using linkedin
TRANSCRIPT
Introduction
• Who am I?
• 20 Questions
• What is LinkedIn?
• How to use LinkedIn for Job, Career and more
www.webdesignglasgow.eu
Who am I?
• Masters Degree in Computer Science
• Create Websites and Software for a living
• Been on LinkedIn for over 7 years
• Get half my work through connections and half through online job boards
• I use LinkedIn for Contracts and Business
www.webdesignglasgow.eu
Questions
• I am happy to take any question at any time
• I don’t know all answers but I will try my best to answer
www.webdesignglasgow.eu
What is LinkedIn?
• LinkedIn is Professional Social Media website
• You can manage your online CV using LinkedIn
• You can search for the right people
• You can connect with people
• You can send messages to people
• You can engage with your target audience
• You can request introductions and much more
www.webdesignglasgow.eu
Getting started
• For most things, LinkedIn is FREE
• You can register at www.linkedin.com
• LinkedIn keeps chasing you to fill up your profile
• Excellent tool for job seekers as well as, business owners
www.webdesignglasgow.eu
LinkedIn Profile – Do’s
• Share a professional photograph
• Share true information regarding work experience
• Adhere to company/business policies
• Share personal information that you are comfortable with sharing
• Find and connect with people you know well and can vouch for
www.webdesignglasgow.eu
LinkedIn Profile – Don’ts
• Don’t put up company logo or a non professional photograph as your profile image
• Don’t put false information
• Don’t connect with inappropriate people who may harm your interests by association
www.webdesignglasgow.eu
LinkedIn for Job Seekers
Update CVUpdate LinkedIn
ProfileSeek
Recommendations
Upload CV toJob boards
Search forrelevant jobs
Apply Interview
Success
www.webdesignglasgow.eu
Why update profile?
• Recruiters and potential employers check LinkedIn
• You cannot write everything on a CV
• Ensuring that your CV matches your LinkedIn profile in terms of dates, companies and positions is important
www.webdesignglasgow.eu
Recommendations
• Businesses rarely give a reference indicating anything more than dates worked
• References are usually given by HR and not by line manager, stake holder or colleagues
• LinkedIn recommendations allow you to request and manage the right words to show on your profile
www.webdesignglasgow.eu
LinkedIn for Business
• Businesses need leads and customers
• Businesses need collaborators
• Businesses owners need visibility and avenues to show-off their expertise
• LinkedIn can help you with visibility, marketing, collaborators and leads
www.webdesignglasgow.eu
LinkedIn for Business
Update LinkedInProfile
Seek Recommendations
Join the right groups
Network Online and Offline
Connect with Relevant People
Engage and Collaborate
Convert
Create/Update Company Page
Start or Participate in discussions
Share relevant updates
www.webdesignglasgow.eu
LinkedIn Tools
• LinkedIn Search – Find right people or groups• LinkedIn Messages – Exchange direct messages
with LinkedIn connections• LinkedIn Groups – A great place to connect with
people, create and participate in discussions and raise profile
• Share an update – A great way to talk about your area of expertise
• LinkedIn Company Page – Great place to talk about your business and share business updates
www.webdesignglasgow.eu
LinkedIn Messages
• You can send messages only to your 1st level and Group Connections
• Be brief and to the point. No one reads long messages.
www.webdesignglasgow.eu
Group Discussions
• Different Groups have different rules and permissions. Please check these before posting.
• Discussions have to be entertaining, engaging and educating
• Rather than “Buy from me”, “How you can save money on something I sell” may get more traction
www.webdesignglasgow.eu
Summary
• LinkedIn is a professional social media website
• It allows you to find and connect with people
• LinkedIn allows you to raise your profile
• It is a great tool for both Job Seekers as well as Business Owners
• In today’s world, where your Network = your Net worth, LinkedIn allows you to build a strong professional network
www.webdesignglasgow.eu