brand awareness.This is is the set of slides accompanying a 3 hour workshop given on Maui on October 19, 2010.TRANSCRIPT
![Page 1: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/1.jpg)
Using Online Video for Your BusinessLeveraging the power of online video to grow your business
![Page 2: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/2.jpg)
Learning Objective & Goals
Understand: Inspire & Motivate:•Benefits of online video•Uses, types, tools & styles •Basic processes• Itʼs not as mysterious or difficult as
you might think• It doesnʼt have to break your budget
• Inspired & Motivated to get started•Have ideas for your own business
![Page 3: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/3.jpg)
Huge spike in traffic when I published new videos onlineVideos Published
What Got Me Hooked on Online Video
![Page 4: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/4.jpg)
Process(How)
Exercises &Demonstrations
Why UseOnline Video?
Online VideoLandscape
2010 (Who, What, Where)
Agenda
![Page 5: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/5.jpg)
Expectations
There’s a lot to learn but you don’t need to know everything to be successful
![Page 6: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/6.jpg)
ExpectationsDe
pth
of K
now
ledg
e
Deep
Shallow
Plan
ning
, sto
ryte
lling,
scrip
ting.
..
Shoo
ting
vide
o
Editi
ng
Publ
ishin
g
SEO
Prom
otin
g g
and
Mar
ketin
g
![Page 7: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/7.jpg)
ExpectationsDe
pth
of K
now
ledg
e
Deep
Shallow
Plan
ning
, sto
ryte
lling,
scrip
ting.
..
Shoo
ting
vide
o
Editi
ng
Publ
ishin
g
SEO
Prom
otin
g g
and
Mar
ketin
g
![Page 8: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/8.jpg)
ExpectationsDe
pth
of K
now
ledg
e
Deep
Shallow
Plan
ning
, sto
ryte
lling,
scrip
ting.
..
Shoo
ting
vide
o
Editi
ng
Publ
ishin
g
SEO
Prom
otin
g g
and
Mar
ketin
g
![Page 9: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/9.jpg)
Video
Why should your
business BE using
online ?
![Page 10: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/10.jpg)
Some Stats and Compelling Reasons to Use Online Video
![Page 11: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/11.jpg)
Of the 1.73 Billion Internet users worldwide
80% watch online videos
![Page 12: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/12.jpg)
84% watch online videos
in the U.S.
![Page 13: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/13.jpg)
The average American Internet user watches 6+ online videos
every day, 11 hours each month
![Page 14: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/14.jpg)
In May, 183 million U.S. Internet users watched online video
![Page 15: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/15.jpg)
84.8% of the total U.S. Internet audience
viewed online video.
![Page 16: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/16.jpg)
The duration of the average online video
was 4.3 minutes.
![Page 17: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/17.jpg)
![Page 18: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/18.jpg)
Video gets people’s ATTENTION
![Page 19: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/19.jpg)
Average time spent on a website without video
57 Seconds
Average time spent on a website WITH VIDEO
6 Minutes
1 min 2 min 3 min 4 min 5 min 6 min
![Page 20: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/20.jpg)
“video simply engages people in a way that static text and images cannot...
...dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral
sharing, and build brand awareness.
95 percent of the companies that have used online video marketing are happy with the results
and expect to use it again in the future.”Source: http://mashable.com/2009/12/09/business-video-tips/
![Page 21: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/21.jpg)
Video will help you rank better
in Google
![Page 22: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/22.jpg)
http://www.youtube.com/watch?v=39ip0XowwRA&feature=player_embedded
![Page 23: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/23.jpg)
Video Sells
Products
Buy Now!
Click!
![Page 24: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/24.jpg)
46% increase in conversion rates with
video on a page - whether watched or not
Buy Now!Click!
Source: www.reelseo.com/videos-sell-products-watch/
![Page 25: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/25.jpg)
All over the world, business are using online video to:
InformEducateEntertain &Connect with
Their Customers
![Page 26: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/26.jpg)
???How?
![Page 27: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/27.jpg)
Advertising
![Page 28: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/28.jpg)
How-Tos
![Page 29: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/29.jpg)
Product Descriptions & Demos
![Page 30: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/30.jpg)
We’ll look at some examples later
![Page 31: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/31.jpg)
Screen Convergence
ComputersVideo Content
Mobile
TVs
![Page 32: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/32.jpg)
Online video is coming to your
TV
![Page 33: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/33.jpg)
That means your videos can be on
TV!
![Page 34: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/34.jpg)
![Page 35: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/35.jpg)
Don’t Forget MobileVideo accounts for 35% of mobile usage
http://www.reelseo.com/youtube-mobile-data-usage/
![Page 36: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/36.jpg)
Benefits - Real World Examples
Front Point Security - 250% increase in monthly sales leads
iPhone App maker Smule 1.5 million views resulting in 1.5 million downloads at 99 cents each
Kiva Systems video - watched more than 55,000 times
Source: http://www.inc.com/magazine/20100201/using-viral-video-to-boost-sales.html
![Page 37: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/37.jpg)
“…what I think is under-reported is the significance of the rise of
online video. This is the technology thatʼs going to allow the rest of the worldʼs talents to
be shared digitally, thereby launching a whole new cycle of crowd-accelerated innovation. ”
Chris Anderson: How YouTube is driving innovationhttp://www.youtube.com/watch?v=X6Zo53M0lcY
![Page 38: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/38.jpg)
Is any of this compelling?
![Page 39: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/39.jpg)
Online Video Landscape 2010Online Video Landscape 2010
GoalsUses
Types
Tools
Venues
Mobile
![Page 40: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/40.jpg)
Purposes & Goals of Online Video
InformEducateEntertainConnect with Your market
![Page 41: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/41.jpg)
Types and Styles
Live Action Screencasts Animation & Animated
Infographics
Photo Slideshows
![Page 42: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/42.jpg)
How Business Are Using Online Video - Some Examples
What different styles are used in these videos?
Do any of the styles or types resonate with you and your business?
Which videos are made with just software, no video camera?
Are these video hard-selling or soft-selling?
How successful do you think these videos have been for the companies who produced them?
![Page 43: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/43.jpg)
Marketing & AdvertisingFront Point Securityhttp://www.youtube.com/watch?v=Pxmf4WsrGUc
Girl Scoutshttp://www.youtube.com/watch?v=3Wy31SsNPv4
Tom Tom GPShttp://www.youtube.com/watch?v=2ljFfL-mL70
![Page 44: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/44.jpg)
Explaining a ProductDrop Boxwww.DropBox.com
Kiva Systemshttp://www.youtube.com/watch?v=Fr6Rco5A9SM
![Page 45: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/45.jpg)
Product DemonstrationsZapposhttp://www.youtube.com/watch?v=m8JQSOeKqs0&feature=player_embedded
Salesforce.comhttp://www.youtube.com/watch?v=9CXhw-uA8n0&feature=player_embedded
Shockleshttp://www.youtube.com/watch?v=T6l4_Kj8-d8&feature=player_embedded
![Page 46: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/46.jpg)
Explaining ConceptsDigital Convergencehttp://www.youtube.com/watch?v=6ILQrUrEWe8&playnext=1&videos=8m_CxyPKmpY
Hawaii Clean Energy Initiativehttp://www.youtube.com/watch?v=xwi1WChxOwQ
CommonCraftwww.CommonCraft.com
![Page 47: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/47.jpg)
How-TosWordPresshttp://wordpress.tv/2009/02/13/adding-a-paypal-button-to-your-wordpresscom-blog/
Home Depothttp://www.youtube.com/watch?v=r2aBE2vd4R0
![Page 48: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/48.jpg)
Entertaining & ConnectingSmulehttp://www.youtube.com/watch?v=kfrONZjakRY
Old Spicehttp://www.youtube.com/watch?v=owGykVbfgUE
![Page 49: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/49.jpg)
Review ExamplesWhat different styles were used in these videos?
Do any of the styles or types resonate with you and your business?
Which videos were made with just software, no video camera?
Are these video hard-selling or soft-selling?
How successful do you think these videos have been for the companies who produced them?
![Page 50: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/50.jpg)
TrainingCustomer Testimonials
EventsVLOGS
Video Podcasts...
More Ways to Use Online Video
![Page 51: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/51.jpg)
More Ways to Use Online Video42 Ways To Use Online Video For
Business Marketing
http://www.reelseo.com/42-ways-online-video-business/
![Page 52: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/52.jpg)
Secret:“Your video does not have to be professionally produced to be successful and tell a story.”
Steve Garfield - Get Seen: Online Video Secrets to Building Your
Business
![Page 53: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/53.jpg)
Yeah, but...Iʼve heard it takes hours
and hours of shooting just to come up with a few minutes of
video...
![Page 54: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/54.jpg)
...not necessarilyJeff: “How much time is it taking to do those Shockles videos?”
Eric: “The script is pretty much in my head. I jot down some notes (5 minutes), do a dry run or two (5 minutes), and then we shoot. We might do 2-3 takes, sometimes from a different angle. So each one takes perhaps a total of 20 minutes. Max. Then it takes Rod (a professional videographer) another 20 minutes each to edit and tweak.
Now if we were to do something a bit more upscale, I would figure around an hour each. That would include shooting from different angles, overdubbing the voice, etc. If you wanted to get real fancy with a script, good lighting, and more pro studio time, 2 hours each (for a 40-60 second spot).”
![Page 55: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/55.jpg)
ToolsVideo camera & accessories (tripod, microphone, etc.)
Screen capture software
Editing software
PowerPoint & Keynote!
![Page 56: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/56.jpg)
What kind of video camera should I buy?
![Page 57: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/57.jpg)
That Depends...
![Page 58: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/58.jpg)
Tools
Don’t get hung up on needing expensive camera gear.
Some great videos have been produced with just some simple software ...
... or an inexpensive video camera and iMovie (free)
![Page 59: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/59.jpg)
Tools - a Word from Freddie
http://www.freddiew.com/faq/
![Page 60: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/60.jpg)
Flip VideoAquatic Fitness Concepts shows how
they install their swim spas by shooting video with an inexpensive Flip Video
camera
http://technology.inc.com/hardware/articles/201003/flip.html
Thai food brand Curry Simple, uses his Flip to ask customers what they think of his products
![Page 61: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/61.jpg)
VenuesYouTube - 2nd largest search engine
Tubemogul - upload once, distribute to others
Brightcove, Wistia, et al - $ but lots of stats
Self-hosted
![Page 62: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/62.jpg)
VenuesYouTube most popular video platform for embedded & linked videos with 81.9% market share.
Sysomos.com YouTube Report
![Page 63: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/63.jpg)
Venues - Facebook
http://www.reelseo.com/facebook-video-marketing/
Facebook is the 2nd largest referral source for video.
Recording Video Directly In Facebook - poor quality
Embed video in your Facebook business page - easy to share and by “liking” the video, they become a fan
![Page 64: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/64.jpg)
ProcessOK, so, how do I create my
own online videos?
![Page 65: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/65.jpg)
Good content - Content is kingPlan aheadDon’t blatantly market yourselfQuality (But content trumps quality)Keep it short!
Some Keys to Good Online Video
![Page 66: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/66.jpg)
The Basic ProcessIdentifyGoals
PickStyle
Pre-Production
Production
Post-ProductionSharePromoteMeasure
![Page 67: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/67.jpg)
Identify Your Goals
Increase traffic to websiteIncrease conversions. i.e. $Educate and inform your customersShow how your products workBuild brand loyalty
What are your business needs?
![Page 68: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/68.jpg)
Identify a Style
http://www.reelseo.com/choosing-video-style/
Identify the type of video & style that’s appropriate for your business.
![Page 69: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/69.jpg)
Identify a StyleFrom ReelSEO.com:
HumorInformational/InstructionalDemonstrationTestimonialCommercialInterviewPerformanceArtisticInspirationalDocumentaryShockingCombinations
http://www.reelseo.com/choosing-video-style/
![Page 70: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/70.jpg)
Identify a StyleChoose a style that’s consistent with who you are and what your business is.
Be Genuine.
Don’t try to be something you’re not
![Page 71: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/71.jpg)
Pre-Production - Story & PlanningThe planning stageBefore camera starts rolling Create scripts & storyboardsScout locationsDetermine budget
![Page 72: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/72.jpg)
Pre-Production - Story & PlanningSome videos about storyboarding:
http://www.youtube.com/watch?v=vcXfgBLRv_E
http://www.youtube.com/watch?v=pWPjjoOFIu8
http://www.youtube.com/watch?v=e-yeI83fN6s
![Page 73: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/73.jpg)
ProductionThe shooting stageShooting with video camera if live actionCapturing computer screen for screencastsCreating & animating for animated infographics
![Page 74: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/74.jpg)
ProductionGreat resource for learning more about video production:
VideoMaker.com
http://www.videomaker.com/video/
![Page 75: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/75.jpg)
ProductionWant to learn more about videography on Maui?
Take a class at Akaku Community Television - Akaku.org
![Page 76: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/76.jpg)
Production - Video Sizes
1280 x 720 (HD 720p) 16:9 Aspect Ratio
1920 x 1080 (HD 1080p) 16:9 Aspect Ratio
720 x 480 (SD) 4:3 Aspect Ratio
![Page 77: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/77.jpg)
Post-Production - EditingSelect the shots you wantArrange the shots to tell the storyTrimAdd transitionsIncorporate, text, music and narrationAdd effects
![Page 78: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/78.jpg)
Post-Production - Encoding
CODECH.264
.mov
mp4flvavi
Quicktime16:9
NTSC
1080iNeed to compress video to share onlineCODEC - Compressor/DecompressorLots of file formats and CODECs
720p
HD 16:9 Aspect Ratio Recommended (4:3) letter boxedResolution
HD = 1280x720 or 1080pElse = 640x360 (16:9), 480x360 (4:3)
Mp4 file format .h264 video compression AAC or MP3 audio compression Frames per second: 30 Maximum length: 15min (recommend 2-3 minutes) Maximum file size: 2 GB
![Page 79: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/79.jpg)
Sharing - Uploading & PublishingToo Complex?
Current editing software export QuickTime to YouTube
Stick with the basics for YouTubehttp://help.youtube.com/support/youtube/bin/answer.py?hl=en&answer=55744
![Page 80: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/80.jpg)
Not complex enough?
Post-Production - Encoding
http://www.slideshare.net/ReelSEO/encoding-video-for-the-web-webinar-from-reelseocom
![Page 81: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/81.jpg)
Sharing - OptimizingYouTube Ranking FactorsTitle Description Tags Views & frequency Likes, dislikes Playlist additions FlaggingShares Comments Age of video Video ResponsesSubscribers
Favorites Embeds & inbound links
![Page 82: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/82.jpg)
Use YouTube Annotations
http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/
http://www.youtube.com/watch?v=UxnopxbOdic
Add annotations
Solicit feedback
Add links to send viewers to more of your videos
Learn more:
![Page 83: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/83.jpg)
Optimizing for YouTube
Learn more...
http://www.slideshare.net/ReelSEO/dfw-semyoutubeonlyfinal
![Page 84: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/84.jpg)
YouTube Tips for Partnershttp://youtube-global.blogspot.com/search/label/tips%20for%20partners
![Page 85: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/85.jpg)
When to UploadDuring the week
Wednesday or Thursday are best
Submit video so that it’s available for peak 2pm viewing time (use the time zone where you expect your largest audience is)
http://www.reelseo.com/youtube-traffic-analysis-seo/
![Page 86: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/86.jpg)
PromotingOnce your video is published online...
Blog it Embed it Tweet it Share it Facebook it
![Page 87: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/87.jpg)
How To Embed a VideoClick on the Embed buttonPick your desired sizeCopy the embed codePaste it into your blog or website
![Page 88: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/88.jpg)
Measuring & TrackingWho’s watching?Where are they watching?How much are they watching?Links followed
![Page 89: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/89.jpg)
Video AbandonmentExpect to Lose 20% of Your Audience Within the First 10 Seconds of Playback
http://corp.visiblemeasures.com/news-and-events/blog/bid/14410/Benchmarking-Viewer-Abandonment-in-Online-Video
![Page 90: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/90.jpg)
Assess
Figure out what worked and what didn’t Make adjustments for next video
![Page 91: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/91.jpg)
Exercises &Demonstrations
![Page 92: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/92.jpg)
Exercise 1: Brainstorming SessionEach person say what their business is
Identify business need that video can support (goals)
What style would suit your business?
Do you have any ideas for videos for your business?
Everyone else, brainstorm more video ideas for that business
![Page 93: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/93.jpg)
Exercise 2: Script & StoryboardWe’ll take a video idea and identify some key story elements textually
Then we’ll sketch some storyboard ideas for that
![Page 94: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/94.jpg)
Exercise 3: iMovie, Keynote & Camtasia Demo
![Page 95: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/95.jpg)
But wait, there’s more ...
![Page 96: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/96.jpg)
Twitter Video Marketing
http://www.reelseo.com/twitter-video-marketing-tips/http://www.reelseo.com/twitter-micro-video-twitvid/
Embed “micro-videos” on your Twitter page10 - 30 second clipsGreat for smartphonesIndexed by Google very quickly
![Page 97: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/97.jpg)
5 Tips for Using Video to Grow Your Business in 2010: http://mashable.com/2009/12/09/business-video-tips/
YouTube Your Business With Online Video: http://sbinformation.about.com/od/marketingsales/a/videoads.htm
The Three Types of Online Video for Business: http://www.reelseo.com/types-online-video-business/
34 Ways to Use YouTube for Business: http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/
YouTube for Your Business: http://www.pcworld.com/article/133278/youtube_for_your_business.html
How To Use YouTube To Drive Business: http://www.businessinsider.com/youtube-business-2010-2
Using Viral Video to Boost Sales: http://www.inc.com/magazine/20100201/using-viral-video-to-boost-sales.html
5 Ways Small Businesses Can Take Advantage of YouTube: http://www.reelseo.com/5-ways-small-businesses-advantage-youtube/
Online Video Marketing Myths Busted!: http://onlinevideopublishing.com/2010/05/01/online-video-marketing-myths-busted.aspx
Video = Fastest Growing Website Feature for Small Businesses: http://www.reelseo.com/video-small-business-advertisers/
Online Video Marketing Basics: Part 1 - The Case For Online Video & Why You Should Get Involved: http://www.reelseo.com/case-online-video/
Online Video Marketing Basics: Part 2 – Choosing A Video Style: http://www.reelseo.com/choosing-video-style/
Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional? http://www.reelseo.com/basics-3-produce-hire/
Online Video Marketing Basics: Part 4 – Choosing The Right Video Production Equipment http://www.reelseo.com/online-video-marketing-basics-part-4-choosing-video-production-equipment/
Online Video Marketing Basics: Part 5 Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5 http://www.reelseo.com/video-marketing-basics-5-distribution/
Video Demos: Powerful, Effective, & Yet Still Pretty Rare http://www.reelseo.com/video-demos-elevator-pitch/
Five Ways Pocket Video Betters Business: http://technology.inc.com/hardware/articles/201003/flip.html
Whe
re to
lear
n m
ore
![Page 98: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/98.jpg)
YouTube’s Tips for Partners Series: http://youtube-global.blogspot.com/search/label/tips%20for%20partners
Vimeo vs. YouTube vs. Facebook vs. Viddler vs. SmugMug: Who reigns supreme in online HD video hosting?: http://www.starksilvercreek.com/2009/04/vimeo-youtube-facebook-viddler-smugmug-review-comparison-reigns-supreme-online-hd-video-hosting.html
HOW TO: Create a Call to Action in Small Business Video: http://www.reelseo.com/call-action-small-business-video/
5 Tools For Integrating HTML5 Video in Your Website: http://mashable.com/2010/05/18/html5-video-tools/
How to Host Video with WordPress: Advantages of YouTube vs. Self-Hosted:http://www.mcbuzz.com/2010/how-to-host-video-with-wordpress-advantages-of-youtube-vs-self-hosted/
E-Commerce Retailers Find Value in Online Video: http://www.reelseo.com/retailers-find-online-video/
Video SEO Guide – VSEO Tips & Techniques For Online Video: http://www.reelseo.com/seo-for-video/
Whe
re to
lear
n m
ore
![Page 99: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/99.jpg)
Whe
re to
lear
n m
ore
Team up with others with
complementary skill sets and knowledge
![Page 100: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/100.jpg)
Whe
re to
lear
n m
ore
http://www.amazon.com/gp/product/0470525460/ref=oss_product#reader_0470525460
![Page 101: Using Online Video for Your Business](https://reader033.vdocuments.us/reader033/viewer/2022052522/554bdb60b4c905ac708b5328/html5/thumbnails/101.jpg)