COMPANY PUBLICATIONS

Using Color in Publications

Communicating with ColorColor in a publication can:Elicit feelingsEmphasize important textAttract attentionChoose one or two colorsUse “spot color” by using color only in specific areas

Printing the PublicationPrint all copies on a color printerPrint on a color printer and duplicate with a color photocopierPrint on colored paperPrint on specialty paper

Color TerminologyBalance: Amount of light and dark in a pictureColor wheel: Device used to illustrate color relationshipsContrast: Amount of gray in a colorGradient: Gradual varying of colorHue: Variation of a color, such as green-blue

Color TerminologyPixel: Each dot in a picture or graphicResolution: The number of dots that make up an image on a screen or printerReverse: Black background on white foreground or white type against a colored backgroundSaturation: Purity of a color