Ben Cohen and JerryGreenfield

by Julie Geyer

http://www.hcs.harvard.edu/redcross/imgs/ben&jerrys.jpg

History First scoop-shop opens in Burlington,

Vermont in 1978 Used a $12,000 investment to renovate

gas station into first scoop-shop In 1981 the first Ben & Jerry’s franchise

opens in Shelburne, Vermont alongRoute 7

Ice-Cream Over fifty flavors including the most

recent: “Mud Pie”, “Milk & Cookies”,“Dulce Delish”, “Peanut Brittle” and“Boston Cream Pie”

In 1983 Ben & Jerry’s created the world’sbiggest sundae weighing 27,102 pounds

Flavors

http://images.fanpop.com/images/image_uploads/Ben---Jerry-s-Flavors-ben-and-jerrys-613355_1000_700.jpg

Activism Ben & Jerry’s strives to solve the

underlying problems of social injusticethrough their organization, “The Ben &Jerry Foundation”

In 2009 alone, the foundation donated 1.1million dollars to help causes in the UnitedStates

http://eeinsc.org/files/ee/2009/2006bjfoundationlogo.gif

Environmental Aid In 2009, the “Ben & Jerry Foundation”

donated 12,000 dollars to protect residentsof Salt Lake City, Utah from nuclear andtoxic waste

In Utah, the foundation was also able towork with the government in installingclean energy policies in the state

Work In Ithaca, New York In 2009, “The Ben & Jerry Foundation”

donated 11,800 dollars to supportTalking Circles” which works to eliminateand reduce social problems includingracism and cultural tension

Company Policies The company puts out a financial and

social report each year which is done byan outside specialist

Reports rate employee benefits, plantsafety, ecology, community involvementand customer service

World-Wide Success Although Ben & Jerry’s started as a small

scoop shop in Burlington Vermont, theynow serve their product all around theworld, including Thailand, England andAustralia

Bibliography Ben & Jerry’s Homemade Ice Cream. Wed. 9 Feb. 2010.

<http://www.benjerry.com/> The Jerusalem Post 27 Nov. 2009:40-40. Lexis Nexis. Wed. 9. Feb. 2010

<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>

Schmidt, Sarah. “Natural brands go corporate; Conglomerates quietly buyingthem.” The Gazette [Montreal] 11 Aug.1009.:B1:Lexis Nexis. Wed. 9 Feb.2010.<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>

Wiesendanger, Betsy.Ben & Jerry sciio up credibility.” The Public RelationsJournal.Aug.1993:20-20.Proquest. Wed.10 Feb.2010.<http://icss.ocmboces.org/webapps/portal/frameset.jsp?tab_id=_2_1&url+%2fwebapps%2fblackboard%2fexecute&2flauncher%3ftype%3dCouse%26id%3d_5890_1%26url%3d>