using new technology to market library services
DESCRIPTION
As presented for the NJLLATRANSCRIPT
Using New Technology to Market Library Services
Nicole C. [email protected]
http://web2learning.net
Thursday, May 13, 2010
Outline✤Define some tech terms
✤Web apps to provide better services
✤Desktop apps to provide better services
✤Library apps to provide better services
✤Resources to keep learning
Thursday, May 13, 2010
What is Web 2.0?✤The term "Web 2.0" was coined at a
conference brainstorming session between O'Reilly and MediaLive International in 2004
✤Also referred to as the “Participatory Web” or the “Read/Write Web”
✤Fulfills Tim Berners-Lee’s original vision for the WWW
Thursday, May 13, 2010
What does that mean to me?
✤Lots of free tools to help you do your job
✤Lots of free tools to promote your services
✤Lots of free tools to help with networking
✤Lots of free tools for content creation
✤Lots of free tools!!
Thursday, May 13, 2010
Other Web 2.0 Terms✤ RSS Feeds✤ Real Simple Syndication: A way to deliver and consume
information
✤ Blogs (provide RSS feeds)✤ Another way to deliver and consume information
✤ Wikis (provide RSS feeds)✤ Yet another way to deliver and consume information
Thursday, May 13, 2010
What is Open Source?✤ "If you have an apple and I have an apple and we exchange
apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."
‣ Attributed to Bernard Shaw
✤ Open source software is software that users have the ability to run, distribute, study and modify for any purpose. It’s developed collaboratively in the open.
Thursday, May 13, 2010
What does that mean to me?✤Freedom to innovate and participate
✤Freedom from the culture of ‘learned helplessness’
✤Freedom to choose & customize
✤Free (of cost) and/or affordable software
✤A whole new level of freedom!!
Thursday, May 13, 2010
Web Applications
Thursday, May 13, 2010
WordPress✤Available in free hosted variety
(wordpress.com) and free open source application for your server (wordpress.org)
✤Can be used as a blog and/or a content management system
✤A way to deliver up to date content without web programming knowledge
http://wp4lib.bluwiki.com
Thursday, May 13, 2010
Joomla/Drupal✤Can be used as a content management
system for your library website and/or intranet
✤Great way to put the power to update the website in the hands of the librarians
✤Lots of librarian documentation:✤ joomlainlibrary.org ✤drupalib.interoperating.info
Thursday, May 13, 2010
Google Docs/Apps✤Google Docs (docs.google.com) is a great way
to work on documents, spreadsheets, and presentations online
✤Google Apps (apps.google.com) is a pay service from Google that allows you to use Google on your own domain (email, docs and calendar)
Thursday, May 13, 2010
Zoho Office✤Another free suite of office tools online
✤Provides more options than Google Docs
✤Project Management
✤ Invoicing
✤Reports
✤and more...http://www.zoho.com
Thursday, May 13, 2010
PBWorks✤Fully hosted wiki/content management
✤Create an extranet
✤Work with colleagues on collaborative projects
✤Work with patrons/lawyers on content creation
http://pbworks.com/content/edu-librarians
Thursday, May 13, 2010
Flickr
✤Share and find photos for free
✤For $25 a year you have unlimited uploads
✤Great way to find images for promotional materials
✤http://www.flickr.com/creativecommons/
Thursday, May 13, 2010
Facebook✤Not just for personal use!
✤Create a page for your library
✤Share new resources with lawyers and patrons worldwide
✤Connect with librarians worldwide and keep up with new technologies and marketing tips
http://facebook.com
Thursday, May 13, 2010
LinkedIn✤Professional online networking
✤Find expert witnesses and get answers to professional questions
✤Connect with librarians worldwide and keep up with library related news & resources
✤Promote yourself and your libraryhttp://linkedin.com
Thursday, May 13, 2010
LimeSurvey✤A complete survey application hosted behind
your firewall (completely secure)
✤Query patrons about their needs/thoughts
✤Open source and free of cost
✤Unlimited surveys and answers (unlike similar web services)
http://limesurvey.org
Thursday, May 13, 2010
DSpace✤Create an institutional repository with
content written by your librarians and lawyers (and students)
✤Hosted on your servers
✤Can be made open or closed
✤Promote yourself, lawyers and students by sharing their content
http://dspace.org
Thursday, May 13, 2010
Desktop Applications
Thursday, May 13, 2010
Scribus
✤Open source desktop publishing
✤Create professional looking newsletters and signs
✤“Press ready” outputs
✤Save to PDF
http://www.scribus.net
Thursday, May 13, 2010
Zotero✤Open source Firefox plugin
✤Citation management/Research tool
✤Save and share collections online (or keep them private
✤Store files, notes and citations
✤ Integrates with Word & Open Officehttp://www.zotero.org
Thursday, May 13, 2010
Library Applications
Thursday, May 13, 2010
Research Toolbar✤LibX Open Source Browser Bar
✤Points patrons to library resources
✤OPAC search
✤Database search
✤ Integration into popular sites (Amazon, Google Scholar & Barnes & Noble)
http://libx.org
Thursday, May 13, 2010
Do you like your OPAC?
✤Do you think your OPAC says ‘professional’?
✤Do you think your OPAC is easy to use?
✤Do you think your OPAC meets your patron’s expectations?
Thursday, May 13, 2010
Blacklight✤Open Source OPAC
✤Professional interface
✤RSS feeds
✤Persistent URLs
✤Search limitershttp://rubyforge.org/projects/blacklight/ http://blacklight.betech.virginia.edu
Thursday, May 13, 2010
Vufind✤Open Source OPAC
✤Professional interface
✤RSS feeds
✤Search limiters
✤Zotero integration
✤Persistent URLs http://vufind.orghttp://library.villanova.edu
Thursday, May 13, 2010
SOPAC2✤An OPAC based on the Drupal CMS
✤Make a seamless website/OPAC experience
✤Provide modern functionality in your OPAC
✤Easy OPAC searching
✤Easy website editing
http://thesocialopac.net
Thursday, May 13, 2010
Be Daring✤Why not look at an Open Source ILS?
✤Ability to customize interface and functionality
✤Complete and total access to all data
✤Can be self-hosted or hosted externally
✤Lots of support (companies & communities)
Thursday, May 13, 2010
Koha ILS✤ Complete ILS (Circ, Patrons, Cataloging, OPAC,
Serials, Acquisitions and Reports)
✤ Mature: 10 years old
✤ Professional interface
✤ Web 2.0 features (RSS feeds, tagging, commenting)
✤ 100% Web-basedhttp://koha-community.org
Thursday, May 13, 2010
Evergreen ILS✤ Complete ILS (Circ, Patrons, Cataloging, OPAC and
Reports)
✤ Serials and Acquisitions coming very soon
✤ Professional look & feel
✤ Complete access to all data for reports
✤ Staff client installs to desktophttp://open-ils.org
Thursday, May 13, 2010
Keep Learning
Thursday, May 13, 2010
Keep Learning Marketing
✤Marketing Library Services Newsletter www.infotoday.com/MLS/default.shtml
✤LibSuccess Wiki: Marketing www.libsuccess.org/index.php?title=Marketing
✤Marketing Our Librarieswww.librarysupportstaff.com/marketinglibs.html
Thursday, May 13, 2010
Keep Learning Technology✤What I Learned Today... (web2learning.net)
✤Practical Open Source for Libraries (opensource.web2learning.net)
✤Mashable (mashable.com)
✤ReadWriteWeb (www.readwriteweb.com)
✤TechSoup (techsoupforlibraries.org)
Thursday, May 13, 2010
Thank You
Nicole C. [email protected]
Slides: http://web2learning.net > Publications & Presentations
Thursday, May 13, 2010