IntroductionIntroduction

What is LinkedIn?What is LinkedIn?

Why You Should Why You Should Be Using LinkedinBe Using Linkedin

LinkedIn Advantages:LinkedIn Advantages:

LinkedIn Advantages:LinkedIn Advantages:

• Incredibly powerful professional Incredibly powerful professional networking toolnetworking tool

LinkedIn Advantages:LinkedIn Advantages:

• Incredibly powerful professional Incredibly powerful professional networking toolnetworking tool

• 75+ million users and growing75+ million users and growing

LinkedIn Advantages:LinkedIn Advantages:

• Incredibly powerful professional Incredibly powerful professional networking toolnetworking tool

• 75+ million users and growing75+ million users and growing• Getting setup is easyGetting setup is easy

LinkedIn Advantages:LinkedIn Advantages:

• Incredibly powerful professional Incredibly powerful professional networking toolnetworking tool

• 75+ million users and growing75+ million users and growing• Getting setup is easyGetting setup is easy• Adds credibilityAdds credibility

LinkedIn Advantages:LinkedIn Advantages:

• Incredibly powerful professional networking Incredibly powerful professional networking tooltool

• 75+ million users and growing75+ million users and growing• Getting setup is easyGetting setup is easy• Adds credibilityAdds credibility• Access to a wealth of knowledge in the Access to a wealth of knowledge in the

professional communityprofessional community

Learning From Learning From the Bestthe Best

Planning Your Planning Your ProfileProfile

Planning Your ProfilePlanning Your Profile

Planning Your ProfilePlanning Your Profile

• Who will be finding you on Who will be finding you on LinkedIn?LinkedIn?

Planning Your ProfilePlanning Your Profile

• Who will be finding you on Who will be finding you on LinkedIn?LinkedIn?

• What information is relevant for you What information is relevant for you to share?to share?

Planning Your ProfilePlanning Your Profile

• Who will be finding you on Who will be finding you on LinkedIn?LinkedIn?

• What information is relevant for you What information is relevant for you to share?to share?

• What will add to your credibility?What will add to your credibility?

Setting Up Your Setting Up Your ProfileProfile

Importing Importing ContactsContacts

Customizing your Customizing your LinkedIn Profile LinkedIn Profile Page URL NamePage URL Name

Adding a PictureAdding a Picture

Should you Should you Upgrade Your Upgrade Your

Account?Account?

BenefitsBenefits

BenefitsBenefits

• Ability to send messages directly to Ability to send messages directly to people you are not connected withpeople you are not connected with

BenefitsBenefits

• Ability to send messages directly to Ability to send messages directly to people you are not connected withpeople you are not connected with

• More robust contact managerMore robust contact manager

BenefitsBenefits

• Ability to send messages directly to Ability to send messages directly to people you are not connected withpeople you are not connected with

• More robust contact managerMore robust contact manager• More attentive customer supportMore attentive customer support

The Importance The Importance of your Headlineof your Headline

Are More Are More Connections Connections

Better?Better?

Searching for Searching for PartnersPartners

Using Status Using Status Updates to your Updates to your

AdvantageAdvantage

Finding Business Finding Business through Status through Status

UpdatesUpdates

Hooking Other Hooking Other People UpPeople Up

Getting Getting Connected Connected

through Groupsthrough Groups

Tapping into the Tapping into the Expert Expert

CommunityCommunity

Establishing Establishing yourself as an yourself as an

Expert on Expert on LinkedInLinkedIn

Promoting your Promoting your LinkedIn ProfileLinkedIn Profile

PromotionPromotion

PromotionPromotion

• Email signatureEmail signature

PromotionPromotion

• Email signatureEmail signature• Listed on websiteListed on website

PromotionPromotion

• Email signatureEmail signature• Listed on websiteListed on website• List on business cardList on business card

PromotionPromotion

• Email signatureEmail signature• Listed on websiteListed on website• List on business cardList on business card• Tell people in personTell people in person

ConclusionConclusion