How to Measure Your Social Media

Google Analytics for Beginners:

PRESENTED BY

What You’ll Learn

• Understand traffic and engagement metrics for social media• Measure traffic across multiple social media platforms• Determine most popular tweets to find ideal tweet type• Measure social performance by day to uncover best posting

during the week• Create a social analytics dashboard

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What the Metrics Mean

• Traffic metrics Sessions – number of users on your website % New Sessions – percentage of users on your

website who have never been there before Pageviews – number of times that page was viewed

• Engagement metrics Pages/session – how many pages users will read on

your website Avg. session duration – amount of time users will

spend on your website on average

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Accessing General Social Media Data

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Accessing General Social Media Data

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See a general overview of how many visitors each social platform is sending to your website in a given time frame.

Examining Specific Social Networks

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Click on a specific social network to see individual performance.

Examining Specific Social Networks

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See session comparison between entire website and specific social account.

(TWITTER)

(ENTIRE WEBSITE)

Examining Specific Social Networks

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See what shared content drove the most traffic to your website and the most engagement.

Traffic metrics Engagement metrics

Twitter: Finding the Top Tweet

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Find Twitter in your referral traffic list, which will be abbreviated to “t.co”.

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Twitter: Finding the Top Tweet

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Sort by date to see specific day that traffic occurred.

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Twitter: Finding the Top Tweet

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Sort by date to see specific day that traffic occurred.

Traffic metrics

Engagement metrics

Page linked to in tweet

Measuring Performance by Day of Week

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See what day of the week is driving the most visitors for each platform and post most valuable content on those days.

Creating a Social Media Analytics Dashboard

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Name your new dashboard and select the widgets from that page you want to add.

Creating a Social Media Analytics Dashboard

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Go to Dashboard > Private to locate the new report.

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