techniques to emphasize written communication
TRANSCRIPT
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TECHNIQUES OFEMPHASIZING IN
WRITTEN
COMMUNICATION
By
Ashik K. (RollNo. 1!M"#o# So$%y& K.M.A. M"#o# (RollNo. '1!Shi#& A)"") (RollNo. *+!
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Give special importance or value to
(something) in speaking or writing.
(Oxford Advanced
Learner's Dictionar)
E%,h&sisi#- %"i#-
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N""/ o0"%,h&si)i#-
!o pro"ect core idea
!o make communication effective
!o esta#lish purpose
!o ensure attention and retention
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W&ys oE%,h&si)"
Strong
Words
Using
Space
Headings
TextDevic
es
ParallelismShort
SentenceRepetition
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Strong words
$trong words will trigger emotional reactions.$trong words gra# attention.
%er#s are the strongest words.
&se adver#s and ad"ectives sparingl.
xamples
1)"If you really respect me then you will...
2)Tycoon rather than Successful businessperson
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Emphasis in Writing (Cont.)
Using space !he space on the page can #e used to make
people remem#er what is to stand out.
!he more space one gives a topic the more
emphasis the topic receives
xample
Save the Whales
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Headings*eadings in text are great places for emphasis
of ke points ou want to make.
+ou'll note that we use colored headings tohelp them stand out (and to add some visual
variation in an otherwise deli#eratel simple
laout).
Emphasis in Writing (Cont.)
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Text devices
O ,ritten words can also #e made to stand out
# using the standard text devices as #elow
Emphasis in Writing (Cont.)
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Sl.
N
o.
Method Usage
1. Italics Gi2"s li-h "%,h&sis. Us" o0 s$3l"
s0"ssi#- o 4o0/s.
E-5 6H" h&/ %&-"/ o
"& ten8ooki"s.92. U#/"0li#" Mo0" i#sis"#. Wo0ks 4"ll o0 "%,h&sis
o & 8o%,l"" ,h0&s". So%" ,"o,l"
o#ly $s" i&li8 / 3ol/: i# 4hi8h 8&s"
h" /i;"0"#8" 4ill 8&$s" &"#io#.3. Bold Is 8l"&0ly 2isi3l" 4h"# yo$
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4. P$#8$&io# I# ,&0i8$l&0 h" "=8l&%&io# %&0k
-i2"s & s0o#- "%,h&sis. Us"
s,&0i#-ly. B" 2"0y 8&0"$l 4h"# $si#-
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i#"0,0""/ &s "ih"0 "#h$si&s% o0
&"%,"/ %i,$l&io#!. U""#$%&S# Is h" 40i"# "$i2&l"# o sho$i#-.
A2oi/ 4h"0" ,ossi3l": i#8l$/i#- $s"
i# h"&/i#-s.'. %olo(r Th"0" &0" %y 8olo$0s yo$ 8 $s".
B0i-h"0 8olo$0s / hos" o4&0/s
h" 0"/ "#/ o h" s,"80$% s/
o$ %o0". Bl$"s / /&0k 8olo$0s &0"
%o0" s$3l". A #"& $s&-" is i#h"&/i#-s (4hi8h o"# i#8l$/" h"
k"y %"ss&-"!.). Si*e Bi--"0 o#s s/ o$ %o0" /
s%&ll o#s 0"8"/". B$ 3"4&0" o
0"/$8i#- 0"&/&3iliy 3y %i=i#- o#si)"s oo %$8h.
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Parallelism
-onstructions that compare or contrast paired
ideas naturall draw attention to the words that
emphasie those pairs.
xamples
/)!he resolved never to talk a#out each other #ut
alwas to talk with each other.
0)!hese mountains to the west are #eautiful et the
mountains to the east are even more lovel.
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Short Sentence
&sing too man short sentences makes writing seem
needlessl chopp or repetitious. An occasional short sentence helps to keep readers1
interest # staving off an overa#undance of long
sentences. 2t is also a simple wa to emphasie an idea.
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xample
3efore 2 got married m mother told me that 2
should plan things well in advance that 2 should
use a wedding planner to take care of the details
that 2 should pick a da at least six months awa
and stick with it and that 2 should focus m
energ on getting to know m future hus#and.
$o 2 did.
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Repetition
&se "udicious repetition to emphasie an idea
or main point.
!hough repetition can irritate if it is used
overmuch it can #e a ver effective tool
when used appropriatel and without
overkill.
2n the following example repetition helpsdrive home the point the speaker is making.
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Repetition(contined)
xample
O $trangers aren1t alwas the people in another countr4
sometimes the are the people next door. $trangers
aren1t alwas somewhere out there4 sometimes the1rethe people in our home. A stranger isn1t alwas
someone else5sometimes he1s the person in our soul.
6epetition can help #urn an image into our reader1smind or simpl reinforce an important point. Do not overuse repetition in our writing it can make
our writing overl long and dull.
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-O7-L&$2O7
As with man other forms of communication it
is ver eas to over8do emphasis to the point
where it no longer has an impact.mphasis works when it uses contrastwith the
surrounding text and when its use is a surprise
not when it is used as a sledgehammer.
!his ma trigger confusion which results in
them acting in a wa that ou do not want.
http://changingminds.org/principles/contrast.htmhttp://changingminds.org/principles/surprise.htmhttp://changingminds.org/principles/confusion.htmhttp://changingminds.org/principles/confusion.htmhttp://changingminds.org/principles/surprise.htmhttp://changingminds.org/principles/contrast.htmhttp://changingminds.org/principles/contrast.htm -
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REFERENCES
444.40i""=,0"ss.8o%444.
http://www.writeexpress.com/http://www.writeexpress.com/ -
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QUESTIONS IF AN
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Thkyo$...