Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Using Google Analytics to Measure

Social Media Success

Sarah WorshamWeb Strategist amp CEO

Sazbean Consulting

Welcome We will begin shortly

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

a little about meWeb Strategist Geek Entrepreneur Mother

Wife Webgrrl Computer Engineer and MBA2

(in no particular order)

what that meansI help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

bull What to Measurebull Measurement Basicsbull What it means to Measure Successbull What Google Analytics can tell you about success in your social media strategy bull QampA

Overview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Understand

photo by Memotions Flickr CC - httpwwwflickrcomphotosmemotions259656126

First Step

what

tomeasure

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

a little about meWeb Strategist Geek Entrepreneur Mother

Wife Webgrrl Computer Engineer and MBA2

(in no particular order)

what that meansI help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

bull What to Measurebull Measurement Basicsbull What it means to Measure Successbull What Google Analytics can tell you about success in your social media strategy bull QampA

Overview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Understand

photo by Memotions Flickr CC - httpwwwflickrcomphotosmemotions259656126

First Step

what

tomeasure

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

bull What to Measurebull Measurement Basicsbull What it means to Measure Successbull What Google Analytics can tell you about success in your social media strategy bull QampA

Overview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Understand

photo by Memotions Flickr CC - httpwwwflickrcomphotosmemotions259656126

First Step

what

tomeasure

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Understand

photo by Memotions Flickr CC - httpwwwflickrcomphotosmemotions259656126

First Step

what

tomeasure

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Start with

Business Goal

amp Objectives

photo by laffy4k Flickr CC - httpwwwflickrcomphotoslaffy4k202540347

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Develop aSocial Media

Plan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Measurement Basicsphoto by aussiegall Flickr CC - httpwwwflickrcomphotosaussiegall286709039

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Develop aSocial Media

Plan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Measurement Basicsphoto by aussiegall Flickr CC - httpwwwflickrcomphotosaussiegall286709039

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Measurement Basicsphoto by aussiegall Flickr CC - httpwwwflickrcomphotosaussiegall286709039

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Pageview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Hits - Not Very Useful

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

Bounce Rate

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by mskogly Flickr CC - httpwwwflickrcomphotosmskogly2658719484

on

Site

Time

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

photo by respres Flickr CC - httpwwwflickrcomphotosrespres2544979655

TrafficSources

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What it Means toMeasure Success

photo by House of Sims Flickr CC - httpwwwflickrcomphotoshouseofsims3117592302

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Whatrsquos working in your

Social MediaPlan

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

What can tell you

bullHow much traffic (and from where) your Base of Operations is gettingbullWhich Calls to Action are workingbullWhich Landing Pages are workingbullWhere in the Conversion Process people are getting stuck

bullWhich content do people seem to appreciatebullWhat other sites are linking to your sitebullHow are people getting to a particular content or landing pagebullWhat pages are people visiting to convert

and more

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Find Landing or Content Pages by Title or URL

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Sources -- where traffic came from for this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Keywords -- what keywords people searched for to get to this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Entrance Paths -- what people did after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Navigation Summary -- what people did before amp after visiting this page

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goalsare

where

photo by covilha Flickr CC - httpwwwflickrcomphotos11139043N001439804758

theGold

is

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Total Conversions -- by day how many people actually completed your formaction

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goal Conversion Rate -- by day what percentage of people who came to the landing page actually completed the form or action

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Reverse Goal Path -- different paths people took to complete your action

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Intelligence -- for extra tidbits amp insights

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Goal Conversion Rate -- by day what percentage of people who came to the landing page actually completed the form or action

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Reverse Goal Path -- different paths people took to complete your action

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Intelligence -- for extra tidbits amp insights

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Reverse Goal Path -- different paths people took to complete your action

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Intelligence -- for extra tidbits amp insights

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Intelligence -- for extra tidbits amp insights

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Intelligence -- for extra tidbits amp insights

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

For Advanced Users -- check out Custom Reports

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

1 Start with Your Business Goal amp Objectives2 Understand what metrics help you measure attainment of that goal3 What are you doing in your social media strategy to help you achieve your business goal4How can you measure success in your particular social media plan5 Look for metrics amp data in Google Analytics to help you understand whatrsquos working

LetrsquosReview

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Sazbeancomblog podcasts upcoming webinars

SazbeanConsultingcomInternet Marketing amp Strategy

To Learn More

Recommended Reading

Web Analytics An Hour a Dayby Avinash Kaushik

(amazon affiliate link)

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

QuestionsAny

photo by -bast- Flickr CC - httpwwwflickrcomphotos-bast-349497988

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Connect with me

SazbeanConsultingcom

Blog Sazbeancom

Twittercomsazbean

Facebook wwwfacebookcomsazbean

LinkedIn httpwwwlinkedincominsazbean

sazsazbeancom

Sarah Worsham Sazbean Consulting DBA Dynalink LLC

Connect with me

SazbeanConsultingcom

Blog Sazbeancom

Twittercomsazbean

Facebook wwwfacebookcomsazbean

LinkedIn httpwwwlinkedincominsazbean

sazsazbeancom