how to sell combi stroller emphasize lightness emphasize compactness emphasize safety &...
TRANSCRIPT
How to sell Combi Stroller
Emphasize Lightness
Emphasize Compactness
Emphasize Safety & Durable structure (e.g. ASTM, CNS, KITI)
Emphasize Sophisticated Design
Emphasize Unique Features E.g. Egg Shock pad, Air-through system, Soft Suspension…etc.
Combi
Upper
Lower
How to display effectively (I)
Well Flat Wide(same series)Cocot (same series)
Cocot (different type)
Reversible handle stroller (same function)
Non-Reversible handle stroller
A-type B-type
How to display effectively (I)
PointTo separate by STRUCTURE & CATEGORY(e.g. Reversible / Non-reversible / A-type / B-type)
PointTo display SERIES BY SERIES(Well Flat series, Cocot series, etc)
PointTo display ITEM BY ITEM of same series
Consumers can be easier to understand the difference of stroller.Sales person can explain more systematically as well.
*Hint: Consumer habit is to see merchandises from left to right.
How to display effectively (II)
E.g. Well Flat Wide
Handle position should be facingbackward.
Caster lock is better to be lockedfor easy holding.(demonstration)
Top window should be opened.
Mesh window shouldbe opened.
Canopy should befully opened.
Buckles are better tobe locked for easy holding & good looking.
*Keep the seat cushion, front guard cover, and canopy clean!!!
Stroller Categories
A-type
SG standard, The Safety Goods mark, is obtained only after passing the safety standard set by the Safety Goods Association in Japan.
B-type Travel System
Twins
With FULL reclining seat
Application Age: 1 – 24 months
Continuous usage: within 2 hours
With RECLINING function and backrest angle is from 110º to 150º or above
With PARTIAL reclining seat
Applicable Age: 7 – 24 months
Continuous usage: within 1 hour
Backrest angle from 110º or above
Traditional A-typeNEW A-type5 in 1
Stroller (shell and flat seat mode),car seat, chair, baby carries
76cm
Ricco W=== 76 cm height super compact & light stroller ===
Product Specifications
Ricco W EG αKV-680use period :1-24monthsweight : 5.0kgsize :open W460xD640~810xH860~1030fold W460xD340~540xH760reclining : 125 °~ 170 °available in 2 colors
A-type
Ricco W EG KV-630use period :1-24monthsweight : 4.6kgsize :open W460xD640~810xH860~1030fold W460xD340~540xH760reclining : 125 °~ 170 °available in 2 colors
Sun Burst Orange (SO) Airy Blue (AB) Black Dune (BD)Orange citron (OC))
Compact
76cm
Light
KV680 : 5.0kgKV630 : 4.6kg
One-handoperation
Dacco Cushion
Dragging
Ricco WUnique Features
Ricco WAdjustable & Reversible
handle Functional canopy<Top Window><Ventilated Window><Reversible>
UV protection
Wide Seat & 5-point seat belts
Ventilated seat
EggShock(α)
Protect baby headFor vibration.
-3 ℃ feeling temperature
. 34 cmWidth
Cocot Compact W === Compact A-type stroller for both baby and mom ===
Product Specifications
Cocot compact W EG αBU-720use period :1-24monthsweight : 5.6kgsize :open W495xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 2 colors
Cocot compact W EGBU-620use period :1-24monthsweight : 5.3kgsize :open W480xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 3 colors
A-type
Stone Black (SB) Bark Orange (BO)Platinum Gray (PG)Light Camel (LC)
○○Holding CushionHolding Cushion
Head support for baby whose neck muscle has not developed yet.
Body support for keeping baby’s body trunk stably. (BU720 only)
2 levels adjustment according to body size.
Cushion prevents baby
from slipping hip.
Baby’s posture is kept stably.
Cocot Compact WProduct features & Advantage
○○ Egg Shock αEgg Shock α: : New design for well-ventilatedNew design for well-ventilated
Three air holes
Air through ditch
Cocot Compact WProduct features & Advantage
*BU720 only
○○Well ventilated sheetWell ventilated sheet
Air holes
Store the cover upper Position.
Seat cushion
Well-ventilated materials polyurethane is used in making the seat cushion. And some air holes are available at the back part.
Well-ventilated polyurethane
Base seat
Product features & Advantage
Cocot Compact W
Cocot Compact W / Mini=== Compact A-type stroller for both baby and mom ===
Product Specifications
Cocot compact W EG αBU-680use period :1-24monthsweight : 5.3kgsize :open W495xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 2 colors
Cocot compact W EGBU-570use period :1-24monthsweight : 4.9kgsize :open W480xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 3 colors
Cocot compact mini EGNU-500use period :1-24monthsweight : 4.3kgsize :open W480xD740xH960fold W360xD280~300xH860reclining : 125 °~ 170 °available in 2 colors
A-type
Cocot Compact W / Mini For Mom
Features & Advantage
Cocot Compact W: 89cm heightCocot Compact Mini: 86cm height
=> For Easy Storage!!
W89cm
Mini86cm
11cm shorter
Light Weight
Easy to carry4.3~5.3Kg
Reversible Handle & Top Window
Easy to switch for bothfacing forward and facing backward.You can always see your baby’s face.
Shoulder Strap
Hands free
A-type
Ultra Compact Design
Cocot Compact W / Mini For Baby
Features & Advantage
Super wide seat
Wide
36cm width - Relaxed andcomfortable forbaby.
Egg Shock / Egg Shock
Protection for soft baby’s headby vibration absorbablematerials.
Ventilation (Mesh window & 3D mesh seat)
2 ventilated areas=> babies feel more comfortable in stroller.
SoftSuspension
UV Protection
Protection from strong
sunlight
Comfortable ridding by95% vibration cutvia soft suspension and stroller frame.
A-type
Cocot Compact W / Mini
Conception => Not embarrassed for baby and mom
For Baby Protection for back of head ~ Installment of Egg shock Egg shock α Protection for sultry(heat) ~ Mesh window & Ventilated seat installment Protection for UV ~ Canopy prevent 95% UV Comfortable residence space ~ 36cm width seat Comfortable ridding ~ Dacco Cushion, soft suspension and vibration-absorbing frame
For Mom Storage ~ Small and compact ~ Slide handle installment Carrying weight ~ Light weight (4.3kg~5.3kg) Two way operations ~ Reversible handle Looking into baby situation ~ Top window installment Hands free ~ Shoulder strap installment for carrying the stroller
Recommended Selling PointsA-type
Do Kids 5=== Mobile Baby Station ===
Travelsystem
AT730 AT650
Deep Red (DR)
Shine Sun (SS)
Deep Blue (DB)
Deep Gray (DG)
Shine Aqua (SA)
Do Kids 5=== Mobile Baby Station ===
Product Specifications
5 Various Usage
1. Baby carry & Rocking chair2. Car seatUse period: newborn ~ 10kgSize: W435 x D690 x H346weight: 3.2kg(AT730) 3.1kg(AT650)
3. First type stroller (shell mode)Use period: newborn ~ 1 year oldSize: W490 x D810 x H955weight: 7.3kg(AT730) 7.2kg(AT650)
4.First type stroller (flat seat mode)Use period: 1 month ~2 years oldSize: open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650)
5.second type stroller (B-type stroller)Use period: 7 months ~2 years oldSize: open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650)
AT730 available in 3 colorsAT650 available in 2 colors
Travelsystem
Do Kids 5=== Mobile Baby Station ===
How to use
Movable without waking a baby up !!!
1.Baby Carrycot/Rocking chair
2.Car seat 3.1st type stroller(shell mode)
4.1st type stroller (flat mode)
5. 2nd type stroller(B-type stroller)
Travelsystem
Do Kids 5=== Mobile Baby Station ===
Recommended Selling Points
Applicable from NEWBORN to about 2 years old as rocking chair in room,car seat in car, and as stroller for going out
It is CONVENIENT for baby to lay down in any situation
It is a 5-in-one stroller and ECONOMICAL choice
Without waking up the baby during movement would make baby feelingCONSIDERATE & COMFORTABLE
Travelsystem
Do Kids 5=== Mobile Baby Station ===
Consumer voice
Everywhere activity Because of easy installment, car seat is used on papa and mama's car. On the trip my baby puts into a carry during meal. And now it is useful when I feed baby food in my house. By Michiko mum & Yuko
Easy carrying It is easy to carry, so, it is very active in my house. My baby likes rocking chair function. Always with smile after putting into this chair. By Akiko mum & Masato
The rough road is also safe It is possible to walk even on rough road, because of high cushion performance. My baby sits on Do Kids 5 quietly with pleasant. By Nami mum & Shota
Multi functions, Economical I use Do Kids 5 from my child birth leaving hospital everyday as a car seat, a stroller, a baby chair and baby carry. It is very economical that many functions by only one Do Kids. By Kumiko mum & Mia
Travelsystem
Well Flat Wide WProduct specifications
Using widely, and the folding slim
Seat width
33cm
Compact
into 1/4size
JT-540 JT-500weight : 5.2kg weight : 4.9kgsize : size : open W505xD750~775xH1010mm open W505xD750~775xH1010mm fold W375xD280xH1010 fold W375xD280xH1010 reclining 130~170degree reclining 130~170degreeavailable in 2 colors available in 2 colors
A-type
Well Flat 170°WProduct specifications
The lightest A-type stroller with reversible handle
VT-590use period :1~24 monthsweight :4.9kgsize :open W470xD744~764xH1004fold W370xD268xH1000reclining : 130 °~ 170 °available in 2 colors
VT-530use period :1~24 monthsweight :4.5kgsize :open W470xD744~764xH1004fold W370xD268xH1000reclining : 130 °~ 170 °available in 3 colors
4.5kg
A-type
Well Flat 170°Product specifications
A-type Stroller with 170° Reclining Function and Light Weight
Well Flat 170°EG ST-480use period :1~24 monthsweight :4.3kgsize :open W480xD710~715xH960fold W360xD278xH935reclining : 130 °~ 170 °available in 3 colors
3.9kg4.3kg
Well Flat 170° ST-430use period :1~24 monthsweight :3.9kgsize :open W470xD710~715xH960fold W360xD270xH935reclining : 130 °~ 170 °available in 3 colors
A-type
Well Flat seriesCharacteristics of Different Models
Type of stroller
Specifications
Well Flat Wide W Well Flat 170°W Well Flat 170°
JT540 JT500 VT590 VT530 ST480 ST430
Egg Shock ○ ○ ○Super Wide Seat ○ ○Top Window ○ ○ ○Ventilated Window ○ ○ ○ ○Big Canopy ○ ○ ○ ○Wide Tire ○ ○ ○Reversible Handle ○ ○ ○ ○
A-type
Well Flat seriesRecommended Selling Points
I want to see my baby’s face
before he/she can sit straight .<Reversible handle>
I want to put my baby on a stroller in more relaxed manner.
<Wide Seat>
I want to use the lightest stroller.<Lightness>
Anyway, my first priority is lightness.
More functionalstroller for a baby.<Egg shock, top window,wide tire, etc>
Lighter stroller<Lightness>
JT540 JT500
More functionalstroller for a baby.<Egg shock, top window,wide tire, etc>
Lighter stroller<Lightness>
More
FunctIonal
Lighter
Weight
VT530 ST480 ST430VT590
A-type
Well Flat seriesConsumer voice
Light & easy to move<Well Flat 170º> I bought Well Flat immediately, after I recognized lightness and good performance to move in a shop. My baby start to sleep after sitting on this stroller, because riding comfort is good to him, less vibration due to soft suspension. By Kasumi mum & Kai
Easy to fold and compact in a train <Well Flat 170ºW> The reason why I bought this stroller is easy to hold it small. It is very helpful for me to hold smoothly and easily in a train. I like walk seeing my baby by this reversible handle stroller. By Nao mum& Sota
Wide & Slim, Ventilation, long handle <Well Flat Wide W> Well Flat Wide W is a kind stroller for both baby and mum. For baby, wide seat and ventilation function. For mum, light weight and long handle. The long handle make possible to move at ease position. By Akiko mum & Sawako
A-type
Super Mechacal/DXStylish A-type stroller with full reclining function and compact size
Product specifications
Super Mechacal DXuse period :2~24 monthsweight :6.6kgsize :open W515xD915xH940fold W410xD250xH974reclining : 120 °~ 160 °available in 2 colors
Super Mechacal standarduse period :2~24 monthsweight :4.2kgsize :open W510xD835xH950fold W415xD240xH960reclining : 120 °~ 160 °available in 2 colors
Super Mechacal sportiveuse period :2~24 monthsweight :4.2kgsize :open W510xD835xH950fold W415xD240xH960reclining : 120 °~ 160 °available in 2 colors
A-type
Beige Red (BR) Atom Green (AG)Crown Blue (CB)Gray Navy (GN) Crown Khaki (CK) Atom Orange (AO)
Well Baby EGFeeling on clouds
A-type
Product specifications
Well Baby PS-499use period :2~24 monthsweight :7.1kgsize :open W510xD860xH960~1010fold W3510xD330xH980~1035reclining : 3 levels 125 °,145º,170 °available in 2 colors
Well Baby EGFeeling on clouds
A-type
Features & Advantages
UltraComfort-
ability
Egg Shock Pad
Seat Suspension
Front Soft Suspension
Rear Coil Suspension
Comfortableridding for
baby on clouds!!!
Mesh window
Enhancesventilation.
Adjustable handle
3 adjustable levels fordifferent heightof users
Auto Kids NeoEasy Holding and Opening by One Hand
B-type
Auto Kids Neo EG RS-469use period :7~24 monthsweight :4.2kgsize :open W485xD720~715xH970fold W345xD275xH950reclining : 120 °~ 140 °available in 2 colors
Auto Kids Neo RS-439use period :7~24 monthsweight :3.9kgsize :open W485xD720~715xH970fold W365xD275xH950reclining : 120 °~ 140 °available in 3 colors
Product specifications
Auto Kids NeoEasy Holding and Opening by One Hand
B-type
Easy auto folding/opening function
Operated by only one hand even when holding the baby in the other arm.
Magic Lever
Canopy with Mesh Window
Enhance airventilation forthe baby.
Active Seat
New Angle Normal Angle
Large Basket
Large storage areafor putting and takingout things.
Top Window
Active top windowenable parents tolook at the baby.*RS469 only
Well KidsThe lightest B-type stroller
B-type
Well Kids GT350use period :7~24 monthsweight :3.4kgsize :open W488xD705~715xH960fold W322xD240xH930reclining : 120 °~ 140 °available in 3 colors
Soft Suspension
New ring design can preventbaby from
Slipping out
3.4kg only andeasy to carry
Comfortable ridding for
babay
Hands free
Easy storage
Easy to lockin step 1 folded position, andconvenient for short moving.
Safety Belt – New Ring design Shoulder Strap
Product specifications
Light Weight Compact
Easy Lock
Sunny Orange (SO)
Sunny Red (SR) Sunny Blue (SB)
Auto Kids Neo/Well KidsConsumer voice
B-type
Easy operation (folding and opening) =Auto Kids= I tried many kinds of B-type stroller. And then I found Auto Kids Neo is best for me - light and easy operation by one hand. Now I enjoy out-going with my baby. By Yukiyo mum & Kota
Comfortable even hot weather by ventilation function =Auto Kids=It seemed that my baby wad quite good under strict hot weather by ventilation functions(3D mesh seat & mesh window). By Rie mmu & Ryoma
3.4Kg Light & compact, easy to move =Well Kids= Anyhow, Well Kids is very light and compact. I am happy to go shopping by train with my baby because of this lightest stroller - Well Kids. By Kumiko mum & Miyu
New concept stroller
Everytime, Everywhere, Compact & Stylish
Yellow color is available.
New concept stroller
Everytime, Everywhere, Compact & Stylish
Self-Standing Compact28cm
79cm