user experience & interkulturelle kommunikation (english version)
DESCRIPTION
More informations:http://www.ponton-lab.deTRANSCRIPT
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World Usability Day 2009
User Experience &Intercultural Communication
Wiebke Müller, Junior Project Manager M.A. International Information ManagementImage: UPA International Conference „Embracing Cultural Diversity“ usabilityprofessionals.org
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On a monday evening while you‘re surfing on the internet, you come across this picture: „There is a visibly old car on a large rainy place. It is dark and the car lights are switched on.“
Which associations do you have when imagining this situation? None? This is not a problem, neither do we.
Now please have a look at the next page.
Exercise 1
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Monday, Nov 09, 200920 years after the fall of
the wall in Germany
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Do you know in which country the following freemail service has around 38 million users according to their company website?
www.hanmail.net
No? This is not a problem, neither do we.
Exercise 2
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www.hanmail.netNorth Korea - ChosŏnSouth Korea - Hanguk
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Knowledge about your own culture or about foreign cultures helps us to process and to structure texts, illustrations and informations.
If you lack a particular piece of knowledge, it will be difficult, perhaps impossible to interpret perceived illustrations correctly.
Cultural knowledge and informations are omnipresent - naturally they‘re also on the web.
Cultural knowledge
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...behaviour patterns, ethical principles, traditions, norms and values which are passed on to others, practised and represented by members of a particular culture.
Intercultural communication ...a social interaction between people who are belonging to at least two different cultures.
Culture
Sources: Myron W. Lustig & Jolene Koester, EFQM / Ministry of the interior NRW, Wikipedia
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Image: Business Spotlight 6/2009 www.business-spotlight.de
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We haven‘t managed any projects for a company from South Korea yet. Nevertheless we experience a lot of intercultural communication everyday.
Different organisational cultures.
In every organisation or company, there are different approaches to project organisation and communication.
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Our customers
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As information architects and multimedia service provider, we are developping intranet- and internet-solutions for various industries and markets.
User Experience.
Different
The term ,User Experience‘ is frequently associated to the end product. We would like to enlarge its signification to the user-oriented creation process of a design or an interaction concept.
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Requirements
Idea
Concept
DesignProgrammingUsage - Experience
Ponton User Experience
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Confidence
Course - time
Course - work package, instruments(Requirements idea prototype test new requirements idea design Construction)
Comprehension
Factors of success in a project
Inspired by: Leah Buley, Adaptive Path, USA
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User Experience
Building up confidence
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How would you illustrate confidence, competence and quality on your website?
* High-class illustration of products* High-class illustration of the company‘s leadership* Slogan, which accentuates product quality and benefits* Slogan, which accentuates company values and visions
Please have a look at the following two examples.
Exercise 3
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"an honest and transparent company""bringing joyful changes to the world“
www.daum.net
The new iMac.“The fastest iPhone ever.““The best phone for business just got better.“
www.apple.com
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User Experience
timeline and content of project
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Course of project - every customer has his or her own imagination of participation.
“Go ahead - I trust you.“
“I would like to be actively involved in working processes.“
“I‘m happy if you take over the creative part.“
“I have already put together a few workflow diagrams.“
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Course of projectSpecialised culturesand point of views
Goals
Commonproject context
Conditions
Application of various Instruments
Chances & risks
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Information
Documentation
Coordination
Concepts
Interaction design Web-basedSoftware
and
Web 2.0 support important working processes
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User Experience
„Comprehension“ Project communication
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“You cannot not communicate.“(Paul Watzlawik)
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Not , but nearly
80% of communication is nonverbal.
20%
Sources: Michael Argyle, Albert Mehrabian, Wikipedia
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CMCComputer mediated communication
Channel reduction
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“Since using Twitter I always know what my customer is thinking about.“
“Since we‘ve got the video conference system, the travel costs of our internationally operating company dropped by 50%.“
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In a video conference you often can‘t clearly recognize nonverbal
and acoustic signals.
Nevertheless these are often the keys for the right comprehension
of a person, not only in intercultural conversations.
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For a positive communication experience
Carefully choose and apply your communication instruments
Who – What – Why – How – Where - When
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Contact
Ponton-Lab GmbH
Wiebke Müller
[email protected] 430159 Hannover
Web: www.ponton-lab.deTel.: 0511 / 897009-0