using established e-marketplace
TRANSCRIPT
Establishing Your Own e-Business WebsiteBy: Niko Atmadja
Establishing Your Own e-Business Website
On this topic you will learn about: The benefit of having your own e–
business website How to check and register your
domain name How to choose Web Hosting
Provider How to choose and deploy open-
source e-commerce software on your website
Establishing Your Own e-Business Website
On this topic you will learn about: How to work with the graphics How to make use free video
streaming provider such as YouTube to store your products video and display it on your website.
Using Yahoo Messenger to provide support/help to your customer.
Meet James
Meet James the T-shirt Designer
Name : James
Age : 28
Business : T-shirt Designer
In Business : 5 years
Employees : 2
Needs : E-commerce website to promote and sell his product online
The benefit of having your own e–business website
Take control of everything in your e-commerce system.
Build your own brand name Customize to your needs
The Costs
Setup cost Domain Name Web Hosting Provider Web Development / E-commerce
shopping cart Maintenance cost
Domain Name Web Hosting Provider
Register Domain Name
Get Web Hosting Provider
Install Shopping Cart App.
Adding Product
1
2
3
4
Register your domain name
Domain Name
12 October 2007, WallStreet.com was sold for US$3million
Web Hosting Provider
What you need to know about web hosting provider: Reliability Technical support Hosting Features Security Cost
Web Hosting Provider
Features Web Hosting Provider
CBN Centrin RumahWeb
Capacity ( MB ) 50 20 120
Monthly Fee ( USD ) 25 20 5
PHP Support Yes Yes Yes
FTP Access Yes Yes Yes
24 Hours Support Yes Yes Yes
Daily Server Backup Yes Yes Yes
Monitoring Traffic Access
Yes Yes Yes
Online Technical Support
Yes Yes Yes
Web Statistic Yes Yes Yes
Shopping Cart Application
Yes No Yes
E-commerce Software (Open Source)
osCommerce How to Install?
E-commerce Software (Open Source)
CPanel
Fantastico
osCommerce
The Costs
Yearly fee (USD) Setup fee (USD)
Domain Name 10 10
Web Hosting25/mo x 12 =
30015
E-Commerce Software
0 0
TOTAL 310 25
osCommerce Main Page
Adding a Product
Go to Admin page: http://yourdomain.com/admin
Adding a Product
Click on Catalog, then ‘new product’ button.
Adding a Product
Fill in all required fields and click Preview, then click Update to save your product.
Meet James
Working with Graphics
James now already running his online shop open. Some customers already buy t-shirt from his shop.
But sometimes he receive complain from customer saying that what they get is not the same as it displayed on the web page.
James realized that some pictures are too small so customer cannot see the detail. Some pictures are too dark because he took the pictures under low light environment.
Why graphics important? You can see, but you cannot
touch and feel. Consumer expectation of the
purchased product.
Image taken from: http://www.antiquealive.com
Microsoft Office Picture Manager
Using MS Office Picture Manager to: Adjust Brightness or Contrast
before after
Crop Image
Picture, Crop. Crop the image, when you finish click Ok.
before after
Compress Picture
File, Export, JPEG Options, select a custom compression setting.
Change the value to 70.
Meet James
Meet James the T-shirt Designer
One day James browses the Internet to see other competitor’s website, he saw that other website display their products as videos.
James think if he can display his t-shirts using video, customer can see 360 degrees view of the product, he can also add voice to the video. It will make the product more alive.
Creating Product’s Video and host it in YouTube.com
How to: Take the product’s video using mobile
phone camera. Download the video from your mobile phone to the computer.
Creating Product’s Video and host it in YouTube.com
Sign Up with YouTube.com
Creating Product’s Video and host it in YouTube.com
Upload your video
Embed YouTube Video in Your Website
Open MyVideos
Embed YouTube Video in Your Website
The Code:
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/RuP8f_OAcbY&rel=0&color1=0xd6d6d6&color2=0xf0f0f0&border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/RuP8f_OAcbY&rel=0&color1=0xd6d6d6&color2=0xf0f0f0&border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
osCommerce Product Edit Page
Meet James
Support/Help Desk
To serve his customer better, James using Instant Messaging software to chat with his customers. He uses Yahoo Messenger (YM). He put his ID on the website, so customer can chat with him via YM. If customer want to talk with him, the customer need to add James ID to his YM.
But sometimes, customers found difficulties in knowing whether James online or not. James needs to put his YM status on his online shop.
Showing Yahoo Messenger status in osCommerce
Get the Yahoo Presence HTML code: http://messenger.yahoo.com/addpresence.php
Showing Yahoo Messenger status in osCommerce
Paste the code into osCommerce main page
Showing Yahoo Messenger status in osCommerce
Showing Yahoo Messenger status in osCommerce
Conclusion
Establishing your own e-commerce website doesn’t need to be expensive. With US$25 for setup cost and US$310 for yearly cost, you can have your own e-commerce website. We also can use what are free from the Internet such as YouTube to display your product’s video, use Yahoo Messenger to give support/help desk to your customers online.
Thank You