using linkedin

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Using LinkedIn Ashish Kulkarni Web Design Glasgow www.webdesignglasgow.eu

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Using LinkedIn

Ashish Kulkarni

Web Design Glasgow

www.webdesignglasgow.eu

Introduction

• Who am I?

• 20 Questions

• What is LinkedIn?

• How to use LinkedIn for Job, Career and more

www.webdesignglasgow.eu

Who am I?

• Masters Degree in Computer Science

• Create Websites and Software for a living

• Been on LinkedIn for over 7 years

• Get half my work through connections and half through online job boards

• I use LinkedIn for Contracts and Business

www.webdesignglasgow.eu

Questions

• I am happy to take any question at any time

• I don’t know all answers but I will try my best to answer

www.webdesignglasgow.eu

What is LinkedIn?

www.webdesignglasgow.eu

What is LinkedIn?

• LinkedIn is Professional Social Media website

• You can manage your online CV using LinkedIn

• You can search for the right people

• You can connect with people

• You can send messages to people

• You can engage with your target audience

• You can request introductions and much more

www.webdesignglasgow.eu

Getting started

• For most things, LinkedIn is FREE

• You can register at www.linkedin.com

• LinkedIn keeps chasing you to fill up your profile

• Excellent tool for job seekers as well as, business owners

www.webdesignglasgow.eu

LinkedIn Profile – Do’s

• Share a professional photograph

• Share true information regarding work experience

• Adhere to company/business policies

• Share personal information that you are comfortable with sharing

• Find and connect with people you know well and can vouch for

www.webdesignglasgow.eu

LinkedIn Profile – Do’s

www.webdesignglasgow.eu

LinkedIn Profile – Don’ts

• Don’t put up company logo or a non professional photograph as your profile image

• Don’t put false information

• Don’t connect with inappropriate people who may harm your interests by association

www.webdesignglasgow.eu

LinkedIn for Job Seekers

Update CVUpdate LinkedIn

ProfileSeek

Recommendations

Upload CV toJob boards

Search forrelevant jobs

Apply Interview

Success

www.webdesignglasgow.eu

Why update profile?

• Recruiters and potential employers check LinkedIn

• You cannot write everything on a CV

• Ensuring that your CV matches your LinkedIn profile in terms of dates, companies and positions is important

www.webdesignglasgow.eu

Why update profile?

www.webdesignglasgow.eu

Why update profile?

www.webdesignglasgow.eu

Recommendations

• Businesses rarely give a reference indicating anything more than dates worked

• References are usually given by HR and not by line manager, stake holder or colleagues

• LinkedIn recommendations allow you to request and manage the right words to show on your profile

www.webdesignglasgow.eu

Recommendations

www.webdesignglasgow.eu

LinkedIn for Business

• Businesses need leads and customers

• Businesses need collaborators

• Businesses owners need visibility and avenues to show-off their expertise

• LinkedIn can help you with visibility, marketing, collaborators and leads

www.webdesignglasgow.eu

LinkedIn for Business

Update LinkedInProfile

Seek Recommendations

Join the right groups

Network Online and Offline

Connect with Relevant People

Engage and Collaborate

Convert

Create/Update Company Page

Start or Participate in discussions

Share relevant updates

www.webdesignglasgow.eu

LinkedIn Tools

• LinkedIn Search – Find right people or groups• LinkedIn Messages – Exchange direct messages

with LinkedIn connections• LinkedIn Groups – A great place to connect with

people, create and participate in discussions and raise profile

• Share an update – A great way to talk about your area of expertise

• LinkedIn Company Page – Great place to talk about your business and share business updates

www.webdesignglasgow.eu

LinkedIn Search

www.webdesignglasgow.eu

Advanced People Search

www.webdesignglasgow.eu

People Search Results

www.webdesignglasgow.eu

LinkedIn Messages

www.webdesignglasgow.eu

LinkedIn Messages

• You can send messages only to your 1st level and Group Connections

• Be brief and to the point. No one reads long messages.

www.webdesignglasgow.eu

Group Search

www.webdesignglasgow.eu

Group Discussions

www.webdesignglasgow.eu

Group Discussions

• Different Groups have different rules and permissions. Please check these before posting.

• Discussions have to be entertaining, engaging and educating

• Rather than “Buy from me”, “How you can save money on something I sell” may get more traction

www.webdesignglasgow.eu

Share an update

www.webdesignglasgow.eu

Detailed Post

www.webdesignglasgow.eu

Detailed Post

www.webdesignglasgow.eu

LinkedIn Company Pages

www.webdesignglasgow.eu

Summary

• LinkedIn is a professional social media website

• It allows you to find and connect with people

• LinkedIn allows you to raise your profile

• It is a great tool for both Job Seekers as well as Business Owners

• In today’s world, where your Network = your Net worth, LinkedIn allows you to build a strong professional network

www.webdesignglasgow.eu

How to get hold of me

• Email – [email protected]

www.webdesignglasgow.eu