using design methods to create a design methods educational platform

8/10/2019 Using Design Methods to Create a Design Methods Educational Platform

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The IDesign Methods Platform

Scott MassingDrew RainesVijay BalijaypalliRodrigo Isasi

Design Planning WorkshopProf. Vijay Kumar


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project intentusersguiding principlesconceptsplatform plan

Project Charter

The goal of this project is to plan andprototype a design methods resource that

can be shared widely for use by innovators.

Planning for this resource will benefit fromthe content of the book 101 Design Methods:A Structured Approach for Driving Innovation

in Your Organization.


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Planning workshopFinal ReportMay 8th, 2013

6.2 Concept Evaluation

6.6 Solution Diagraming

6.7 Solution Storyboard

6.10 Solution Evaluation

Sense Intent Know Context

KnowPeople

Frame Insights

Explore

Concepts

Frame

Solutions1.10 Convergence Map1.12 Initial Opportunity Maps

1.14 Intent Statement

2.1 Contextual Research Plan

2.7 Analogous Models

3.1 Research Participant map

3.15 User ObservationDatabase

4.1 Observations to Insights

4.2 Insights Sorting

4.5 ERAF Systems Diagram

5.3 Value Hypothesis

5.5 Ideation Session

5.7 Concept Metaphors andAnalogies

5.8 Role-Play Ideation5.10 Puppet Scenario

5.11 Behavioral Prototype

5.13 Concept Sketch

5.14 Concept Scenarios

5.15 Concept Sorting

Team:

Rodrigo IsasiScott MassingVijay BalijaypalliDrew Raines


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Sense IntentThe concept of Sense Intent is about the where. Where is the design worldmoving? In which sector, industry, and market can our platform innovate? Inwhich areas of designers and other peoples changing life patterns will ourinnovation t? Sensing Intent helps us take a pause before jumping into our

101 Methods platform project and consider the changing world around us.


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A platform that helps

1.14 Intent Statement

their existing processes for repeatable innovationsPractitioners

InnovatorsPeople

Design

ResearchStrategyCreativePlanningImplementationAnalysis

Structure

GuideAugmentOptimizePlanInitiateLearnDemonstrateAgree uponDocumentPlaybook


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1.12Initial Opportunity Maps

making

evangelistskeptic

understanding

designschools

designfirms

intrapreneurs

innovationleaders

books andcasestudies

books +businesscasestudies

crashcourses

product managers

traditional business schools

breadth

expert

depth

designpractitioners

designfirms

designstudents

innovationleaders

101methods

especificbooks or seminarsHCDtoolkit

IDEOCards

project manager

novice

crashcourses

dm platform dm platform

Spring 2013 // Planning Workshop // Rodrigo Isasi, Scott Massing, Vijay Balijaypalli, Drew Raines


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4.5ERAF Systems Diagram


We used an ERAF for early brainstorming, trying to understand who theplayers on the system might be so we could develop our research plan.


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Know ContextIn the Know Context mode we gain a full understanding of the surroundingconditions in which changes happen. It is in this changing context that our101 Design Methods platform needs to work to be successful. We need to un-derstand the context well enough to be condent in our innovations. Overall,

our goal is to gain as many insights as possible about the context, and getprepared to condently explore opportunities, and begin to see direction for

the future.


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2.1 Contextual Research Plan

Design Schools, Firms and Blogs

Business Sites, Magazines and Schools

Google Trends, Amazon and Social Media

Sources

Precursors and Analogous Models

Popular Media Trends

Interest Groups and Discussions

Methods

secondary research primary research

ID Network

Design Firms, Coporate DesignDepartments, Entrepreneurs, Proffesors and Students

Sources

Sub Matter InterviewMethods

week 2-3 week 3-4


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2.7Analogous Models

What is it?Lynda.com

Related Aspect:EducationTutorials

Whats novelty/value?

Intriguing Aspects

How it works

Learn software, creative, & business skillsOnline video tutorials, of expert instructorsLearn anywhere: Mac, PC, tablet, phone1625 courses

Majority of content is codied

Lynda was faculty at Art Center UCLA$70 M in revenue with no investorsWorks with all the Ivy League schoolsDisney, Time Warner, Sony, Pixar, ABC,and HBO are also customersIt produces over 9 percent of content in-house

Targeting the software toolsetsDesktop publishing

ProgrammingUsing video and advanced web platforms

Subscription model: Individual Monthly: $25 or $38 premium Annual: $250 or $375

Enterprise and Pro models Entire business gains access Tracable, account management



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2.7Analogous Models

What is it?Service design tools.org

Related Aspect:Education

Tutorials Design

Whats novelty/value?

Intriguing Aspects

How it works

Open collection of communication tools used to designcomplex systemsInteresting case studies - very visual

Resulted from grad student thesis

Focused on Service DesignTools rst based upon ID, then evolved

Evlolved tools better for complexity

Site segregated into 4 sections: Design Activities Representations Recipients

Contents Methods are grouped accordinglyCase studies uploaded by 3rd partiesNo fee



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1.10 ConvergenceMap

Education

CrowdSourcing/Funding

Innovation

lower entrybarriers todevelopproducts

internal corpinnovationtools

growing

VCbeingdisruptedbythings likeKickStarter

virtual researchtools growinMOOCs

Lynda.com

AmericaCompetes ACT

Cloudallows quickexplorationat lowinitialcosts

dscout tools emergingindesign

openinnovationsites growing:Innocentive

CreativityQuotient newtermfromNussbaum

ERPsystems seemtohaveneglectedinnovationmanagement

InnovationCEOtopconcern

therearemanyinnovationmethods, withnostandard

knowledgefree, services arounditfor fee

risingcosts

DesignMethodsPlatform

IDEOHCD

softskills likeempathywill requireonsitelearning,codifiedwill beonline

MBAnot as relevant inaglobaleconomy

KahnAcademy

CIOs seenas keeper of corp. innova-tion?

dual degreeMBA/MDes areincreasing

only25%of corpsaidgoodat concept &implementation

consultancies needtosell &staytopof mind. Leave-behinds

helpdothis



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Know People

Design that is sensitive to and based on peoples needs and patterns ofbehavior will be good design. As such, the most of Know People, with itsfocus on empathy, observation, personal engagement, and problem solving,is an indispensable phase of the design process.


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In order to get a ensure interviews covered the full spectrumof relevant parties, we developed a research plan thatidentied the types of potential users for our platform and

strived to insure we had interviews in all groups.

3.1ResearchParticipant map

ID Student

Design Consultants

Lawrence Abrahamson - IDEODeborah Alden - Independent consultantJennifer Lee - GravityTankTim Miller - TeagueStef Marty - Wrigleys

MelissaJaneJohn

Ishan BhallaPatrica Wang

Matt Mayeld - Assistant Dean Guillermo Krovblit - Peapod labs

Corporate

StartupID faculty



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Design Consultants

3.15User ObservationDatabase

Jennifer LeeResearcher Tim MillerStrategist Stef Xiao MartyWrigleys

Jennifer Leeis aneducator-turned-researcher whoutilizes hermultidisciplinarybackgroundinethnicstudies, education, andde-signtountanglecomplexhumanproblems whilekeepingmultiplepoints of viewinmind. SheholdsaBAfromBrownUniversity, anMA

fromTeachers CollegeColumbiaUniversity, andanMDes fromIITInstituteof Design.

Strategist at Teague, IDMDes/MBAgrad

DesignStrategyconsultant atWrigleys sincejun2012. Withmorethan8years of workindesign.FinishedtheMDes programat IDon2005andnowteaches theIdeaIncubator Workshopat thesameinstitution.

1) Does not useanyof themethods that weretaught at ID.2) Does remember onlyrelevant methods.3) Heardabout thebookbut not keenat buying.4) Thesolutionshouldnot cluster, analyse, synthesizedata. Sheshouldbedoingthat.5) Wouldlikeanintegratedsolutionthat wouldcouplewithexistingknowledgemanagement system6) WouldliketheMethods solutiontobeaquickandeasy(4-5sec) reference

material.

1) Strategyis fairlynewdiscipline(profit center) for consultancies ~onlyabout5years old2) Corporateclients get impatient waitingfor synthwereaskingfor analysislight next time3) Longtimeframeresearchmakes technical client leads nervous, theyareusedtomoreimmediateresults.4) Licensingnewmethods tothecommunityis appealing5) TheIDfieldmaybeover-methodized6) Heprefers his MDes tools tohis MBAtools for front endtasks7) Consultancies arecreatingcases, videos, andleave-behinds for internal PRatclient sites.8) Themethodologygets lost intheclients domain9) The101bookmaybeperceivedas anall or nothing process rather thanatoolkit that canbeselectivelyaccessed.10) Hepreferredthewordapproachrather thanprocess, concernedabout beingboxedintoacookiecutter process11) It took2-3years toget their biggest client tounderstandthevalueinthefullprocess, nowtheyaredemandingmore, andexpandingtheapplicationacrossmoreinternal groups.

1) Togainbuyinfor designinthebusiness world, weneedtoadapt tothetoolsandlanguagetheyuse2) Morethantranslationfromuser needs todesign, what is neededis translationfromdesigntobusiness3) All thecompanytalks about designthinking, duetoaoneweektrainingtheyhad4) Marketingis themainlinkbetweenbusiness anddesign5) Marketinghiresometimes agencies for projects without involvingthedesignteam6) Thereis anonspokenbattlefor ownership7) Thefirst meetings withbusiness managers whereintensetheyfelt that theyspokedifferent languages8) Theuseof contact reports is veryimportant, as aprofessor encouragesstudents tousethis format tokeeptrackof their progress9) Business its usedtoquantitativetest toproof ideas10) Nobodytakes theriskof makingdecisions



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Design Consultants


Lawrence Abrahamson and Deborah AldenDesign Researchers

Lawrenceis aIDalumni andDesignResearcher at IDEO, Deborahis anindependent DesignResearcher withextesniveexperienceworkingincrosscultural areas.

1) Designis gettingwatereddown, howcouldtheplatformkeepupthequality?2) Startups chippingawayat bigproblems is adirectionfor futuredesigngrowth3) Storytellingis what lets peoplewithinacompanypushanideaforward4) bridgingthelanguagegapbetweendesigners andbusiness is animportant issuetotackle.5) Designtries toberigorous but not exhaustive6) Methods arent algorithmthat aregoingtospit out theanswer if youaskthewritequestion. Crapincrapout.7) Oneof themainuses of designmethods suchas analogous models is toget theclient excited.8) things likeframeworks aremoreimportant as methods for storytelling9) Frameworks areoneof thebiggest things that clients will takeaway. Theyonaveragewill livefor 2-3years inthe

company, unlikethespecificfindingof theproject, whichmayonlyliveafewmonths.10) At IDEOtheyuseall themethods insomeway, just not formallyor ever byname11) Methods areawaytobuildthemuscles tobecomeadesigner.12) Youcreatemethods ontheflythat fit your needs andthecurrent situation13) Youdont makeaproject planaroundmethods, accept intheresearchphasewhereyouneedtospecifyout whichactivities youwill bedoingthat cost money14) What wouldbegreat is tools toget youunstuck, toquicklyfindyouamethodjust goget over astickingpoint15) IDEOandFROGhaveopencards, theywouldbewillingtoput themup, theyareopen16) IDEOcards arenot for IDEOconsultants, but rather for specificthings likeNGOs17) Dont makethebookinsomeother form. Makesomethingtohelpmeunderstandhowtheseapplyinthefield



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Startups


Guillermo KrovblitPeapod labs

1) ts not intuitivetoknowhowtostart something, ideas arealways there, thechallengeis makingthemreal2) Whenyoustart somethingnew, somethingthat is not inthemarket, thesensationof beingadrift ishuge3) Designmethods guideyouthroughAprocess not THEprocess, but aloudyoutostart andimproveitontheway

4) Helps youshift fromamodel of experiment toamodel of evidence5) Youcanagreeor not withothers point of viewbut tosynthesizethat inasolidargument is what youget withadesignprocess6) Reduces theriskof repetition, document your ideas andassumptions7) At thebeginningtheprocess has toberigid, but after repeatingit several times it becomes part ofyour DNA.8) As anentrepreneur, youought tobebiased, thereis notimefor startingfromgreenfields9) As adesigner youareplacingnewthings intheworld, that gives youahigher level of accountabilityandempowerment10) His concernnowis howtomaintainalivetheincremental growth, but at thesametimenot toloose

thehunger for disruptivenewideas

TheDesignProcess appliedtargetingagoal its alethalweaponCo-founder of thestartupPeapodLabs, abusiness that aspirestoredefineplayful learningeducationinthenewecosystemofmobiledevices. Thecompanylaunchedits first iPadandiPhoneappABCWildlifeinsummer 2010. OnMay142011receivedaMaster inDesignfromtheInstituteof DesignandanMBAdegreefromIIT's Stuart School of Business.



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ID Students


Ishan Bhalla Patricia Wang

Ishanis aninteractiondesigner,withexperiencedesigningfortheweb, mobileandtelevisionplatforms; adesignresearcher,withtraininginethnographicmethods andanaspiringdesignstrategist.

DesignResearcher andStrategist

1) Platformis goingtoneedtoaddress wideusepatterns evenamongprodesigners2) Platforms, at least for student designers andthoseworkingoutsideofconsultancies, areoftenhackedtotogether onthebacks of publicplatforms3) Keepingtheresults of thedesignprocess trackedis abigandimportant task4) Favoritetools are5es, 10types of innovation, andclustering5) twoschool of thought: West coast school under ( IDEO) , Structuredschool(ID, GravityTank, Continuum, Connifer)

6) Thedesignprocess, as weapproachit at IDis relativelylinear7) Wordpress blogs areagoodsolutiontocreateashareablerepositoryof thedesignprocess, but lackthestructuretobefullyuseful.

1) groups hadaproblemthat sometimethegodrichmembers thought of themethods as hardandfast rules, andwereuncomfortablewiththeideaof modify-ingthemor changingthemtofit their needs2) bookwas alsousedbyIDstudents tojogmemory, theydidnt sit downandgothroughthebookcasebycasebut usedit tothinkof things theyhadforgotten.3) AplatformshouldbeanIdea, repositoryof designtools. It wouldbegreat tobeabletopull upideaquicklyandusethemonthespot.4) Experiencewouldbericher if it includedother tools fromother companies

great. It shouldbeareferenceandshouldhaveeverything.5) Needtobevisual.6) Youmayremember stories better thanactual frameworks. tiecasestudies intoeachmethod.7) Without IDtrainingpeopleneeda1800dial adesigner tohandlethemomentsof freakout; amini designyoda.



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ID Faculty


Matt Mayeld

1) Makethebookflexibletobepracticedandeasilyadoptablebyremovingtheredundancies andwithusingpractical examples.2) Giveduecredit totheauthor of themethods3) Structurethebookbasedonprofessional designdisciplines andpresent overlaps4) Provideapps that aremoreliketools. Apps that organizethoughts, dataandquestions intomeaning-ful dataanduses methods topresent insights

5) Threesolutions 1) For starters toolkit withfewmethods intheir simplest form. 2) Service/subscrip-tionmodel/solutionthat helps peoplereviewandapplymethods andadvancetheir ideas. Last 3) Atrainingandtutorial (Videos) solutionthat helps students.6) Short termsolutions shouldbemorefocusedtutorial oriented. Longtermsolutions couldcreateplatformfor themethodinnovators totalkabout themethods andsupport designcommunityandnon-designcommunity.7) IDwouldnot invest nowbut will closelywatchproject progress.

Matt Mayfieldhas workedfor over 20years inappliedresearchacross thedomains of design, consumer behavior, product/servicestrategy, andcomputingtechnologyfor fortune500companies.

Matt is currentlyAssistant DeanandVisitingAssistant Professorat theIllinois Instituteof Technology, Instituteof Design. Hiscourses includeproduct andportfolioplanning, contextualdesignresearch, anddesignprocesses. His long-termresearchinterests revolvearoundunderstandingtheimpact of comput-ingtechnologies ondecisionmakingfor designandbusiness.



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Frame InsightsWhen we frame insights we move from gaining knowledge of peoples experi-ences and needs to applying various analytical frameworks to the data sothat we can organize our thinking and gain a clear perspective.


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We clustered our observations into tasks to be done, and attempted to pullout higher level insights

4.1Observations to Insights



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We created a spreadsheet of all of our interview observations, insights, andsome concepts that may come of them.

4.2Insights Sorting


job hunting student

show how they processed their resultsrecruiters use your knowledge of the process to gage how muchyou contributed to a nice looking deliverable

to know how to derive an insight from anobervation, and then aggregate insights intodesign principles. This is skill gained fromexperience

observations, insights, and design principles get confusing andthe methods don't derive insights from observations, onlyorganize them Scott M

A design principle and insight litmus test or guideline wouldbenefit students of design methods

for outsiders to respect and understand thedesign label on our program. It is not understoodto contain strategy, planning, analysis, andsynthesis which seem to be more respectedterms/skills

ID may suffer from poor branding to those outside of designwhich are potential new clients, users of its methods andteachings Scott M

to collaborate and track the data that's part ofthe design process, in one cohesive tool, not aahoc aggregation of publicly available sites notdesigned for design

user of methods currently create ad-hoc systems of software tomake and manage methods Ishan a google docs, meets evernote, meets skype for design methods

a way to order all the data collected during theprocess so it can be found later, like a blog whichis chronologically ordered. a video tool to

upload clips, add tags to insights, print out tagsfor clustering, and a way to upload back to cloud the research video is hard to index and refer back to Patricia

a youtube for design methods, that lets you upload, splice,annotate, tag, sort for clustering, and share

a visual way to recall past projects andframeworks

methods users tend to be visual, and most ad-hoc tools usedaren't. Patricia

pintrest for designmethods, something visual rather than textualsearch onlyh

Prospective Students

know, what you don't know, is worth knowing it is hard to know, what you don't know, is worth knowing Scott

become a wa re o f the pro gr am pro spec ti ve benef ic ia ri es o f metho ds don 't kno w the y e xi st Sco tt

decide if program is worth investmenthard to value something before you know it, and without a well-known brand behind it (Harvard is good for learning business) Scott M

Lone ID alumni

customize methods to new situationsdesigners by nature redesign things, so it should be expectedthat they will redesign the methods and want tools to do this

way to appease clients during the process clients care about synth (results) not analysis (process) Teague ID a lum

a way to appease clients during the process

those unfamiliar with design thinking need validation that itworks, or interim assurances to keep them calm till thedeliverable is presented Teague ID alum

a standardized, and trusted processStrategy is a newer discipline for the consulting and businesswor ld and sti l l gestat ional. There's no standard yet Teague ID a lum

ability to see shifts in world patterns

A macroscopic view is desirable at project onset but is big ,vague, and fuzzy. Design methods help organize this ascompared to MBA t oolsets more micro-view Teague ID alum

extend firm's success stories beyond clientcontact

firms create leave-behinds to penetrate success stories furtherinto their client's organizations Teague ID alum

communicate complex methods through a client

contact that doesn't understand them. Vijay'sbook is too vast for outsiders to grasp. We aretrying to guide our clients into the beginningstages of design methodology and they'vecreated custom books about past projects andused that shared context to convey methods andnext steps to bring them into the corporation.

The 101 book is too long to leave behind as propaganda for afirm, and it's not branded. Teague ID alum

A project management tool that lets you take project snapshots

along the way, and capture relevant insights, highs and lows, ah-ha moments, participant quotes, etc. and rolls it up into easilyprintable or online accessible websites with secure access. Thiswould allow firms, students, and individual designers to track,manage, share, and point to future goal (empty picture frames inthe document charter) that will keep clients at bay because theyknow what is coming.

to find internal client contacts best suited toreceive the methodology sell and drive proposalacceptance

Internal client champions have a tough job defending a newprocess, owned by an outside entity - consultants need a way tohelp them Teague ID alum

setup a portal allowing client employees to access, and bywatching how deeply certain users go into the content, you canrate them on how effective a champion they might be

don't see need for new methods to be developed,and developing a platform like D-scout didn'tseem to have enough ROI to justify perceivedcost.

custom leave-behinds are being made to propagate a firm'spast successes Teague ID alum

The design planning field may have over-methodized and be in need of a filtration orconsolidation of methods to become morestandard so there is less confusion and perceivedrisk over what to do or how to do it whenpracticing the art

Design thinking in fermentation stage of the S curve, needdominant design to emerge with supporting case studies - likeI nn ov at or 's di le mm a d id wi th Nu co r s te el st ory . T ea gu e I D a lu m

a case studies page like that on www.strategyn.com webpageunder http://strategyn.com/our-results/

to help clients understand how getting the rightpeople on the client side is just as important ashaving on the consultant side.

Consultants are training client champions how to hire or find theright people to carry the projects through once delivered. Teague ID alum

User Needs Insight Source Concept


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4.6DescriptiveValueWeb


IDFaculty

StudentsDesignConsultancies

Corporations

Knowledge

Material/Metho

Money

Alumni


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4.6DescriptiveValueWeb


Knowledge

Material/Metho

Money

IDFaculty

Students

DesignConsultancies Corporations

Alumni

Design Methods Platform


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Explore ConceptsEnergized by powerful insights about people and the context, it is time to

jump from the world of inquiries into the world of possibilities. In this mode

we build on the pattern and insights gained from previous modes.


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5.3 Value Hypothesis

A platform that offers features, tools and methods for

customers to plan, build, share, rate, store, and curate designprojects; help build network or team and advance theirknowledge/Career/Business.


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ID Student

WorkshopPlanOur workshop developed each of our three major scenarios by working them through 4

stages. To get outside perspective we recruited 9 ID students to help us design platformfeatures that work for their needs.

Scenario 1:Telling yourstory

Scenario 2:

Making team-work work

Scenario 3:New kid on theblock

Brainstorm Metaphor 3D Skit Output: Concepts


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Workshop Scenarios

Scenario1:

TellingyourstoryHEROIDStudent prepforjob Inter-

view/at the interview

BuildingPortfolio

Validateresults

Showcasingskills

Showvalueto employer

Showcasedepthand breadthof

knowledge

Showcaselearnt processes

Demystifymethodstooutsid-

ers

Communicatetonon-designers

Demonstratecomplexpro-

cesses

CONFLICTS

DreamJob

BetterPay

Dreamproject

Strongportfolio

Standout

InterviewCall

REWARD

Scenario2:Makingteamworkwork

HEROIDTeamworkingOn Design project

UnclearObjectives Ambiguous Project Complexityofproject Tight Deadlines/Schedules Lackofconsensus Satisfy client/stakeholder

CONFLICTS

ClearDirectives StrongPresentations MeaningfulSolutions Meetingdeadlines SuccessfulProject SatisfedClient/Stakeholder

REWARD

Scenario3:

Newkidontheblock

HERONewStudent at ID

ORNewDesigneratfrm

Complex designtoolkit

Varieddesignsources/ meth-

ods

Adapttoneworganization

Teamdynamics

NewTerminology

Teammisalignment

CONFLICTS

Learn design processes

Mastermethods &tools

Teamalignment

Contributeinteams

Learnbest practices

Establish personalbrand

REWARD

We dened three scenarios that explored different parts of the platform

from the perspective of an ID student.


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Timeline Handout

Thankyouforparticipatingin

thisworkshop.

Thisworkshopwilltake approximately3hours.Youwill

work with your teamof 3to develop thesolutions

10:10 11:00 11:1511:30 12:00 12:10 12:5

0

Table1:

Telling your story

Table 2:

Makingteamwork

work

Table3:

Newkidon the

block

Brainstorm Metaphor3D Skit

Team1

Team1

Team 1

Team1

Team2

Team2

Team2

Team 2

Team3

Team 3

Team3

Team3

BreakBreak

Our participants were given this sheet at the beginning of the session that

explained the work for the day. They were then broken into teams and assignedtables.


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5.5IdeationSession

Methods usedinworkshop:

5.10 Puppet Scenario

5.11Behavioral Prototype

5.7Concept Metaphors andAnalogies

5.8Role-Play Ideation

5.13Concept Sketch

5.14Concept Scenarios



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Stage1:Brainstorm

Goal:20ideas

Onhalfsheetssketchandtitleyourcon

cepts,

thenpinthemup.

Goal:10newideas

Stage1.2:Brainstormideasasiftherearenotechnologicalorfnancialhurdles.YouaretheBillGatesofID,theworldisyouroyster!

Goal:5newideas

Stage1.3:Brainstormideasasifyo

u

arebrokeanditisthestoneage.

Titleofyourconcept:

Briefdescriptionof your concept:

Sketchofyourconcept:

Whatyouthinkmakesyourconceptawesome:

Brainstormfnalconcept: Inthenext10minutes, pleasedecidewhichconcept youthinkisstrongest,andusetheprovidedspacetovisualizeit.Remember,thenextgroupisgoingtohavetobuildoffofwhatyougivethem,sogivethemsomedetailtoworkwith.

5.5IdeationSession


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5.13Concept Sketch


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Stage2:

Metaphor

AnoteaboutMetaphors:

Metaphors are inspirational, exaggeratedmanifestationsofthe experience we are

strivingtodeliver to ourstakeholders.

Be sure tokeepinmindthetarget user and theoverall goal ofthe project.

Trytobuildoneachotherideas: that made me think about.

Tohelpwith evaluation, remember thatgoodmetaphors:

Denes thefunctional and emotionaldirectionof thesolution

rich with specicimagery

Provides multi-sensory direction forcommunicationand

environment designversatile to workacrossmultipletouch

points

Agood design metaphorgives youasense of the futurestate

of theexperienceincludingthepeople, activities, products,

communications, andarchitecture.

MetaphorInstructions:

Take the prior group's selected concept andif neededget anyquestions about it answered

bythe

moderatoratthetable.

Buildupon theconceptbybrainstormingmetaphorsthat representthe ideaorevolve itwith

a

metaphor.

Youwill againselect your favoritetopassonforthe next phase. This oneshouldbe transferred over

tothemetaphor template. When timeisupagainrotate to the next table leavingyourmetap

hor with

themoderator.

You willhave 15 minutes for

thissection.

5.7Concept Metaphors andAnalogies

Metaphor Inthenext10minutes,pleasedecidewhichconceptyouthinkisstrongest,andusetheprovidedspacetovisuali Remember,thenextgroupisgoingtohavetobuildoffof whatyougivethem,sogivethemsomedetailtowork

AMetaphoris:

Behavioralitactslike...

Surfaceitlookslike...

AdoptionissimilartoX+Y

Functionitworkslike

ConstructjustlikethesituationinX


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5.12Concept Prototype

Stage 3:

3D

3D instructions:You will now build upon the prior group's chosen metaphor by building a 3D model that communicates

the concept or builds upon it. It can be a tool, a representation, a magical object, anything you can

devise that will help you solve the scenario your currently challenged with.

You will have 30

minutes for this section

5.7Puppet scenarios


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5.11Behavioral Prototype

Skit instructions:You should now be back to your original scenario. Work with the moderator to understand how your

original concept has evolved and then as a group create a skit to use the items created (concept,

metaphor, 3D object) and address your scenario with a solution for the hero to get their reward. One

participant should play the role of a platform that helps the hero solve the challenge and get the

reward. The skit only needs to be 1 or 2 minutes long.

You will have 30

minutes for this section

Stage 4:

Skit

5.8Role-Play Ideation


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Workshop participants

JaimeRiveraIshanBhallaPatriciaWang

DarrenPettersonWei

Knowl Baek

AashikaJainPaul SheetzPaul Keck


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Short description of how the tool was used in this project.

5.15Concept Sorting



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Frame SolutionsWhen we frame insights we move from gaining knowledge of peoples experi-ences and needs to applying various analytical frameworks to the data sothat we can organize our thinking and gain a clear perspective.


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We evaluated our concepts by graph-ing their benet to users, producers,

and platform owners.

6.2Concept Evaluation



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Building off of our earlier ERAF diagrams, we developed diagrams for howthe system will work, and how it would role out over three phases.

6.6SolutionDiagraming



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6.6SolutionDiagramingcont.



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6.6SolutionDiagramingcont.



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To let poeple understand what the system would be like, we created storiesaround our three major use cases.

6.7SolutionStoryboard



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6.7SolutionStoryboardcont.



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6.7SolutionStoryboardcont.



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We created drafts of our solution storyboards andbrought back to our participants for feedback.

6.10 SolutionEvaluation



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We also created analogy sheets for the features of our concepts. To testwhich features participants found most useful.

6.10 SolutionEvaluationcont.


INTERACTORThe platform supports coversations between participants using a

variety of tools, from chat boxes to video. This gives users the

ability to reach out for questions or provide support to other users.

DESIGN IQ

Classes

User Research

Allows designers to graphically see what their skill sets are by

assigning points to projects and classes. Also allows recruiters tofind students who have the skil mix they need.DASHBOARD

card sort

Home page similar to app store, but featuring methods not apps.

Categories include: New methods, most shared this week,most

liked per stage. Can also show methods shared by your network orpeople you follow.

PROJECT TIMELINEThis feature helps people visualize and organize their design

process. Methods take up space on the timeline, and can also be

thrown into larger buckets to match with the ambiguity and

looseness of many users design processes.


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PRIVACY SETTINGS

Add project data

ERAF diagram visible

Its a feature of the platform, that gives control to the author of an

input (method, project, piece of a project, etc.) to restrict access to

just them, a certain group of people or general public.

VIRTUAL PROJECT ROOM

Is an interface that works like the virtual tours that architects and

interior designers use for showing a space.This will be a virtual tour in a project room (project box) where all

the stages of the process are shown.

METHODS SEARCH

Posted by:

Methods

stage in process:

Methods and plans can be searched in many different ways: bypart in the process, by company, but users, by rating, by timeconstraints, etc. This helps users quickly put together a plan or

ovecome a hurdle.

GROUP-FEEDING

added another picture

to the project file

Observing users

Spring 2012

Magic inc. group

Its a tagging feature where multiple users can be assigned asauthors or participants of a certain method


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STUDENT ENDORCEMENTS

Student

IIT ID

Synthsys

Its a feature of the platform were a designer can receive

the endorsement of their teammates, so they can have a

legitimization of their skills.

TEAMATE PROFILEShare students or designers profile in terms of personality, styles of

working, how they learn better, compatibility with other styles.SLIDE SHARE RATINGS

Sharing pieces of a project and receiving feedback from the people

that use it, share it, like it, etc. Pieces of a project can be an

application of a framework, research technique, a way of organizing

data, an ideation workshop, etc.

BACKGROUND DATA COLLECTION

jawbone

Instead of having to actively upload work during or after a proj-

ect, the method platform can serve as a repository of work-in-

progress. Work done by teams using the platform can easily be

made visible to future users.


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ALUMNI CONNECTION

Alumni

IDEO

Its a networking platform that connects ID alumni and students to

answer Q's about putting in practice design methods.PRE-KICKSTARTER

Research

service design

Ethnographic

Its an add-on of the platform that showcases the student

projects for venture capitalists, start-ups and crowd funding

sites. This way projects that focus only on research have a

chance to be taken farther.


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B i M d lC


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The Design Methods Platform

Business Model Canvas

PARTNERS

Students

Alumni

Corporate

Consultants

ID

IIT - Potential IT partner

Media partners -BusinessWeek,

FastCoDesign, DMI, Core77

DMI

KEY RESOURCES

Platform Administration

Business Development

(Subscriptions/Sales/Marketing)

Building Infrastructure

Maintaining CopyRights

Establishing Protocols

VALUE PROPOSITION

A platform offering features,tools and methods to plan,build, share, rate, store, andcurate design projects

Team building tools specic

to design

advance their knowledge/Career/Business.

CUSTOMER SEGMENTS

Professors

Institute of Design

IIT

Prospective Students

Students

Alumni

Content Owners

Consultants

Corporation - summer camp

Corporation - sponsors

Public

KEY ACTIVITES

Professors

Students

Alumni

Content Owners

Consultants

COSTS

Fixed Costs - Systems and Servers to maintain platform.

Variable Costs - Sales, Resources, Advertising, Development and

Professors

Account Managers

CUSTOMERRELATIONSHIPS

Free - student

Subscription - all others

Personal - student, corporationworking face to face at IDinvolving DMP

Automated - online interaction

Dedicated representation -

large corporate partner

CHANNELS

ID curriculum

Online/Internet/Mobile

101 Design Methods Site

REVENUE STREAMS

Subscriptions from Alumni and Design Consultants

Corporate recruiting and job postings

Advertising and Promotion

Corporate sponsorship in design projects

Selling Data

Revenue Streams

Channels

Customer Relationships Customer Segments

Value PropositionsKey ActivitiesKey Partners

Key Resources

Cost Structure

The Business Model CanvasOn:

Iteration:

Designed by: Vijay, Scott, Drew and RodrigoDesigned for: Design Method PlatformDay Month Year

No.

Platform Matainance

Platform AdministrationBusiness Development (Subscrip-

tions/Sales/Marketing)

Building InfrastructureMaitaining CopyRights

Establishing Protocols

Students - Personal and Long Term

Alumni - Automated, subscriptiveand tools for career development

Consultants - Automated, Sub-scriptive, Tools for business devel-

opment

Corporate - Personal, Structure,tools for business development

and knowledge

Professors

Students

AlumniContent Owners

ConsultantsCorporate

A platform that offers features,

tools and methodsfor customers to plan, build,

share, rate, store, andcurate design projects; help

build network or team and

advance their knowledge/Ca-reer/Business.

Students

AlumniCorporate

ConsultantsID

IIT - Potential IT partner

Media partners - BusinessWeek,FastCoDesign, DMI, Core77

DMI

Professors

Students

AlumniContent Owners

Consultants

SeeID

MyiitLinkedIn

101 Design Methods BookSocial Media

Subscriptions from Alumni and Design Consultants for building team/network, in-

formation storage, maintaining profile, and using platform methods.Corporate recruiting and job postings

Advertising and PromotionCorporate sponsorship in design projects

Selling Data

Fixed Costs - Systems and Servers to maintain platform.Variable Costs - Sales, Resources, Adverstising, Development and Professors

Account Managers

using design methods to create a design methods educational platform

Documents